Sint-jan Gouda

What Sint-jan Gouda does

Stichting Goudse Sint-Jan is a Dutch non-profit foundation (Cultural ANBI) that operates the Sint-Janskerk in Gouda as both a registered museum and an active Protestant church under a management agreement with the Protestantse Kerk Gouda, which owns the 123-meter building — the longest church in the Netherlands. Its core asset is a collection of 72 world-famous 16th-century stained-glass windows (the Goudse Glazen), of which 61 date from 1530–1603, representing more than half of all such glass surviving in the Netherlands, accompanied by four historic pipe organs including the 1736 Moreau main organ. The foundation serves domestic and international tourists, school groups, concert audiences, corporate event organizers, wedding couples, and a Broederschap business network, supported by 120+ volunteers alongside five paid staff.

The foundation's product portfolio includes museum admission with a free multilingual audio tour (Dutch, English, German, French, Italian, Spanish), expert guided tours, weekly organ and chamber concerts plus special events such as Pianofestival and Messiah performances, event venue rental across multiple spaces (Ship up to 1,500 seats; Choir 300 theater/170 dinner; ambulatory, chapels, and meeting rooms), amateur organ playing sessions, educational programs, and the recently launched Goudse Librije 2.0 knowledge center. A Goudse Glazen Online platform offers high-resolution digital access to the stained-glass collection and original design drawings (cartons).

Revenue is generated through ticket sales (adults €11, students/CJP €6.50, groups €10), event venue rental, concert tickets (e.g., €14.50 regular), guided tours (€55 per guide), organ sessions (€49.50 first hour, €39.50 subsequent), Vrienden membership subscriptions starting at €25 annually, and tax-deductible donations and legacies. Distribution is direct-to-consumer through the sintjan.com website, the tickets.sintjan.com ticketing platform (CM.com Global Ticket), on-site admissions, combiticket partnerships with Museum Gouda and Gouda Cheese Experience, and direct corporate sales. In 2024 the venue recorded approximately 133,800 visitors across museum, concert, and event visits.

Name

Sint-jan Gouda

Legal name

Stichting Goudse Sint-Jan

Website

https://sintjan.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Sint-Jan Gouda is a Dutch non-profit foundation operating the 123-meter Sint-Janskerk in Gouda as a registered museum and event venue, serving tourists, concert audiences, corporate clients, and schools with its collection of 72 historic stained-glass windows and four pipe organs.

Ownership category

akta.pro rank

Product category

Cultural Heritage Museum & Event Venue

NAICS

Historical Sites (712120), Museums (712110), Religious Organizations (8131)

akta.pro primary industry

Religious Landmarks & Pilgrimage Sites (Temples, Churches, Shrines) (THAJACAG)

akta.pro secondary industries

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Religious & Sacred Sites Tours (THAJAAAF), Specialty & Historic Venues (Landmarks, Estates) (THAHAAAK), Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Historic church museum
• Stained glass heritage
• Organ concert venue
• Monument event rental
• Cultural heritage tours

Headquarters

HQ city

Gouda

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Museum Entrance Fees: Ticket sales for museum visits to see the stained-glass windows and church interior. Adults €11, students/CJP €6.50, groups (15+) €10. Children under 17 free with applicable cards.
2. Event Venue Rental: Rent spaces for corporate events, weddings, symposia, congresses, and dinners. Spaces include the Ship (up to 1500 seats), Choir (300 theater/170 dinner), ambulatory areas, Van der Vorm Chapel, Moreau Room, Consistory, and Churchmasters' Room.
3. Concert Revenue: Weekly concerts on multiple organs including Saturday afternoon organ/chamber concerts, special performances, and festivals. Some concerts free with entry ticket, others priced separately.
4. Friends Membership (Vrienden van de Sint-Jan): Annual membership starting at €25, offering free entry for two persons, shop discounts, free concert access, and invitations to events. Tax deductible as cultural ANBI.
5. Donations and Legacies: Gifts and bequests from supporters. As ANBI, donations are 125% tax deductible.
6. Organ Playing Sessions: Amateur organists can play the Moreau organ by appointment. First hour €49.50, subsequent hours €39.50. Revenue supports organ maintenance.
7. Tours and Guiding: Guided tours on appointment for €55 per guide (excl. entry). Theme tours available including Women in the Glass, Bible and the Glass, Flora and Fauna, Organs of Sint-Jan.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sint-Jan Gouda operates the Sint-Janskerk — the longest church in the Netherlands — as a registered museum and cultural venue, offering visitors access to the world's largest collection of 72 16th-century stained-glass windows (Goudse Glazen) and a year-round program of organ concerts and chamber music. The foundation also rents the historic spaces for weddings, corporate events, symposia, and dinners, and supports educational programs, guided tours, and a Friends membership program.

