Smart Yachting
Smart Yachting is a privately held luxury yacht brokerage and full-service ownership company founded in 2008 and headquartered in Ibiza, Spain. It serves high-net-worth individuals across the Mediterranean through brokerage, management, refit, charter, and finance services from four locations in Ibiza, Mallorca, and Marbella.
- Company typePrivate
- Founded2008
- HeadquartersIbiza, Spain
- Headcount—
- GTM typeB2C
- OfferingServices
What Smart Yachting does
Smart Yachting is a luxury yacht brokerage and full-service yacht ownership company operating in the Western Mediterranean since 2008. Headquartered in Ibiza, Spain, the company operates four physical locations across Ibiza (Marina Botafoch), Mallorca (El Terreno), and Marbella (Puerto Banus), employing 150+ staff. Its core business is facilitating yacht acquisitions and sales for high-net-worth individuals, with a portfolio of 700+ vessels and 50+ privately owned boats, and exclusive representation in Spain for AB Yachts and Maiora Yachts. Revenue is generated primarily through transaction-based brokerage commissions on yacht sales, with additional recurring streams from year-round management and maintenance contracts, in-house workshop refit and upgrade services delivered through a 2,000 m² facility staffed by 30 craftsmen, charter management via sister company Smart Charter (the largest private charter company in the Balearic Islands, completing 2,500+ charters per year), and finance/insurance referral fees. The go-to-market is sales-led and relationship-driven, with field sales brokers conducting personalized consultations at office locations and on-site at marinas.
The legal entity is CAC Mediterranean Charter SL, a privately held Spanish company with no disclosed external funding, no subsidiaries, and no public listing. Smart Yachting is part of the broader Smart Group, which also includes Smart Charter and Smart Estates (Ibiza and Mallorca), creating a cross-referral ecosystem for HNW clients spanning yachts, charter, and luxury real estate. Key personnel include founder Charlie Veale, Sales Director Tim Hope (Mallorca), and brokers Franco Rolleri (Ibiza) and Yessica Diaz Erices (Marbella). The company sells exclusively into the HNW segment and serves no disclosed institutional or commercial fleet customers, making revenue inherently episodic and dependent on closing a small number of high-ticket transactions each quarter.
The business model is asset-light in terms of yacht inventory (the company brokers rather than owns vessels) but operationally intensive in management and refit services. The 2,000 m² authorized workshop and 30 in-house craftsmen represent the most significant fixed-asset and headcount investments, providing a vertical-integration moat in service delivery. The company's growth since 2008 has been organic and bootstrapped, with expansion driven by entering new geographies (Mallorca, Marbella), securing premium brand representation rights (AB Yachts, Maiora Yachts), and extending into adjacent service lines (charter, finance) — all within the broader Smart Group ecosystem.
Smart Yachting firmographics
Firmographics- Name
- Smart Yachting
- Legal name
- CAC Mediterranean Charter SL
- Website
- https://smartyachting.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Smart Yachting is a privately held luxury yacht brokerage and full-service ownership company founded in 2008 and headquartered in Ibiza, Spain. It serves high-net-worth individuals across the Mediterranean through brokerage, management, refit, charter, and finance services from four locations in Ibiza, Mallorca, and Marbella.
- Ownership category
- akta.pro rank
Smart Yachting industry classification
Industry- Product category
- Luxury Yacht Brokerage
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)
- akta.pro secondary industries
- Luxury Motor Yacht Manufacturing (IMAJAMAD), Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)
Keywords
Where Smart Yachting is headquartered
LocationHeadquarters
- HQ city
- Ibiza
- HQ country
- Spain
- HQ region
- Europe
Offices3 records
Markets served
Smart Yachting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Brokerage Commission - Yacht Sales & Acquisition: Smart Yachting earns commission on yacht sales and acquisitions. They facilitate transactions for buyers accessing their portfolio of 50+ privately owned boats and additional listings. The company charges a pre-agreed, standard commission with no hidden surprises upon sale completion.
- Management & Maintenance Services: Year-round logistics management for speed boats and yachts purchased through the company, including full annual servicing, mooring options, and winter storage.
- Workshop & Refit Services: In-house workshop services including repairs, maintenance, upgrades, upholstery, painting, wrapping, and electrical/domotic systems. The 2,000 square metre Ibiza workshop with 30 in-house craftsmen handles refit and upgrade services.
- Charter Management: Renting yachts through sister company Smart Charter, the largest private charter company in the Balearic Islands. Connects boat owners with charter income opportunities.
