Duskin

What Duskin does

Duskin (株式会社ダスキン / DUSKIN CO.,LTD.) is a publicly traded Japanese household services company founded in 1963 and headquartered in Suita City, Osaka Prefecture, with 113 billion yen in paid-in capital. Its core product is a proprietary line of rental microfiber mops (Style Floor Lala, Style Floor Sarara, Style Handy Shushu, and Osouji Basic 3) featuring an adsorbent compound integrated into the pile that captures fine dust and allergens without re-release, and treated with SEK mark-certified anti-virus and anti-bacterial deodorizing processing — the first rental mop products in Japan to obtain this certification. The company operates a nationwide franchise network in which staff conduct door-to-door home visits for product demonstrations, 4-week rental exchanges, and professional service delivery.

Beyond mops, Duskin runs a portfolio of wholly-owned service subsidiaries covering house cleaning (ServiceMaster), housekeeping (Merry Maids), pest control (Terminix), garden maintenance (Total Green), home repair (Home Repair), locksmith and emergency services (Duskin Rescue), nursing care equipment rental (Health Rent), and baby equipment rental (Kasite.net). Distribution spans the franchise network, a consumer e-commerce site (www.duskin.jp), a B2B portal (biz.duskin.jp), a DDuet loyalty program with iOS/Android mobile apps (free and premium tiers), and physical storefronts. Pricing is primarily subscription-based rental on 4-week cycles, with 2-week free trials on mop products and 5-15% service discounts for DDuet premium members. The company also operates internationally through franchise partners in Australia, Korea, Singapore, Thailand, and Hong Kong, though Japan remains the dominant market.

Name

Duskin

Legal name

株式会社ダスキン (DUSKIN CO.,LTD.)

Website

https://duskin.jp

Company type

Public

Founded year

1963

Operating status

Operating

Short description

Duskin is a Japanese household services company founded in 1963 that rents proprietary adsorbent microfiber mops and delivers cleaning, pest control, garden care, home repair, and nursing/baby equipment services through a nationwide franchise network and the DDuet loyalty program.

Ownership category

akta.pro rank

Product category

Household Cleaning Services and Rental Products

NAICS

Exterminating and Pest Control Services (561710), Landscaping Services (561730)

SIC

Services-To Dwellings & Other Buildings (7340), Sanitary Services (4950)

akta.pro primary industry

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)

Keywords

• Rental cleaning products
• Home cleaning services
• Pest control services
• Mop rental subscription
• Household care services

Headquarters

HQ city

Suita City (吹田市)

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Cleaning Supplies & Rentals): Duskin sells and rents a wide range of household cleaning supplies including mops, air purifiers, kitchen filters, water purifiers, deodorizers, cleansers, sponges, cleaning tools, hygiene products, beddings, and personal care items. The core rental model involves a 4-week exchange cycle where franchise staff deliver new products and collect used ones, either through face-to-face exchange or non-contact mailbox return (post-return service).
2. Professional Cleaning & Home Services: Duskin operates multiple service brands: ServiceMaster (house cleaning), Merry Maids (maid/home helper services), Terminix (pest control), Total Green (garden/tree care), Home Repair (home repair), and Duskin Rescue (emergency home services including locksmith and water damage). Services are sold through franchisee network with web quote requests and premium member discounts.
3. E-commerce & DDuet Membership Program: Duskin operates an e-commerce platform (www.duskin.jp, cart.duskin.jp) selling products directly to consumers. The DDuet membership program rewards purchases with coins (DDuet coins) that can be redeemed for products and services, driving customer loyalty and repeat purchases.
4. Specialty Rental Services: Baby equipment rental (Kasite.net), nursing care/welfare equipment rental and sales (Health Rent), and gift card sales through the Duskin Gift platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Duskin rents and sells household cleaning products (led by a proprietary mop line on 4-week exchange cycles), and provides professional home services including house cleaning (ServiceMaster), housekeeping (Merry Maids), pest control (Terminix), garden care (Total Green), home repair (Home Repair), and emergency locksmith services (Duskin Rescue). The company also rents baby equipment (Kasite.net) and nursing-care/welfare equipment (Health Rent), and operates the DDuet free and premium membership loyalty program with a mobile app. Distribution is delivered primarily through a nationwide franchise network supported by an e-commerce site and a dedicated B2B portal.

