ETM Collection
ETM Group, founded in 2003 in London, operates 15+ restaurants, pubs, rooftop bars and sport-pub venues under the ETM Collection and Sport London brands, serving affluent diners, sport fans and corporate event planners across the UK capital with direct food, beverage and private-hire revenue.
- Company typePrivate
- Founded2003
- HeadquartersCity Of London, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What ETM Collection does
ETM Group Limited (operating commercially as ETM Collection alongside its Sport London sub-brand) is a London-based, founder-owned hospitality operator founded in 2003 by Ed Martin and his brother Tom Martin. The group runs a portfolio of 15+ restaurants, pubs, rooftop bars and sport-pub venues across London under two consumer-facing brands: ETM Collection, which positions rooftop terraces, dining rooms and event venues as premium settings for gatherings and private hire; and Sport London, a dedicated format for sport viewing with ultra-high-definition screens and a sport-led food and beverage offer.
The underlying operating model is asset-heavy physical hospitality. There is no proprietary technology platform; instead the group leverages a stack of third-party SaaS integrations (DesignMyNight for bookings, Reputation.com and Feed It Back for customer feedback, Wireless Social for venue Wi-Fi, The Access Group / Acteol / Atreemo for marketing) to run reservations, capture customer data and run feedback loops across venues. Corporate structure is segmented across three wholly-owned operating subsidiaries (ETM Concessions Limited, ETM Premium Sports Bars Limited, The Botanist Sloane Square Limited) under the ETM Group Limited parent, with company number 05908632 and ICO registrations for each entity.
The business model is direct-to-consumer transaction revenue from food and beverage sales, supplemented by private-hire and corporate-event packages. Customer segments span affluent diners and social-event bookers (ETM Collection), sport-fan match-day trade (Sport London), and corporate event planners. The group is privately held, reports no external funding rounds, and is led by Ed Martin (CEO), Landen Prescott Brann (CFO, ex-Itsu and PepsiCo) and Graham Turner (Non-Executive Chairman, ex-Tragus Group, ex-Unique Pub Company).
ETM Collection firmographics
Firmographics- Name
- ETM Collection
- Legal name
- ETM Group Limited
- Website
- https://etmgroup.co.uk
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ETM Group, founded in 2003 in London, operates 15+ restaurants, pubs, rooftop bars and sport-pub venues under the ETM Collection and Sport London brands, serving affluent diners, sport fans and corporate event planners across the UK capital with direct food, beverage and private-hire revenue.
- Ownership category
- akta.pro rank
ETM Collection industry classification
Industry- Product category
- Hospitality Services
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Hotel Bars & Rooftop Bars (CRANACAL), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)
Keywords
Where ETM Collection is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ETM Collection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: Primary revenue from operating restaurants, pubs, and rooftop bars across London. Venues include upscale dining rooms, sport pubs and kitchens, and rooftop terraces serving food and drinks.
- Event Hosting and Private Dining: Revenue from hosting corporate events, private dining, and special occasions with tailored event packages across ETM Collection venues.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
ETM Collection product offering
Product offeringCore offering
ETM Collection operates a group of prestigious London venues—rooftop terraces, sophisticated dining rooms, vibrant bars, and event spaces—offering food, beverage, and tailored private hire and corporate event packages. As a sub-brand of ETM Group Limited, it is complemented by Sport London, a chain of sport pubs and kitchens featuring ultra-high-definition screens, sound systems, and pub food for match-day experiences.
Product overview
ETM Group operates two consumer-facing hospitality brands: Sport London and ETM Collection. Sport London is a chain of sport pubs and kitchens featuring ultra-high-definition screens and sound for viewing sporting events, while ETM Collection comprises prestigious venues including rooftop terraces, sophisticated dining rooms, vibrant bars, and event spaces. The portfolio includes 15 individual venues across London, offering dining, social experiences, private events, and sporting occasions. The two brands share operational infrastructure including booking systems (via DesignMyNight), customer feedback mechanisms, and Wi-Fi services, but serve distinct market segments with different experiential focuses.
Differentiator
Problem solved
Functional benefit
Brands
- ETM Collection: A group of prestigious venues in London offering rooftop terraces, sophisticated dining rooms, and vibrant bars for events and gatherings with exceptional cuisine, extensive drink menus, and tailored event packages
- Sport London
Products and services
- ETM Collection Venues (Dining, Rooftop Terraces, Bars) A group of prestigious London venues operated by ETM Group offering dining, rooftop terraces with city views, sophisticated dining rooms, and vibrant bars. Targeted at consumers seeking premium dining and social occasions, with each venue offering distinct character. Venues include Aviary, Chiswell Street Dining Rooms, The Hat And Tun, The Jugged Hare, Long Arm, Marlowe, The Botanist Sloane Square, Botanist, and Burdock.
