Smartics Scada/iot Platform
SmartICS, developed by FirstCom FZCO (Dubai, est. 2008), is a low-code web-based SCADA/IoT platform for industrial automation, BMS, and IIoT, sold to enterprises and system integrators across oil and gas, utilities, manufacturing, data centers, airports, and government via device-based unlimited licensing.
- Company typePrivate
- Founded2008
- HeadquartersDubayy, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Smartics Scada/iot Platform does
SmartICS is a low-code SCADA/IoT software platform developed and operated by FirstCom FZCO, a privately held IT company founded in 2008 and headquartered in Dubai, UAE, with an Indonesian regional subsidiary (PT Firstcom Technology Indonesia, established 2024 in Bekasi). The platform enables industrial automation, telemetry, building management, IIoT, and smart-factory deployments without programming, using a web-based HTML5 architecture, an automated interface builder, a drag-and-drop widget library, and support for industrial protocols including Modbus, OPC UA, MQTT, BACnet, Profinet, and IEC-60870-5-104. Its device-based licensing model includes unlimited tags, users, and workstations, with both permanent and annual subscription license options plus optional functional modules, and is positioned as 3–4x faster to implement than conventional SCADA at roughly 50% of the labor cost.
The company sells to enterprise end users and system integrators across verticals including oil and gas, energy, chemicals and petrochemicals, mining, utilities (water, power, heat), data centers, airports, manufacturing, and food and beverage. Go-to-market combines direct enterprise field sales, a certified system integrator partner program (notably five Indonesian SIs visible across named reference customers), and a self-service product-led growth layer via six category-specific online demo environments (BMS, OEE, IoT, SCADA, WTP, Power) plus downloadable demo packages. Named reference customers include Sugity Creatives (manufacturing), the Indonesian Ministry of Public Works (government/flood control), Ngurah Rai International Airport (BMS), an Indonesian confectionery manufacturer (energy monitoring), and Litup Network (data center), with outcome claims of up to 10% energy cost savings, 30% team coordination improvement, and 10% operational efficiency gains.
The company is privately held with no disclosed investors, no funding rounds, no parent entity, and no disclosed revenue or headcount. Operating geographies on record are limited to the UAE and Indonesia, though the website is localized into Russian, Portuguese, and Spanish, suggesting latent international intent. SmartICS does not currently position AI/ML as a product capability, and the platform's competitive differentiators are ease of use, web-native deployment, device-based unlimited licensing, and broad protocol interoperability rather than AI-driven analytics.
Smartics Scada/iot Platform firmographics
Firmographics- Name
- Smartics Scada/iot Platform
- Legal name
- FirstCom FZCO
- Website
- https://smartics.io
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartICS, developed by FirstCom FZCO (Dubai, est. 2008), is a low-code web-based SCADA/IoT platform for industrial automation, BMS, and IIoT, sold to enterprises and system integrators across oil and gas, utilities, manufacturing, data centers, airports, and government via device-based unlimited licensing.
- Ownership category
- akta.pro rank
Smartics Scada/iot Platform industry classification
Industry- Product category
- Industrial Automation Software (SCADA/IoT Platform)
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- SCADA/HMI Platforms (IMAGABAB)
Keywords
Where Smartics Scada/iot Platform is headquartered
LocationHeadquarters
- HQ city
- Dubayy
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
Smartics Scada/iot Platform business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses (Permanent): One-time purchase license for unlimited use without time restrictions. Pricing based on number of connected devices (PLCs, RTUs, counters, intelligent interface devices). Includes unlimited tags, users, and workstations. No paid development environment required.
- Software Licenses (Annual Subscription): Annual license renewal with same features as permanent license. Allows spreading cost over time with yearly payment.
- Functional Module Add-ons: Additional functional modules available for specific project requirements beyond base license.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Base license with up to 10 connected devices, unlimited tags and users |
| One time/ perpetual license | Multi-year contract | Permanent license with unlimited usage period |
| Subscription | Annual | Annual subscription with automatic renewal |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Smartics Scada/iot Platform product offering
Product offeringCore offering
SmartICS is a low-code web-based SCADA/IoT software platform that enables industrial automation, telemetry, monitoring, BMS, and IIoT deployments without programming. It uses an automated interface builder and drag-and-drop widget library to connect to PLCs, RTUs, counters, and smart devices over multiple industrial protocols, with device-based licensing that includes unlimited tags, users, and workstations. The platform is sold as a permanent license or annual subscription to enterprises, governments, and system integrators across oil and gas, energy, utilities, manufacturing, mining, airports, data centers, and food and beverage industries.
