Rogers Memorial Hospital Foundation

What Rogers Memorial Hospital Foundation does

Rogers Memorial Hospital Foundation, operating as Rogers Behavioral Health Foundation, is a 501(c)(3) nonprofit foundation (Tax ID 39-1363507) headquartered inside the Ladish Co. Foundation Center on Rogers Behavioral Health's Oconomowoc, Wisconsin campus. It is the dedicated philanthropic arm of Rogers Behavioral Health, a behavioral healthcare system tracing back to 1907 that now operates treatment clinics in 10 U.S. states. The foundation's core business is raising charitable contributions to fund patient financial assistance, mental health research, stigma reduction programs, spiritual care, and facility development across the Rogers enterprise.

The foundation's programmatic portfolio includes Patient Care Grants (which funded 2,150 days of treatment in FY2021), the Angel Fund (which scaled from $22,000 in 2021 to $425,000 in 2022), the Spiritual Care Program, the Up to Me stigma reduction initiative, and the Rogers Research Center (with stated priorities in AI and predictive analytics, treatment enhancement, and genetics/DNA biobank). It runs signature fundraising events including the Celebrate the Light Gala, Golf Outing, Women's Gathering, and Community in Bloom Spring Social, alongside peer-to-peer and digital channels (Facebook Fundraiser, GiveSmart event pages, Amazon Wish Lists). Distribution occurs through Rogers Behavioral Health treatment locations across Wisconsin, Minnesota, Illinois, California, Washington, Colorado, Tennessee, Georgia, Florida, and Pennsylvania, with 40-50% of Oconomowoc patients traveling from out of state.

The foundation employs 1-10 staff and a 9-member board chaired by Kevin Konopa (Northwestern Mutual). Its revenue model is purely donation-based: individual contributions, corporate sponsorships, planned/estate gifts, and peer-to-peer fundraising. Anchor gifts have included a $2 million donation from the Ladish Co. Foundation that funded the campus center bearing its name. The foundation does not sell products or services and operates with no public revenue disclosure; its financial scale is best inferred from downstream grant distributions and the parent system's $6M+ annual charitable care spend.

Name

Rogers Memorial Hospital Foundation

Legal name

Rogers Memorial Hospital Foundation

Website

https://rogersbhfoundation.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

Rogers Memorial Hospital Foundation is a 501(c)(3) nonprofit that raises charitable funds to support Rogers Behavioral Health's mental health and addiction treatment, research, stigma reduction, and patient financial assistance programs across 10 U.S. states.

Ownership category

akta.pro rank

Product category

Behavioral Health Philanthropy

NAICS

Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYBPAGACAD

Mental Health & Crisis Support Services

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYHLAJALAI

Behavioral Health & Substance Use Program Funding (Public Health)

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Funding, Grants & Program Administration

Keywords

• Behavioral health philanthropy
• Mental health fundraising
• Nonprofit foundation services
• Patient care grants
• Charitable giving programs

Headquarters

HQ city

Oconomowoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Others, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Donations: Tax-deductible charitable contributions from individuals supporting mental health and addiction treatment programs. Donations can be made online, by phone, or by mail.
2. Corporate Sponsorships: Sponsorship packages for signature events including Gala, Golf Outing, Women's Gathering, and Community in Bloom.
3. Patient Care Grants: Provides free treatment to families who have exhausted insurance coverage or lack personal resources. Distributed $1.5 million in fiscal year 2021.
4. Angel Fund: Direct assistance to current patients for expenses like transportation, lodging, food, clothing, and daily necessities. Distributed $22,000 in 2021 and $425,000 in 2022.
5. Estate Gifts: Planned giving through gifts of securities or endowed funds as part of estate planning.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rogers Memorial Hospital Foundation (d/b/a Rogers Behavioral Health Foundation) is a 501(c)(3) nonprofit foundation that raises philanthropic funds to support mental health and addiction treatment, patient financial assistance, behavioral health research, and stigma-reduction initiatives at Rogers Behavioral Health. Donations fund Patient Care Grants and the Angel Fund for patients lacking insurance coverage, sustain the Spiritual Care and Up to Me programs, and support the Rogers Research Center.

Product overview

Rogers Memorial Hospital Foundation (d/b/a Rogers Behavioral Health Foundation) is a 501(c)(3) nonprofit organization that operates as a charitable foundation rather than a technology product company. The Foundation offers a portfolio of programs including Patient Care Grants and Angel Fund for financial assistance, the Spiritual Care Program, Rogers Research Center for mental health research, and the Up to Me stigma reduction initiative. Additional offerings include the Ronald McDonald Family Room facility, various gift drives (Holiday, Coping Skills, Angel Fund, Spiritual Care), signature events (Celebrate the Light Gala, Golf Outing, Women's Gathering, Community in Bloom), and the Meals from the Heart volunteer program. The Foundation also operates the Ladish Co. Foundation Center as its primary facility on the Oconomowoc campus.

