What Slagelse Vinkompagni Aps does

Slagelse Vinkompagni ApS is a privately held Danish wine, spirits, and specialty beer retailer founded in 2002 and headquartered in Slagelse, Denmark, operating through both a physical retail store at Middelfartvej 2 and an e-commerce storefront at slagelsevinkompagni.dk. The company sources wine directly from producers across Europe, the Americas, South Africa, Australia, and New Zealand, bypassing distributors to offer competitive pricing. Its assortment spans red, white, rosé, sparkling, port, dessert, organic/bio, vegan, and alcohol-free wines, alongside spirits (whisky, gin, rum, cognac, snaps/akvavit), specialty beers (Krenkerup, Bryghuset Møn, international), and accessory categories including glassware, cigars, delicatessen items, gift boxes, gift cards, and curated tasting cases.

The core commercial model is direct-to-consumer with a B2B overlay. Private customers purchase for personal consumption and gifting, business customers buy for corporate gifts, events, and client entertainment, and the company additionally supplies hotels, restaurants, and caterers (HoReCa) under multi-year contracts with bespoke pricing. Marketing and distribution are multi-channel: the e-commerce site with detailed tasting notes and food pairings, a newsletter, Trustpilot-driven social proof, in-store complimentary tastings, and a portfolio of local community sponsorships (Slagelse Boldklub, B73 Slagelse, Slagelse Festuge, Slagelse Erhvervsråd, Team Rynkeby). Pricing is pay-as-you-go, anchored by a 1000 DKK free-shipping threshold and case-purchase (Kassekøb) bundles (e.g., 6 bottles for 450 DKK, 12 bottles for 719 DKK), with delivery carried out daily across Denmark and opportunistically within the EU. The company employs 1–10 staff, has no external investors, no subsidiaries, no patents, no disclosed AI/ML capabilities, and won the Initiativprisen 2024 industry/trade award.

Name

Slagelse Vinkompagni Aps

Legal name

Slagelse VinKompagni ApS

Website

https://slagelsevinkompagni.dk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Slagelse Vinkompagni ApS, founded 2002 in Slagelse, Denmark, is a privately held direct-import wine, spirits, and specialty beer retailer (1–10 employees) serving private consumers, corporate gift buyers, and HoReCa customers through an e-commerce site and a physical store.

Ownership category

akta.pro rank

Headquarters

HQ city

Slagelse

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail wine and spirit sales: Sale of wines (red, white, rosé, sparkling, organic, dessert, port), spirits, special beers, and delicacies to private and business customers through online shop and physical store
2. Gift solutions and accessories: Sale of gift boxes, gift cards, wine glasses, accessories, and tasting experiences
3. Case purchases (Kassekøb): Pre-selected case purchases of 6 or 12 bottles at discounted rates, driving larger order values
4. Business sales (HoReCa): Supply to hotels, restaurants, and catering businesses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Slagelse Vinkompagni ApS is a Danish wine and spirits retailer that directly imports quality wines from leading and small producers worldwide, selling an assortment of wines, specialty beers, spirits, delicacies, gift solutions, and wine accessories. Customers can purchase through an online shop at slagelsevinkompagni.dk or visit a physical retail store in Slagelse, with daily delivery throughout Denmark. The company serves both private consumers and business customers, including the HoReCa (hotel/restaurant/catering) sector.

