Senior Assistance Center

What Senior Assistance Center does

Senior Assistance Center (SAC) is a 501(c)(3) nonprofit founded in 1981 in Denver, Colorado, that delivers necessity-of-life services to low-income older adults (primarily 55+) in the Denver metro area. The organization addresses immediate crisis needs — utility shutoff prevention, transportation access, food insecurity, and lack of emergency supplies — through five core service programs: emergency Xcel Energy utility assistance (funded via Energy Outreach Colorado), reduced-fare RTD monthly transit passes ($15/month for eligible clients), LEAP application assistance, emergency supplies distribution (incontinence products, toiletries, cleaning supplies, PPE), and referrals to partner organizations such as Bienvenidos Food Bank and Rebuilding Together. Services are delivered by appointment at the office at 4255 Jason St Ste 120, Denver, or via mail/drop-box for transit passes, with no fees charged to eligible clients.

The technology footprint is minimal: a WordPress-based website (seniorassistancecenter.org), basic CRM/communication tools, and no mobile app, API, proprietary platform, or AI components. Operations are led by Executive Director Karen Black (joined 2017) and Operations and Programs lead Janet Schreurs, backed by a five-member board of directors chaired by David Nila. The organization has 1-10 employees and runs on an appointment-based, community-led go-to-market model that depends on referrals, volunteer networks, and outreach via organic social media (Facebook, X) and partnerships.

Financially, SAC is a donation-driven nonprofit. Funding sources include individual donations routed through ColoradoGives, corporate sponsorships, the King Soopers Community Rewards loyalty program (code FM172), and pass-through grants from Energy Outreach Colorado that fund the Xcel utility assistance program. Revenue is not publicly disclosed; Form 990 filings and audit reports are available through the ColoradoGives profile. The organization has demonstrated durability across more than four decades and recent reinvestment via a 2023 office relocation, but shows no measurable revenue or headcount growth indicators.

Name

Senior Assistance Center

Legal name

Senior Assistance Center

Website

https://seniorassistancecenter.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

Senior Assistance Center is a Denver-based 501(c)(3) nonprofit that provides free necessity-of-life services — utility assistance, reduced-fare transit, emergency supplies, and partner referrals — to low-income older adults in the Denver metro area.

Ownership category

akta.pro rank

Product category

Senior Social Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industry

Community Resources, Social Services & Transportation Coordination (HLADALAK)

Keywords

• Senior assistance programs
• Utility assistance services
• Nonprofit social services
• Low-income elderly support
• Transportation fare assistance

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: SAC is a 501(c)(3) nonprofit that relies on private donations from individuals and organizations. Donations are tax-deductible (EIN: 74-2270678). The organization receives donations through ColoradoGives and its own fundraising campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Senior Assistance Center is a Denver-based 501(c)(3) nonprofit that delivers necessity-of-life services to low-income older adults. Its core offerings include emergency Xcel Energy utility assistance, help enrolling in the RTD Reduced Fare transit program, assistance completing LEAP (Low-Income Energy Assistance Program) applications, and an emergency supplies program, complemented by referrals and information services.

Product overview

Senior Assistance Center is a non-profit organization (501(c)(3)) providing necessity-of-life services to low-income older adults in Denver. Rather than a unified software product, the organization offers a portfolio of direct client service programs including emergency utility assistance (Xcel Energy), reduced-fare RTD transit passes, LEAP application assistance, emergency supplies distribution, and referrals to partner organizations. These services work together to help older adults achieve stable, sustainable living situations and maintain self-sufficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Xcel Energy Utility Assistance Emergency assistance program helping low-income older adults in Denver address Xcel Energy utility bills and avoid shut-offs. Service is delivered directly to qualifying seniors through the organization's office in coordination with Xcel Energy.
• Reduced Fare RTD Program Assistance Enrollment assistance for the Regional Transportation District (RTD) Reduced Fare program, helping qualifying low-income older adults in Denver obtain reduced-cost public transit access.
• LEAP Application Assistance One-on-one help completing and submitting the Colorado Low-Income Energy Assistance Program (LEAP) application for low-income older adults in Denver who need support navigating the paperwork.
• Emergency Supplies Program Program providing emergency supplies to low-income older adults in Denver facing urgent material needs.
• Additional Services (Referrals and Information) Referral and information services connecting low-income older adults in Denver with additional community resources and benefit programs beyond those directly administered by the organization.