- Finance Services: Tailored financing solutions for yacht charter and sales, including assistance with finding suitable financing options, insurance, and registration services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Yacht Sales - Commission-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Smart Yachting product offering
Product offeringCore offering
Smart Yachting is a Mediterranean yacht brokerage and full-service ownership provider. It sells and acquires motor yachts and pleasure craft on commission, provides year-round management and maintenance (including mooring and winter storage), runs a 2,000 m² in-house workshop offering refits and upgrades with 30 craftsmen, manages charters via sister company Smart Charter, and arranges marine finance, insurance and registration. Its portfolio includes 700+ yachts and 50+ privately owned boats, with official representation of AB Yachts and Maiora Yachts in Spain.
Product overview
Smart Yachting is a luxury yacht brokerage and management company operating since 2008 with a complete turnkey service portfolio. The company offers yacht sales and brokerage services through its core Smart Yachting platform, complemented by yacht management and maintenance, refits/upgrades/customisation delivered through an in-house workshop team of 30 specialists, charter services via sister company Smart Charter, and financing solutions. Smart Yachting exclusively represents AB Yachts and Maiora Yachts brands in Spain. The portfolio includes over 700 luxurious yachts and boats available for purchase and charter, with operations across four locations in Ibiza, Mallorca, and Marbella.
Differentiator
Problem solved
Functional benefit
Products and services
- Yacht Sales & Brokerage (Acquisition & Sales) Commission-based brokerage service that sources, lists, values and transacts motor yachts and pleasure craft for buyers and sellers, drawing on a portfolio of 50+ privately owned boats plus 700+ vessels in the broader inventory. The service includes honest market pricing assessments, off-market access via shipyard relationships, and end-to-end transaction support for high-net-worth individuals seeking yacht ownership in the Mediterranean.
- Yacht Management & Maintenance Year-round management service for speed boats and yachts, covering annual maintenance, logistics, paperwork and registration, mooring arrangements and winter storage. Designed for owners who purchase through Smart Yachting and want a single provider to handle ongoing ownership administration and upkeep.
- Refits, Upgrades & Customisation Full refit and upgrade service delivered by a 30-person in-house team of mechanics, painters, electricians, carpenters and upholsterers, covering upholstery, painting, wrapping and electrical/domotic systems. Targets yacht owners wanting vessel improvements, modernizations or bespoke customization executed by a single coordinated team.
- Workshop Services (Repairs, Maintenance & Upgrades) Workshop service delivered from a 2,000 m² authorized facility at the Ibiza HQ in Marina Botafoch, handling repairs, maintenance and upgrades for boats of all sizes including the largest vessels. Work is offered on fixed budgets with guarantees.
- Charter Management via Smart Charter Charter management service that places owners' yachts into rental operation through sister company Smart Charter, the largest private charter company in the Balearic Islands. Smart Yachting manages captains, crew, insurance, catering and cleaning on the owner's behalf to generate charter income.
- Yacht Finance, Insurance & Registration Tailored financing solutions for yacht purchases and charter, plus assistance with insurance and registration, leveraging relationships with marine finance providers for competitive rates. Targets buyers and owners who want a single point of contact for capital, insurance and flagging/registration needs.
- AB Yachts (Official Spain Representation) Official representation of AB Yachts luxury motor yachts in Spain, offering the AB 80, AB 95, AB 95S, AB 100, AB 110, AB 110S and AB 130 (25m to 40m). Includes expert purchase advice, flagging and registration in Spain, tax and compliance assistance, mooring options, full-service maintenance centre access and bespoke after-sales support.
- Maiora Yachts (Official Spain Representation) Official representation of Maiora Yachts in Spain, offering models including the M30, M38, 36 Exuma and 42 Exuma. Includes independent purchase advice, guidance on flag and registration structures, ownership assistance, insurance, tax planning, premium mooring options and full-service maintenance centre access.
Quantifiable outcome
- 2500+ charters completed annually
- +2 more outcomes
Companies that use Smart Yachting
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Smart Yachting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smart Yachting partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Smart ChartercoreSister company operating as the largest private charter company in the Balearic Islands with 50+ boats. Smart Yachting refers boat owners to Smart Charter for chartering services, creating a complementary ecosystem for yacht owners seeking to offset ownership costs through charter income.
- AB YachtsflagshipOfficial AB Yachts representative in Spain. Smart Yachting guides clients through every stage of AB Yachts ownership including expert purchase advice, flagging and registration in Spain, tax and compliance assistance, mooring options, full-service maintenance centre, and bespoke after-sales support.
