Smart with Art
Smart with Art is a Washington-based mobile art education company founded in 2011 delivering process-oriented programming to over 200 K-8 schools via after-school classes, summer camps, events, curriculum kits, and its signature Art Avenue mobile art bus.
- Company typePrivate
- Founded2011
- HeadquartersIssaquah, United States
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Smart with Art does
Smart with Art, founded in 2011 by Amy Friedman and headquartered in Snoqualmie, Washington, is a mobile art education company delivering process-oriented art programming to K-8 students throughout Washington State. The company serves over 200 schools with a portfolio that includes after-school enrichment sessions, daytime in-school programming aligned with National and State Visual Art standards, summer camps, workshops, art parties, and productized Artology curriculum kits priced at $39 per student. Its flagship distribution asset is Art Avenue, a self-sufficient 20-foot mobile art classroom on wheels sponsored by Faber-Castell that brings programming directly to schools, corporate events, and community locations without requiring venue-side electrical support.
The business operates through a sales-led go-to-market motion centered on direct relationships with PTAs, school administrators, and event organizers, complemented by e-commerce and virtual delivery channels. Revenue is generated across recurring after-school programs (fall/winter/spring semesters), one-time fees for camps and events ($125-$429 per event), and consumer/school sales of curriculum kits. Underlying technology is light: the Art Avenue physical bus, a Wix-based e-commerce website, a virtual art party platform with pre-packaged supply logistics, and PDF/video curriculum assets. There is no mobile app, no API, and no disclosed software platform.
The company has received multiple regional awards (Red Tricycle Awesome Award, Macaroni Kid Gold Daisy, Hulafrog) and founder Amy Friedman holds Washington State and Pacific Region Elementary Art Educator of the Year awards, lending brand authority. Faber-Castell is a core strategic partner, both as Art Avenue sponsor and as the supplier embedded in Artology kits. The company remains privately held, founder-owned, and operates exclusively within Washington State, with no disclosed institutional investment.
Smart with Art firmographics
Firmographics- Name
- Smart with Art
- Legal name
- Smart with Art
- Website
- https://smartwithart.net
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Short description
- Smart with Art is a Washington-based mobile art education company founded in 2011 delivering process-oriented programming to over 200 K-8 schools via after-school classes, summer camps, events, curriculum kits, and its signature Art Avenue mobile art bus.
- Ownership category
- akta.pro rank
Smart with Art industry classification
Industry- Product category
- Children's Art Education Services
- NAICS
- Fine Arts Schools (61161), Art Dealers (45992)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Arts Education Instruction (Visual/Performing) (EDAJAFAK)
- akta.pro secondary industry
- Visual Arts Instruction (Drawing, Painting, Sculpture) (EDAMAAAA)
Keywords
Where Smart with Art is headquartered
LocationHeadquarters
- HQ city
- Issaquah
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Smart with Art business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- After School Programs: Recurring revenue from after-school art sessions held at schools and community centers during fall, winter, and spring semesters. Sessions include supplies and are offered both in-person and online.
- Daytime Art Programming: In-school art education during school hours, working with PTAs and principals to serve entire student bodies with curriculum-aligned lessons.
- Summer Camps: Seasonal camp programs offering week-long art immersion experiences. Priced per session with different tiers based on duration and location.
- Art Parties and Events: Birthday parties, corporate events, and special occasions using Art Avenue bus or virtual platforms. Includes mobile painting parties and live online art lessons.
- Artology Curriculum Kits: Sale of curriculum kits containing lesson plans, visual presentations, and video tutorials with supplies shipped directly to customers. Priced at $39 per student kit.
- Holiday Workshops: Seasonal workshop programs during holiday periods, offered at various school locations with registration-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Art Avenue Mobile Events |
| Unit Pricing | Pay-as-you-go | Summer Camp - Masterpieces in Art |
| Unit Pricing | Pay-as-you-go | Summer Camp - Cedar Creek Church |
| Unit Pricing | Pay-as-you-go | Virtual Art Party |
| Unit Pricing | Pay-as-you-go | In-Person Art Party |
| Unit Pricing | Pay-as-you-go | Holiday Workshop |
| Unit Pricing | Pay-as-you-go | Artology Curriculum Kits |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Smart with Art product offering
Product offeringCore offering
Smart with Art is a mobile art education company that delivers process-oriented art programming to children across Washington State through in-school daytime classes, after-school sessions, summer camps, workshops, and art parties. It also operates the Art Avenue mobile classroom bus for events and ships grade-level specific Artology curriculum kits with supplies. The company has served over 200 schools since its founding in 2011.
Product overview
Smart with Art is a mobile art education company offering a comprehensive portfolio of art education services primarily for children in Washington State. The core offering consists of in-person art programming delivered at schools and community centers (After School Sessions, Programs for Schools, Summer Camps, Workshops), complemented by a mobile art classroom (Art Avenue Art Bus) that brings creativity directly to event locations. The company also offers virtual learning options including Live Online Parties and Free Video Classes. Artology Kits represent a productized curriculum offering for schools and families, available in grade-specific packages with all supplies included. The company operates on a process-oriented approach fostering self-expression, with Amy Friedman (Founder/CEO) leading educational programming that serves over 200 schools since its establishment in 2011.
Differentiator
Problem solved
Functional benefit
Brands
- Art Avenue: A division of Smart with Art - a mobile art classroom on wheels (art bus) that brings art education to events, schools, and community locations. Sponsored by Faber-Castell.
Products and services
- After School Sessions Recurring art classes held after school at elementary schools or local community centers, available both in-person and online. Sessions run fall, winter, and spring each school year with all supplies included. Designed for K-8 students.
