Rezup

What Rezup does

Rezup is an AI-powered resume builder and ATS optimization platform headquartered in Bangalore, India, built specifically for the Indian job market. The platform targets Indian students preparing for campus placements, freshers, and working professionals with 0-10 years of experience who apply through ATS-filtered portals such as Naukri, LinkedIn India, and Hirect, as well as internal HRMS systems used by Indian employers including TCS, Infosys, and Wipro. The product was launched in 2024 and operates with a small team of 1-10 employees.

The platform comprises two integrated products: a free ATS resume checker that scores resumes from 0-100 across five categories (Format Safety, Section Completeness, Content Quality, Keyword Strength, and Market Fit) and returns results in under 10 seconds without requiring an account, and an AI-powered resume builder offering five ATS-safe single-column templates (Clean Fresher, Professional, Technical, Creative, Career Switcher). Generative AI features — bullet point rewriting with quantified metrics, job description tailoring with keyword gap analysis, and smart resume import from PDF/DOCX — are powered by Anthropic models. A proprietary algorithmic ATS scoring engine, calibrated for Indian market conventions including CGPA placement, declaration sections, and Indian recruiter expectations, forms the core differentiator versus US-centric tools. The stack includes Supabase for data, Vercel for hosting, Razorpay for INR payments, and Sentry for error monitoring.

Rezup operates on a freemium, product-led growth model with no subscription. The core builder, all templates, ATS scoring, resume import, and watermarked PDF export are free. Revenue is generated through Sparks, a pay-as-you-go in-app currency (1 Spark = ₹1 INR, minimum top-up ₹10, never expire) used for AI bullet improvements (1 Spark), JD tailoring (5 Sparks), and clean PDF exports (10 Sparks), plus one-time purchases for extra resume slots (₹10) and a public portfolio page (₹99 lifetime). Distribution is entirely self-serve via rezup.in, supported by a content marketing engine (blog, role-specific examples, skill guides, format guides) targeting India-specific SEO keywords. The company reports 10,000+ resumes optimized, an average +28 point ATS score improvement, and a 4.8/5 user rating. No funding rounds, acquisitions, partnerships, management team members, or institutional investors are disclosed in available sources.

Name

Rezup

Legal name

Rezup

Website

https://rezup.in

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

Rezup is an AI-powered resume builder and ATS checker built for India's job market, targeting students, freshers, and early-career professionals. It operates on a freemium model with pay-as-you-go AI features (Sparks) priced in Indian Rupees.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. AI Feature Credits (Sparks): Pay-as-you-go in-app currency system. 1 Spark = ₹1 INR. Users purchase Sparks in minimum increments of 10 (₹10). Sparks never expire. Used for AI bullet improvements (1 Spark), JD tailoring (5 Sparks), and watermark-free PDF export (10 Sparks). No subscription, no recurring charges, no auto-debit.
2. Extra Resume Slots: Permanent, non-transferable additional resume slots available for ₹10 one-time purchase per slot. Users can manage multiple resume versions for different job applications.
3. Portfolio Page Unlock: One-time lifetime purchase of ₹99 that unlocks a public portfolio page at rezup.in/u/username with visitor analytics showing views, referrers, and locations.
4. Freemium Core Product: Free tier includes ATS score checker, resume builder with all 5 templates, resume import and parsing, watermarked PDF export, and 1 active resume slot. No credit card required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Rezup provides an AI-powered resume builder and free ATS (Applicant Tracking System) checker delivered via a web application at rezup.in, calibrated for the Indian job market (Naukri, LinkedIn India, Hirect, TCS, Infosys, Wipro). The platform scores resumes across 5 categories in under 10 seconds, generates AI-rewritten bullet points with quantified metrics, tailors resumes to pasted job descriptions, and parses PDF/DOCX uploads via AI — with paid AI features billed through non-expiring "Sparks" credits (₹1 each) and one-time purchases for extra resume slots and portfolio page unlocks.

Product overview

Rezup is a free AI-powered resume builder and ATS (Applicant Tracking System) optimization platform built specifically for the Indian job market. The core platform consists of two integrated tools: the Rezup Resume Builder (AI-powered editor with 5 ATS-safe templates, bullet improvement, and JD tailoring) and the Rezup ATS Checker (free instant resume scoring across 5 categories). These are supported by a library of Resume Examples organized by role (Software Engineer, Data Analyst, Marketing, HR Executive, Sales Executive, Accountant, Product Manager, Fresher) and a Blog with career guides. Free features include the builder, all templates, ATS scoring, resume import, and watermarked PDF export. Paid add-ons include Sparks (pay-as-you-go AI credits at ₹1 each) for bullet improvements, JD tailoring, and watermark-free PDFs; extra resume slots (₹10 permanent each); and a Portfolio Page unlock (₹99 one-time lifetime). The platform targets Indian students, freshers, and working professionals (0–10 years) applying through Naukri, LinkedIn India, and company career portals.

