Simpol

What Simpol does

Simpol S.r.l., operating as "Simpol. the reactive agency," is an Italian creative agency headquartered in Orbassano, Torino, founded in 2014. The firm delivers integrated communication services organized around a three-phase methodology — Ideazione (ideation), Produzione (production), and Diffusione (distribution) — branded as a "reactive" approach that emphasizes rapid response to market changes through a circular cycle of brainstorming, experimentation, and reflection. Service areas include Visual Production (video, photography, motion graphics, VFX, and 3D), Marketing Digitale (social media management, influencer marketing, web development, and paid digital advertising), Promozione ed Eventi (event organization and sponsorship management), and Branding & Comunicazione (brand identity, copywriting, graphic design, and out-of-home advertising). The agency also operates io Smpl., a dedicated sub-division for charitable and social-impact projects.

The company is founder-led under Simone Arena (Founder & Creative Director), with a multidisciplinary in-house team of approximately 15 covering project management, 3D/videomaking, social media management, photography, graphic design, motion design, and content creation. GTM is primarily direct, sales-led engagement with enterprise buyers, supplemented by case-study-driven credibility (including a 2025 Premi Mediastars win) and certified platform-partner status with Google, Meta, and TikTok. Revenue is generated through project-based professional services engagements, with custom quotes tied to scope and complexity and multi-year contracts available.

Simpol serves enterprise clients across multiple verticals — automotive (Stellantis, Ligier Group, Alfa Romeo, Fiat, Abarth, Ducati), food and beverage (Caffè Vergnano, Birra Peroni, Lindt, Red Bull, Pepsi, Kozel, Caffarel, NaturaSì), fashion/lifestyle (Kappa, IQOS, Twinkly), sports (Torino FC, Kappa FuturFestival), events/exhibitions (GL events Italia / Lingotto Fiere), and government/associations (ANCI). The agency reports coverage of 11 European countries and 27 active clients. Reported 2025 revenue exceeded €2.1 million, following +69% YoY growth in 2023, and the company has published two consecutive sustainability reports (2025 and 2026), achieving 1st place nationally in WeImpactIndex ESG 2025 and 5th place nationally in HappyIndexAtWork ESG 2025.

Name

Simpol

Legal name

Simpol S.r.l.

Website

https://simpolagency.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Simpol is an Italian creative agency providing integrated communication services — visual production, digital marketing, event management, and branding — to enterprise clients across automotive, food and beverage, fashion, sports, and events sectors, primarily across Europe.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro industry

PRIMARYBPAFAEAD

Creative Concepting & Campaign Development

Business & Public Services/Marketing, Advertising & PR Services/Brand Strategy & Creative Services

SECONDARYBPAFAIAD

Motion Graphics & Animation

Business & Public Services/Marketing, Advertising & PR Services/Content Marketing & Production (Copy, Video, Design)

SECONDARYBPAFACAI

Performance Creative & Ad Production (Dynamic/Iterative)

Business & Public Services/Marketing, Advertising & PR Services/Digital Marketing & Performance Advertising (SEM, Social, Programmatic)

SECONDARYBPAFAGAM

Experiential Content Capture & Event Media Production (Photo/Video/Social)

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYMPADAEAF

Event & Experiential Brand Coverage (Recaps, Sizzle Reels)

Media, Entertainment & Sports/Film & Video Production/Distribution/Commercial & Branded Video Production

Keywords

• Creative agency services
• Visual content production
• Digital marketing services
• Brand communication strategy
• Event management services

Headquarters

HQ city

Orbassano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Agency Services: Professional services revenue from providing integrated creative agency services including visual production, digital marketing, event management, and branding. Services are delivered through project-based engagements and ongoing client relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Simpol is a creative agency that delivers integrated communication services across four service areas: Visual Production (video, photography, motion graphics, VFX, 3D), Marketing Digitale (social media, influencer marketing, web development, digital advertising), Promozione ed Eventi (event organization, live storytelling, sponsorship management), and Branding & Comunicazione (brand identity, copywriting, graphic design, OOH advertising). The agency operates an ideation–production–diffusion process using its proprietary "reactive" methodology, with a dedicated sub-division (io Smpl.) handling charitable and social impact projects.