Quantifiable outcome

• Each meal provided, utility shutoff avoided, or homeless situation prevented represents a successful objective met.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rebuilding TogethercoreStrategic or Co-development PartnerIn 2019, SAC partnered with Rebuilding Together to offer expanded home repair and modification services to clients, helping seniors maintain safe and habitable living situations.
• Energy Outreach ColoradocoreStrategic or Co-development PartnerSAC administers a Utilities Assistance Program for Xcel Energy customers through funding and support from Energy Outreach Colorado (EOC). EOC provides the funding that allows SAC to help clients catch up on Xcel bills during hardship.
• Bienvenidos Food BankcoreStrategic or Co-development PartnerSAC refers clients to Bienvenidos Food Bank for ongoing food assistance. The partnership provides clients with access to a food bank partner and additional commodity programs such as CSFP (monthly box of commodities).
• King SoopersminorGTM or Marketing PartnerSAC receives support through the King Soopers Community Rewards loyalty program. Shoppers can link their loyalty account to SAC (FM172) and the organization receives a percentage of qualifying purchases.
• ColoradoGivesminorGTM or Marketing PartnerSAC's donation page and financial information (Form 990, audit report, sources of income) are available on ColoradoGives.org, a regional charitable giving platform.
• RTD (Regional Transportation District)coreStrategic or Co-development PartnerSAC serves as a distributor of reduced-fare RTD monthly passes for eligible low-income seniors aged 65+ and those at 150% of federal poverty level, making affordable transportation accessible to vulnerable older adults.
• Denver Aging Well ProgramminorStrategic or Co-development PartnerSAC promotes free Aging Well workshops run by Denver Human Rights & Community Partnerships, Division of Aging, covering monthly topics relevant to older adults.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Others

• Energy Outreach Colorado: Colorado nonprofit that funds and coordinates bill-payment assistance for low-income households; comparable as the upstream funder of SAC's Xcel utility assistance program, with an adjacent mission in addressing energy poverty among vulnerable households.

Direct peers

• Colorado Gerontological Society: Colorado-based nonprofit providing advocacy and direct services for older adults statewide; comparable in elder-focused mission and basic-needs support model, though operating at a broader statewide level than SAC's single-metro focus.
• Little Brothers - Friends of the Elderly: National nonprofit dedicated to relieving social isolation and providing basic-needs support to isolated older adults; directly comparable in dignity-centered elder service mission and volunteer-driven direct-support model.
• Jewish Family Service of Colorado: Denver-based social services agency offering case management, basic-needs assistance, and older-adult programs; directly comparable in holistic, dignity-centered service approach for vulnerable populations including low-income seniors.
• Senior Support Services: Denver-based nonprofit providing housing and supportive services specifically to older adults experiencing homelessness; directly comparable in target population, basic-needs focus, and dignity-centered service philosophy.
• Meals on Wheels of Denver: Denver-based nonprofit delivering meals and supportive services to homebound and low-income seniors; highly comparable in mission, target population, geography, and direct-service delivery model for vulnerable older adults.
• Catholic Charities Denver: Denver archdiocese-affiliated nonprofit operating emergency assistance, housing, and senior services; directly comparable in faith-rooted basic-needs model serving low-income older adults in the Denver metro area.

Regional players

• Denver Regional Council of Governments Area Agency on Aging: Government-designated Area Agency on Aging for the Denver metro region administering Older Americans Act services; comparable in elder services focus but operates as a public-sector coordinator and funding conduit rather than a direct-service nonprofit.

Broad incumbents

• Volunteers of America Colorado: Colorado branch of a national nonprofit providing housing, veteran services, and senior programs; comparable in serving low-income older adults but at a broader scale with multiple service lines beyond SAC's elder basic-needs niche.
• Easterseals Colorado: Colorado affiliate of a national nonprofit serving people with disabilities and older adults; comparable in serving vulnerable populations with a dignity-centered model, though broader in mission scope and disability-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/seniorassit1
• Facebookfacebook.com/pages/Senior-Assistance-Center/298406291181?ref=ts
• LinkedInlinkedin.com/company/senior-assistance-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Assistance Center