Smokin' Willy's Llc

What Smokin' Willy's Llc does

Smokin' Willy's LLC is a privately-held, single-location drive-thru smoke shop and convenience store founded in 2012, based in Tacoma, Washington. The company serves adult consumers in the Tacoma and South Puget Sound region with tobacco products (including Rainier cigarettes at $4.00/pack or $39.50/carton, cigarillos, loose tobacco, and pouch tobacco), vape products and accessories, beverages (coffee, energy drinks, water), and ready-made food including artisan sandwiches, snacks, and candy. Operations run 16 hours daily (6am-10pm) through two drive-thru lanes at the 72nd & Waller intersection (3008 72nd St E, Tacoma, WA 98443), with the dual-lane configuration marketed as the company's primary convenience differentiator in Pacific Northwest weather conditions.

The business model is straightforward unit-priced retail with no subscription or membership tiers; all revenue is generated through direct point-of-sale transactions with individual consumers. The company employs between 11 and 50 staff across barista, cashier, and vape specialist roles, and recruits through Indeed, employee referrals, and billboards. Distribution is entirely physical — drive-thru and walk-in at the single Tacoma site — with marketing primarily through the company website (smokinwillys.com) and an email newsletter signup. No proprietary technology, mobile app, API, or digital product exists; the technology footprint is limited to a WordPress website and an employee login portal.

Since founding, the company has remained single-location with no disclosed funding rounds, acquisitions, partnerships, institutional investment, or geographic expansion. Recent strategic activity is confined to incremental product-line additions: a dedicated coffee menu with barista-prepared signature drinks was added, a forthcoming 'Bobarista' specialty role signals further coffee investment, and vape was formalized as a staffed retail vertical. Customer base is anonymous retail foot traffic, and there are no disclosed named accounts, enterprise customers, or revenue figures. The combination of single-site dependency, category exposure (tobacco and vape regulation), and absence of digital or geographic expansion defines the current investment-relevant risk profile.

Name

Smokin' Willy's Llc

Legal name

Smokin' Willy's LLC

Website

https://smokinwillys.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Smokin' Willy's LLC operates a single-location drive-thru smoke shop and convenience store in Tacoma, WA, serving local adult consumers with tobacco products, vape products, coffee, beverages, and ready-made food across two drive-thru lanes.

Ownership category

akta.pro rank

Product category

Tobacco Retail / Smoke Shop & Convenience Store

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Convenience Retailers (445131)

SIC

Retail-Convenience Stores (5412)

akta.pro primary industry

Tobacco & Nicotine Specialty Shops (Tobacconists) (CRANADAE)

akta.pro secondary industries

Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA), Vape-Integrated Convenience Retail (Vape + C-Store) (CRANAJAG), Tobacco Convenience Retail (C-Stores & Gas Stations) (CRANADAF)

Keywords

• Tobacco retail
• Smoke shop
• Convenience store
• Drive-thru retail
• Vape products

Headquarters

HQ city

Tacoma

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales - Tobacco Products: Sale of cigarettes, cigarillos, loose tobacco, pouch tobacco, cigarette tubes, and tobacco accessories including butane and lighter fluid. Also includes Rainier brand cigarettes at $4.00 per pack or $39.50 per carton.
2. Retail Sales - Vape Products: Sale of vape products including e-cigarettes, vaping supplies, and related accessories.
3. Food and Beverage Sales: Sale of coffee, energy drinks, water, ready-made meals, snacks, and candy. The company has a dedicated coffee menu section.
4. Drive-Thru Convenience Retail: Convenience store sales through drive-thru service, offering rapid customer turnover with two drive-thru lanes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Smokin' Willy's operates a single-location drive-thru convenience store and smoke shop at 3008 72nd St E, Tacoma, WA, selling tobacco products (cigarettes, cigarillos, loose tobacco, pouch tobacco, cigarette tubes, vape products), beverages (coffee, energy drinks, water), and ready-made food (artisan sandwiches, snacks, candy) through two drive-thru lanes and a walk-in storefront, open daily 6am-10pm.

Product overview

Smokin' Willy's is a drive-thru convenience store and smoke shop offering a unified retail experience. The core offerings include tobacco products (Rainier cigarettes, various tobacco types, vape products), beverages (coffee, energy drinks, water), and food (ready-made meals, snacks, candy, artisan sandwiches). The company operates a single-location retail operation in Tacoma, WA, with two drive-thru lanes for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Rainier Cigarettes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Circle K (Alimentation Couche-Tard): Global convenience store operator with thousands of sites including the Pacific Northwest. Comparable as a broad c-store incumbent competing across tobacco, beverage, coffee, and food categories in the same South Puget Sound market.
• 7-Eleven: Largest U.S. convenience store chain with national footprint including the Pacific Northwest, offering cigarettes, vaping products, coffee, and prepared foods under a broad banner. Comparable as an incumbent c-store that competes with Smokin' Willy's across every category sold.
• Pilot Travel Centers: National travel center and convenience store chain now owned by Berkshire Hathaway, with strong tobacco and vape assortment. Comparable as an incumbent that combines convenience-store format with deep tobacco/vape SKUs in similar road-adjacent retail settings.
• ampm (BP): West Coast and Western U.S. convenience-store brand tied to BP fuel stations, heavily distributed across the Pacific Northwest. Comparable as an incumbent drive-thru and convenience-store operator with overlapping tobacco, coffee, beverage, and snack assortment in the same region.

Direct peers

• Smoker Friendly: National chain of dedicated tobacco and vape shops offering cigarettes, cigars, vaping devices, and accessories. Directly comparable to Smokin' Willy's as a specialty smoke shop serving adult tobacco/vape consumers with curated assortments.
• Maverik: Regional convenience store and fuel retailer operating across the Pacific Northwest, Mountain West, and Southwest. Comparable as a small-format c-store chain offering tobacco, beverages, and prepared foods in geographies that overlap with Tacoma-adjacent markets.
• Vapor Shark: Specialty vape and e-cigarette retailer with dedicated vape shops and e-commerce. Directly comparable to the vape side of Smokin' Willy's as a focused vaping product retailer serving adult consumers through a specialty storefront model.

Regional players

• Plaid Pantry: Oregon-based convenience store chain operating primarily in the Portland metro and broader Pacific Northwest. Relevant comparator as a regional c-store operating in adjacent PNW geography with overlapping tobacco, beverage, and food offerings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smokin' Willy's Llc