Product overview

Slagelse Vinkompagni ApS is an online wine, beer, and spirits retailer established in 2002, operating both e-commerce and physical store in Slagelse, Denmark. The company imports quality wines directly from leading and small wine producers worldwide, offering products to both private and business customers. The core product offering is an e-commerce platform for wines across multiple categories: Red Wine (Rødvin), White Wine (Hvidvin), Rosé Wine (Rosévin), Sparkling Wine (Mousserende vin), Port Wine (Portvin), Dessert Wine (Dessertvin), Organic/Bio/Natural Wine (Økologisk/Bio/Naturvin), Alcohol-Free Wine (Alkoholfri vin), and Vegan Wine (Vegansk vin). The portfolio also includes Beer (Øl) from Danish and international breweries, Spirits (Spiritus) including whisky, rum, gin, vodka, cognac, and more, plus complementary products like gift solutions, wine accessories, delicatessen items, and wine tasting events. Notable sub-brand wines include RedHeads Studio Australian wines, Peter Sisseck's PSI Ribera del Duero, Hacienda Monasterio, and various French Rhône Valley wines.

Differentiator

Problem solved

Functional benefit

Products and services

• Red Wine (Rødvin)
• White Wine (Hvidvin)
• Rosé Wine (Rosévin)
• Sparkling Wine (Mousserende vin)
• Port Wine (Portvin)
• Dessert Wine (Dessertvin)
• Organic/Bio/Natural Wine (Økologisk/Bio/Naturvin)
• Vegan Wine (Vegansk vin)
• Alcohol-Free Wine and Spirits (Alkoholfri)
• Beer (Øl)
• Spirits (Spiritus)
• Gifts and Gift Solutions (Gaver og Gaveløsninger)
• Wine Accessories (Vintilbehør)
• Delicatessen (Delikatesser)
• Tasting Boxes (Smagekasser)
• Wine Tastings (Smagninger)
• HoReCa (Hotel/Restaurant/Catering) Supply
• Cigars

Quantifiable outcome

• Direct delivery to entire Denmark

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Slagelse BoldklubminorOthersLocal football club sponsorship - supports community sports and local events
• B73 SlagelseminorOthersLocal sports club sponsorship
• Slagelse FestugeminorOthersLocal festival sponsorship - supports community cultural event
• Slagelse Erhvervsråd (SLER)minorOthersBusiness council sponsorship - supports local business community development
• Team RynkebyminorOthersCharity cycling team sponsorship - supports cancer research through Team Rynkeby Fonden

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Vivino: Global wine marketplace and community app connecting consumers with retailers. Comparable Danish-market consumer target and wine-discovery behaviour, with a much broader scale and digital-only model.

Direct peers

• H.J. Hansen Vine: Established Danish wine importer and retailer with both physical stores and online sales. Comparable in direct-import heritage, B2C/B2B split, and Denmark-wide delivery.
• Vinoble.dk: Danish specialty wine retailer offering curated international wines online. Competes in the same niche mid-premium segment and similar e-commerce-led business model.
• Skjold Burne: Major Danish wine specialist chain with multiple physical shops and online sales, serving both private and HoReCa customers. Closest direct competitor to Slagelse Vinkompagni in assortment, channel mix, and B2B/HoReCa focus.
• Theis Vine: Danish wine importer with retail presence, focused on direct relationships with producers. Similar direct-import DNA and B2C/HoReCa customer base.
• Decanter Wine & Spirits: Danish online wine and spirits shop delivering nationwide with an emphasis on tasting events and curated assortment — very similar concept to Slagelse Vinkompagni.
• Just Wine: Danish online wine shop with broad assortment and Denmark-wide delivery. Overlaps directly in product mix and pure-online convenience positioning.
• WineWorld (Vinspecialisten): Large Danish online wine retailer offering broad assortment at competitive prices with fast nationwide delivery. Direct head-to-head competitor in the Danish online wine retail segment.

Regional players

• Vinmonopolet: Norwegian state monopoly for wine retail; not a direct competitor (different country and monopoly structure) but serves as a Nordic comparable for store-level wine retail operations, assortment breadth, and category management.

Broad incumbents

• Coop & Rema 1000 (Danish supermarket wine aisles): Large Danish grocery chains with significant wine assortments at aggressive price points. Indirect competitors that anchor the price-conscious end of the consumer market in Denmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/slagelse-vinkompagni

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slagelse Vinkompagni Aps