Rrelentless Limited
- Company typePrivate
- Founded2024
- HeadquartersKingston upon Hull, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Rrelentless Limited firmographics
Firmographics- Name
- Rrelentless Limited
- Legal name
- rrelentless Limited
- Website
- https://rrelentless.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Rrelentless Limited industry classification
Industry- Product category
- Specialty Commercial Insurance
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Insurance Agents, Brokers & Service (6411), Insurance Carriers, Nec (6399)
- akta.pro primary industry
- Standalone Cyber Liability Insurance (FSAJAOAA)
- akta.pro secondary industry
- Small Business BOP (Main Street) (FSAJAFAA)
Keywords
Where Rrelentless Limited is headquartered
LocationHeadquarters
- HQ city
- Kingston upon Hull
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Rrelentless Limited business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Insurance Intermediary Services: rrelentless acts as an insurance intermediary operating under delegated authority to provide specific types of insurance. Revenue is generated through commissions and fees from insurance products sold to businesses via broker partners.
- Cyber Insurance Products: Cyber insurance policy underwritten by AXA Insurance UK plc, distributed through broker partners. Provides 18 covers as standard including cyber event response, network security, cyber crime, privacy and regulatory coverage.
- Management Liability Insurance Products: Management liability insurance covering wrongful acts, regulatory investigations, employment claims, pensions trustee liability and more. Revenue generated through premiums and associated policy services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Management Liability Insurance - standard and optional covers |
| Subscription | Annual | Cyber Insurance - SME coverage |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Rrelentless Limited product offering
Product offeringCore offering
Rrelentless Limited is a UK insurance intermediary operating under a delegated authority model, offering specialist business insurance products including Cyber Insurance (underwritten by AXA Insurance UK plc), Management Liability Insurance, and Haulage Fleet Insurance. The company distributes these products exclusively through broker partners across England, Scotland, Wales, Northern Ireland, the Channel Islands, and the Isle of Man. All policies include embedded access to rradar's legal advisory, 24/7 cyber event response, and proactive risk management services as standard value-added benefits.
Product overview
Rrelentless is an insurance intermediary operating a delegated authority model, offering a portfolio of specialist business insurance products. The current product suite comprises three core offerings: Cyber Insurance (underwritten by AXA Insurance UK plc, targeting SMEs up to £50m turnover), Management Liability Insurance (covering business leaders up to £100m turnover), and Haulage Fleet Insurance (for the haulage sector). All products integrate access to rradar's legal services and risk management tools as value-added services, with a focus on proactive risk prevention alongside reactive coverage.
Differentiator
Problem solved
Functional benefit
Products and services
- Cyber Insurance Cyber insurance policy underwritten by AXA Insurance UK plc, protecting SMEs with turnover up to £50m against cyber threats including phishing, ransomware, malware, extortion, employee errors, and lost/stolen devices. Provides 18 covers as standard across cyber event response, network security, cyber crime, privacy and regulatory coverage, system damage and business interruption. Includes embedded access to rradar's 24/7 legal advisory and cyber event response services.
- Management Liability Insurance Management liability policy designed to protect business leaders from personal liability arising from wrongful acts, regulatory investigations, employment claims, pensions trustee liability, contract disputes, IP defence, data protection/GDPR matters, and pollution defence. Covers companies in England, Scotland, Wales, Northern Ireland, Channel Islands, and Isle of Man with turnover up to £100m. Policy limits up to £10m per section as standard, with optional sections for employment matters and employee/third-party crime. Includes rradar legal services with excess reduction for employment practice claims when rradar assistance is proactively sought.
- Haulage Fleet Insurance Haulage Fleet insurance product supporting the underwriting of fleet risks for haulage businesses requiring commercial vehicle coverage. Distributed via broker and intermediary channels with underwriting handled by the fleet underwriting team based in Hull, Leeds, Birmingham, Glasgow, or remote.
Quantifiable outcome
- Up to £10m per section coverage limits available for Management Liability Insurance
- +2 more outcomes
Companies that use Rrelentless Limited
Customer profileSegments4 records
Ideal customer profiles3 records
Rrelentless Limited technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rrelentless Limited partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- rradarcorerradar is the exclusive legal services partner for both Cyber Insurance and Management Liability Insurance policies. rradar provides policyholders with legally privileged access to legal and regulatory experts, 24/7 emergency crisis line, online risk management tools, telephone and email legal advice, and proactive risk management guidance. Services are provided as standard embedded benefits within insurance policies.
