What Shooting Touch does

Shooting Touch is a 501(c)(3) sport-for-development nonprofit founded in 2007 in Boston, Massachusetts, and operating internationally since 2012 through programs in Rwanda's Eastern Province. The organization uses basketball as a delivery mechanism to combine athletic training with health education, gender equity training, mentorship, and pathways to education and employment. It serves three primary beneficiary segments: youth ages 10-18 in Rwanda's Eastern Province, women ages 18+ in Rwanda's Eastern Province, and girls and gender-expansive BIPOC youth ages 9-17 in Greater Boston. The organization reports serving over 200,000 youth and women cumulatively, with 30,500+ individuals engaged annually.

The core "technology" is a sport-for-development curriculum stack that includes the Turikumwe Health Curriculum (4,320 practices delivered to 26,935 individuals in 2023), a 3-month Female Empowerment Curriculum co-delivered with Paper Crown Rwanda for girls aged 16-18, and a Coaching Development pipeline that has produced 50+ coach-educators in Rwanda. Sub-products include League Play For All (125-140 recreational and holiday league teams), All-Star Competition (22 elite teams in U13/U16/U18 categories), Turikumwe Health Testings (HIV, STD, blood pressure, breast cancer screenings for 5,000+ since 2016), annual health insurance sponsorship (Mutuelle de Santé) for 10,000+ in 2023, and Pathways to a Better Future for graduating youth. The Rwanda operations are anchored by 7 purpose-built basketball courts across Nyamirama, Rwinkwavu, Mukarange, Rukara, Mayange, and Rilima communities in Kayonza and Bugesera Districts. A separate 8-month Rwanda Fellowship Program selects 3 international Fellows per year, each required to fundraise a minimum of $5,000.

Shooting Touch's business model is a diversified nonprofit revenue stack: individual donations via website and direct mail, corporate grants and sponsorships (NBA Foundation, NBA Africa, DICK'S Sporting Goods Foundation, State Street, Converse, PUMA, Pat Connaughton Foundation, Comic Relief), signature event revenue (14th Annual Gala on NCAA Championship Night at Big Night Live, 7th Annual Golf Tournament at Walpole Country Club, 3rd Annual Dads From Downtown 3-Point Contest, ASICS Falmouth Road Race team requiring $1,500+ per runner), fellowship contributions, and alternative donations (cryptocurrency via Endaoment.org, stock gifts, DAF transfers, equipment). The organization holds 501(c)(3) tax-exempt status (Tax ID 61-1544791) and delivers all programs free of charge to beneficiaries.

Name

Shooting Touch

Legal name

Shooting Touch

Website

https://shootingtouch.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Shooting Touch is a 501(c)(3) sport-for-development nonprofit, founded in 2007, that uses basketball to deliver health education, gender equity training, and mentorship to youth and women in Boston and Rwanda's Eastern Province, annually engaging more than 30,500 beneficiaries across both geographies.

Ownership category

akta.pro rank

Product category

Sport-for-Development Nonprofit Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Youth Development & Sports Outreach Programs (EDAIAGAG)

Keywords

• Sport-for-development programs
• Youth basketball programming
• Community health education
• Gender equity initiatives
• Nonprofit basketball services

Headquarters

HQ city

Hyde Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Individual Donations: Tax-deductible donations from individual supporters through the website, events, and direct mail. Donors can make unrestricted or restricted donations to specific programs. Corporate matching gift program available.
2. Corporate Sponsorships & Grants: Funding from corporate partners including NBA Foundation, NBA Africa, DICK'S Sporting Goods Foundation, State Street, Converse, PUMA, and others. Major sponsors support specific events or general operations.
3. Event Revenue: Registration fees and fundraising from signature events including Gala, Golf Tournament, Dads From Downtown 3-Point Contest, and ASICS Falmouth Road Race team participation.
4. Fellowship Program Contributions: Each Fellow is required to fundraise a minimum of $5,000, with at least 75% raised prior to the start of their Fellowship. These funds support community resources including health care coverage and daily programming.
5. Alternative Donations: Accepts cryptocurrency donations via Endaoment.org, wire transfers, gifts of stock, Donor Advised Fund transfers, and equipment donations (basketballs, sneakers, jerseys, etc.).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

Shooting Touch provides free basketball-based sport-for-development programming to under-resourced youth and women in Boston and Rwanda's Eastern Province. Programming combines weekly basketball training with health education (Turikumwe Health Curriculum), gender equity and empowerment curricula, mentorship, annual health insurance sponsorship, and pathways to education and employment. The organization also operates an 8-month international Rwanda Fellowship Program.

Product overview

Shooting Touch is a sport-for-development nonprofit organization operating two core programs: the Rwanda Program (since 2012) and the Boston Program. The Rwanda Program centers on the Turikumwe Practices and Turikumwe Health Curriculum, delivering basketball training five days a week combined with health education across six rural communities serving over 2,000 youth and women. Supporting programs include the All-Star Competition, League Play For All, Coaching Development, Female Court Clubs, Pathways to a Better Future, Health Care Sponsorship, and Turikumwe Health Testings. The Boston Program provides free basketball clinics and tournaments for BIPOC girls and gender-expansive youth. The organization also runs a Rwanda Fellowship Program, an 8-month international service opportunity. Signature fundraising events include the Annual Gala and Charity Golf Tournament.

