Smelter town
Smelter Town Brewery is a craft brewery and taproom in Clarkdale, Arizona, co-located with Park Hotel, serving local residents and Verde Valley visitors via on-premise pours, crowler to-go sales, flights, and lodging.
- Company typePrivate
- Founded2020
- HeadquartersClarkdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Smelter town does
Smelter Town Brewery is a privately held craft brewery founded in fall 2020 by Craig and Becky Backus, operating from a single taproom at 921 Main Street, Suite A, in Clarkdale, Arizona. The brewery occupies a historic 1915 building — previously an undertaker's office, laundromat, and car dealership — alongside the co-located Park Hotel's nine rooms, forming one of Arizona's first "Bed and Brews." The portfolio spans approximately a dozen core beers across IPA, Hefeweizen, Berliner Weisse, Milk Stout, Pilsner, Cream Ale, and Amber Ale styles, plus a rotating in-house Smelter Seltzer and seasonal collaboration brews with regional partners (Hair of the Dog, Montapata Farms, Simple Machine Brewing, The Beer Babes, Catalyst). Notably differentiated offerings include the Sluice Box Smoothie Sour Series (whole-fruit-puree Berliner Weisse) and the Modern Miner Milkshake IPA (lactose- and vanilla-infused).
The business operates a pure direct-to-consumer model with no wholesale, distributor, or retail channels referenced. Revenue is generated entirely from on-premise draft pours ($6–$8 per pint), four-pour flights (from $10), crowler to-go sales (16oz from $10, 32oz from $16), a small food menu ($10 pretzel bites and nachos), and Park Hotel lodging. Customer segments are local Clarkdale and Verde Valley residents plus regional visitors; foot traffic is driven by weekly Music Bingo events, two annual festivals (ClarkdALE Beer Fest in May, Clarktoberfest in October), and active organic social presence on Instagram, Facebook, Untappd, Yelp, and TripAdvisor. The named leadership team consists of owners Craig and Becky Backus, General Manager Allyn Backus, and Head Brewer Tim Godin; no external funding, acquisitions, or expansion to additional locations have been disclosed.
Smelter town firmographics
Firmographics- Name
- Smelter town
- Legal name
- Smelter Town Brewery
- Website
- https://smeltertownbrewery.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Smelter Town Brewery is a craft brewery and taproom in Clarkdale, Arizona, co-located with Park Hotel, serving local residents and Verde Valley visitors via on-premise pours, crowler to-go sales, flights, and lodging.
- Ownership category
- akta.pro rank
Smelter town industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where Smelter town is headquartered
LocationHeadquarters
- HQ city
- Clarkdale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Smelter town business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- On-premise beer sales: The primary revenue stream is selling draft beers directly to consumers at the taproom. Beer prices range from $6–$8 per pint.
- Crowler to-go sales: 16oz and 32oz crowlers of on-tap beers sold to-go. Prices start at $10 for 16oz and $16 for 32oz.
- Food sales: Snack items including Soft Pretzel Bites (12 pieces for $10) and Nachos with beer cheese and jalapeños ($10).
- Beer flights: Flights containing four 5oz pours, starting at $10 per flight.
- Park Hotel rooms: The brewery shares a building with Park Hotel (9 rooms), marketed as Arizona's first 'Bed and Brews.' Room bookings are handled through Park Hotel's own website, and the proximity drives cross-consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual beer pints on tap, $6–$8 depending on beer |
| Unit Pricing | Pay-as-you-go | Crowlers to-go, 16oz from $10 and 32oz from $16 |
| Unit Pricing | Pay-as-you-go | Flights — four 5oz pours starting at $10 |
| Unit Pricing | Pay-as-you-go | Snack items, $10 each |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Smelter town product offering
Product offeringCore offering
Smelter Town Brewery produces and serves a diverse portfolio of house-brewed craft beers at its Clarkdale, Arizona taproom for on-premise consumption and to-go crowler sales. In addition to draft pours, beer flights, and a small snack menu, the brewery operates alongside the 9-room Park Hotel to offer Arizona's first 'Bed and Brews' concept, and hosts recurring community events including annual beer festivals and weekly Music Bingo nights.
Product overview
Smelter Town Brewery is a craft brewery offering a diverse portfolio of beers including IPAs (Hop Deposits, Heart Of Mine, Modern Miner Milkshake IPA), Blonde Ales (Main Street Blonde), Wheat beers (Steel Stack Wheat), Stouts (Slag-Out Stout), Seltzers (Smelter Seltzer), Pilsners (Crushing Department), Sour beers (Sluice Box Smoothie Sour Series, Clarkdale Weisse Guy), and collaboration brews. The brewery also provides food items, crowler to-go service, and beer flights. Additionally, it operates alongside Park Hotel offering accommodation services as part of Arizona's first Bed and Brews concept.
Differentiator
Problem solved
Functional benefit
Products and services
- Clark's Copper Ale American Amber Ale honoring Clarkdale with light orange and red hues, medium body with toffee flavor and slight hints of chocolate; 14.5 IBUs. Sold on tap and as crowlers to-go for adult craft beer consumers.
