Coaches Across Continents
Coaches Across Continents is a UK- and US-headquartered nonprofit founded in 2008 that delivers a "Purposeful Play – Self Directed Learning" methodology through a four-tier global coach network and 10 country-level centers, serving 1,000+ partner organizations across 133 countries to drive social impact aligned with UN Sustainable Development Goals.
- Company typePrivate
- Founded2008
- HeadquartersWingerworth, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Coaches Across Continents does
Coaches Across Continents (CAC) is a UK- and US-headquartered nonprofit founded in 2008 that operates the world's only Purposeful Play for Development network, delivering social impact through sport and play-based education across six continents. Its core offering is a proprietary "Purposeful Play – Self Directed Learning" methodology that equips local organizations and leaders to progress from "start-up to sustainability" while addressing critical community needs and contributing to 16 UN Sustainable Development Goals and the UN Convention on the Rights of the Child.
CAC's platform is operationalized through a four-tier certified coach network — 10 Global Purposeful Play Coaches, 12 National Coaches, 80+ Community Coaches, and 2,500+ Local Coaches as projected for 2026 — supported by 10 Global Purposeful Play Centers located across different countries. The organization reaches 1,004 partner organizations, has educated 74,000 coaches, and impacted 62 million youth since inception across 133 countries and 1,225 on-field programs. In 2023, CAC extended its operating model by piloting Satellite Offices across Africa with five appointed Satellite Managers.
The organization is a private nonprofit with no publicly disclosed revenue, no commercial pricing model, and no identified parent company, investors, or M&A activity. Its go-to-market is community-led: marketing relies on organic social channels (Facebook, Instagram, LinkedIn, X), and distribution is executed through the Global Purposeful Play Centers, the Satellite Manager program, and direct engagement with national and local partner organizations. Customer concentration risk is structurally low given the broad, decentralized base of partner organizations and coaches; conversely, funding concentration remains undisclosed.
Coaches Across Continents firmographics
Firmographics- Name
- Coaches Across Continents
- Legal name
- Coaches Across Continents
- Website
- https://coachesacrosscontinents.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coaches Across Continents is a UK- and US-headquartered nonprofit founded in 2008 that delivers a "Purposeful Play – Self Directed Learning" methodology through a four-tier global coach network and 10 country-level centers, serving 1,000+ partner organizations across 133 countries to drive social impact aligned with UN Sustainable Development Goals.
- Ownership category
- akta.pro rank
Coaches Across Continents industry classification
Industry- Product category
- Sports for Development / Nonprofit Capacity Building
- NAICS
- Sports and Recreation Instruction (611620), Sports and Recreation Instruction (61162), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Coach Education, Certification & Clinics (HSADAEAO)
- akta.pro secondary industries
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Team & Club Coaching (seasonal team coaching) (HSADAEAF)
Keywords
Where Coaches Across Continents is headquartered
LocationHeadquarters
- HQ city
- Wingerworth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Coaches Across Continents business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Coaches Across Continents product offering
Product offeringCore offering
Coaches Across Continents delivers a self-directed learning methodology called "Purposeful Play" through Global Purposeful Play Centers in 10 countries and a tiered network of Global, National, Community, and Local coaches. Partner organizations access coaching, on-field programs, and resources to progress from start-up to sustainability while addressing local social issues aligned with UN Sustainable Development Goals and the UN Convention on the Rights of the Child.
Product overview
Coaches Across Continents is a Purposeful Play for Development non-profit network operating on six continents since 2008. The organization offers a self-directed learning methodology focused on empowering communities to create sustainable, community-led change. Their offering consists of a tiered coach training and support network (Global Purposeful Play Centers, Global/National/Community/Local Purposeful Play Coaches) coupled with resource access and organizational support for partner organizations, enabling local leaders to progress from startup to sustainability while addressing social issues and contributing to UN Sustainable Development Goals.
Differentiator
Problem solved
Functional benefit
Products and services
- Purposeful Play – Self Directed Learning Methodology A self-directed learning methodology developed by CAC that equips local organizations and leaders to address critical community needs through play-based approaches, contributing to UN Sustainable Development Goals and the UN Convention on the Rights of the Child.
- Global Purposeful Play Centers Ten country-based centers that educate national organizations on the Purposeful Play – Self Directed Learning methodology, enabling them to address local social issues with support from the CAC coach network.