- AXA Insurance UK plccoreAXA Insurance UK plc is the underwriter for the rrelentless Cyber Insurance policy. rrelentless acts as the insurance intermediary distributing the AXA-underwritten cyber insurance product to SMEs.
- Managing General Agents Association (MGAA)minorrrelentless is a member of the Managing General Agents Association, indicating their role as a managing general agent in the insurance industry.
- Global Insurer (unnamed)corerrelentless works in partnership with a global insurer to provide exceptional customer experience and choice for brokers, covering specialist business insurance products.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rrelentless Limited competitors and assessment
Company assessmentDirect peers
- PIB Group: UK insurance intermediary group with MGA capabilities distributing specialty commercial products via brokers. Comparable multi-line MGA/intermediary structure serving UK SMEs.
- Aston Lark: UK-focused insurance broker and MGA distributing commercial specialty products including cyber and management liability to SMEs via broker and direct channels. Comparable MGA/intermediary structure and SME focus.
- Markerstudy Group: UK insurance group with MGA operations distributing specialty commercial products via brokers. Comparable MGA structure and broker-led distribution model in UK commercial lines.
- Beazley: Specialist insurer with market-leading cyber and management liability products distributed via UK brokers. Comparable product suite and target SME segment, though much larger scale and broader specialty lines.
- CFC Underwriting: Lloyd's-based MGA with deep cyber insurance expertise serving SMEs through brokers. Directly comparable business model (delegated authority MGA) and product focus (cyber for SMEs), though with longer underwriting track record.
- Atrium Underwriters: UK MGA platform underwriting specialty commercial lines for brokers on behalf of carrier partners. Directly comparable delegated authority MGA model serving UK brokers.
- Hiscox: Specialist insurer with strong UK SME presence in cyber and management liability lines. Directly comparable to rrelentless as a specialty insurer serving the same SME broker channel with similar product lines.
Broad incumbents
- Travelers: Large global insurer with UK cyber and management liability offerings distributed via brokers. Comparable product lines but operates at massive scale across multiple geographies and lines.
- Howden Group: Large UK/international insurance broker group with broad specialty capabilities including cyber and management liability. Overlaps with rrelentless as a broker-distributed specialty insurer, but operates at much greater scale and breadth.
Emerging players
- Bspoke Insurance Group: UK MGA platform underwriting specialty commercial products via broker distribution. Comparable emerging-MGA profile and delegated authority structure, though smaller scale and narrower product range.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Rrelentless Limited social profiles
Digital presenceRrelentless Limited compliance and trust
Trust signalCompliance3 records
Rrelentless Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rrelentless Limited leadership team
Management profileNumber of profiles
Rrelentless Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rrelentless Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rrelentless Limited
What does Rrelentless Limited do?
Rrelentless Limited is a UK insurance intermediary operating under a delegated authority model, offering specialist business insurance products including Cyber Insurance (underwritten by AXA Insurance UK plc), Management Liability Insurance, and Haulage Fleet Insurance. The company distributes these products exclusively through broker partners across England, Scotland, Wales, Northern Ireland, the Channel Islands, and the Isle of Man. All policies include embedded access to rradar's legal advisory, 24/7 cyber event response, and proactive risk management services as standard value-added benefits.
Is Rrelentless Limited a public or private company?
Rrelentless Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rrelentless Limited founded?
Rrelentless Limited was founded in 2024. It employs 1 to 10 people.
Where is Rrelentless Limited based?
Rrelentless Limited is headquartered in Kingston upon Hull, United Kingdom, in the Europe region.
How does Rrelentless Limited make money?
Three revenue lines are on record. Insurance Intermediary Services are the primary driver. The others are cyber Insurance Products and management Liability Insurance Products.
Who are Rrelentless Limited's main competitors?
Direct peers on record are PIB Group, Aston Lark, Markerstudy Group, Beazley, CFC Underwriting, Atrium Underwriters and Hiscox. Broad incumbents are Travelers and Howden Group. Bspoke Insurance Group is listed as an emerging player.
Does Rrelentless Limited have an API?
No public API is recorded for Rrelentless Limited.
What industry is Rrelentless Limited in?
Rrelentless Limited's product category is Specialty Commercial Insurance. Its primary akta.pro industry code is FSAJAOAA, Standalone Cyber Liability Insurance, with a secondary code of FSAJAFAA, Small Business BOP (Main Street). Its NAICS code is 524210 and its SIC code is 6411.