Lumberyard Brewing Company
Lumberyard Brewing Company is a craft brewery and brewpub founded in 2010 in Flagstaff, Arizona, by Winnie and Evan Hanseth. It brews award-winning craft beer at 7,000 feet elevation, serves scratch-made pub food on-site, and distributes canned beer statewide across major Arizona retailers.
- Company typePrivate
- Founded2010
- HeadquartersFlagstaff, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lumberyard Brewing Company does
Lumberyard Brewing Company is a privately held craft brewery and brewpub founded in 2010 by Winnie and Evan Hanseth in Flagstaff, Arizona. It operates from a single restored early-1900s Halstead Lumberyard Building at 5 S. San Francisco Street in downtown Flagstaff, serving scratch-made pub food alongside award-winning craft beer brewed on-site at 7,000 feet elevation. The Hanseths also own sister brewery Beaver Street Brewery (founded 1994), and the two operate as a coordinated ecosystem under common ownership. The company employs 11–50 staff including a Director of Brewing Operations, Head Brewer, brewers, Corporate Chef, Head Chef/Sous Chef, COO, Assistant General Manager, and Marketing Manager, and serves Flagstaff-area locals, Northern Arizona tourists, Grand Canyon travelers, and outdoor enthusiasts such as hikers and skiers seeking post-adventure dining and craft beer.
The core product portfolio consists of year-round flagship beers (Flagstaff IPA, Railhead Red, Hazy Angel IPA, Humphreys Hefeweizen, Pumphouse Porter, Backcountry Blonde, First Light Lager, Bright Angel IPA, Diamond Down Lager, Red Rock Raspberry) supplemented by seasonal and limited releases (YRD Lager, Peel Out Grapefruit IPA, YRD Sour Watermelon, Oktoberfest Marzen, Frostline Vanilla Porter, Snowbound Scotch, Big Rapid Imperial Red at 9.5% ABV). Its beers have earned multiple medals at the World Beer Cup and Great American Beer Festival, including repeated World Beer Cup Silver medals for Railhead Red (2010, 2014, 2023, 2025), a GABF Gold for Humphreys Hefeweizen in 2007, and a GABF Gold for Railhead Red in 2009.
The business operates three revenue streams: on-premise food and beverage sales at the brewpub (full menu, craft beer on tap, full bar with signature Yard Jar cocktails, plus ToastTab online ordering for pickup and delivery); statewide canned beer distribution at Fry's, Bashas', Sprouts, Safeway, and Whole Foods across Arizona; and an e-commerce merchandise store shipping branded apparel, glassware, stickers, and event tickets. Brand and demand generation lean heavily on community ties, environmental and conservation partnerships (American Rivers via Hazy Angel IPA, Grand Canyon Conservancy via Bright Angel IPA), the annual Okto'Beer'Fest benefiting High Country Humane (with over $125,000 raised cumulatively), brewery tours by appointment, and an Instagram-led organic social channel with outdoor adventure-themed content.
Lumberyard Brewing Company firmographics
Firmographics- Name
- Lumberyard Brewing Company
- Legal name
- Lumberyard Brewing Co.
- Website
- https://lumberyardbrewingcompany.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lumberyard Brewing Company is a craft brewery and brewpub founded in 2010 in Flagstaff, Arizona, by Winnie and Evan Hanseth. It brews award-winning craft beer at 7,000 feet elevation, serves scratch-made pub food on-site, and distributes canned beer statewide across major Arizona retailers.
- Ownership category
- akta.pro rank
Lumberyard Brewing Company industry classification
Industry- Product category
- Craft Brewery & Brewpub
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Regional & National Breweries (THAFALAD)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Bars & Taprooms (THAFAEAG)
Keywords
Where Lumberyard Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Flagstaff
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lumberyard Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- On-site Food & Beverage Sales: Restaurant and brewpub sales including scratch-made pub food, craft beers on tap, full bar with liquor and wine, signature Yard Jars (cocktails), and zero-proof options. Online ordering available for pick-up or delivery.