Product overview

Simpol is a creative agency organized around a three-phase approach — Ideazione (ideation), Produzione (production), and Diffusione (diffusion) — underpinned by a reactive methodology that emphasizes rapid response to market changes. The agency operates across four service areas: Visual Production (video, photography, motion graphics, VFX, and 3D), Marketing Digitale (social media, influencer marketing, web development, and digital advertising), Promozione ed Eventi (event organization and sponsorships), and Branding & Comunicazione (brand strategy, identity, copywriting, graphic design, and OOH). The company also operates io Smpl as a dedicated social impact division for charitable projects.

Differentiator

Problem solved

Functional benefit

Brands

• io Smpl. A division of Simpol. the reactive agency dedicated to the realization of projects and events supporting charitable causes.

Products and services

• Visual Production Visual content creation service covering video and spot production, photographic shootings, motion graphics, VFX and 3D services for brands requiring high-quality visual content.
• Marketing Digitale
• Promozione ed Eventi
• Branding & Comunicazione
• io Smpl.

Quantifiable outcome

• Over 38 million visualizzazioni generated for GL events Italia's 2026 events
• +1 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered flagship and minor.

• Kappa / Kappa FuturFestivalflagshipStrategic or Co-development Partner · 1 January 2026Kappa and Kappa FuturFestival confirmed Simpol as their content production partner for the 2026 edition. Long-standing relationship with ongoing projects across brand communications and festival coverage.
• Google PartnerminorGTM or Marketing Partner · 1 January 2025Certified Google Partner status, enabling coordinated marketing efforts and access to Google's partner ecosystem for client campaigns.
• Meta PartnerminorGTM or Marketing Partner · 1 January 2025Meta Partner status for social media marketing collaborations and platform-specific campaign capabilities.
• TikTok Marketing PartnerminorGTM or Marketing Partner · 1 January 2025TikTok Marketing Partner status for creating and managing TikTok campaigns for clients.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VMLY&R Italy: Italian operations of VMLY&R, providing brand experience, advertising and connected commerce services. Overlaps with Simpol on creative, digital and content production for enterprise clients, but with global holding company scale.
• TBWA\Italia: Italian arm of the TBWA global creative network, offering advertising, brand strategy and content production. Overlaps with Simpol across creative concepting, brand campaigns and enterprise clients but with materially larger scale and international reach.
• DDB Italia: Italian operation of the DDB Worldwide network, providing full-service advertising, digital and content solutions. Directly competes with Simpol for Italian enterprise creative mandates, but operates as part of a global holding company.
• Publicis Italia: Italian office of Publicis Groupe, delivering creative, media, digital and production services. Comparable to Simpol in service mix (creative ideation, content production, digital campaigns) but with significantly larger resources and network reach.
• M&C Saatchi Italy: Italy presence of the M&C Saatchi global network, focused on brand-building creative work and integrated campaigns. Comparable to Simpol's full-funnel creative and content capabilities while offering international network support.
• Ogilvy Italia: Italian branch of Ogilvy, offering brand strategy, advertising, content and digital marketing. Directly comparable to Simpol's integrated brand communications offering, particularly for multinational enterprise clients active in Italy.

Direct peers

• Armando Testa: Turin-headquartered Italian independent creative agency with deep roots in advertising, branding and content production. Highly comparable to Simpol on location (Turin), integrated creative services, and Italian enterprise client base.
• Different: Milan-based Italian independent creative agency offering integrated communication, branding and digital services. Closely comparable to Simpol in scale, geography and full-service creative agency model targeting Italian enterprise brands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/simpolagency
• Instagraminstagram.com/simpol.agency/?hl=it
• TikToktiktok.com/@simpol.agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simpol