Smoking BBQ

What Smoking BBQ does

Smokin' BBQ is a mobile grill and barbecue catering company headquartered in Haslach an der Mühl, Upper Austria, founded in 2012 by Tanja Gabriel and operated as a sole proprietorship (Smokin´ BBQ e.U.). The company delivers full-service live on-site grilling and smoking for weddings, corporate events, private celebrations, and intimate 20–80 guest gatherings across Upper Austria, Salzburg, Lower Austria, and Lower Bavaria. Its core offering bundles food preparation, beverages, service personnel, rental infrastructure, and event planning into a single per-event contract with a 25-guest minimum.

The service is built around a proprietary fleet of five self-designed, charcoal- and wood-fired units — Watersmoker "Harry" (a 280 kg water smoker), Churrasco "El Toro" (Brazilian-style skewer grill), Veggie Griller, GrillSmoker (an all-in-one combination device for intimate events), and the retired original "Black Lady" — all built by the founder and engineered to operate without gas or electricity, enabling deployment at any outdoor or non-equipped venue. Menus emphasise regional sourcing, whole-animal utilisation, house-made sauces, and parallel vegetarian tracks.

Commercially, Smokin' BBQ runs a direct, quote-based sales motion: prospective clients submit event details through an online event planner, after which Gabriel personally consults, conducts venue assessments, and delivers customised proposals. Pricing is per-person (approximately €45 for standard BBQ menus and ~€150 for full-day weddings) with a €2,500 booking deposit and hourly service-staff fees on top. Demand is generated through Instagram, Austrian wedding directories (austriawedding.at, hochzeiterei.at), the 2024 Austrian Wedding Award, earned media coverage (ORF, regional press), and a 5.0 Google rating. The named client base spans regional industrial corporates such as Energie AG Oberösterreich, aluplast Austria, ETA Heiztechnik, Haberkorn, and Holzmann Maschinen alongside a long tail of one-off wedding and private-party engagements.

Name

Smoking BBQ

Legal name

Smokin´ BBQ e.U. Inh. Tanja Gabriel

Website

https://smoking-bbq.at

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Smokin' BBQ is an Upper Austrian mobile grill and BBQ catering company, founded in 2012, that delivers full-service live on-site catering using self-built charcoal smokers for weddings, corporate events, and private celebrations across Austria and into Bavaria.

Ownership category

akta.pro rank

Headquarters

HQ city

Haslach An Der Mühl

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. On-site Grill & BBQ Catering: Full-service mobile catering where Smokin' BBQ prepares and serves grilled and smoked food live at the client's event venue. Includes live on-site grilling with proprietary equipment, full setup and breakdown, service personnel, beverages, and rental items. Minimum event size is 25 persons. Revenue is generated per person for food, with additional fixed fees for equipment setup and travel within Upper Austria.
2. Rental Items & Equipment: The company offers rental items including tables, chairs, bars, lighting, tents, sanitary facilities, and other event infrastructure for clients who require them. This supplements the core catering revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Smokin' BBQ provides full-service mobile grill and BBQ catering for events across Upper Austria, using self-built charcoal-powered smokers and grills. The company prepares and serves food live on-site at the client's venue, covering weddings, corporate events, private parties, and intimate gatherings of 20-80 guests, with optional add-ons for service staff, beverages, and rental infrastructure.

Product overview

Smokin' BBQ operates as an all-inclusive mobile grill and BBQ catering service based in Upper Austria, founded in 2012 by Tanja Gabriel. The company offers a portfolio of four core catering products: Wedding Catering, Corporate Events Catering, Private Parties Catering, and Large Events in Small Circles Catering. These are delivered using five proprietary self-built grill and smoker units (Watersmoker "Harry", Churrasco "El Toro", Veggie Griller, GrillSmoker, and retired Smoker "Black Lady"), all powered by charcoal and wood. The service package includes food preparation, beverages, service personnel, and rental equipment, with the GrillSmoker serving as a specialized product for intimate gatherings combining entertainment, multi-course dining, and interactive grilling education. The company also provides an online Event Planning Tool for quote requests.