Product overview

Sint-Jan Gouda operates as a registered museum and event venue centered around the 123-meter Sint-Janskerk, the longest church in the Netherlands. The core offering combines museum visits to view the 72 world-famous 16th-century stained-glass Goudse Glazen with a year-round concert program featuring organ and choral performances. Additional services include expert-guided tours in multiple languages, educational programs for schools, and event venue rental for weddings, symposiums, and dinners. The institution also maintains the Goudse Librije 2.0 knowledge center and operates a Friends membership program. Online ticketing is provided through CM.com's Global Ticket platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Museumbezoek (Museum Visit)

Quantifiable outcome

• 133,800 annual visitors for concerts, events, and museum visits

Named customers7 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Museum CatharijneconventcoreStrategic or Co-development PartnerPartner in 'Het Grootste Museum van Nederland' (Largest Museum of the Netherlands) initiative, showcasing Dutch religious heritage across multiple historic buildings. Sint-Jan recognized as part of this national museum network.
• Museum GoudacoreStrategic or Co-development PartnerCombiticket partnership for visitors to see both the Sint-Jan stained-glass collection and Museum Gouda's exhibition of original design drawings and altar pieces.
• Streekarchief Midden-HollandcoreStrategic or Co-development PartnerCollaboration on Goudse Librije 2.0 project, bringing back the historical library to Sint-Jan. Streekarchief manages the historical book collection.
• Nederlands OpenluchtmuseumminorStrategic or Co-development PartnerPartner in Canonnetwerk network, connecting Dutch cultural heritage sites.
• Rijksdienst voor het Cultureel ErfgoedcoreStrategic or Co-development PartnerCollaboration on Register of Protected Cultural Heritage and Collections. Stichting Goudse Sint-Jan recognized as cultural heritage institution.
• RKD - Nederlands Instituut voor KunstgeschiedenisminorStrategic or Co-development PartnerRKD Images collaboration for documentation of stained-glass windows and cartons (design drawings).
• Gemeente GoudacoreStrategic or Co-development PartnerMunicipal partnership supporting cultural heritage preservation. Sint-Jan as city landmark and contributor to local tourism.
• VriendenLoterijminorGTM or Marketing PartnerVIP card holders of VriendenLoterij receive free entry to Sint-Jan, promoting cultural lottery to museum visitors.
• KruimminorImplementation/ SI/ Consulting PartnerPreferred catering partner for events in Sint-Jan. Local Gouda caterer providing catering services for events and receptions.
• Betty BlueminorImplementation/ SI/ Consulting PartnerPreferred catering partner for events in Sint-Jan.
• De Nieuwe PoldercateringminorImplementation/ SI/ Consulting PartnerPreferred catering partner for events in Sint-Jan.
• Spot on GoudaminorGTM or Marketing PartnerGouda business initiative promoting the city as a destination for meetings, events, and congresses. Sint-Jan participates as venue partner.
• Iniatiefgroep Goudse LibrijecoreStrategic or Co-development PartnerInitiative group driving the Goudse Librije 2.0 project to establish a knowledge center in Sint-Jan.
• Stichting Vrienden van Archief en LibrijeminorStrategic or Co-development PartnerFoundation supporting the Goudse Librije project and archival preservation.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pieterskerk Leiden: Dutch historic church running guided tours, concerts, and commercial venue hire, with a comparable small-staff foundation model. Same combination of religious heritage, cultural programming, and corporate events.
• St. Bavo Cathedral Haarlem: Major historic Catholic cathedral repurposed as heritage attraction and event venue; similar operating model with guided tours, concerts, and venue hire inside a monumental church building.
• Museum Gouda: Local cultural-heritage museum in Gouda and combiticket partner ('Goudse Geheimen'); comparable size, non-profit/government-supported model, and overlapping visitor base.
• Oude Kerk Amsterdam: Medieval church functioning as both active congregation and contemporary art/heritage venue; comparable dual-use operating model and similar revenue mix of admissions, events, and venue hire.
• Sint-Janskathedraal 's-Hertogenbosch: Cathedral with similar name and shared medieval religious-heritage function; operates guided tours, exhibitions, concerts, and event rentals, targeting the same Dutch heritage and education segments.
• Westerkerk Amsterdam: Iconic Amsterdam church offering heritage visits, concerts, and event rental; comparable monument-as-venue operating model and tourist/event customer mix.
• Museum Catharijneconvent: Sister museum in the 'Grootste Museum van Nederland' network; both operate as religious-heritage museums inside historic church buildings, share curatorial collaboration, and target overlapping Dutch and international heritage tourist segments.
• Grote Kerk Den Haag: Historic church in The Hague operating as heritage site, concert venue, and event space; closely comparable in scale, programming mix, and target market to Sint-Jan Gouda.
• Nieuwe Kerk Amsterdam: Historic Dutch church repurposed as a museum and event/exhibition venue; operates a similar model combining ticketed heritage visits, exhibitions, and commercial venue rental for corporate and cultural events.
• Laurenskerk Rotterdam: Gothic church in Rotterdam operating as heritage attraction, concert venue, and event location; directly comparable in service mix, including guided tours, organ concerts, weddings, and corporate events.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/stichting-goudse-sint-jan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sint-jan Gouda