Simply Holistic Therapies

What Simply Holistic Therapies does

Simply Holistic Therapies is a part-time sole-proprietor complementary therapy practice founded and operated by Pauline Miller in the West Midlands of England. The practice delivers one-on-one touch, movement, bodywork, and energy therapies — anchored by advanced Manual Lymphatic Drainage using the Vodder Method (trained at Dr Vodder Schule Austria), Deep Oscillation Therapy with the HIVAMAT 200 device, Holistic and Indian Head Massage, Amma Fusion Massage, the M Technique, Reiki, Kinesio Taping, Tripudio Movement Systems, and Combined Decongestive Therapy for lymphoedema management. Clients are primarily individuals with lymphatic conditions (lymphoedema, lipoedema, post-surgical swelling) along with general wellness and post-cancer recovery patients, served from a clinic within Collingwood Chiropody & Podiatry Clinic in Great Barr, Birmingham, with home-visit mobile service available for clients with mobility constraints. The practice also generates a secondary revenue stream by coordinating and hosting CPD workshops in Birmingham for qualified therapists, in long-running partnership with Anatomy Trains (since 2012) and Willem Fourie's Wayforward (since 2013). Revenue is collected per session (cash or cheque), with workshop fees ranging roughly £255–£635; no public revenue disclosures exist, and the founder splits her time between this practice and civil service employment, indicating a lifestyle-scale enterprise rather than a scaling business.

Name

Simply Holistic Therapies

Legal name

Simply Holistic Therapies

Website

https://simplyholistictherapies.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Holistic Therapies is a part-time, sole-practitioner complementary therapy clinic in the West Midlands, UK, offering Manual Lymphatic Drainage (Vodder Method), Deep Oscillation Therapy, massage, Reiki, and lymphoedema management to individual clients, plus CPD workshop hosting for qualified therapists.

Ownership category

akta.pro rank

Product category

Complementary and Holistic Therapy Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Reflexology & Acupressure Services (HSALAFAM)

Keywords

• Complementary therapy services
• Manual lymphatic drainage
• Holistic massage therapy
• Lymphoedema management
• Reiki energy healing

Headquarters

HQ city

Great Barr

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Therapy Sessions: One-on-one complementary therapy sessions including MLD, massage therapies, Reiki, and other holistic treatments. Revenue generated per session with various durations (30-120 minutes).
2. CPD Workshop Coordination: Coordination and hosting of continuing professional development workshops for complementary therapists. Includes Anatomy Trains workshops, Willem Fourie connective tissue workshops, and FRSB series. Revenue generated through course fees.
3. Home Visit Services: Mobile therapy services delivered at client homes for those unable to attend clinic. Incurs additional travel cost.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Simply Holistic Therapies delivers one-to-one complementary therapy sessions to individual clients, primarily Manual Lymphatic Drainage (Vodder Method), Deep Oscillation Therapy (HIVAMAT 200), various massage modalities (Holistic, Indian Head, Amma Fusion), the 'M' Technique, Reiki, Kinesio Taping, Tripudio Movement Systems and Combined Decongestive Therapy. Services are provided at a clinic location in Great Barr, West Midlands and via home visits across the West Midlands region. The practice also coordinates CPD workshops for qualified complementary therapists in partnership with Anatomy Trains and Wayforward.

Product overview

Simply Holistic Therapies is a single-location complementary therapy practice offering a portfolio of holistic health services centered on touch, movement, bodywork, and energy therapies. The core offering consists of Manual Lymphatic Drainage (Vodder Method), Deep Oscillation Therapy, various massage modalities (Holistic Massage, Indian Head Massage, Amma Fusion Massage), The 'M' Technique, Reiki, Kinesio Taping, and Tripudio Movement Systems. These services are primarily delivered through the main clinic location at Collingwood Chiropody & Podiatry Clinic in Great Barr, West Midlands, with home visit options available. The practice also provides Combined Decongestive Therapy (CDT) as an intensive treatment program for lymphoedema management. New treatments announced include 6D Tape, 6D Action Clinical Pro (Cupping/Vacuum Massage), Reflexology Lymphatic Drainage (RLD), and Scar Management.

Differentiator

Problem solved

Functional benefit

Products and services

• Manual Lymphatic Drainage (MLD) – Vodder Method
• Deep Oscillation Therapy (DOT)
• Holistic Massage
• Indian Head Massage
• Amma Fusion Massage
• The 'M' Technique

Quantifiable outcome

• Significant reduction in post-surgery swelling and recovery time
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Anatomy TrainscoreStrategic or Co-development PartnerLong-standing partnership since 2012 for hosting Anatomy Trains myofascial workshops in Birmingham, UK. Workshops cover ATI, ATII, and combined AT in Structure & Function courses taught by Michael Watson. Simply Holistic Therapies acts as CPD Coordinator hosting workshops that have attracted international participants.
• Wayforward (Willem Fourie)coreStrategic or Co-development PartnerPartnership with Willem Fourie of Wayforward for hosting Understanding Our Connective Tissue System workshops (Level I and II) focused on fascia and connective tissue work, particularly for post-breast cancer treatment. Workshops held in Birmingham since 2013.
• Collingwood Chiropody & Podiatry ClinicminorOthersClinic location within Collingwood Chiropody & Podiatry Clinic, 122B Hillingford Avenue, Great Barr, West Midlands. Provides professional clinical setting for therapy services.
• Physio In ActionminorOthersPrevious clinic location at 17 Kings Road, New Oscott, Sutton Coldfield. Provided clinical setting for therapy services.
• The Bond CompanyminorOthersWorkshop venue for CPD courses at 180-182 Fazeley Street, Digbeth, Birmingham B5 5SE.
• The Jewellery Quarter Conference CentreminorOthersAlternative workshop venue at Federation House, 10 Vyse Street, Birmingham B18 6LT for Anatomy Trains courses.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• Anatomy Trains: International myofascial education provider and Simply Holistic Therapies' CPD partner since 2012 — adjacent ecosystem participant rather than direct competitor, but shapes the training context in which the practice operates.
• Lymphoedema Support Network (LSN): UK patient-advocacy organisation for lymphoedema — adjacent ecosystem participant that channels patient referrals to specialist practitioners like Simply Holistic Therapies.

Broad incumbents

• Champneys: Established UK spa and wellness resort chain offering massage, holistic and bodywork therapies alongside hospitality — overlaps with Simply Holistic Therapies' general-wellness massage and energy-therapy offerings at much larger scale.
• ESPA: International spa brand and product house delivering massage, body treatment and holistic experiences across luxury venues — comparable in therapy modality mix but operates at significantly larger scale and brand breadth.
• The Massage Company: UK membership-based massage therapy chain offering multiple massage modalities in standardised clinic settings — comparable core offering (massage and bodywork) but a high-volume, multi-location model versus Simply Holistic's single-practitioner model.

Emerging players

• Penny Brohn UK: UK charity providing complementary therapies, wellbeing support and self-help approaches to people affected by cancer — directly comparable to Simply Holistic's cancer-support and hospice volunteer segments.

Regional players

• Feel Good Factor: Small Birmingham-area complementary therapy practices offering massage, holistic and beauty treatments to the same West Midlands consumer base — direct regional competitors for general wellness and massage clients.

Direct peers

• The London Lymphatic Drainage Clinic: UK-based specialist clinic focused on Manual Lymphatic Drainage, lymphoedema management and post-surgical recovery — directly comparable service portfolio and clinical niche to Simply Holistic Therapies' Vodder MLD/CDT work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simply-holistic-therapies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Holistic Therapies