Differentiator

Problem solved

Functional benefit

Products and services

• Shooting Touch Rwanda Program International sport-for-development program operating in Rwanda's Eastern Province since 2012, providing basketball programming combined with health education, gender equity initiatives, and community development for youth ages 10-18 and women ages 18+ across six rural communities (Nyamirama, Rwinkwavu, Mukarange, Rukara, Mayange, and Rilima).
• Shooting Touch Boston Program Youth basketball and development program serving girls and gender-expansive BIPOC youth ages 9-17 in Greater Boston, providing free clinics, tournaments, mentorship, and athletic pathways. Delivered at Reverend Loesch Family Park in Dorchester and Noble and Greenough School facilities.
• Rwanda Fellowship Program Eight-month international service fellowship in Rwanda where 3 selected participants per year work alongside local coaching staff to facilitate basketball programming, health education, and social change initiatives across six communities. Fellows are required to fundraise a minimum of $5,000, with at least 75% raised prior to the start of the Fellowship.
• Turikumwe Practices Year-round weekly basketball training program combined with health education, serving over 2,000 boys, girls, and women across six villages in rural Rwanda five days per week.
• Turikumwe Health Curriculum Custom-designed health education curriculum delivered on and off the basketball court, covering physical health, mental well-being, gender equality, and social factors. Includes Turikumwe Health Lessons program.
• Health Care Sponsorship Program providing annual health insurance (Mutuelle de Santé) to Shooting Touch participants and their families in rural Rwanda, bridging the healthcare access gap.
• Coaching Development Professional development program for Rwandan coaches, including training in basketball skills, health education, refereeing, youth mentorship, and monthly coaching clinics. Pipeline that has elevated 5 former Shooting Touch participants from volunteer junior coaching positions to full-time paid positions.
• League Play For All Recreational and holiday basketball leagues for youth and women, with 125-140 age and gender-based teams competing during school breaks.
• All-Star Competition Elite three-month basketball league for top players, featuring 22 teams across U13, U16, and U18 categories competing through dedicated practices and weekend games. Has produced 5 Under 16 Rwandan National team selections and 40+ athletic scholarships for secondary school.
• Female Court Clubs Three-month empowerment program partnering with Paper Crown Rwanda to deliver leadership, gender education, and gender-based violence awareness curriculum to 30 girls aged 16-18 per cohort, achieving 17% improvement in self-confidence and 22% improvement in GBV knowledge.
• Pathways to a Better Future Career skills and mentorship program for graduating youth, providing professional development to prepare participants for life beyond the court.
• Turikumwe Health Testings Free community health testing days providing STD screenings (HIV, gonorrhea, chlamydia) and non-communicable disease testing (blood glucose, blood pressure, breast cancer screenings) paired with education. Over 5,000 people screened for health conditions since 2016 initiative began.
• Boston Youth-Led Clinic Free basketball clinic led by Shooting Touch's high school players for girls and gender-expansive BIPOC youth in Grades 3-11, available at no cost to youth athletes in Boston.

