Sampson Associates

What Sampson Associates does

Sampson Associates is a London-based architecture and interior design practice operating under the legal entity Poperinge Ltd. The firm delivers both disciplines within a single multidisciplinary studio, providing services that span feasibility studies, concept design, planning applications, heritage and listed-building coordination, technical design, spatial planning, material specification, bespoke joinery and furniture design, FF&E specification and procurement, lighting design, visualisation, contract administration, and site oversight.

The firm's commercial focus is hospitality — particularly pubs, bars, and hotels — with a portfolio that includes Grade II listed refurbishments and new-build leisure facilities. Named enterprise clients include Young & Co (The Woolpack, Bermondsey) and Park Holidays (multi-site UK holiday park new-builds and extensions). Alongside the core hospitality work, Sampson Associates operates a growing residential design vertical covering houses, refurbishments, and bespoke interiors. Project examples in the residential segment include NS House, Brockley Grove, and properties in Morzine.

The business operates as a project-based professional services firm with quote-driven, scope-dependent fees and no publicly disclosed pricing structure. The GTM motion is sales-led and portfolio-driven: the firm acquires work through direct client enquiries via its website, phone, and email, supported by an Instagram channel and word-of-mouth referrals. The studio is UK-based with projects concentrated in Greater London and the South East, alongside selected UK-wide leisure engagements. No external funding, parent company, or institutional ownership is disclosed, and the firm is independently operated with a headcount in the 1-10 range.

Name

Sampson Associates

Legal name

Poperinge Ltd

Website

https://sampsonassociates.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sampson Associates is a London-based architecture and interior design practice (Poperinge Ltd) that combines both disciplines in a single studio, serving UK hospitality operators — particularly pubs, bars, and hotels — and residential clients with end-to-end project services.

Ownership category

akta.pro rank

Product category

Architectural and Interior Design Services

NAICS

Architectural Services (541310), Interior Design Services (54141)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Retail & Hospitality Fit-Out (Stores, Restaurants, Hotels) (IMAFANAB)

akta.pro secondary industry

Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)

Keywords

• Hospitality architecture
• Interior design
• Pub refurbishment
• Residential architecture
• Building design

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Architectural Services: Comprehensive architectural services spanning from initial feasibility through to construction completion, including planning applications, heritage coordination, technical design, building regulations, consultant coordination, tender support, contract administration, and site oversight.
2. Interior Design Services: Full interior design service from concept through to site delivery, including concept development, space planning, material and finishes specification, bespoke joinery and furniture design, FF&E specification and procurement, lighting design, visualisations, technical drawing packages, and contractor coordination.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Sampson Associates is an architecture and interior design practice that delivers end-to-end design services from initial feasibility and concept design through to construction completion and site oversight. The studio combines architectural and interior design disciplines in a collaborative, multidisciplinary approach, covering feasibility studies, planning applications, heritage coordination, technical design, spatial planning, material specification, bespoke joinery and furniture design, FF&E procurement, and lighting design. Core expertise is in hospitality venues (particularly pubs and bars), with a growing residential portfolio.

Product overview

Sampson Associates is an architecture and interior design studio offering two integrated service lines: Architecture Services and Interior Design Services. These disciplines work collaboratively in a multidisciplinary approach, with the studio specializing primarily in hospitality projects (particularly pubs and bars) alongside a growing residential portfolio. The company provides end-to-end project support from initial feasibility through to construction delivery and site oversight.

Differentiator

Problem solved

Functional benefit

Products and services

• Architecture Services Comprehensive architectural services from initial feasibility and concept design through to technical delivery and construction on site, including feasibility studies, planning applications, heritage coordination, building regulations, consultant coordination, tender support, contract administration, and site oversight. Targeted at hospitality operators and residential clients.
• Interior Design Services Full interior design service from early concept through to site delivery, including concept development, space planning, material and finishes specification, bespoke joinery and furniture design, FF&E specification and procurement, lighting design, visualisations, technical drawing packages, and contractor coordination. Targeted at hospitality venues and residential clients.
• Hospitality & Commercial Design Architecture and interior design services for hospitality venues including pubs, bars, hotels, and leisure facilities. Completed projects include The Queens, The Elgin, The Park, The Woolpack, Defector's Weld, Crust Bro's, Quill Wine House, The Constitution, The Brewers Inn, Marquess of Anglesey, and Park Holidays holiday parks. Targeted at hospitality operators.
• Residential & Homes Design Residential architecture and interior design services applying the same design principles used in hospitality projects. Completed residential projects include NS House, Brockley Grove, and Morzine properties. Targeted at residential homeowners and small-scale residential developers.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Anneke LauxminorStrategic or Co-development PartnerAnneke Laux served as FF&E (Furniture, Fixtures & Equipment) Design Collaborator on The Park project in Teddington, London. This represents a collaborative design partnership for specific project expertise in FF&E design.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Conran and Partners: Long-established UK architecture and interior design firm with strong hospitality credentials (hotels, restaurants). Comparable integrated architecture+interiors model but at materially larger scale.
• dMFK Architects: London-based architecture practice working across hospitality, residential, and cultural projects. Comparable multidisciplinary service model but at greater scale and with broader portfolio.
• Jestico + Whiles: Established London architecture and interior design practice with hospitality (hotels, restaurants) and residential projects. Larger and broader portfolio but overlapping client base and integrated disciplines.
• SHH (formerly Squire and Partners): Major London architecture practice with integrated interior design capability and strong hospitality/residential portfolios. Competes for higher-end briefs with deeper resourcing.
• Universal Design Studio: London-based architecture and interior design firm with hospitality, residential, and workplace projects. Larger incumbent competing for premium hospitality and residential briefs.

Direct peers

• Foster Lomas: London-based architecture and interior design practice with comparable focus on hospitality and residential projects. Closest direct peer given similar size, hospitality expertise, and integrated architecture/interiors offering.
• Blacksheep (Tham & Wong): London-based interior design practice specializing in hospitality venues including restaurants, bars, and hotels. Direct peer for hospitality interior design engagements.
• AfroditiKrassa: London-based interior design studio specializing in hospitality venues (bars, restaurants, hotels). Direct competitor for hospitality interior design briefs in the UK market.
• Design LSM: UK hospitality interior design practice with a strong pub, bar, and restaurant portfolio. Comparable focus on UK hospitality venue design with similar end clients.

Emerging players

• Red Deer Architects: Smaller London-based architecture practice with hospitality and residential work. Similar boutique positioning and project types, useful benchmark for fee scale and capacity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sampsonassociates
• LinkedInlinkedin.com/company/sampson-associates-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sampson Associates