Product overview
SmartICS is a unified low-code SCADA/IoT software platform for industrial automation, telemetry, monitoring, BMS and IoT systems. The core SmartICS Platform integrates with an automated Widget Library for interface building and a Web Portal module for remote access. The platform is offered through permanent and annual subscription licenses with no limitations on tags or users. Demo versions are available for BMS, OEE, IoT, SCADA, WTP (Water Treatment), and Power/Electricity applications. SmartICS targets industries including oil and gas, energy, chemical/petrochemical, mining, utilities, agriculture, food and beverage, and manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartICS Platform Low-code web-based SCADA/IoT software platform for industrial automation, telemetry, monitoring, BMS, and IoT systems. Enables no-code configuration via automated interface builder and drag-and-drop widget library, supports multi-protocol device connectivity, and is sold under device-based permanent or annual subscription licensing with unlimited tags and users.
- SmartICS Web Portal Web-based access module for remote data collection and monitoring that allows users to view data, trends, logs, and dashboards via a standard web browser. Can be deployed alongside third-party SCADA software for remote data collection.
- SmartICS Permanent License One-time purchase software license for SmartICS providing unlimited use without time restrictions. Pricing is based on the number of connected devices (PLCs, RTUs, counters, intelligent interface devices) and includes unlimited tags, users, and workstations with no separate developer environment fee.
- SmartICS Annual Subscription License Annual license renewal for SmartICS with the same feature set as the permanent license. Allows customers to pay yearly instead of upfront while retaining unlimited tags, users, and workstations.
Quantifiable outcome
- 3-4x faster development, configuration, and implementation compared to traditional SCADA software
- +5 more outcomes
Companies that use Smartics Scada/iot Platform
Customer profileNamed customers5 records
Segments12 records
Ideal customer profiles3 records
Smartics Scada/iot Platform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature13 records
Smartics Scada/iot Platform partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- PT InalixcoreTechnology partner and system integrator for Ngurah Rai International Airport (Bali) BMS implementation. PT Inalix deployed SmartICS for chiller monitoring with 60 sensors, 8 gateways, and 2 RTUs, achieving 10% operational efficiency improvement.
- PT. Buana Abadi Masindo Sejahtera (BAMS)coreTechnology partner for automotive component manufacturer (Sugity Creatives) predictive maintenance project. BAMS implemented SmartICS for real-time machine monitoring with 3 pressure control units and 10 Modbus devices.
- PT SMARTEK (Smartek Sistem Inovasi)coreTechnology partner for confectionery manufacturer energy efficiency project. PT SMARTEK integrated SmartICS with Modbus TCP and Node-RED for power meter monitoring, achieving 10% cost savings and 30% team coordination improvement.
- PT. Adzka Mitra SolusindocoreTechnology partner for Indonesia Ministry of Public Works flood control system. PT Adzka Mitra Solusindo deployed SmartICS for public safety monitoring of sluice gates, pumps, and flow sensors in disaster-prone areas.
- PT. Kamiko Cipta SolusicoreLocal Indonesian partner for Litup Network Jakarta data center project. PT Kamiko Cipta Solusi identified the data center opportunity and implemented SmartICS for power monitoring with 1 PLC, 18 power meters, and environmental sensors.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Smartics Scada/iot Platform competitors and assessment
Company assessmentEmerging players
- Ubidots: Cloud-based IIoT platform for device data collection, visualization, and alerts. Overlaps with SmartICS's IIoT and remote monitoring segments, especially for simpler industrial/environmental sensor use cases.
- Tulip Interfaces: Cloud-native frontline operations and IIoT platform for manufacturing. Competes with SmartICS in the manufacturing digitalization and OEE use cases, but adds modern SaaS architecture and no-code app-building for operators.
- 75F: Cloud-native smart building management and HVAC controls platform. Direct overlap with SmartICS's BMS segment, but with AI-driven energy optimization and a SaaS model — a more modern threat in commercial building automation.