Quantifiable outcome

• Over 200,000 youth and women served since founding in 2007; 30,500+ annually
• +8 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• WNBA / State StreetflagshipStrategic or Co-development Partner · 5 October 2025Partnership to celebrate women's sports in Boston. WNBA players conducted clinic with Shooting Touch athletes on Boston home court. Evening watch party for Game 2 of WNBA Finals at MGM Music Hall Fenway featured Lisa Leslie, Hailey Van Lith, Rickea Jackson, Kelsey Plum, and Kiki Iriafen.
• DICK'S Sporting Goods FoundationflagshipStrategic or Co-development Partner · 30 September 2025Named Boston's partner in Sports Matter Program, a multi-year initiative advancing youth sports nationwide. Partnership will expand access to basketball, strengthen community health, and create more opportunities for young Boston girls to thrive on and off the court.
• Let It Fly Classic / Our Past Initiative / Zaria CourtcoreStrategic or Co-development Partner · 5 July 2025Collaboration to host inaugural Shooting Touch x Let It Fly Basketball Tournament at new Zaria Court in Kigali. Event featured U16 and U18 basketball competitions, prize contests, music/dance performances, and fashion/art pop-ups. Over 300 community members attended.
• Pat Connaughton FoundationcoreStrategic or Co-development Partner · 10 October 2024Partnership to complete first international #ConnaughtonCourt outside the United States in Rukara Sector, Rwanda. Active NBA player Pat Connaughton (Milwaukee Bucks) collaborated with Shooting Touch for this court construction project.
• UNESCOflagshipStrategic or Co-development Partner · 24 July 2024Shooting Touch Rwanda featured as gold standard in UNESCO's Fit For Life Sport and Gender Equality Game Plan launched at Change The Game Ministerial Forum in Paris during 2024 Olympics. Partnership recognizes Shooting Touch's work as model for sport-for-development programs worldwide. In-Country Program Director Christelle Umuhoza and Board Member Grant Williams spoke on panel.
• NBA AfricacoreStrategic or Co-development Partner · 1 July 2024Ongoing partnership with NBA Africa for basketball development programming. Grant Williams visited Rwanda with NBA Africa CEO Claire Akamanzi. Partnership supports basketball-for-health events and community development initiatives.
• U.S. Embassy in RwandacoreStrategic or Co-development Partner · 1 July 2024Shooting Touch organized event in partnership with U.S. Embassy in Kigali featuring Grant Williams for basketball-for-health event and panel discussion. Meeting held with U.S. Ambassador Eric Kneedler to discuss shared goals.
• Basketball Africa League (BAL)coreStrategic or Co-development Partner · 2 June 2024Second consecutive year partnership for basketball and health clinic promoting public health and gender equality in rural Rwanda. BAL Ambassadors participated in basketball clinic and SRHR workshop serving 150 girls and young women.
• Paper Crown RwandacoreStrategic or Co-development PartnerPartnership providing Female Empowerment Curriculum to Shooting Touch Female Court Clubs. Paper Crown delivers 3-month specialty course covering leadership, gender education, and gender-based violence awareness to 30 girls aged 16-18 per cohort.
• Noble and Greenough SchoolcoreStrategic or Co-development PartnerLong-standing educational partnership. Alex Gallagher serves as Athletic Director and Girls Varsity Basketball Coach. School groups visit Rwanda. Students and faculty participate in service trips. Court named in partnership with ISlide.
• ISlideflagshipStrategic or Co-development PartnerFootwear company founded by Co-founder Justin Kittredge. Partnership for Home Court initiative creating basketball and education facility for Boston-area female BIPOC youth. Hosts Dads From Downtown 3-Point Contest fundraising event.
• Partners in HealthcoreStrategic or Co-development PartnerGlobal health partnership for health programming in Rwanda. Fellows network with Partners in Health as part of robust sport-for-development ecosystem.
• Rwanda Ministry of HealthcoreStrategic or Co-development PartnerGovernment partnership for health programming delivery. Ministry collaboration enables health insurance sponsorship and health education curriculum delivery.
• Rwanda Ministry of Gender and Family PromotioncoreStrategic or Co-development PartnerGovernment partnership supporting gender equity programming. Enables gender lens approach and female empowerment initiatives.

Scale indicators19 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Grassroot Soccer: Sport-for-development nonprofit using soccer to deliver HIV/AIDS and sexual reproductive health education to youth in Sub-Saharan Africa. Highly comparable on the sport-plus-health-education integration model and youth outcome measurement methodology.
• Right to Play: Global sport-for-development NGO operating in 15+ countries with a similar mission of using sport to educate and empower youth in underserved communities. Direct peer on mission and beneficiary model; larger in scale and broader in sports covered.
• Women Win: International nonprofit advancing gender equity through sport for adolescent girls. Direct peer on the women/girls-focused sport-for-development mission, female empowerment curriculum, and measurable gender-equity outcome framework.
• Coaches Across Continents: Sport-for-development organization partnering with local coaches in Africa, Asia, and the Americas to deliver curriculum-based programming. Direct peer on community-led sport-for-development methodology, health education integration, and coach-educator model.
• PeacePlayers International: Sport-for-development nonprofit using basketball to bridge divides in divided communities across the US, South Africa, Northern Ireland, and the Middle East. Direct peer: same sport (basketball), same delivery mechanism (youth leagues + leadership curriculum), and same dual-continent footprint.
• Magic Bus: Sport-for-development nonprofit using sports to pull children out of poverty in India and East Africa. Direct peer on youth development via sport, life-skills curriculum integration, and emerging-market operational footprint.

Broad incumbents

• Laureus Sport for Good Foundation: Global foundation funding sport-for-development programs across 100+ countries, including basketball-related initiatives. Acts as a potential funder/incumbent to Shooting Touch rather than a competitor; relevant for benchmarking funder-side peer comparisons.

Emerging players

• Basketball Without Borders (NBA): NBA/FIBA global community outreach program using basketball to educate and develop youth in underserved regions, including Africa. Functions as a partner/customer of Shooting Touch (Thierry Nkundwa was a BWB alumnus) rather than a direct competitor, but overlaps on mission and beneficiary demographics.
• GOAT Foundation: Foundation associated with sports figures supporting youth through sport, with overlapping donor ecosystem. Emerging player in the same funding pool and beneficiary demographic, particularly around NBA-adjacent philanthropy.

Others

• USAID Sport for Development Programs: US government funding mechanism for sport-for-development initiatives in emerging markets. Shooting Touch already partners with the U.S. Embassy in Rwanda and is a candidate for broader USAID sport programming contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/shootingtouch
• Facebookfacebook.com/shootingtouch
• Instagraminstagram.com/shootingtouch
• LinkedInlinkedin.com/company/shooting-touch

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shooting Touch