ETM Collection

What ETM Collection does

ETM Group Limited (operating commercially as ETM Collection alongside its Sport London sub-brand) is a London-based, founder-owned hospitality operator founded in 2003 by Ed Martin and his brother Tom Martin. The group runs a portfolio of 15+ restaurants, pubs, rooftop bars and sport-pub venues across London under two consumer-facing brands: ETM Collection, which positions rooftop terraces, dining rooms and event venues as premium settings for gatherings and private hire; and Sport London, a dedicated format for sport viewing with ultra-high-definition screens and a sport-led food and beverage offer.

The underlying operating model is asset-heavy physical hospitality. There is no proprietary technology platform; instead the group leverages a stack of third-party SaaS integrations (DesignMyNight for bookings, Reputation.com and Feed It Back for customer feedback, Wireless Social for venue Wi-Fi, The Access Group / Acteol / Atreemo for marketing) to run reservations, capture customer data and run feedback loops across venues. Corporate structure is segmented across three wholly-owned operating subsidiaries (ETM Concessions Limited, ETM Premium Sports Bars Limited, The Botanist Sloane Square Limited) under the ETM Group Limited parent, with company number 05908632 and ICO registrations for each entity.

The business model is direct-to-consumer transaction revenue from food and beverage sales, supplemented by private-hire and corporate-event packages. Customer segments span affluent diners and social-event bookers (ETM Collection), sport-fan match-day trade (Sport London), and corporate event planners. The group is privately held, reports no external funding rounds, and is led by Ed Martin (CEO), Landen Prescott Brann (CFO, ex-Itsu and PepsiCo) and Graham Turner (Non-Executive Chairman, ex-Tragus Group, ex-Unique Pub Company).

Name

ETM Collection

Legal name

ETM Group Limited

Website

https://etmgroup.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

ETM Group, founded in 2003 in London, operates 15+ restaurants, pubs, rooftop bars and sport-pub venues under the ETM Collection and Sport London brands, serving affluent diners, sport fans and corporate event planners across the UK capital with direct food, beverage and private-hire revenue.

Ownership category

akta.pro rank

Product category

Hospitality Services

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Hotel Bars & Rooftop Bars (CRANACAL), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• London restaurants
• Rooftop bars
• Hospitality venues
• Sport pubs
• Private event hire

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Primary revenue from operating restaurants, pubs, and rooftop bars across London. Venues include upscale dining rooms, sport pubs and kitchens, and rooftop terraces serving food and drinks.
2. Event Hosting and Private Dining: Revenue from hosting corporate events, private dining, and special occasions with tailored event packages across ETM Collection venues.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

ETM Collection operates a group of prestigious London venues—rooftop terraces, sophisticated dining rooms, vibrant bars, and event spaces—offering food, beverage, and tailored private hire and corporate event packages. As a sub-brand of ETM Group Limited, it is complemented by Sport London, a chain of sport pubs and kitchens featuring ultra-high-definition screens, sound systems, and pub food for match-day experiences.

Product overview

ETM Group operates two consumer-facing hospitality brands: Sport London and ETM Collection. Sport London is a chain of sport pubs and kitchens featuring ultra-high-definition screens and sound for viewing sporting events, while ETM Collection comprises prestigious venues including rooftop terraces, sophisticated dining rooms, vibrant bars, and event spaces. The portfolio includes 15 individual venues across London, offering dining, social experiences, private events, and sporting occasions. The two brands share operational infrastructure including booking systems (via DesignMyNight), customer feedback mechanisms, and Wi-Fi services, but serve distinct market segments with different experiential focuses.

Differentiator

Problem solved

Functional benefit

Brands

• ETM Collection: A group of prestigious venues in London offering rooftop terraces, sophisticated dining rooms, and vibrant bars for events and gatherings with exceptional cuisine, extensive drink menus, and tailored event packages
• Sport London

Products and services

• ETM Collection Venues (Dining, Rooftop Terraces, Bars) A group of prestigious London venues operated by ETM Group offering dining, rooftop terraces with city views, sophisticated dining rooms, and vibrant bars. Targeted at consumers seeking premium dining and social occasions, with each venue offering distinct character. Venues include Aviary, Chiswell Street Dining Rooms, The Hat And Tun, The Jugged Hare, Long Arm, Marlowe, The Botanist Sloane Square, Botanist, and Burdock.
• Sport London Pubs & Kitchens A lineup of sport pubs and kitchens designed for sport fans, featuring crystal clear ultra-high-definition screens, roaring sound systems, and a food menu redefining pub expectations. Targeted at individual sport fans seeking premium match-day viewing experiences. Venues include Greenwood, Broadwood, Redwood, and Westwood.
• Private Hire and Corporate Event Packages Tailored event packages across ETM Collection venues for corporate events, private dining, business gatherings, and special occasions. Targeted at businesses and organisations seeking elegant venues with professional service and bespoke event arrangements in London.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Soho House: Soho House operates a global network of private members' clubs with attached restaurants, bars, and event spaces. Comparable to ETM Collection on premium London social/dining venues and event hosting, though broader, members-based, and international in scope.
• Young's Pubs: Young's is a London-focused pub operator with a portfolio of managed and tenanted pubs. Comparable to ETM's pub venues (The Jugged Hare, The Hat and Tun) on London pub operations, though Young's is more pub-focused and broader in scale.
• Mitchells & Butlers: Mitchells & Butlers is a major UK pub and restaurant operator (All Bar One, Harvester, Miller & Carter, Browns). A broader incumbent comparable to ETM on multi-site UK hospitality, though with a more mass-market positioning and national scale.
• The Big Table Group: The Big Table Group (formerly Tragus, where ETM Chairman Graham Turner was CEO) operates a large portfolio of UK restaurant brands (Bella Italia, Café Rouge, Las Iguanas). Comparable on multi-site UK hospitality operations and scale, though broader and more mass-market.

Direct peers

• D&D London: D&D London operates a portfolio of premium restaurants, bars, and event venues across London and other UK cities. Directly comparable to ETM Collection as a multi-site London premium restaurant and event venue operator with similar positioning and customer segments.
• Corbin & King: Corbin & King operates The Wolseley, Brasserie Zédel, and other iconic premium all-day restaurants in London. Comparable to ETM Collection on premium London dining, high footfall venues, and similar affluent customer demographic.
• The Ivy Collection: The Ivy Collection operates a portfolio of brasserie-style restaurants across London and the UK. Directly comparable to ETM Collection on premium casual dining, central London locations, and event/celebration occasions.
• Hawksmoor: Hawksmoor operates a small group of high-end London (and Manchester/NYC) steakhouses and cocktail bars. Comparable to ETM Collection as a premium UK hospitality group focused on destination dining experiences.
• Drake & Morgan: Drake & Morgan operates upscale bars and restaurants in London with notable rooftop venues (e.g., The Sky Garden, 14 Hills). Highly comparable to ETM Collection's premium rooftop dining/bar format and target customer base.
• Gordon Ramsay Restaurants: Gordon Ramsay Restaurants operates a portfolio of premium London restaurants (e.g., Restaurant Gordon Ramsay, Savoy Grill, Heddon Street Kitchen). Comparable to ETM Collection on premium London dining and private dining/event offerings.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etm-group-london

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETM Collection