- Retail Beer Distribution: Canned beer sold at major Arizona retailers including Fry's, Bashas', Sprouts, Safeway, and Whole Foods statewide.
- Merchandise & Apparel: Online shop selling branded merchandise including hats, shirts, hoodies, stickers, koozies, pint glasses, and sawblade tacker.
- Event Hosting: Hosting events including Okto'Beer'Fest, anniversary parties, brewery tours, and Beer and Whiskey Night collaborations with sister brewery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pub Food Menu |
| Unit Pricing | Pay-as-you-go | Beer & Cocktail Menu |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Lumberyard Brewing Company product offering
Product offeringCore offering
Lumberyard Brewing Company brews and serves a portfolio of award-winning craft beers (year-round flagships plus seasonal and limited releases) from its brewery and brewpub in downtown Flagstaff, Arizona. It operates a scratch-made pub food restaurant with full bar service and sells canned beer through Arizona retail grocery chains and through an online merchandise shop for branded apparel and glassware.
Product overview
Lumberyard Brewing Company is a craft brewery and restaurant in Flagstaff, Arizona, offering a portfolio of award-winning beers alongside scratch-made pub food. The core product portfolio consists of year-round flagship beers (Flagstaff IPA, Railhead Red, Hazy Angel IPA, Humphreys Hefeweizen, Pumphouse Porter, Backcountry Blonde, First Light Lager, Bright Angel IPA, Diamond Down Lager, Red Rock Raspberry) supplemented by seasonal and limited releases (YRD Lager, Flagstaff IPA Venture Series with variants like Peel Out Grapefruit IPA, YRD Sour Watermelon, Oktoberfest Marzen, Frostline Vanilla Porter, Snowbound Scotch, Big Rapid Imperial Red). The company operates a brewpub restaurant with a full food menu (burgers, sandwiches, wings, salads, mac 'n cheese, desserts) and an online merchandise shop. Distribution spans statewide at retailers including Fry's, Bashas', Sprouts, Safeway, and Whole Foods. The brewery has received multiple industry awards including World Beer Cup and Great American Beer Festival medals for Flagstaff IPA and Railhead Red.
Differentiator
Problem solved
Functional benefit
Products and services
- Year-Round Flagship Craft Beer Portfolio Standing lineup of award-winning craft beers brewed and packaged at the Flagstaff brewery, available on tap at the brewpub and in cans statewide at Arizona retailers. Includes signature recipes such as Flagstaff IPA (a West Coast IPA brewed at 7,000 feet with citrus and pine hop character), Railhead Red (a smooth amber ale with caramel malts), Hazy Angel IPA (a New England-style hazy IPA supporting American Rivers), Humphreys Hefeweizen (a German-style wheat beer named after Arizona's tallest peak), Pumphouse Porter (a dark porter named after Pumphouse Wash), Backcountry Blonde (a light golden ale available exclusively at the brewpub), First Light Lager, Bright Angel IPA (a West Coast IPA supporting the Grand Canyon Conservancy), Diamond Down Lager (a Bavarian-style lager), and Red Rock Raspberry (a fruited ale).
- Seasonal & Limited Release Craft Beers Rotating seasonal and limited craft beer releases produced in Flagstaff, sold on tap at the brewpub and through Arizona retail distribution. Includes YRD Lager (a Vienna-style amber lager), the Flagstaff IPA Venture Series (a Double IPA with Karma hops) including Peel Out Grapefruit IPA (a grapefruit-forward West Coast IPA variant), YRD Sour Watermelon (a fruited sour), Oktoberfest Marzen (a German Marzen lager brewed with Carastan and Crystal malts), Frostline Vanilla Porter (a vanilla porter for cold weather), Snowbound Scotch (an 8.0% ABV scotch ale), and Big Rapid Imperial Red (a 9.5% ABV imperial red).
