Reactiv Consulting

What Reactiv Consulting does

Reactiv Consulting is a privately held, founder-operated French consulting firm registered as a SAS in Toulouse (with a Biarritz correspondence address), founded by Jean-Claude Goubelet in 2018 after he sold his prior PME in the material-handling equipment sector. The firm provides ongoing strategic and operational accompaniment ("accompagnement de dirigeants de PME") to owners and managers of small and medium enterprises, structured around three service modules: general and financial direction (strategy, dashboarding, financial forecasting, tax optimization); HR and management consulting (organizational design, recruitment support, training); and commercial and marketing strategy (offer development, market study, communication plans, social media and email campaigns).

The firm explicitly positions itself as complementary — not competitive — to traditional advisors such as accountants, lawyers, and IT providers, functioning as a "right-hand man" or general-management thinking partner. The offering is delivered as a flexible monthly subscription without long-term commitment, allowing clients to cancel at any time. Go-to-market is sales-led, relying on the founder's personal network, referrals, and a content-marketing blog. The company employs 1-10 people and has no disclosed proprietary technology, integrations, or digital product surface beyond its website and contact form.

Name

Reactiv Consulting

Legal name

Reactiv Consulting

Website

https://reactiv-consulting.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Reactiv Consulting is a founder-operated French consulting firm providing ongoing strategic, financial, HR, and commercial accompaniment to SME owners on a flexible monthly subscription, positioning itself as a complementary right-hand partner to traditional advisors.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Operations & Process Improvement Consulting (BPAHACAB), Change Management & Transformation Consulting (BPAHAGAC), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• SME consulting services
• Business strategy consulting
• Management advisory services
• Financial management consulting
• Executive coaching services

Headquarters

HQ city

Toulouse-le-château

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Management Consulting Services: Reactiv Consulting provides ongoing strategic and operational consulting to SME owners. Services cover general management, financial management, HR, commercial strategy, and marketing support. The company operates on a flexible monthly subscription model without long-term commitment, allowing clients to cancel at any time.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Reactiv Consulting provides strategic business consulting and ongoing accompaniment (accompagnement) to SME directors and owners in France, acting as a personal "partner in reflection" and "right-hand man." The offering covers general and financial management, HR and management consulting, and commercial/marketing strategy, delivered by the founder on a flexible monthly contract basis without long-term commitment.

Product overview

Reactiv Consulting is a strategic business consulting firm for SME directors and owners. The company offers a unified consulting service called 'Accompagnement de dirigeants de PME' which is structured around three interconnected service modules: Direction générale et financière (general and financial management), Ressources humaines et conseil en management (HR and management consulting), and Stratégie commerciale et marketing (commercial and marketing strategy). These modules work together to provide holistic support for business strategy, daily management, financial planning, human resources, and commercial development.

Differentiator

Problem solved

Functional benefit

Products and services

• Accompagnement de dirigeants de PME (SME Director Accompaniment) Ongoing strategic business consulting and executive coaching for SME directors and business owners in France, delivered as a personal 'partner in reflection' and 'right-hand man' covering strategy, finance, HR, commercial, and marketing decisions on a flexible monthly contract.
• Direction générale et financière (General and Financial Management) General and financial management consulting including strategy formalization, legal organization optimization, risk and insurance management, dashboarding, financial forecasting, client risk management, cash flow monitoring, and tax optimization for SME owners.
• Ressources humaines et conseil en management (HR and Management Consulting) Human resources and management consulting including job description definition, organizational optimization, organigram creation, management support, recruitment assistance, training plan follow-up, and service coordination for SMEs.
• Stratégie commerciale et marketing (Commercial and Marketing Strategy) Commercial and marketing strategy services including commercial offer development, market study, communication plan definition, and implementation of marketing tools (social networks, trade shows, emailings, advertising) and website support for SMEs.

Quantifiable outcome

• Client testimonial reports double-digit revenue growth in 2020 following accompaniment
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• KPMG France: Big 4 firm with a dedicated French PME/SME advisory practice spanning strategy, finance, HR, and operations consulting. Overlaps with Reactiv on multi-disciplinary PME management consulting but serves mid-market and larger SMEs, lacks the personalized 'right-hand man' positioning, and commands premium project-based pricing.
• CMA France (Chambres des Métiers et de l'Artisanat): Public network of French Chambers of Trades supporting artisanal SMEs with management advice, training, and strategic support. Comparable in serving craftsperson/expert-trade owner-managers — the precise segment Reactiv explicitly targets — and competes primarily on price (subsidized).
• CCI France (Chambres de Commerce et d'Industrie): Public-sector network of French Chambers of Commerce offering SME advisory services including strategy, creation, and development support. Comparable in target market and service scope but operates as a public institution with subsidized offerings competing against Reactiv's paid subscription.

Regional players

• France Active: National French network financing and accompanying social-economy SMEs and entrepreneurs with strategic accompaniment alongside financing. Comparable in target segment (SME founders/operators) and accompaniment style, though focused on social-economy/impact businesses rather than mainstream PMEs.

Direct peers

• Goodwill Management: French boutique consulting firm specializing in SME M&A advisory, business transfer, and strategic accompaniment to owner-managers. Directly comparable to Reactiv on the SME business transfer/acquisition/sale advisory use case and target client profile, though focused more narrowly on transactional work.
• Réseau Entreprendre: French non-profit network providing entrepreneur accompaniment via volunteer business leaders mentoring SME founders and acquirers. Highly comparable to Reactiv's 'right-hand man' PME accompaniment positioning, though delivered through volunteer mentors rather than paid subscription.
• BGE (Boutiques de Gestion): French national network of associations supporting business creation and SME development across France. Directly comparable to Reactiv Consulting in target customer (SME owners/founders) and service offering (strategic accompaniment, business creation support), though BGE operates as a non-profit network with public funding rather than a private subscription model.
• Initiative France: National network of local associations providing financing and accompaniment to French business creators and SME buyers. Directly comparable target segment (SME founders, acquirers) and accompaniment style, though focused on loan-supported projects rather than ongoing subscription consulting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/intent/tweet?text=Page+d%27accueil&url=https%3A%2F%2Freactiv-consulting.com%2F
• Facebookfacebook.com/share.php?u=https%3A%2F%2Freactiv-consulting.com%2F
• LinkedInlinkedin.com/company/reactiv-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reactiv Consulting