Differentiator

Problem solved

Functional benefit

Products and services

• Patient Care Grants Financial assistance program providing funding for established Rogers Behavioral Health patients who have exhausted insurance coverage and lack personal resources to cover treatment costs; distributed $1.5 million in fiscal year 2021, providing 2,150 days of treatment.
• Angel Fund Immediate financial assistance for current Rogers patients struggling with basic needs during treatment, including transportation, lodging, utilities, groceries, and clothing. Distributed $22,000 in 2021 and $425,000 in 2022, meeting more than 200 requests annually averaging $150 each.
• Spiritual Care Program Spiritual care resources integrated into treatment, including chaplain services and the Tadross Family Chapel, offered to all Rogers patients regardless of faith or worldview to support reflection, resilience, and inner peace during treatment.
• Up to Me Program Stigma-reduction initiative where teen and adult participants explore their mental health story from a strengths-based perspective and learn decision-making about disclosure of mental health experiences.
• Rogers Research Center Mental health research organization established to advance evidence-based practice through core priority areas including AI and Predictive Analytics, Treatment Enhancement, and Genetics and DNA Biobank studies.
• Ronald McDonald Family Room Welcoming facility located inside the Ladish Co. Foundation Center where families visiting loved ones at Rogers can rest, snack, do laundry, watch a movie, or relax with coffee; open 7 days a week during daytime hours with all amenities complimentary. One of the first Ronald McDonald Family Rooms within a behavioral health hospital.
• Ladish Co. Foundation Center Stigma-free restorative facility on Rogers' Oconomowoc campus housing the Ronald McDonald Family Room, Tadross Family Chapel, Rogers Behavioral Health Foundation offices, Rogers Research Center, and community rooms.
• Celebrate the Light Gala Annual signature fundraising event held in Milwaukee featuring a cocktail reception, seated dinner, and keynote speakers to celebrate mental health recovery and raise funds for the foundation.
• Golf Outing Annual golf event held in September supporting the Fire Watch Program for veterans and first responders' mental health care.
• Women's Gathering Annual May event celebrating compassion and connection benefiting the Spiritual Care Program, bringing together women united for mental health and wellness.
• Community in Bloom: A Spring Social Annual spring gathering celebrating community partnerships and gratitude, honoring those who support mental health and wellness growth.

Quantifiable outcome

• $1.5 million in Patient Care Grants provided 2,150 days of treatment in fiscal year 2021
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ronald McDonald House Charities Eastern WisconsincoreStrategic or Co-development PartnerRMHC Eastern Wisconsin operates the Ronald McDonald Family Room inside the Ladish Co. Foundation Center on Rogers' Oconomowoc campus. The Family Room provides a welcoming environment where families can take a break from the clinical setting - grab a snack, nap, watch a movie, or relax with coffee. Open 7 days a week during daytime hours with all amenities complimentary. This is one of the first Ronald McDonald Family Rooms within a behavioral health hospital.
• WISE: Initiative for Stigma EliminationcoreStrategic or Co-development PartnerWISE is a collaborative initiative for stigma elimination that Rogers Foundation supports. The partnership includes the Up to Me program which helps people make choices about if, when, and how they share their mental health experiences, as well as Safe Person training and Compassion Resilience toolkit.
• Ronald McDonald House MilwaukeeminorStrategic or Co-development PartnerRonald McDonald House in Milwaukee provides overnight accommodations for families who have a child receiving treatment at Rogers. Contact at 414.475.5333.

Scale indicators8 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• NAMI (National Alliance on Mental Illness): Largest US grassroots mental health organization focused on advocacy, education, and support. Comparable as a national nonprofit fundraising for mental health programs but operates as a broad advocacy and support network rather than supporting a single treatment system.
• Mental Health America: National nonprofit dedicated to mental health advocacy, research, and public education since 1909. Comparable as a long-standing mental health nonprofit with national reach and donor-supported programs, though not tied to a specific treatment provider.
• Mayo Clinic Development (Philanthropy): Major nonprofit health system philanthropy program supporting patient care, research, and education. Comparable as a hospital-affiliated fundraising operation but operates at much greater scale across a broader medical specialty portfolio.
• Cleveland Clinic Foundation: Philanthropic arm of Cleveland Clinic supporting patient care and research. Comparable structurally as a major nonprofit health system foundation, though Rogers is specialty-focused on behavioral health rather than multi-specialty.

Direct peers

• McLean Hospital Foundation: Philanthropic arm of McLean Hospital, a Harvard-affiliated psychiatric hospital. Directly comparable as a nonprofit foundation raising funds for specialized mental health and addiction treatment, research, and stigma reduction programs.
• Child Mind Institute: Independent nonprofit focused on children's mental health treatment, research, and education. Comparable as a donor-supported organization funding child/adolescent mental health programs that overlap with Rogers' pediatric and adolescent treatment offerings.
• Renfrew Center Foundation: Treatment provider specializing in eating disorders with an affiliated fundraising arm. Comparable as a behavioral health nonprofit supporting treatment access for a specialty population (eating disorders) that overlaps with Rogers' eating disorder program.
• Anxiety and Depression Association of America: National nonprofit focused on anxiety, depression, OCD, PTSD, and related disorders — overlapping directly with Rogers' specialty treatment areas. Comparable as a donation-supported organization funding education, research, and stigma reduction for behavioral health.
• Sheppard Pratt Health System Foundation: Foundation supporting one of the largest behavioral health systems in the US, focused on mental health treatment, education, and research. Comparable as a nonprofit fundraising vehicle tied to a multi-site behavioral health provider.

Emerging players

• Brain & Behavior Research Foundation: Nonprofit funding mental health research grants across the US. Comparable as a donor-supported foundation focused on advancing behavioral health research, though operating through grants to external researchers rather than supporting a treatment system.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@rogersbehavioralhealthfoun7084
• LinkedInlinkedin.com/company/rogersbehavioralhealthfoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Rogers Memorial Hospital Foundation