- CAC Global Partner Organizations Program A partnership program providing national and local organizations with access to CAC coaches, resources, and Purposeful Play campaigns to support their journey from start-up to sustainability.
- Tiered Purposeful Play Coach Training A four-tier coach training and credentialing program (Global, National, Community, Local Purposeful Play Coaches) that prepares educators at progressive experience levels to deliver the Purposeful Play methodology, including campaigns and safeguarding.
- Satellite Manager Field Leadership Program A field leadership structure piloted in 2023 across Africa in which five Satellite Managers extend CAC's voice and impact within their nations and across international boundaries, recruited from internal Community Impact Coach and Accredited Coach pathways.
Companies that use Coaches Across Continents
Customer profileSegments1 record
Ideal customer profiles1 record
Coaches Across Continents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Coaches Across Continents partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Satellite Managers (5 appointed in 2023)coreIn 2023, CAC piloted Satellite Offices across the African continent, appointing five seasoned leaders as Satellite Managers. These individuals have traversed the path from Community Impact Coach to Accredited Coach and shoulder the mantle of amplifying CAC's voice and impact within their respective nations and international boundaries.
Scale indicators13 records
Recent moves4 records
Expansion highlights4 records
Coaches Across Continents competitors and assessment
Company assessmentRegional players
- Sported: UK-based charity supporting community sport organizations that use sport for social change. Comparable in mission but primarily focused on the UK market rather than global delivery.
- Youth Sports Trust: UK-based charity focused on improving children's education and wellbeing through sport. Comparable in sport-based youth development mission, primarily serving UK schools and communities.
Direct peers
- streetfootballworld: Global network of organizations using football for social change. Directly comparable in network-based, sport-for-development model with community partner organizations.
- Laureus Sport for Good Foundation: International foundation funding sport-for-development programs addressing social issues through sport. Comparable in mission, global scope, and sport-based social impact methodology.
- Right To Play: Global non-profit using sport and play for child development across multiple continents. Closely mirrors CAC's purpose-driven coaching model and community-led delivery philosophy.
- Beyond Sport: Global organization that supports and convenes sport-for-development initiatives. Comparable in network-based facilitation of sport-led social impact programs.
- Mathare Youth Sports Association: Kenya-based NGO using sport for youth development in underserved communities. Comparable in community-led coaching model for social impact in low-resource settings.
- Peace and Sport: International organization using sport to promote peace and social stability in post-conflict and developing regions. Comparable in using sport as a development tool across multiple continents.
Broad incumbents
- FIFA Foundation: FIFA's social impact arm funding football-for-development programs globally. Operates broadly in sport-for-development with much larger scale and resources than CAC.
- UNICEF Sport for Development: UN agency's sport-for-development programming addressing child rights and SDGs. Operates at much larger scale in comparable space of using sport/play for child and community development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Coaches Across Continents social profiles
Digital presenceCoaches Across Continents financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coaches Across Continents leadership team
Management profileNumber of profiles
Profiles1 record
Coaches Across Continents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coaches Across Continents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coaches Across Continents
What does Coaches Across Continents do?
Coaches Across Continents delivers a self-directed learning methodology called "Purposeful Play" through Global Purposeful Play Centers in 10 countries and a tiered network of Global, National, Community, and Local coaches. Partner organizations access coaching, on-field programs, and resources to progress from start-up to sustainability while addressing local social issues aligned with UN Sustainable Development Goals and the UN Convention on the Rights of the Child.
Is Coaches Across Continents a public or private company?
Coaches Across Continents is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Coaches Across Continents founded?
Coaches Across Continents was founded in 2008. It employs 11 to 50 people.
Where is Coaches Across Continents based?
Coaches Across Continents is headquartered in Wingerworth, United Kingdom, in the Europe region.
Who are Coaches Across Continents's main competitors?
Regional players on record are Sported and Youth Sports Trust. Direct peers are streetfootballworld, Laureus Sport for Good Foundation, Right To Play, Beyond Sport, Mathare Youth Sports Association and Peace and Sport. Broad incumbents are FIFA Foundation and UNICEF Sport for Development.
Does Coaches Across Continents have an API?
No public API is recorded for Coaches Across Continents.
What industry is Coaches Across Continents in?
Coaches Across Continents's product category is Sports for Development / Nonprofit Capacity Building. Its primary akta.pro industry code is HSADAEAO, Coach Education, Certification & Clinics, with a secondary code of MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group). Its NAICS code is 611620 and its SIC code is 8200.