Product overview

Duskin is a Japanese franchise-based cleaning and household services company offering a broad portfolio of rental cleaning products and professional services for home use. The core product line is the rental mop system (ダスキンモップ series) including スタイルフロア ララ, スタイルハンディ シュシュ, スタイルフロア サララ, and the basic おそうじ Basic 3, all of which operate on a 4-week rental cycle with professional laundering — many carrying SEK mark certification for antiviral and antibacterial properties. Supporting accessories include the MuKuモップクリーナー (a corded vacuum-style cleaner for picking up dust collected by mops, winner of a 2021 Good Design Award) and ローラー웨어粘着コラー series. Beyond mops, the product portfolio extends to entrance mats, air purifiers, kitchen filters, water purifiers, and household goods, complemented by professional services: ハウスクリーニング (ServiceMaster) for deep home cleaning, 家事代行 (Merry Maids), 害虫獣駆逐 (Terminix), 庭木管理 (Total Green), 住まいの補修 (Home Repair), 宅配クリーニング (Hanakoromo), 鍵トラブル (Duskin Rescue), as well as elder care equipment rentals and baby product rentals. The DDuet loyalty program (free tier plus premium paid tier) functions as a cross-cutting membership platform enabling coin-based rewards, coupons, and a mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• スタイルフロア ララ (Style Floor Lala): Floor mop rental product with compact head for cleaning narrow spaces and floors
• スタイルフロア サララ (Style Floor Sarara)
• スタイルハンディ シュシュ (Style Handy Shushu)
• MuKuモップクリーナー (MuKu Mop Cleaner)
• 抗菌エレクトロン (Kougen Electron)
• エレクトロン・ミニ (Electron Mini)
• ローラーウィークT型 (Roller Wear T-type)

Products and services

• Duskin Rental Mop System (Style Floor Lala, Style Floor Sarara, Style Handy Shushu, Osouji Basic 3)

Quantifiable outcome

• Household rental mops are the first in Japan's rental mop industry to receive SEK mark certification for anti-virus and anti-bacterial processing
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Rentokil Initial: UK-listed global pest control and hygiene services leader that acquired Terminix in 2022. Competes with Duskin's Terminix-branded pest control services globally and shares the recurring-service franchise model.
• Reckitt Benckiser: Global consumer health and hygiene major (Lysol, Dettol, Finish, Vanish). Competes with Duskin in the household cleaning products category at much larger scale with global brand reach.
• SC Johnson: Privately held global household cleaning products company (Windex, Mr. Muscle, Pledge). Comparable in offering professional and consumer cleaning supplies, with much broader international distribution than Duskin.
• Kao Corporation: Major Japanese household and personal care conglomerate (Attack, Magica, Quickle). Competes with Duskin in cleaning products retail and is a much larger, more diversified player across consumer goods categories.
• Lion Corporation: Leading Japanese household products manufacturer (KireiKirei, NANOX, Charmy). Competes in the same household cleaning products market as Duskin and offers both branded goods and cleaning solutions at much larger scale.

Direct peers

• Stanley Steemer: Largest US carpet, tile, and upholstery cleaning franchise. Comparable in operating a franchise-driven residential deep cleaning service with recurring customer relationships and similar door-to-door marketing approach.
• Neighborly (formerly Dwyer Group): Global home services franchise platform that owns Molly Maid, Merry Maids, and other cleaning/home service brands. Highly comparable franchise-driven home services model serving residential customers across multiple categories.
• ServiceMaster Global: US-based franchisor of home services including ServiceMaster Clean, Merry Maids, and Terminix. Duskin licenses and operates these same brands in Japan, sharing the franchise-based cleaning, pest control, and home service model.
• Chem-Dry: World's largest carpet and upholstery cleaning franchise with thousands of locations globally. Comparable to Duskin in its franchise-based residential cleaning service model and door-to-door customer acquisition approach.

Regional players

• Earth Corporation: Japan-based leader in household insecticides and pest control products (Earth, Muscat). Direct competitor to Duskin's Terminix pest control service in the Japanese market with overlapping target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/duskin_PR
• Facebookja-jp.facebook.com/duskin.jp
• Instagraminstagram.com/duskin.jp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duskin