Differentiator

Problem solved

Functional benefit

Products and services

• Grill- und BBQ-Catering (All-inclusive) Full-service mobile BBQ and grill catering from Upper Austria, featuring live on-site grilling with self-built charcoal smokers and grills. Includes food preparation, beverages, service personnel, and rental equipment for events with a minimum of 25 persons.
• Hochzeits-Catering (Wedding Catering) Specialized BBQ and grill catering for weddings, featuring live cooking entertainment, multi-course menus from Agape appetizers through Mitternachtsjause (midnight snack), beverages, and full service personnel. Averages approximately €150 per guest for full-day service with a €2,500 booking deposit.
• Firmenfeste-Catering (Corporate Events Catering) Catering for company celebrations including summer parties, Christmas events, employee jubilees, and company anniversaries. Includes full setup with optional bars, furniture, lighting, and other infrastructure, capable of operating at non-traditional venues such as factory floors and parking lots.
• Privatfeiern-Catering (Private Parties Catering) Catering for private celebrations such as birthday parties, garden parties, winter events, divorce parties, and family gatherings with customizable menus. Can include late-night re-service with liver cheese buffet, soups, or pizza oven.
• Große Feste im kleinen Kreis Catering (Intimate Events)

Quantifiable outcome

• Minimum 25 guests per event at €45+/person base price with €420 fixed Upper Austria service fee
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• aundas GmbHminorImplementation/ SI/ Consulting PartnerWeb agency responsible for the concept and design of the Smokin' BBQ website (aundas.com). Listed in the impressum as the design and concept partner.
• Powerflash Online Solutions GmbHminorImplementation/ SI/ Consulting PartnerResponsible for the programming and hosting of the Smokin' BBQ website (powerflash.at). Listed in the impressum.
• Lucia Schuller / PixelstubeminorOthersPhotographer credited across most pages of the website. Multiple photos on the site are attributed to Pixelstube Lucia Schuller (pixelstube.at). A long-term visual documentation partner.
• Anika EckerminorOthersWedding photographer credited for numerous photos across the website. Listed in the image credits section.
• Leburger.linzminorGTM or Marketing PartnerPartnered with Leburger.linz for a joint summer party event at Haberkorn Kalender in Leonding, as shown on the company's Instagram post.
• Austria WeddingminorGTM or Marketing PartnerListed vendor on the Austria Wedding portal (austriawedding.at), one of Austria's leading wedding planning directories, generating referral inquiries.
• Hochzeiterei.atminorGTM or Marketing PartnerListed vendor on the Hochzeiterei.at wedding portal, providing visibility among Austrian couples planning weddings.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mission BBQ: US-based BBQ restaurant chain with event catering services. Operates in the same BBQ category with broader menu offerings and corporate/community catering capabilities, though as a multi-location chain rather than a mobile caterer with self-built equipment.
• Dickey's Barbecue Pit: Large US BBQ restaurant chain with nationwide catering operations serving weddings, corporate events, and private parties. Comparable BBQ focus and catering offerings, but operating at much larger scale as a multi-location chain rather than a regional mobile caterer.
• Cattlemen's Steakhouse & BBQ: Established US BBQ and steakhouse operator with event catering services. Comparable BBQ category and event-catering offerings, but positioned as a destination restaurant group rather than a mobile event caterer.

Others

• Traeger Grills: Leading wood-pellet grill manufacturer with a BBQ recipe/content ecosystem and grilling events. Operates in the same BBQ equipment and lifestyle category, adjacent to event catering through brand, content, and live cooking experiences.
• Weber Grills: Global BBQ equipment manufacturer that hosts grilling courses, BBQ events, and operates Weber Grill Restaurants. Comparable BBQ category and audience (grilling enthusiasts, event hosts), though operates primarily as an equipment brand rather than a mobile caterer.

Direct peers

• The Big Smoke BBQ Co. UK-based mobile BBQ and smoker catering company specializing in weddings and private events with live on-site cooking. Closely comparable business model (mobile BBQ event catering), end-customer base (wedding couples, corporate hosts), and live-cooking experience positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/smokin_bbq
• LinkedInlinkedin.com/company/smokingbbq

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smoking BBQ