- Main Street Blonde Approachable Golden Blonde Ale that is malt-forward with a touch of hop character, not overbearing or bitter on the palate; 5.5% ABV, 15.5 IBUs. Sold on tap for adult craft beer consumers.
- Hop Deposits IPA Unfiltered New England IPA that is light, flavorful, and packed with tons of citrus aromas supported by a silky malt backbone; 35 IBUs. Sold on tap for adult craft beer consumers.
- Slag-Out Stout Semi-sweet Milk Stout that pours dark like copper slag with a cream-colored head, with aroma of roasted espresso and rich chocolate; 5.6% ABV, 25 IBUs. Sold on tap for adult craft beer consumers.
- Steel Stack Wheat Cloudy Hefeweizen reminiscent of copper smelter haze; semi-sweet and fruity with notes of banana and clove; 6.5% ABV, 15.5 IBUs. Sold on tap for adult craft beer consumers.
- Modern Miner Milkshake IPA Milkshake IPA flavored with lactose sugar and vanilla, producing a rich, full-bodied, creamy texture; dry-hopped with Citra, Mosaic, and El Dorado hops; 6.3% ABV, 23.5 IBUs. Sold on tap for adult craft beer consumers.
- Smelter Seltzer Alcohol-based seltzer made in-house with rotating flavors such as Ginger Peach (4.5% ABV). Sold on tap for adult consumers seeking a lighter alternative to beer.
- Crushing Department Pilsner Crisp, clean, and dry lager-style pilsner; 4.7% ABV, 30 IBUs. Sold on tap for adult craft beer consumers.
- Sluice Box Smoothie Sour Series (Cherry Cheesecake) Super fruited Berliner Weisse series made with whole fruit puree, producing a thick, viscous body reminiscent of a fruit smoothie; featured Cherry Cheesecake variant at 5.8% ABV. Sold on tap for adult craft beer consumers.
- Clarkdale Weisse Guy Strawberry Lemonade Berliner Weisse with real lemon and ripe strawberry over a crisp pilsner and white wheat base; 0 IBU. Sold on tap for adult craft beer consumers.
- Heart Of Mine Anniversary Hazy IPA Anniversary Hazy IPA brewed annually with Citra, Sabro, and Galaxy hops; 6.0% ABV, 43 IBUs. Sold on tap for adult craft beer consumers as the brewery's commemorative anniversary release.
- That's How We Casserole (Collaboration with Hair of the Dog) Collaboration ale with Hair of the Dog brewery, brewed with brown sugar, sweet potatoes, and toasted marshmallow flavor; 5.5% ABV, 59 IBU. Brewed for ClarkdALE Beer Fest and sold on tap for adult craft beer consumers.
- Root Awakening (Collaboration with Montapata Farms) Turmeric Session IPA collaboration with Montapata Farms, featuring Motueka and Mosaic hops and locally sourced turmeric; 5% ABV, 48 IBU. Sold on tap for adult craft beer consumers.
- Grinding Gears Extra Pale Ale (Collaboration with Simple Machine Brewing) Collaboration Extra Pale Ale with Simple Machine Brewing, featuring juicy white grape and tropical notes; 4.6% ABV, 75 IBU. Sold on tap for adult craft beer consumers.
- Bandit Queen (Collaboration with The Beer Babes) Collaboration cream ale with The Beer Babes, inspired by Arizona outlaw Pearl Hart; brewed for ClarkdALE Beer Fest and celebrating Arizona beer culture; 5.2% ABV, 18 IBU. Sold on tap for adult craft beer consumers.
- Diggin' Up Bones (Collaboration with Catalyst) Collaboration IPA with Catalyst, featuring Pilsner malt, Citra Incognito, Simcoe, and double dry-hopped with Citra and Mosaic hops; brewed as a special for ClarkdALE Beer Fest; 8.4% ABV, 80 IBU. Sold on tap for adult craft beer consumers.
- Crowlers To-Go 16oz and 32oz crowlers to-go of any beers on tap, available via walk-in or call-ahead orders; 16oz starts at $10 and 32oz starts at $16, with prices varying by beer. Targets adult craft beer consumers wanting to take beer home.
- Beer Flights Flights containing four 5oz pours of selected beers, starting at $10 per flight. Targets adult craft beer consumers wanting to sample multiple house beers on-premise.
- Taproom Snack Menu Snack offerings including Soft Pretzel Bites (12 pieces for $10) and Nachos with beer cheese and jalapeños ($10). Targets taproom patrons pairing food with craft beer on-premise.
- Park Hotel Rooms (Bed and Brews) Nine revitalized rooms in the same building as the brewery, marketed as Arizona's first 'Bed and Brews' concept; bookings handled through Park Hotel's own website. Targets visitors and tourists seeking overnight lodging integrated with craft beer hospitality.
