Sheepdog Church Security Llc

What Sheepdog Church Security Llc does

Sheepdog Church Security LLC is a privately held Minnesota LLC founded in 2013 that develops and distributes downloadable, customizable training materials for part-time church safety and security directors and their volunteer teams. The company operates primarily through a product-led growth model, selling expert-vetted training bundles covering active shooter response, verbal de-escalation, use of force, fire safety, child protection, medical emergencies, and disaster preparedness. Content was developed by researching nationally recognized publications and consulting with subject-matter experts across church safety, crime prevention, fire safety, pastoral protection, and security disciplines, with the founder — Kris P. Moloney, a 15+ year police officer and retired Army Captain — serving as primary instructor and authority figure.

The underlying technology stack is intentionally lean: the company uses Thinkific, a third-party learning management system, to deliver its online video-based Certified Safety Member Course (a 7-section curriculum yielding a 2-year certification), while training bundles are distributed as downloadable customizable documents through the company website. Distribution extends to Amazon, where the founder's published book 'Defending the Flock: A Security Guide for Church Safety Directors' is sold alongside an affiliated safety-equipment storefront. The company maintains a multi-channel content marketing presence (YouTube videocasts, SoundCloud podcast 'Church Security Roll Call', LinkedIn, Facebook, and an extensive blog and archive dating to 2016), supported by an SEO strategy of state- and city-specific landing pages covering all 50 US states.

Revenue is generated through three streams: one-time/perpetual licenses for downloadable training bundles, recurring subscriptions for the Certified Safety Member Course, and book royalties via Amazon. Pricing is not publicly disclosed and varies by package and customization. The company is bootstrapped with no external institutional funding, operates with 1–10 employees from Belle Plaine, Minnesota, and serves small-to-medium sized churches nationwide as its primary customer segment.

Name

Sheepdog Church Security Llc

Legal name

Sheepdog Church Security, LLC

Website

https://sheepdogchurchsecurity.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sheepdog Church Security LLC is a bootstrapped Minnesota LLC that develops and sells downloadable, customizable training materials and a 2-year certification course for volunteer church safety and security teams across all 50 US states.

Ownership category

akta.pro rank

Headquarters

HQ city

Belle Plaine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Materials Sales: Sale of downloadable and customizable church security training bundles through the company's Thinkific online platform. Materials include active shooter response, verbal de-escalation, use of force training, and comprehensive safety ministry development programs.
2. Book Sales: Sale of the published book 'Defending the Flock: A Security Guide for Church Safety Directors' available on Amazon. The book contains chapters on Active Shooter Neutralization to Protecting Children from Sexual Abuse.
3. Training Platform Subscription: Online video-based training through Thinkific offering the Certified Safety Member Course, which can be taken anytime from anywhere. Completion results in 2-year certification.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Sheepdog Church Security provides downloadable and customizable training materials and resources for church safety ministries and volunteer security teams. The company offers training bundles covering active shooter response, verbal de-escalation, use of force training, fire safety, medical emergency response, and child protection. It also sells an online Certified Safety Member Course via Thinkific and the published book 'Defending the Flock' on Amazon.

Product overview

Sheepdog Church Security LLC provides a comprehensive portfolio of downloadable, customizable church safety and security training materials for small-to-medium size churches with limited resources. The core product consists of training bundles covering active shooter response, verbal de-escalation, use of force, fire safety, medical emergencies, and child protection. These materials are complemented by the 'Defending the Flock' book, the online Certified Safety Member Course (7-section video-based training with 2-year certification), and standalone training modules on specific topics. All training is developed by law enforcement personnel and vetted by security professionals, with the founder being a police officer with 15+ years of experience and retired Army Captain.

Differentiator

Problem solved

Functional benefit

Products and services

• Downloadable Training Materials (Training Bundles)

Quantifiable outcome

• Churches can develop complete Standard Operating Procedures without extensive research

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Strategos International: Provides security consulting, training, and protective services specifically for churches, ministries, and faith-based organizations. The closest direct competitor in the niche of church-safety training content and advisory.
• ALERRT: Advanced Law Enforcement Rapid Response Training at Texas State University; the leading research-based active-shooter response curriculum adopted by law enforcement and increasingly by civilian organizations. Comparable because it sets the standard Sheepdog's content is built against.
• ALICE Training Institute: Sells active-shooter and intruder-response training programs (Alert, Lockdown, Inform, Counter, Evacuate) to schools, businesses, and houses of worship. Directly overlaps Sheepdog's active-shooter curriculum with a similar train-the-trainer and digital-content model.
• Active Self Protection: John Correia's content-driven self-defense education platform — YouTube channel plus paid training courses. Comparable business model: an individual authority figure producing digital self-defense and use-of-force training content monetized through online courses and memberships.

Others

• U.S. LawShield: Membership-based legal defense and education provider for firearms owners and concealed carriers. Comparable audience (civilian self-defense community) and overlapping content on use-of-force law and self-defense doctrine covered in Sheepdog's curriculum.
• GuideOne Insurance: Major insurer specializing in churches and faith-based organizations. Adjacent because it sells risk-management resources and safety guidance to the same buyer (church safety directors) and is a natural distribution partner or competitor for risk-related services.
• Church Mutual Insurance: Largest insurer of religious organizations in the U.S., offering specialized coverage plus safety and security resources for churches. Adjacent ecosystem participant serving the same customer base with overlapping safety-adjacent content.

Broad incumbents

• National Safety Council: Major established provider of workplace and public safety training, including active-shooter preparedness content. Overlaps with Sheepdog's general safety curriculum but as a much broader portfolio serving many industries beyond faith-based organizations.
• USCCA: U.S. Concealed Carry Association is a large, established firearms education and self-defense training membership organization. Comparable because it sells video-based training, certifications, and educational content to civilian gun owners — a closely adjacent audience to Sheepdog's volunteer security teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCTrrcSlOn6zG1ySOHYzQkdQ
• Facebookfacebook.com/instructor.moloney
• LinkedInlinkedin.com/company/sheepdog-church-security

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheepdog Church Security Llc