Run With Our Vets & Beat RCC
Run With Us is a privately held, single-location running specialty retailer in Pasadena, California, founded in 2000. It sells footwear from 14 brands and insoles from 6 brands, delivers expert fitting using Aetrex iStep scanning, and operates a community ecosystem anchored by weekly group runs, a race team, and an ambassador program.
- Company typePrivate
- Founded2000
- HeadquartersSouth Pasadena, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Run With Our Vets & Beat RCC does
Run With Us is a privately held, single-location running specialty retailer founded on February 1, 2000 by co-owners Peter and Maria Van Gansen and headquartered at 235 N. Lake Ave in Pasadena, California. The store sells running footwear from fourteen major brands (Hoka, Brooks, Saucony, Asics, New Balance, Altra, On, Mizuno, Salomon, Nike, Adidas, Puma, Topo Athletic, 361 Degrees, and Hylo Athletics) at price points ranging from approximately $89.99 to $299.99, alongside orthotic insoles from six brands (Superfeet, Powerstep, Cadence, Currex, Spenco, Aetrex) priced between $12.99 and $79.95. Distribution operates through the physical storefront, open seven days a week with 50+ hours of operation, supplemented by an e-commerce website at clubrunwithus.com offering in-store pickup.
The company's underlying technical capability centers on expert fitting services using Aetrex iStep foot scanning technology combined with gait analysis and balance testing to recommend footwear and orthotics based on arch type, foot size, pressure points, and injury history. Run With Us reinforces this expertise with a 10-day satisfaction guarantee and over 110 years of combined staff running industry experience, with multiple team members holding competitive credentials including marathon PRs under 2:45, Boston Marathon finishes, a Badwater 135 Ultra Cup completion, and an NAIA Cross Country All-American distinction. Technology plays a supporting rather than central role; the website is built on Squarespace commerce and the only disclosed hardware integration is Aetrex scanning and a Strava integration for sharing local running routes.
The business model is straightforward unit-priced retail with no subscription, contract, or recurring revenue component. Go-to-market is community-led: a weekly Monday Fun Run/Walk program (4-6 mile run options plus 2 mile walk), a Race Team of competitive athletes, an Ambassador Program with named local representatives, sponsorships of regional races, and organic social engagement across Instagram, Facebook, TikTok, and a Strava Club. Customers range from casual walkers to elite ultra and triathlon athletes in the Pasadena market, with the company having earned 'Best of Pasadena' recognition for 13 consecutive years.
Run With Our Vets & Beat RCC firmographics
Firmographics- Name
- Run With Our Vets & Beat RCC
- Legal name
- Run With Us
- Website
- https://clubrunwithus.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Run With Us is a privately held, single-location running specialty retailer in Pasadena, California, founded in 2000. It sells footwear from 14 brands and insoles from 6 brands, delivers expert fitting using Aetrex iStep scanning, and operates a community ecosystem anchored by weekly group runs, a race team, and an ambassador program.
- Ownership category
- akta.pro rank
Run With Our Vets & Beat RCC industry classification
Industry- Product category
- Running Specialty Retail
- NAICS
- Shoe Retailers (4582)
- SIC
- Retail-Shoe Stores (5661)
- akta.pro primary industry
- Performance Running Specialty Retail (CRAMACAA)
- akta.pro secondary industries
- Performance Footwear (Running, Training, Court) (CRAAAEAI), Athletic & Performance Footwear Retail (CRAAADAA)
Keywords
Where Run With Our Vets & Beat RCC is headquartered
LocationHeadquarters
- HQ city
- South Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Run With Our Vets & Beat RCC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Running footwear and apparel sales: Retail sale of running shoes, walking shoes, and apparel through physical storefront and e-commerce. One-time product purchases with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Running shoes - various price points |
| Unit Pricing | Pay-as-you-go | Insoles and orthotics |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Run With Our Vets & Beat RCC product offering
Product offeringCore offering
Run With Us is a single-location running specialty retail store in Pasadena, California that sells running shoes from 14 major brands and orthotic insoles from six brands, both through a physical storefront and an e-commerce website. The company complements retail with expert shoe fitting services that use Aetrex iStep foot scanning technology combined with gait analysis and balance testing, and it anchors a running community through a weekly Monday Fun Run/Walk program, a Race Team, and an Ambassador Program.
Product overview
Run With Us is a running specialty retail store and running community in Pasadena, California, founded in 2000. The company operates as a single-location running store offering running shoes from 14 major brands (Hoka, Asics, New Balance, Brooks, Saucony, Mizuno, On Running, Altra, Salomon, Puma, Adidas, 361 Degrees, Topo Athletic, Hylo Athletics) and insoles from six brands (Superfeet, Powerstep, Cadence, Currex, Spenco, Aetrex). Beyond retail, the business provides professional shoe fitting services using Aetrex iStep foot scanning technology, organizes a weekly Monday Fun Run/Walk program, and maintains both a Race Team and an Ambassador Program of community representatives. The company has been named 'Best of Pasadena' for 13 consecutive years and was founded by Peter and Maria Van Gansen.