- Brewpub Dining — Pub Food & Beverage Service On-site scratch-made pub food and full beverage service at the Flagstaff brewpub, including appetizers (such as Prickly Pear Brussels, Poke Nachos, Southwest Popper Dip, Bavarian Pretzels, Mac N' Cheese Balls, Irish Egg Rolls), burgers and sandwiches (Mushroom Melt, Green Dragon Mahi, Wild Fungi Burger, Nashville Hot, BBQ Tri-Tip, Santa Maria Tri-Tip, Hatch Burger, Texas Burger, BBQ Pulled Pork, Mile High Burger, Vietnamese Burger, Impossible Burger, Brewhouse Burger), salads and bowls (Mediterranean Bowl, Pacific Glow Bowl, Southwest, Cobb), mains (Pub Platter, Campfire Plate, Surf & Turf, Fish & Chips), mac 'n cheese (Lumberjack Mac, Kansas City Mac, Chicken Club Mac), desserts (Gelato, Banana Pudding Jar), craft beer on tap, Yard Jar cocktails (Bloody Mary, Mimosa, Michelada), zero-proof options, a full bar with liquor and wine, and a kids menu; happy hour Mon–Fri 3pm–6pm and Sunday brunch Yard Jar specials. ToastTab online ordering is available for pick-up or delivery.
- Branded Merchandise Shop Online store selling Lumberyard-branded merchandise including hats, shirts, hoodies, stickers, koozies, pint glasses, and a sawblade tacker, shipped direct to consumers. Gift cards for the brewpub are also available.
Quantifiable outcome
- Over $125,000 raised for High Country Humane through Okto'Beer'Fest events
Companies that use Lumberyard Brewing Company
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Lumberyard Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lumberyard Brewing Company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Brews & CuesminorAdult-oriented venue at Beaver Street Brewery location hosting the annual Beer and Whiskey Night collaboration. Features professionally paired whiskeys with Lumberyard beer and globally-inspired small plates.
- High Country HumaneminorAnnual Okto'Beer'Fest event donates 100% of proceeds to High Country Humane, a dog-related charity serving Northern Arizona. Over $125,000 raised through this event over the years.
- Beaver Street BrewerycoreSister brewery also owned by Winnie and Evan Hanseth. Founded in 1994, Beaver Street Brewery was Flagstaff's first brewpub. The two breweries share ownership and collaborate on events like Beer and Whiskey Night. Lumberyard was established to expand brewing capacity and distribution beyond what Beaver Street could accommodate.
- American RiversminorEnvironmental partnership through Hazy Angel IPA. Every sip of Hazy Angel IPA supports American Rivers to help protect and conserve waterways that shape Northern Arizona landscapes and adventures. Portion of proceeds donated to protect rivers.
- Grand Canyon ConservancyminorBright Angel IPA was created in celebration of the Grand Canyon Centennial. A portion of the proceeds of this beer will be given to Grand Canyon Conservancy to help maintain the Bright Angel Trail.
- Okto'Beer'Fest Partner BreweriesminorParticipating breweries at Okto'Beer'Fest include: Mother Road Brewing Company, Historic Brewing Company, Wanderlust Brewing Company, Dark Sky Brewery, That Brewery, Sedona Beer Co, OHSO Brewery, Grand Canyon Brewing Company, Drinking Horn Meadery. Event highlights Northern Arizona craft beer culture.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Lumberyard Brewing Company competitors and assessment
Company assessmentDirect peers
- Grand Canyon Brewing Company: Williams, AZ-based craft brewery with distribution across Arizona. Competes for the same Northern Arizona tourist and statewide retail consumer with overlapping product categories (IPAs, lagers) and similar tourism-anchored brand narrative.
- Historic Brewing Company: Arizona craft brewery participating in regional craft beer events. Shares the Northern Arizona craft beer scene and competes for similar retail distribution and taproom foot traffic.
