Solgården ferie- og helsesenter

What Solgården ferie- og helsesenter does

Solgården ferie- og helsesenter is a Norwegian cooperative (SA, org. no. 965 585 850) founded in 1968 that operates all-inclusive package holidays from Norway to its own resort, Hacienda del Sol, in Villajoyosa on Spain's Costa Blanca. Founded originally to provide accessible holidays for people with developmental disabilities, the company now serves three primary segments: Norwegian seniors (the largest, served through winter tours), people with developmental disabilities and their companions/attendants (~6–7 dedicated tours per year), and intergenerational families in summer. Each tour includes chartered exclusive SAS flights (flight SK7525/SK7526, ~180 seats, departures from six Norwegian cities), end-to-end baggage handling, Norwegian-speaking health personnel as travel guides, and 24/7 on-site medical support.

The product portfolio consists of three core tour lines (Seniorturer, Turer for utviklingshemmede, Sommerferie for alle) plus ancillary offerings including gift cards (Gavekort), a 360-degree virtual resort tour, and a companion-support fund (Ledsagerstøtte). Pricing ranges from approximately kr 11,895 for 8-day disability-accessible tours to kr 38,695 for 22-day senior tours, with all-inclusive mechanics covering charter flights, transfers, accommodation, and full or half board. The company operates seven guest houses (Casa 1–Casa 7) at its Villajoyosa resort, with Casa 2 currently being rebuilt (commenced May 30, 2025) to add 16 double rooms, 2 simpler double rooms, and a 250-person banquet hall.

The business is a non-dividend cooperative owned by foundations and private individuals; profits are reinvested into facility and service development rather than distributed. Distribution is exclusively direct — phone, email, online (booking.solgarden.no, powered by Vitec Travelize), and walk-in at the Oslo headquarters — with no third-party resellers. Key operational partnerships include SAS (charter flights), Sjømannskirken (Norwegian Seamen's Mission operating the on-site Minnekirke since 1979), ISS and Røde Kors (airport assistance), and Pensjonistforbundet (member discount program). The company is regulated as a Norwegian package travel operator, holding the statutory guarantee with Reisegarantifondet, and processes personal data under GDPR.

Name

Solgården ferie- og helsesenter

Legal name

Solgården SA

Website

https://solgarden.no

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Norwegian cooperative operating all-inclusive charter package holidays for seniors, families, and people with developmental disabilities at its own Costa Blanca resort, using exclusive SAS flights and Norwegian-speaking health staff.

Ownership category

akta.pro rank

Product category

Package Tourism and Hospitality

NAICS

Tour Operators (561520), Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

Keywords

• Package holidays Spain
• Senior tour operator
• Disability supported travel
• Nordic cooperative travel
• All-inclusive resort

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Package Holiday Travel: Solgården generates revenue primarily through the sale of all-inclusive package holidays to Costa Blanca, Spain. Packages include chartered SAS flights, airport transfers, accommodation, and meals (half or full board depending on tour type). Prices range from approximately kr 11,895 for 8-day tours for persons with developmental disabilities up to kr 38,695 for 22-day senior tours. The company sells directly to consumers and through its partnership with Pensjonistforbundet.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Solgården ferie- og helsesenter sells all-inclusive package holidays to Albir on the Costa Blanca, Spain, from its Norwegian base, with three defined programs: senior tours (60+), supported tours for adults with developmental disabilities (with assigned companions), and open summer holidays. Each package typically includes round-trip charter flight, airport transfers, accommodation in the cooperative's own hotel Casa 2 Med Solgården, full board, and a Norwegian tour guide on site.

Product overview

Solgården ferie- og helsesenter is a cooperative (SA) travel operator offering package holidays to a dedicated resort on Costa Blanca, Spain. The core portfolio consists of three tour product lines — Seniorturer (senior holidays), Turer for utviklingshemmede (accessible holidays for people with developmental disabilities), and Sommerferie for alle (inclusive summer holidays) — all operating from the same La Hacienda del Sol property in Villajoyosa. All tours include Norwegian charter flights, full/half board, Norwegian-speaking health personnel, and wheelchair-accessible facilities. Add-on offerings include gift vouchers (Gavekort) purchased through the Vitec Travelize-powered booking system, a companion support fund (Ledsagerstøtte), a 360-degree virtual tour of the property, and specialized Kirkefellesskapstur (church fellowship trips). The company operates seven guest houses (Casas 1–7), multiple dining venues (restaurant, Café 7, Wenche's Bar), a sensory garden, leisure park, and both outdoor and indoor heated swimming pools.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior tours (Eldre-reiser, 60+) Multi-week package holidays on the Costa Blanca (Albir, Spain) for Norwegian travelers aged 60 and over, including round-trip charter flight, airport transfers, accommodation at the cooperative's own hotel Casa 2 Med Solgården, full board, and Norwegian-speaking tour guides.
• Tours for persons with developmental disabilities (Reiser for utviklingshemmede) Supported package holidays on the Costa Blanca for Norwegian adults with developmental disabilities, with 24-hour companion (ledsager) staffing, coordination of municipal ledsagerstøtte, an accessibility-adapted destination hotel, and a dedicated administrative employee overseeing the program.
• Summer holidays for the general public (Sommerferie) Open summer package holidays in Albir, Costa Blanca, available to Norwegian families and travelers of all ages, using the cooperative's Casa 2 hotel and including flight, transfers, accommodation and full board.
• Solgården gift card (Gavekort) A prepaid gift card that can be applied to any Solgården package holiday for seniors, guests with developmental disabilities, or general summer holidays.