Differentiator

Problem solved

Functional benefit

Products and services

• Rezup Resume Builder AI-powered online resume builder with 5 ATS-safe single-column templates (Clean Fresher, Professional, Technical, Creative, Career Switcher). Users can build resumes from scratch or import existing PDFs/DOCX; AI rewrites weak bullets with quantified metrics and action verbs and tailors resumes to pasted job descriptions.
• Rezup ATS Checker Free online ATS resume checker that scans resumes the way an Applicant Tracking System would and returns a score from 0 to 100 across 5 categories: Format Safety, Section Completeness, Content Quality, Keyword Strength, and Market Fit. No account required; supports PDF and DOCX uploads up to 5 MB.
• Rezup Templates Five ATS-safe resume template variants — Clean Fresher, Professional, Technical, Creative, and Career Switcher — all single-column by design and tested to parse correctly in major ATS systems used by Indian employers.
• Rezup Resume Examples Library of resume examples organized by role and experience level, covering Software Engineer, Data Analyst, Marketing, HR Executive, Sales Executive, Accountant, Product Manager, and Fresher roles — each with bullet point samples and writing guides tailored for Indian recruiters and ATS systems.
• Rezup Sparks (Pay-as-you-go AI Credits) In-app currency for AI features: 1 Spark = ₹1 INR, minimum top-up 10 Sparks (₹10) in multiples of 10; Sparks never expire; AI bullet improvement 1 Spark, JD tailoring 5 Sparks, clean PDF export 10 Sparks.
• Rezup Portfolio Page One-time ₹99 lifetime unlock for a public portfolio page at rezup.in/u/username, including analytics showing views, referrers, and visitor locations.
• Extra Resume Slot Permanent, non-transferable additional resume slot available for a one-time ₹10 purchase per slot, allowing users to manage multiple resume versions for different job applications.

Quantifiable outcome

• Average ATS score improvement of +28 points after optimization
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kickresume: AI resume builder with templates, AI bullet rewriting, and cover letter generation. Targets the same job-seeker persona with a freemium + AI credits model, though Kickresume positions globally rather than India-specific.
• Jobscan: Specialized ATS resume checker that scores resumes against job descriptions for keyword match — the canonical ATS-checking product Rezup benchmarks against, and the source of the '75% of resumes rejected by ATS' stat Rezup cites. Overlap is concentrated in the free ATS checker feature.
• Novoresume: Popular resume builder with ATS-friendly templates and content suggestions, widely used internationally including by Indian job seekers. Competes in the same online resume builder + templates category but lacks India-specific ATS calibration and pay-as-you-go AI pricing.
• Resume.io: Online resume builder with ATS-tested templates and content guidance; offers a freemium model similar to Rezup. Direct overlap in resume building, template library, and PDF export but with global positioning and USD pricing rather than India-specific tuning.
• Zety: Resume builder with ATS-friendly templates, content suggestions, and AI-assisted writing, serving a global audience including India. Competes directly on the resume-builder-with-guidance use case but on subscription pricing rather than Rezup's pay-as-you-go Spark model.
• Enhancv: Resume builder focused on content quality and modern templates, popular among job seekers globally. Overlaps on template-led resume creation and content guidance; lacks Rezup's India-specific ATS scoring calibration.
• Rezi: AI-powered resume builder with ATS keyword targeting and AI writing — nearly identical product surface to Rezup, including the brand-name overlap. Both target job seekers with an ATS-focused free checker plus paid AI features; the main contrast is Rezi's global positioning vs. Rezup's India-specific calibration.
• Resume Worded: AI-powered resume scoring and feedback tool that scores resumes on ATS compatibility and recruiter appeal. Direct overlap with Rezup's free ATS checker feature and similar target persona of job seekers optimizing for ATS filtering.

Broad incumbents

• Naukri: India's largest job platform with deep integrations into Indian employer HRMS systems — Rezup explicitly calibrates its ATS scoring engine to Naukri's keyword and format expectations. Naukri controls the recruiter-side data and could launch competing native resume tooling.
• Canva Resume Builder: Design-led resume builder inside Canva's broader visual design platform, widely used by Indian students and freshers due to brand familiarity. Competes on templates and ease-of-use but lacks ATS-specific scoring and India-specific keyword calibration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rezup-in

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rezup