- Dark Sky Brewery: Flagstaff-area craft brewery serving a similar local/tourist customer base. Operates at smaller scale with comparable product mix and overlapping craft beer events in Northern Arizona.
- OHSO Brewery: Multi-location Arizona brewpub and brewery with statewide presence. Comparable on brewpub-plus-distribution model, scratch-made food, and craft beer enthusiast customer base; broader geographic reach than Lumberyard within AZ.
- Wanderlust Brewing Company: Flagstaff-based craft brewery and taproom. Operates in the same city, target outdoor enthusiast demographic, and participates in Okto'Beer'Fest alongside Lumberyard. Direct competitor for local draft and on-premise.
- Sedona Beer Co: Craft brewery and taproom in Sedona, AZ — adjacent Northern Arizona tourism market with shared customer base (Grand Canyon visitors, outdoor enthusiasts) and comparable Arizona retail distribution.
- Beaver Street Brewery: Sister brewery also owned by Winnie and Evan Hanseth in Flagstaff, AZ. Operates as a brewpub with on-site food service and craft beer production — direct overlap in product, customer base, and operating model, with shared ownership.
- Mother Road Brewing Company: Arizona craft brewery headquartered in Flagstaff with taproom and statewide distribution. Directly comparable on location (same city), product (flagship IPAs and lagers), and channel (retail + on-premise). Partners with Lumberyard on Okto'Beer'Fest.
Broad incumbents
- SanTan Brewing Company: Chandler, AZ-based regional craft brewery with statewide distribution and brewpub. Larger scale and broader portfolio represent competitive pressure on Arizona retail shelves versus Lumberyard's canned products.
- Four Peaks Brewing Company: Pioneer Arizona craft brewer (Tempe, AZ) with regional distribution and brewpub operations. Larger scale and broader Arizona footprint than Lumberyard; serves as a benchmark incumbent competitor for Arizona shelf and on-premise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lumberyard Brewing Company social profiles
Digital presenceLumberyard Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lumberyard Brewing Company leadership team
Management profileNumber of profiles
Profiles11 records
Lumberyard Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lumberyard Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lumberyard Brewing Company
What does Lumberyard Brewing Company do?
Lumberyard Brewing Company brews and serves a portfolio of award-winning craft beers (year-round flagships plus seasonal and limited releases) from its brewery and brewpub in downtown Flagstaff, Arizona. It operates a scratch-made pub food restaurant with full bar service and sells canned beer through Arizona retail grocery chains and through an online merchandise shop for branded apparel and glassware.
Is Lumberyard Brewing Company a public or private company?
Lumberyard Brewing Company is a private company. It is classified as family owned and is currently operating.
When was Lumberyard Brewing Company founded?
Lumberyard Brewing Company was founded in 2010. It employs 11 to 50 people.
Where is Lumberyard Brewing Company based?
Lumberyard Brewing Company is headquartered in Flagstaff, United States, in the North America region.
How does Lumberyard Brewing Company make money?
Four revenue lines are on record. On-site Food & Beverage Sales are the primary driver. The others are retail Beer Distribution, merchandise & Apparel and event Hosting.
Who are Lumberyard Brewing Company's main competitors?
Direct peers on record are Grand Canyon Brewing Company, Historic Brewing Company, Dark Sky Brewery, OHSO Brewery, Wanderlust Brewing Company, Sedona Beer Co, Beaver Street Brewery and Mother Road Brewing Company. Broad incumbents are SanTan Brewing Company and Four Peaks Brewing Company.
Does Lumberyard Brewing Company have an API?
No public API is recorded for Lumberyard Brewing Company.
What industry is Lumberyard Brewing Company in?
Lumberyard Brewing Company's product category is Craft Brewery & Brewpub. Its primary akta.pro industry code is THAFALAD, Regional & National Breweries, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2080.