Differentiator
Problem solved
Functional benefit
Products and services
- Running Shoes
- Insoles
- Monday Fun Run/Walk Program
- Professional Shoe Fitting with Gait Analysis
- Ambassador Program
- Race Team
Companies that use Run With Our Vets & Beat RCC
Customer profileSegments2 records
Ideal customer profiles2 records
Run With Our Vets & Beat RCC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Run With Our Vets & Beat RCC partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Run With Our Vets & Beat RCC competitors and assessment
Company assessmentRegional players
- Rick's Running Shop: Rick's Running Shop is an independent running specialty store in the Pacific Northwest known for deep brand assortments and community engagement, comparable in format though serving a different region than Run With Us.
Direct peers
- Fleet Feet: Fleet Feet is the largest U.S. running specialty retail franchise with 250+ stores, offering multi-brand running footwear, expert fitting, and community-led GTM (group runs, training programs) that closely mirrors Run With Us's model.
- Marathon Sports: Marathon Sports operates running specialty stores in the Boston market with strong community programming, gait analysis, and multi-brand shoe selection, paralleling Run With Us's Pasadena fit and community focus.
- JackRabbit: JackRabbit is a multi-store running specialty retailer in the Northeast and Midwest that sells premium running footwear across multiple brands and hosts community group runs, making it a direct format and category peer.
- Princeton Running Company: Princeton Running Company is an independent multi-location running specialty retailer offering multi-brand footwear and community programming, closely matching Run With Us's service-led, community-driven specialty retail model.
- Charm City Run: Charm City Run is a multi-location independent running specialty retailer on the East Coast offering multi-brand footwear, expert fitting, training teams, and community events — directly comparable to Run With Us's service-plus-community model.
- Roadrunner Sports: Roadrunner Sports is a long-standing running specialty retailer combining a flagship store in Southern California with a strong e-commerce channel, selling multi-brand running shoes and apparel — directly comparable to Run With Us's physical-plus-online model.
- Running Room: Running Room is a North American running specialty retailer combining multi-brand footwear sales with structured training programs and community run groups — a direct operational peer to Run With Us's Race Team and Monday Fun Run model.
- Big Peach Running Co. Big Peach Running Co. is a regional running specialty chain in the Southeast with a community-driven model (group runs, training teams) and multi-brand footwear assortment comparable to Run With Us's Pasadena operation.
- Heartbreak Hill Running Company: Heartbreak Hill is an independent running specialty store in the Boston area known for its community engagement, expert fitting, and multi-brand footwear selection — a strong direct peer in terms of operating model and customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Run With Our Vets & Beat RCC social profiles
Digital presenceRun With Our Vets & Beat RCC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Run With Our Vets & Beat RCC leadership team
Management profileNumber of profiles
Profiles15 records
Run With Our Vets & Beat RCC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Run With Our Vets & Beat RCC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Run With Our Vets & Beat RCC
What does Run With Our Vets & Beat RCC do?
Run With Us is a single-location running specialty retail store in Pasadena, California that sells running shoes from 14 major brands and orthotic insoles from six brands, both through a physical storefront and an e-commerce website. The company complements retail with expert shoe fitting services that use Aetrex iStep foot scanning technology combined with gait analysis and balance testing, and it anchors a running community through a weekly Monday Fun Run/Walk program, a Race Team, and an Ambassador Program.
Is Run With Our Vets & Beat RCC a public or private company?
Run With Our Vets & Beat RCC is a private company. It is classified as family owned and is currently operating.
When was Run With Our Vets & Beat RCC founded?
Run With Our Vets & Beat RCC was founded in 2000. It employs 1 to 10 people.
Where is Run With Our Vets & Beat RCC based?
Run With Our Vets & Beat RCC is headquartered in South Pasadena, United States, in the North America region.
How does Run With Our Vets & Beat RCC make money?
One revenue line is on record: running footwear and apparel sales.
Who are Run With Our Vets & Beat RCC's main competitors?
Rick's Running Shop is listed as a regional player. Direct peers are Fleet Feet, Marathon Sports, JackRabbit, Princeton Running Company, Charm City Run, Roadrunner Sports, Running Room, Big Peach Running Co. and Heartbreak Hill Running Company.
Does Run With Our Vets & Beat RCC have an API?
No public API is recorded for Run With Our Vets & Beat RCC.
What industry is Run With Our Vets & Beat RCC in?
Run With Our Vets & Beat RCC's product category is Running Specialty Retail. Its primary akta.pro industry code is CRAMACAA, Performance Running Specialty Retail, with a secondary code of CRAAAEAI, Performance Footwear (Running, Training, Court). Its NAICS code is 4582 and its SIC code is 5661.