- Maiora YachtsflagshipOfficial representative of Maiora Yachts in Spain, a brand celebrated for timeless elegance, generous volumes, and luxurious comfort. Partnership includes independent purchase advice, guidance on flag and registration structures, ownership assistance, insurance, tax planning, premium mooring options, and full-service maintenance centre access.
- Vybe YachtsminorBrand partner featured on the Smart Yachting platform, offering Vybe Yachts products alongside their other represented brands.
- Smart Estates IbizaminorPart of the Smart Group ecosystem. Cross-referral partner for villa and real estate services in Ibiza, serving the same affluent lifestyle clientele.
- Smart Estates MallorcaminorPart of the Smart Group ecosystem. Cross-referral partner for villa and real estate services in Mallorca, serving the same affluent lifestyle clientele.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Smart Yachting competitors and assessment
Company assessmentDirect peers
- Burgess: Burgess is a global superyacht brokerage, charter, and management company. It is directly comparable to Smart Yachting in offering motor-yacht sales, charter management, and full-service ownership support, but operates at significantly larger international scale across multiple continents.
- Northrop & Johnson: Northrop & Johnson is a long-established luxury yacht brokerage and charter company. It shares Smart Yachting's model of high-touch sales service, central listings, and Mediterranean/European buyer relationships.
- Camper & Nicholsons: Camper & Nicholsons is an established international yacht brokerage, charter, and management house. It overlaps directly with Smart Yachting on luxury motor yacht sales, owner management, and charter placement for HNW clients in Mediterranean markets.
- Denison Yachting: Denison Yachting is a yacht brokerage and dealer with broad motor yacht coverage. While more US-centric, its brokerage, new-boat representation, and yacht management services overlap directly with Smart Yachting's offering for HNW buyers.
- Fraser Yachts: Fraser Yachts is one of the world's largest full-service yacht brokerages, offering sales, charter, management, and crew placement. Its Mediterranean focus and full-service model make it a close comparable to Smart Yachting's brokerage-plus-management positioning.
- Yachting Partners International (YPI): YPI is a yacht brokerage, charter, and management company with a strong Mediterranean and motor yacht focus. Its full-service owner offering mirrors Smart Yachting's brokerage-plus-management-plus-charter proposition.
- Ocean Independence: Ocean Independence is a yacht brokerage, charter, and management company with significant European/Mediterranean activity. It is directly comparable to Smart Yachting across motor yacht sales, charter placement, and owner management services.
- International Yacht Company (IYC): IYC is a global yacht management, charter, and sales firm with strong Mediterranean presence. It competes directly with Smart Yachting across motor yacht brokerage, charter management, and ownership services for UHNW clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Smart Yachting social profiles
Digital presenceSmart Yachting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Yachting leadership team
Management profileNumber of profiles
Profiles7 records
Smart Yachting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Yachting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Yachting
What does Smart Yachting do?
Smart Yachting is a Mediterranean yacht brokerage and full-service ownership provider. It sells and acquires motor yachts and pleasure craft on commission, provides year-round management and maintenance (including mooring and winter storage), runs a 2,000 m² in-house workshop offering refits and upgrades with 30 craftsmen, manages charters via sister company Smart Charter, and arranges marine finance, insurance and registration. Its portfolio includes 700+ yachts and 50+ privately owned boats, with official representation of AB Yachts and Maiora Yachts in Spain.
Is Smart Yachting a public or private company?
Smart Yachting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Yachting founded?
Smart Yachting was founded in 2008.
Where is Smart Yachting based?
Smart Yachting is headquartered in Ibiza, Spain, in the Europe region.
How does Smart Yachting make money?
Five revenue lines are on record. Brokerage Commission - Yacht Sales & Acquisition is the primary driver. The others are management & Maintenance Services, workshop & Refit Services, charter Management and finance Services.
Who are Smart Yachting's main competitors?
Direct peers on record are Burgess, Northrop & Johnson, Camper & Nicholsons, Denison Yachting, Fraser Yachts, Yachting Partners International (YPI), Ocean Independence and International Yacht Company (IYC).
Does Smart Yachting have an API?
No public API is recorded for Smart Yachting.
What industry is Smart Yachting in?
Smart Yachting's product category is Luxury Yacht Brokerage. Its primary akta.pro industry code is THAJALAE, Private Yacht & Luxury Boat Charters (With Crew), with a secondary code of IMAJAMAD, Luxury Motor Yacht Manufacturing. Its NAICS code is 441222 and its SIC code is 3730.