Slangen Reizen

What Slangen Reizen does

Slangen Reizen is a privately held Dutch packaged-tour operator, founded in 1973 and operating under Swiss-domiciled holding company Slangen International Travel AG (Eich, Switzerland) with Dutch customer service delivered through Slangen Service Center B.V. (Bocholtz, Netherlands). The company sells pre-organized European bus-travel packages directly to consumers, spanning city breaks (Stedentrips), day trips (Dagtochten), multi-day excursion trips (Excursiereizen), themed offerings (Disneyland Paris, Formula 1 Grand Prix travel, Christmas shopping trips, summer and autumn holiday deals), and customized group travel. Trips are priced per person from approximately €34.95 for day trips up to €799 for Formula 1 packages, and include luxury touringcar transport, hotel accommodation, and breakfast on multi-day itineraries.

The technology layer is a consumer-facing web-based booking platform at slangenreizen.nl with online reservations, a customer account system (Mijn Slangen Reizen), and digital travel document delivery; no public API or AI-enabled capabilities are documented. The company is a member of ANVR (05494), SGR (3720), and Stichting Calamiteitenfonds Reizen, the three Dutch packaged-travel consumer-protection schemes that confer regulated status and financial guarantees. Transport is delivered via contracted touring car companies operating at minimum Comfort Class, and the Slangen brand family extends to related entities Slangen Touringcars (day-trip bus services) and Slangen Events (event travel).

Slangen Reizen operates a direct-to-consumer distribution model through its own website and phone/WhatsApp/email service, supplemented by third-party deal platforms (Social Deal, Groupon, Albert Heijn, Surprise Factory, VakantieVeilingen) and VVV Cadeaukaart redemption. Revenue is generated primarily through one-time package sales plus ancillary add-ons (booking fees €15–€20, seat reservations, guaranteed adjacent seating, optional excursions, SGR and Calamiteitenfonds contributions, and Allianz Global Assistance travel/cancellation insurance on commission). Gift vouchers (Reischeques) from €5 with two-year validity provide an upfront-cash ancillary stream. Customer segments are primarily budget-conscious Dutch and Belgian travelers seeking European group bus travel, with a secondary custom-quote channel for organizational group bookings.

Name

Slangen Reizen

Legal name

Slangen International Travel AG

Website

https://slangenreizen.nl

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Slangen Reizen is a privately held Dutch packaged-tour operator selling pre-organized European bus trips — city breaks, day trips, excursion trips, Disneyland Paris, and Formula 1 travel — directly to Dutch and Belgian consumers via slangenreizen.nl, with regulated status under ANVR, SGR, and Calamiteitenfonds.

Ownership category

akta.pro rank

Product category

Group Bus Tour & Package Travel

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487), Scenic and Sightseeing Transportation, Other (487990)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Group, Family & Multi-Generational Travel Planning (HSACAKAK), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Group bus tours
• European city breaks
• Package travel operator
• Day excursions
• Coach travel services

Headquarters

HQ city

Bocholtz

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Package Travel Sales: Primary revenue from packaged bus travel holidays including city trips, day trips, and excursion trips. Customers pay a per-person trip price that includes transport (luxury touringcar), accommodation, and some meals. Additional revenue comes from optional add-ons such as seat reservations, guaranteed adjacent seating, optional excursions (e.g., Sachsenhausen, Seine boat cruise, Disneyland tickets), and travel/annulment insurance. Prices range from €34.95 (day trips) to €799 (Formula 1 packages).
2. Ancillary Fees and Add-ons: Reservation/booking fees (€15–€20 per booking), seat reservation fees (€15–€19 per seat), guaranteed adjacent seating (€9 per person), SGR contribution (€5 per person), Calamiteitenfonds contribution (€2.50 per booking up to 9 persons), and insurance products (travel and cancellation insurance offered in partnership with Allianz Global Assistance).
3. Reischeques / Gift Vouchers: Sale of gift vouchers (reischeques) in custom amounts (from €5) with 2-year validity, generating upfront cash flow.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Slangen Reizen sells pre-packaged group bus travel to European destinations, including multi-day city trips (e.g., Paris, London, Berlin), day excursions to Dutch/Belgian/German cities, Formula 1 Grand Prix packages, Disneyland Paris trips, Christmas shopping trips, and seasonal summer/autumn holiday deals. Packages bundle luxury touringcar transport, hotel accommodation, breakfast, and optional add-ons (excursions, seat reservations, travel insurance); customers book directly online or via phone/WhatsApp with groups handled through dedicated quote requests.

