loor Venture Capital

What loor Venture Capital does

LOOR Venture Capital is a Brazilian equity crowdfunding and investment infrastructure company founded in 2014 and regulated by the CVM (Comissão de Valores Mobiliários), Brazil's securities commission. The company operates a retail-facing crowdfunding platform that enables individual investors to access alternative asset classes including startup equity, real estate, investment funds, and tokenized assets, with a minimum investment threshold of R$1,000 per offering. The platform combines crowdfunding, tokenization, investor management CRM, KYC/AML compliance, governance dashboards, and payment integrations (PIX, Boleto, cards, banking APIs) into a single cloud-native system backed by ISO 27001, SOC 2 Type II, PCI DSS, and LGPD certifications.

The business runs a dual go-to-market model. On the consumer side, LOOR serves retail investors through a self-serve web platform and native iOS/Android applications. On the B2B side, the company licenses its full technology stack as white-label infrastructure (Infratech) to third-party investment platforms, governments, banks, and fintechs via enterprise sales motions that include free feasibility analyses and 48-hour proposal turnaround, supplemented by an API distribution layer for embedded investment offerings. Revenue is generated through transaction fees on platform raises, white-label SaaS licensing, and tokenization services for real-world assets such as real estate, receivables, and royalties.

Disclosed scale metrics include 50,000+ registered investors, 150+ financed projects, R$50M+ (and separately R$500M+) in cumulative capital raised through the platform, an average reported investor yield of +18.5%, 99.9% platform uptime, and a +127% user engagement growth rate on the Infratech dashboard. The company is headquartered in Brazil and markets itself as having over 10 years of operating experience, though it does not disclose its ownership structure, capitalization, or revenue figures. Pedro Rosa is identified as co-founder and CTO; no other executives or board members are named in the available materials.

Name

loor Venture Capital

Legal name

LOOR

Website

https://loor.vc

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

LOOR is a CVM-regulated Brazilian equity crowdfunding platform serving 50,000+ retail investors with startup, real estate, and tokenized asset opportunities, while licensing its crowdfunding, tokenization, and compliance infrastructure to third-party platforms, governments, banks, and fintechs via white-label and APIs.

Ownership category

akta.pro rank

Product category

Equity Crowdfunding Platform

NAICS

Other Investment Pools and Funds (5259), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro industry

PRIMARYFSAGAMAG

Institutional DeFi & On-Chain Liquidity Infrastructure (Permissioned DeFi, Lending)

Financial & Insurance/Financial Technology (Fintech)/Blockchain & Web3 Financial Infrastructure (Tokenization, Custody Tech)

SECONDARYFSAHAKAL

Digital Assets / Crypto Fund of Funds

Financial & Insurance/Hedge Funds & Alternative Investments/Alternative Investments — Fund of Funds & Multi-Manager Platforms

Keywords

• Equity crowdfunding platform
• Investment platform
• Tokenized asset platform
• White-label fintech infrastructure
• Capital markets technology

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Crowdfunding Platform Fees: LOOR generates revenue by operating a crowdfunding platform where startups and companies raise capital from retail investors. The platform facilitates equity investments and collects fees on successful raises.
2. White-Label Infrastructure Licensing: LOOR licenses its complete investment platform technology (crowdfunding, tokenization, CRM, compliance) to third-party platforms, governments, banks, and fintechs as a white-label or embedded solution.
3. Tokenization and Asset Management: Revenue from tokenizing real-world assets such as real estate, receivables, and royalties, including issuance, management, and trading of tokenized offerings.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

LOOR operates a CVM-regulated equity crowdfunding and digital investment platform that enables retail investors to access startup equity, listed equities, investment funds, real estate, and tokenized assets from a minimum of R$1,000. In parallel, it licenses its end-to-end investment infrastructure — including crowdfunding engine, tokenization, investor CRM, KYC/AML compliance, governance dashboards, and payment APIs — as a white-label or embedded solution to other platforms, governments, banks, and fintechs.

Product overview

LOOR is a unified investment platform offering multiple integrated modules for the capital markets. The core LOOR Platform provides equity crowdfunding for startups and traditional investment opportunities, while the Infrastructure Suite (Infratech) offers white-label solutions including Investor Management CRM, Tokenized Offerings Engine, Compliance KYC/AML System, and Governance Dashboards. B2G MatchFunding handles fund matching and deal sourcing, and LOOR Wallet provides portfolio management with crypto card integration. All products operate under CVM regulation with shared compliance infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• LOOR Platform (Equity Crowdfunding) Direct-to-consumer CVM-regulated equity crowdfunding and digital investment platform enabling retail investors to access startup equity, listed equities, investment funds, real estate, and tokenized assets from a minimum of R$1,000 per offering, via web (loor.vc) and native iOS/Android apps.
• White-Label Crowdfunding Infrastructure (Infratech)

Quantifiable outcome

• R$500M+ capital raised across 150+ projects with 50K+ investors
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• XP Inc. Brazil's largest independent investment platform with full broker-dealer, fund, and alternative-asset capabilities. A broad incumbent whose alternative investment product line competes with LOOR's offerings.
• BTG Pactual Digital: Brazilian investment bank's digital platform offering funds, fixed income, and alternative products to retail. A broad incumbent that could extend into tokenized and crowdfunded offerings.
• Warren Investimentos: Large Brazilian digital investment platform offering fixed income, funds, and alternative products via a single app. Overlaps with LOOR on alternative-asset distribution to Brazilian retail.

Direct peers

• Urbe.me: Brazilian equity crowdfunding platform focused on real estate and startups, regulated by CVM. Closely comparable to LOOR's core equity crowdfunding and tokenized real estate offerings.
• Kria Investimentos: Brazilian digital investment platform offering access to private credit and alternative assets to retail investors. Comparable to LOOR's pooled investment funds and alternative-asset offerings.
• Eqseed: CVM-regulated Brazilian equity crowdfunding platform connecting retail investors to startups. Direct competitor in the same regulated equity crowdfunding category as LOOR.
• Captalys: Brazilian fintech operating an online investment and credit platform that connects investors to alternative assets including receivables and SMEs. Directly comparable to LOOR as a CVM-regulated alternative investment marketplace in Brazil.

Regional players

• Bitso: LATAM-focused crypto exchange with deep Brazilian operations and PIX integrations. Comparable to LOOR on crypto-fiat on/off-ramp infrastructure adjacent to LOOR Wallet.
• Mercado Bitcoin: Brazil's largest crypto exchange, offering tokenized assets and crypto products. Comparable to LOOR on the tokenization and blockchain-registered asset side of the business.

Emerging players

• Securitize: Tokenization infrastructure provider offering compliant issuance and on-chain asset management. Comparable to LOOR's white-label tokenization and RWA offering, with a US/global focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/loor-venture-capital

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about loor Venture Capital