- Sport London Pubs & Kitchens A lineup of sport pubs and kitchens designed for sport fans, featuring crystal clear ultra-high-definition screens, roaring sound systems, and a food menu redefining pub expectations. Targeted at individual sport fans seeking premium match-day viewing experiences. Venues include Greenwood, Broadwood, Redwood, and Westwood.
- Private Hire and Corporate Event Packages Tailored event packages across ETM Collection venues for corporate events, private dining, business gatherings, and special occasions. Targeted at businesses and organisations seeking elegant venues with professional service and bespoke event arrangements in London.
Companies that use ETM Collection
Customer profileSegments3 records
Ideal customer profiles3 records
ETM Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
ETM Collection partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
ETM Collection competitors and assessment
Company assessmentBroad incumbents
- Soho House: Soho House operates a global network of private members' clubs with attached restaurants, bars, and event spaces. Comparable to ETM Collection on premium London social/dining venues and event hosting, though broader, members-based, and international in scope.
- Young's Pubs: Young's is a London-focused pub operator with a portfolio of managed and tenanted pubs. Comparable to ETM's pub venues (The Jugged Hare, The Hat and Tun) on London pub operations, though Young's is more pub-focused and broader in scale.
- Mitchells & Butlers: Mitchells & Butlers is a major UK pub and restaurant operator (All Bar One, Harvester, Miller & Carter, Browns). A broader incumbent comparable to ETM on multi-site UK hospitality, though with a more mass-market positioning and national scale.
- The Big Table Group: The Big Table Group (formerly Tragus, where ETM Chairman Graham Turner was CEO) operates a large portfolio of UK restaurant brands (Bella Italia, Café Rouge, Las Iguanas). Comparable on multi-site UK hospitality operations and scale, though broader and more mass-market.
Direct peers
- D&D London: D&D London operates a portfolio of premium restaurants, bars, and event venues across London and other UK cities. Directly comparable to ETM Collection as a multi-site London premium restaurant and event venue operator with similar positioning and customer segments.
- Corbin & King: Corbin & King operates The Wolseley, Brasserie Zédel, and other iconic premium all-day restaurants in London. Comparable to ETM Collection on premium London dining, high footfall venues, and similar affluent customer demographic.
- The Ivy Collection: The Ivy Collection operates a portfolio of brasserie-style restaurants across London and the UK. Directly comparable to ETM Collection on premium casual dining, central London locations, and event/celebration occasions.
- Hawksmoor: Hawksmoor operates a small group of high-end London (and Manchester/NYC) steakhouses and cocktail bars. Comparable to ETM Collection as a premium UK hospitality group focused on destination dining experiences.
- Drake & Morgan: Drake & Morgan operates upscale bars and restaurants in London with notable rooftop venues (e.g., The Sky Garden, 14 Hills). Highly comparable to ETM Collection's premium rooftop dining/bar format and target customer base.
- Gordon Ramsay Restaurants: Gordon Ramsay Restaurants operates a portfolio of premium London restaurants (e.g., Restaurant Gordon Ramsay, Savoy Grill, Heddon Street Kitchen). Comparable to ETM Collection on premium London dining and private dining/event offerings.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ETM Collection social profiles
Digital presenceETM Collection compliance and trust
Trust signalCompliance1 record
ETM Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
ETM Collection leadership team
Management profileNumber of profiles
Profiles3 records
ETM Collection subsidiaries and ownership
Company hierarchySubsidiaries3 records
ETM Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ETM Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ETM Collection
What does ETM Collection do?
ETM Collection operates a group of prestigious London venues—rooftop terraces, sophisticated dining rooms, vibrant bars, and event spaces—offering food, beverage, and tailored private hire and corporate event packages. As a sub-brand of ETM Group Limited, it is complemented by Sport London, a chain of sport pubs and kitchens featuring ultra-high-definition screens, sound systems, and pub food for match-day experiences.
Is ETM Collection a public or private company?
ETM Collection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ETM Collection founded?
ETM Collection was founded in 2003. It employs 501 to 1,000 people.
Where is ETM Collection based?
ETM Collection is headquartered in City Of London, United Kingdom, in the Europe region.
How does ETM Collection make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are event Hosting and Private Dining.
Who are ETM Collection's main competitors?
Broad incumbents on record are Soho House, Young's Pubs, Mitchells & Butlers and The Big Table Group. Direct peers are D&D London, Corbin & King, The Ivy Collection, Hawksmoor, Drake & Morgan and Gordon Ramsay Restaurants.
Does ETM Collection have an API?
No public API is recorded for ETM Collection.
What industry is ETM Collection in?
ETM Collection's product category is Hospitality Services. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of CRANACAL, Hotel Bars & Rooftop Bars. Its SIC code is 5810.