Broad incumbents
- Siemens (WinCC / TIA Portal): Broad incumbent in industrial automation. Siemens WinCC SCADA and TIA Portal are deeply integrated with Siemens PLCs (S7-1500, ET 200) and are the default SCADA choice in many of SmartICS's target verticals (manufacturing, water, oil & gas).
- Rockwell Automation (FactoryTalk): Broad incumbent in industrial automation. FactoryTalk View and FactoryTalk Vantage are part of Rockwell's Integrated Architecture, directly competing with SmartICS in discrete manufacturing and OEM customer bases.
- Aveva (Schneider Electric): Broad incumbent offering AVEVA Edge, Plant SCADA, and Wonderware. Targets the same industrial automation customer base as SmartICS across process industries, with deep integration into Schneider's PLC and MES ecosystem — the dominant legacy SCADA alternative SmartICS is displacing.
- GE Digital (Proficy / iFIX): Broad incumbent offering Proficy iFIX and Proficy Historian SCADA platforms. Long-established in process industries (power, water, oil & gas) — verticals that overlap heavily with SmartICS's target segments.
Direct peers
- ICONICS (Mitsubishi Electric): Direct SCADA peer offering Genesis64 and Hyper Historian. Now part of Mitsubishi Electric, ICONICS competes head-to-head with SmartICS in web-based SCADA for BMS, manufacturing, and utilities applications.
- Opto 22 (groov): Direct SCADA/IIoT peer offering groov EPIC and PAC Control. Targets similar mid-market industrial automation and remote monitoring use cases as SmartICS, with web-based HMI and a focus on edge-to-cloud integration.
- Inductive Automation (Ignition): Direct low-code SCADA/HMI platform competitor. Ignition by Inductive Automation is the most prominent web-based, unlimited-tag licensing SCADA platform, sharing SmartICS's no-code, web-architected, unlimited-user approach — making it the closest functional competitor in the modern SCADA category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights8 records
Customer concentration
Smartics Scada/iot Platform social profiles
Digital presenceSmartics Scada/iot Platform financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smartics Scada/iot Platform leadership team
Management profileNumber of profiles
Smartics Scada/iot Platform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smartics Scada/iot Platform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smartics Scada/iot Platform
What does Smartics Scada/iot Platform do?
SmartICS is a low-code web-based SCADA/IoT software platform that enables industrial automation, telemetry, monitoring, BMS, and IIoT deployments without programming. It uses an automated interface builder and drag-and-drop widget library to connect to PLCs, RTUs, counters, and smart devices over multiple industrial protocols, with device-based licensing that includes unlimited tags, users, and workstations. The platform is sold as a permanent license or annual subscription to enterprises, governments, and system integrators across oil and gas, energy, utilities, manufacturing, mining, airports, data centers, and food and beverage industries.
Is Smartics Scada/iot Platform a public or private company?
Smartics Scada/iot Platform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smartics Scada/iot Platform founded?
Smartics Scada/iot Platform was founded in 2008. It employs 11 to 50 people.
Where is Smartics Scada/iot Platform based?
Smartics Scada/iot Platform is headquartered in Dubayy, United Arab Emirates, in the Middle East region.
How does Smartics Scada/iot Platform make money?
Three revenue lines are on record. Software Licenses (Permanent) is the primary driver. The others are software Licenses (Annual Subscription) and functional Module Add-ons.
Who are Smartics Scada/iot Platform's main competitors?
Emerging players on record are Ubidots, Tulip Interfaces and 75F. Broad incumbents are Siemens (WinCC / TIA Portal), Rockwell Automation (FactoryTalk), Aveva (Schneider Electric) and GE Digital (Proficy / iFIX). Direct peers are ICONICS (Mitsubishi Electric), Opto 22 (groov) and Inductive Automation (Ignition).
Does Smartics Scada/iot Platform have an API?
Yes. Integration with third-party applications via API (JSON format) is available. The platform supports API integration for connecting third-party applications and systems.
What industry is Smartics Scada/iot Platform in?
Smartics Scada/iot Platform's product category is Industrial Automation Software (SCADA/IoT Platform). Its primary akta.pro industry code is IMAGABAB, SCADA/HMI Platforms. Its NAICS code is 33451 and its SIC code is 3823.