Quantifiable outcome

• Guests with developmental disabilities can travel independently with support from trained health personnel as travel guides
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Pensjonistforbundet (The Norwegian Pensioners' Association)majorGTM or Marketing Partner · 15 December 2025Pensjonistforbundet and Solgården have an ongoing partnership offering members kr 1,000 discount on select tours for the 2026/27 season. The partnership is promoted on both Solgården's website and Pensjonistforbundet's member benefits page. Members must provide their membership number at time of booking to receive the discount.
• SAS (Scandinavian Airlines)coreTechnology or IntegrationSAS provides chartered aircraft services exclusively for Solgården guests. Flights SK7525 (outbound) and SK7526 (return) operate between Norwegian airports (Oslo, Bergen, Stavanger, Trondheim, Kristiansand, Molde) and Alicante Airport. Solgården receives dedicated check-in counters at Norwegian airports and additional cabin crew on board.
• ISS (assistance provider at airports)minorImplementation/ SI/ Consulting PartnerISS provides wheelchair and mobility assistance at Norwegian and Spanish airports for Solgården guests who require it, including assistance from check-in counter to gate and from aircraft to Solgården buses.
• Røde Kors (Norwegian Red Cross)minorImplementation/ SI/ Consulting PartnerNorwegian Red Cross provides assistance at Oslo Gardermoen Airport for Solgården guests, complementing ISS services. Røde Kors volunteers assist with baggage handling and passenger guidance through airport terminals.
• Vitec Travelize ABcoreTechnology or IntegrationVitec Travelize provides Solgården's complete booking management system (online booking engine, reservation management, customer database). Collects and stores customer data including name, email, address, mobile number, and date of birth for booking and travel execution purposes.
• Sjømannskirken (The Norwegian Seamen's Mission)coreStrategic or Co-development PartnerSjømannskirken has operated Solgården's on-site Minnekirke (Memorial Church) since 1979, hosting Sunday services with 100+ attendees. The church celebrated its 50th anniversary in 2025 (1975–2025). Solgården and Sjømannskirken co-organized the jubilee celebration in May 2025.
• Reisegarantifondet (Travel Guarantee Fund)coreOthersReisegarantifondet holds Solgården's mandatory travel guarantee as required by Norwegian package travel law (Lov om Pakkereiser). This provides consumer protection for Norwegian travellers in case of insolvency. Contact: Postboks 1807 Vika, 0123 Oslo. Email: [email protected]. Phone: 51 85 99 40.
• Stiftelsen Solgårdens Venner (Solgårdens Venner Foundation)majorStrategic or Co-development PartnerStiftelsen Solgårdens Venner was officially established 6 March 2008 as a supporting foundation for Solgården. The foundation raises funds and accepts testamentary gifts to support financially disadvantaged guests, particularly those who cannot afford to pay for attendant/companion support.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Detur (Sweden / Nordic): Swedish-founded Nordic tour operator offering charter-based package holidays to southern Europe, including Spain. Comparable in product offering and direct-sales model, though primarily Swedish market focus.
• Apollo Reiser (Apollo Norge): Norwegian package tour operator with charter flights to Mediterranean destinations including Costa Blanca/Spain. Similar product structure and direct-sales booking model aimed at Nordic leisure travellers.
• Star Tour (Nordic): Nordic charter-based tour operator serving Norway, Sweden, Denmark and Finland with package holidays to southern Europe. Comparable in operating charter flights and packaged tours to Mediterranean resorts.
• TUI Nordic / TUI Norge: Major Nordic tour operator with extensive charter-based package holidays to Spain, including senior-friendly offerings. Comparable in package-tour distribution model, though operates far broader portfolio across many destinations.
• Ving (Ving Norge / Thomas Cook Northern Europe successor): One of the largest Nordic package tour operators, offering charter-based package holidays to Mediterranean destinations including Spain. Comparable in charter-flight-driven distribution to Norwegian holiday markets, though vastly larger in scale and broader in target audience.

Others

• Pensjonistforbundet (member travel programmes): Norwegian Pensioners' Association offering member travel benefits and discount partnerships with operators including Solgården. Relevant as an institutional channel and demand-aggregator into the senior Norwegian travel market rather than a direct competitor.
• Stiftelsen SOR: Norwegian advocacy foundation for people with intellectual disabilities, with representation on Solgården's board. Relevant as a stakeholder/ecosystem player in the developmental-disability travel niche rather than a commercial competitor.

Broad incumbents

• Hurtigruten (Norwegian / HX): Major Norwegian travel brand operating cruise/expedition voyages and package holidays. Comparable as a Norwegian-rooted travel operator with strong brand recognition, though focused on maritime/expedition rather than Mediterranean resort holidays.
• Saga Travel (Saga plc): UK-listed specialist in holidays and financial services aimed at the over-50s demographic. Operates Saga-branded package holidays with high levels of service and accessibility — closely analogous to Solgården's senior-segment focus, though in UK/Iberian market.

Emerging players

• Limitless Travel: UK-based accessible-holiday specialist catering to travellers with disabilities and mobility needs. Comparable to Solgården's accessibility specialty for persons with developmental disabilities, though operating in different geography and with broader accessibility scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Solgarden
• Instagraminstagram.com/solgardenferie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solgården ferie- og helsesenter