- Art Avenue (Art Bus) A 20-foot mobile art classroom on wheels that travels to corporate events, community events, schools, art classes, and special events. Sponsored by Faber-Castell, it is self-sufficient with no electrical requirements needed at the venue and offers painting, drawing, collage, printmaking, and other art activities.
- Programs for Schools Daytime art educational programming for K-8 grade students, available in-person on site at schools or via online live instruction. Includes daytime art program, after-school enrichment, and family art night events. Delivered in partnership with PTSA groups and principals.
- Workshops Online and in-person art workshops available monthly, with custom options for groups, co-workers, or friends. Workshops are interactive, designed for ages 5 and up, and require no prior art experience.
- Art Parties Mobile painting parties for children and adults offered in-person (Art Avenue bus) or virtually via live online sessions. Includes custom event design, supplies delivery, and party gear. In-person parties start at $125; virtual parties are $195 for up to 10 participants.
- Summer Camps Seasonal week-long and multi-day summer art camps for children featuring various artists and mediums including oil pastels, chalk pastels, and paint. Programs include 'Masterpieces in Art' at St Joseph ($379/week, July or August 2026) and Cedar Creek Church camps ($229/3-day, July 2026).
- Free Video Classes Free online video art lessons organized by grade level (PreK-8), covering 14 lesson topics including Cartoon Expressions, Skyscraper Project, Colorwheel Objects, Typography, and Andy Goldsworthy nature art. Designed to introduce families to Smart with Art's teaching quality.
- Artology Kits Curriculum kits combining art and history ('art + history = FUN') available in grade-level packages (K/1, 2/3, 4/5, 6/7). Each kit includes 6 lesson plans (PDF), 6 step-by-step visual presentations, tips and tricks videos, and all supplies shipped directly. Priced at $39.00 per student kit with materials provided by Faber-Castell.
Quantifiable outcome
- Children involved in arts education are more likely to be recognized for academic achievement, elected to class offices, take part in math and science fairs, and win awards for essays or poems
Companies that use Smart with Art
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Smart with Art technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smart with Art partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Faber-CastellcoreArt Avenue mobile classroom sponsored by Faber-Castell. Company founder Amy Friedman serves as Education Consultant for Faber-Castell. Faber-Castell supplies are included in Artology curriculum kits. Partnership includes Art Avenue sponsorship demonstrating brand alignment in art education.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Smart with Art competitors and assessment
Company assessmentBroad incumbents
- Painting with a Twist: Large national art-event franchise focused on adults and group painting parties — overlaps with Smart with Art's Art Avenue party/event business from the consumer-events angle.
- Color Me Mine: National ceramics-painting studio chain running parties and events — adjacent competitor for the parties and group-art events revenue stream.
Direct peers
- Young Rembrandts: National franchise delivering drawing-based art education programs in elementary schools and community centers — directly comparable to Smart with Art's daytime and after-school school-delivered art curriculum.
- Abrakadoodle: Children's art education franchise offering in-school art programs, camps, and parties — overlapping with Smart with Art's school programming, summer camps, and Art Avenue party business.
- KidzArt: Children's art education franchise running after-school enrichment, workshops, and birthday parties — directly competes with Smart with Art's after-school and party product lines.
- Art to Grow On Children's Art Studios: Provider of in-school art residencies and children's art classes — directly comparable model for delivering standards-aligned art curriculum to K-8 schools.
Emerging players
- Let's Make Art: Subscription-based online art lessons with shipped supplies for children — closely overlaps Smart with Art's Artology kit / Free Video Classes D2C strategy.
- KiwiCo: Subscription kids' activity and craft kits with curriculum content — competes with Artology Kits as a national, productized children's enrichment box.
Others
- Faber-Castell USA: Existing strategic partner and supplier of materials in Artology Kits and Art Avenue sponsorship; a key ecosystem relationship rather than a direct competitor.
- Crayola (Binney & Smith): Art supplies and education-content provider — strategic supplier/partner category where Friedman has prior consulting ties; competitive on curriculum and content for schools.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart with Art social profiles
Digital presenceSmart with Art financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart with Art leadership team
Management profileNumber of profiles
Profiles1 record
Smart with Art funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart with Art M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart with Art
What does Smart with Art do?
Smart with Art is a mobile art education company that delivers process-oriented art programming to children across Washington State through in-school daytime classes, after-school sessions, summer camps, workshops, and art parties. It also operates the Art Avenue mobile classroom bus for events and ships grade-level specific Artology curriculum kits with supplies. The company has served over 200 schools since its founding in 2011.
Is Smart with Art a public or private company?
Smart with Art is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart with Art founded?
Smart with Art was founded in 2011.
Where is Smart with Art based?
Smart with Art is headquartered in Issaquah, United States, in the North America region.
How does Smart with Art make money?
Six revenue lines are on record. After School Programs are the primary driver. The others are daytime Art Programming, summer Camps, art Parties and Events, artology Curriculum Kits and holiday Workshops.
Who are Smart with Art's main competitors?
Broad incumbents on record are Painting with a Twist and Color Me Mine. Direct peers are Young Rembrandts, Abrakadoodle, KidzArt and Art to Grow On Children's Art Studios. Emerging players are Let's Make Art and KiwiCo. Others are Faber-Castell USA and Crayola (Binney & Smith).
Does Smart with Art have an API?
No public API is recorded for Smart with Art.
What industry is Smart with Art in?
Smart with Art's product category is Children's Art Education Services. Its primary akta.pro industry code is EDAJAFAK, Arts Education Instruction (Visual/Performing), with a secondary code of EDAMAAAA, Visual Arts Instruction (Drawing, Painting, Sculpture). Its NAICS code is 61161 and its SIC code is 7990.