Product overview

Slangen Reizen is a Dutch tour operator offering budget-friendly bus travel packages primarily across Europe. The core product portfolio consists of city breaks (Stedentrips), day trips (Dagtochten), organized excursions (Excursiereizen), and last-minute deals, supplemented by seasonal offerings like Formula 1 trips, Disneyland Paris, Christmas shopping, and summer deals. The company operates a modular offering where customers can book base packages (transport + accommodation for multi-day trips) and add optional extras such as guaranteed seating, specific seat reservations, museum/excursion tickets, travel insurance, and gift vouchers (Reischeque). Group travel customization is available as a separate service for organizations and schools. All travel is conducted via contracted luxury touringcar companies throughout Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Stedentrips (City Trips) Multi-day city break packages to European destinations including Paris, London, Berlin, Barcelona, Milan, and others, with transport via luxury touringcar, hotel accommodation, and optional excursions; offered to Dutch and Belgian leisure travellers.
• Dagtochten (Day Trips) Single-day organized excursions to cities in the Netherlands, Belgium, and Germany (Maastricht, Valkenburg, Münster, Essen, Aken, Gent) with transport and city tours for day-trippers and small groups.
• Last Minute Reizen Last-minute travel deals to popular destinations with discounted pricing for spontaneous travelers, offered via the company's own booking platform.
• Excursiereizen (Excursion Trips) Fully organized multi-day excursion trips to European destinations including Germany, Austria, France, England, Spain, Italy, Croatia, Hungary, Poland, and Scotland, with optional add-on excursions available.
• Formule 1 Busreizen (Formula 1 Bus Trips) Organized bus trips to Formula 1 Grand Prix events including races in Hungary (Hungaroring) and Austria (Red Bull Ring), including circuit transfers, hotel accommodation, and race tickets.
• Disneyland Paris Bus Trips Bus trips to Disneyland Paris including entrance tickets to Disneyland Park and Disney Adventure World, with optional hotel accommodation for families and individuals.
• Groepsreizen (Group Travel) Customized group travel packages for organizations, associations, schools, and companies with tailored itineraries, including multi-day trips, day excursions, and special events like winter sports and theme parks, with a minimum group size of 25 passengers.
• Spanje Buspendel (Spain Bus Shuttle) Bus shuttle service to Spanish coastal destinations including Calella, Malgrat de Mar, Blanes, Lloret de Mar, Salou, and others, with various accommodation options from single overnight stays to all-inclusive packages.
• Kerstshoppen (Christmas Shopping Trips) Seasonal Christmas shopping trips to German and Belgian cities including Dortmund, with transport and accommodation included.
• Herfstvakantie Reizen (Autumn Holiday Trips) City trips during the autumn vacation period to European destinations with special seasonal pricing and itineraries.
• Crazy Summer Deals Summer travel deals with discounted packages to popular warm-weather destinations including cities like London, Berlin, Barcelona, and Toscane.
• Reischeque (Gift Voucher) Travel gift vouchers available in custom amounts starting from €5 with 2-year validity, purchasable via email or post, and redeemable against any Slangen Reizen travel booking.