Companies that use Smelter town
Customer profileSegments2 records
Ideal customer profiles2 records
Smelter town technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Smelter town partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- Hair of the DogminorCollaborative brewing partnership resulting in 'That's How We Casserole,' an ale brewed with 50 pounds of brown sugar, 40 pounds of mashed sweet potatoes, and toasted marshmallow flavoring. Brewed for ClarkdALE Beer Fest.
- Montapata FarmsminorCollaborative partnership with local Cornville, AZ turmeric farm for 'Root Awakening,' a Turmeric Session IPA featuring Motueka and Mosaic hops and locally sourced Montapata Farms turmeric.
- Simple Machine BrewingminorCollaboration with Simple Machine Brewing resulting in 'Grinding Gears Extra Pale Ale,' featuring juicy white grape and tropical notes.
- The Beer BabesminorCollaboration with The Beer Babes for 'Bandit Queen,' a smooth cream ale inspired by Arizona outlaw Pearl Hart, brewed for ClarkdALE Beer Fest and celebrating Arizona beer culture.
- CatalystminorCollaboration with Catalyst resulting in 'Diggin' Up Bones,' a hoppy, resinous beer featuring Pilsner malt, Citra Incognito, Simcoe, and double dry-hopped with Citra and Mosaic hops. Brewed as a special for ClarkdALE Beer Fest.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Smelter town competitors and assessment
Company assessmentDirect peers
- THAT Brewery: Small-town craft brewery in Pine, AZ. Closest peer in scale and concept — rural Arizona mountain town, single taproom, community events, and locally rooted brand identity similar to Smelter Town.
- Wren House Brewing Company: Phoenix-based craft brewery and taproom with a strong neighborhood/place-based brand identity. Comparable as an Arizona craft brewery of similar size with diverse rotating styles and an event-driven taproom.
- Simple Machine Brewing: Cottonwood, AZ craft brewery located in the same Verde Valley as Smelter Town. Direct local peer and active collaboration partner ('Grinding Gears Extra Pale Ale'); competes for the same Verde Valley taproom traffic.
- Oak Creek Brewery & Grill: Small craft brewery and grill in Sedona, AZ, ~20 miles from Smelter Town. Direct competitor for Verde Valley/Sedona tourist taproom traffic with a comparable small-scale, on-premise-focused model.
- Mother Road Brewing Company: Flagstaff, AZ-based craft brewery with taproom and distribution. Comparable as an Arizona regional craft brewery of similar vintage (founded 2010) targeting the same Northern Arizona visitor and local community base.
- Grand Canyon Brewing + Distillery: Williams, AZ craft brewery plus distillery and taproom. Directly comparable as a rural Arizona craft brewery dependent on regional tourism and a single physical site.
- Dragoon Brewing Company: Tucson-based craft brewery operating a taproom and distributing packaged beer across Arizona. Directly comparable as an Arizona craft brewery with an active product portfolio and community-focused brand.
- Arizona Wilderness Brewing Company: Gilbert, AZ craft brewery and taproom recognized for place-based, locally themed branding. Comparable in community-driven positioning and product depth within the Arizona craft market.
Broad incumbents
- Four Peaks Brewing Company: Largest Arizona craft brewery (Tempe/Scottsdale), broad distribution and full restaurant. Larger incumbent that sets pricing and traffic benchmarks across the Arizona craft segment and overlaps on taproom experience.
Regional players
- Lumberyard Brewing Company: Flagstaff, AZ craft brewery and restaurant housed in a historic lumberyard building. Comparable in the historic-building-brewery concept and Northern Arizona visitor market, though operating in a different town.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Smelter town social profiles
Digital presenceSmelter town financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smelter town leadership team
Management profileNumber of profiles
Profiles4 records
Smelter town funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smelter town M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smelter town
What does Smelter town do?
Smelter Town Brewery produces and serves a diverse portfolio of house-brewed craft beers at its Clarkdale, Arizona taproom for on-premise consumption and to-go crowler sales. In addition to draft pours, beer flights, and a small snack menu, the brewery operates alongside the 9-room Park Hotel to offer Arizona's first 'Bed and Brews' concept, and hosts recurring community events including annual beer festivals and weekly Music Bingo nights.
Is Smelter town a public or private company?
Smelter town is a private company. It is classified as family owned and is currently operating.
When was Smelter town founded?
Smelter town was founded in 2020. It employs 1 to 10 people.
Where is Smelter town based?
Smelter town is headquartered in Clarkdale, United States, in the North America region.
How does Smelter town make money?
Five revenue lines are on record. On-premise beer sales are the primary driver. The others are crowler to-go sales, food sales, beer flights and park Hotel rooms.
Who are Smelter town's main competitors?
Direct peers on record are THAT Brewery, Wren House Brewing Company, Simple Machine Brewing, Oak Creek Brewery & Grill, Mother Road Brewing Company, Grand Canyon Brewing + Distillery, Dragoon Brewing Company and Arizona Wilderness Brewing Company. Four Peaks Brewing Company is listed as a broad incumbent. Lumberyard Brewing Company is listed as a regional player.
Does Smelter town have an API?
No public API is recorded for Smelter town.
What industry is Smelter town in?
Smelter town's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.