Quantifiable outcome

• Average customer satisfaction score of 8.4 out of 10 based on 5,258 reviews

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Allianz Global AssistancecoreOthersSlangen Reizen partners with Allianz Global Assistance for travel and cancellation insurance products offered as optional add-ons at the time of booking. Allianz provides policy documentation, claims handling, and medical emergency assistance services (including 24/7 medical helpline at 020-592 92 92). Slangen Reizen earns commission on insurance add-ons sold alongside travel packages. The partnership is disclosed in the privacy policy and insurance FAQ sections.
• ANVR (Algemeen Nederlands Verbond van Reisondernemingen)coreOthersSlangen Reizen is a member of ANVR (member number 05494), the Dutch travel industry association that sets strict membership conditions and promotes travel quality and transparency. ANVR membership obligates the company to adhere to ANVR travel conditions and provides consumer dispute resolution pathways.
• SGR (Stichting Garantiefonds Reisgelden)coreOthersSlangen Reizen is a member of SGR (member number 3720), a financial guarantee fund for travel agencies. SGR provides consumer protection ensuring prepaid travel funds are refunded if the operator becomes insolvent. All package holidays on the website fall within the SGR guarantee scheme.
• Stichting Calamiteitenfonds ReizencoreOthersSlangen Reizen is a member of the Calamiteitenfonds, a scheme providing coverage for abnormal events such as natural disasters or civil unrest that make trip execution unreasonably impossible. A €2.50 contribution per booking (max. 9 persons) is collected from customers, with the Calamiteitencommissie determining whether a situation qualifies as a calamity.
• Various Touringcarbedrijven (Touring Car Companies)coreChannel Partner/ Reseller/ DistributorSlangen Reizen contracts with multiple certified touring car companies to provide luxury (minimum Comfort Class) touringcar transport. All contracted vehicles are operated by trained, regularly retrained drivers. These companies form the core physical delivery partner for all bus travel products.
• CIBTminorOthersCIBT is referenced as a visa service provider for UK travel (since April 2025, an ETA is required for UK entry). Slangen Reizen directs customers needing visas to CIBT for visa application assistance.
• Slangen TouringcarscoreOthersSlangen Touringcars is a related touring car company ([email protected], 045 544 44 44) referred to for day trip group transport. While under the same brand family, it operates as a separate entity focused on direct day trip transport services.
• Slangen EventsminorOthersSlangen Events (slangenevents.nl) is a related brand under the same company family, offering event-related travel services separate from the core packaged tour business.
• Slangen Service Center B.V.coreOthersSlangen Service Center B.V. (KVK 52726649) is the Dutch customer service entity handling Dutch-language customer support, phone, WhatsApp, and email communications with customers. Located in the Netherlands, it serves as the primary point of contact for the Dutch market.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oad Reizen: Dutch bus tour operator offering multi-day city breaks, excursion trips, and themed tours across Europe. Direct competitor with similar coach-based packaged tour model and overlapping Dutch/Belgian customer base.
• De Jong Intra Vakanties: Established Dutch tour operator offering bus-based city trips, group travel, and package holidays. Directly comparable in product mix, customer demographics, and Dutch market positioning.

Emerging players

• VakantiePiraten: Dutch travel deals aggregator publishing discounted trip offers from multiple operators including bus tour packages. Competes for the same price-sensitive Dutch traveller at the top of the acquisition funnel.
• Social Deal: Dutch deals platform that lists Slangen Reizen trips alongside other travel offers. Comparable as a distribution and demand-generation channel for short-break travel deals in the Dutch market.

Broad incumbents

• TUI Nederland: Largest Dutch tour operator offering flights, cruises, and coach-based package holidays. Overlaps in city breaks and European package travel but operates as a broad incumbent with significantly larger portfolio.
• Sunweb Group: Dutch-headquartered online tour operator offering package holidays across Europe with both air and self-drive options. Operates at larger scale with broader product breadth but overlapping Dutch consumer target.
• Corendon: Dutch tour operator known primarily for air-inclusive package holidays but offering city breaks and European coach connections. Larger incumbent with broader distribution, including own travel agencies.

Others

• Allianz Global Assistance: Travel insurance partner providing cancellation and medical policies embedded in Slangen Reizen bookings. Comparable as an enabling partner monetising the add-on insurance layer.
• Reisgraag.nl: Dutch travel review platform hosting Slangen Reizen's 5,258 reviews and conferring the consecutive Reisgraag Awards 2020-2025. Comparable as a review and reputation infrastructure on which the company's brand metrics depend.
• ANVR Travel Companies (industry body): Dutch travel industry association of which Slangen Reizen is a member (05494). Comparable as the umbrella organisation setting membership standards for packaged travel operators in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/slangenreizen
• Facebookfacebook.com/SlangenReizen.nl
• LinkedInlinkedin.com/company/ed-slangen
• Instagraminstagram.com/slangenreizen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slangen Reizen