Singer Laren - Museum | Theater | Sculpture Garden

Name

Singer Laren - Museum | Theater | Sculpture Garden

Legal name

Singer Laren

Website

https://singerlaren.nl

Company type

Private

Founded year

1956

Operating status

Operating

Ownership category

akta.pro rank

Product category

Museum and Performing Arts Venue

NAICS

Museums (712110), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Art museum exhibitions
• Live theater performances
• Sculpture garden
• Cultural heritage venue
• Accessibility arts programs

Headquarters

HQ city

Laren

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Museum and Theater Tickets: Primary revenue from selling tickets to museum exhibitions and theater performances. Ticket prices range from €16.50 to €49.50 for theater shows, with museum admission at approximately €8.95-€17.00.
2. Restaurant and Catering: On-site restaurant and cafe operating during museum hours (09:30-17:30), offering brunch, lunch, and dinner options including theater menus for evening performances.
3. Singer Shop: Gift shop (singershop.nl) selling museum merchandise, art prints, and souvenirs.
4. Venue Rental and Events: The venue is available for private events and corporate hire, generating additional rental income.
5. Membership and Donations: Friends of Singer Laren (Vrienden) program and support donations through 'Steun ons' program. VriendenLoterij is a major supporting partner.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Singer Laren operates a combined museum, theater, and sculpture garden venue in Laren, Netherlands. The museum presents art exhibitions from the Singer collection and international loans (including the largest Rodin bronze collection in the Netherlands), while the theaterzaal hosts live performances such as cabaret, theater, music, and family shows. Complementary offerings include an on-site restaurant, a gift shop (singershop.nl), venue rental, guided tours, workshops, and accessibility-focused programs (Prikkelarm, Onvergetelijk Singer, multi-sensory tours).

Product overview

Singer Laren is a combined museum and theater institution featuring a collection of paintings, sculptures, and art exhibitions alongside live theater performances. The offering consists of a unified cultural venue combining: Museum (art exhibitions and permanent collection), Theater (live performances in Theaterzaal), Beeldentuin (sculpture garden with outdoor artworks), Restaurant (on-site dining), Singer Shop (gift shop with webshop), and various educational/accessibility programs including audiotours via Bloomberg Connects App, low-stimulus visits (Prikkelarm), dementia-friendly tours (Onvergetelijk Singer), and multi-sensory tours (Singer met alle zintuigen). The venue also offers space for hire for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum
• Theater (Theaterzaal)

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Papageno Huis LarencoreStrategic or Co-development PartnerCollaboration to improve accessibility for visitors with autism. Young people from Papageno Huis visit monthly and help identify sensory irritants in the museum environment.
• Juliana-Oord (GGz Centraal)coreStrategic or Co-development PartnerPartnership to develop museum programs for people in mental health rehabilitation and re-integration. Participants visit in groups three times per month for guided tours focused on dialogue. Includes ongoing research on effects of museum visits on wellbeing and recovery.
• Bloomberg ConnectscoreTechnology or IntegrationTechnology partnership for delivering audio tours via the Bloomberg Connects App. The app provides museum and garden audio guides with enhanced audibility features including Knisper software for hearing-impaired visitors.
• Mindfulness in MuseumsminorStrategic or Co-development PartnerCollaboration offering mindfulness sessions in the museum, providing safe, accessible spaces for reflection and deeper connection with artwork.
• BCD TravelminorGTM or Marketing PartnerHead sponsor providing travel and logistics support for the museum.
• ABN AMROminorGTM or Marketing PartnerHead sponsor providing cultural sponsorship support.
• Follow the MoneyminorStrategic or Co-development PartnerJournalistic platform partner for the De machinerie van de volkshuisvesting project.

Scale indicators3 records

Direct peers

• Bonnefantenmuseum Maastricht: Regional art museum in Maastricht featuring old masters and contemporary exhibitions. Directly comparable as a Dutch regional art museum with ticketed exhibitions, restaurant facilities, and gift shop operations.
• Internationaal Theater Amsterdam: Amsterdam's primary repertory theater company and venue, presenting a comparable mix of theater, cabaret, and musical performance. Directly comparable to Singer Laren's theater arm in programming breadth and ticketed live performance model.
• Groninger Museum: Regional contemporary art museum in Groningen with an architecturally distinctive venue hosting international exhibitions. Comparable to Singer Laren as a regional Dutch art museum with rotating international shows, gift shop, and event programming.
• Kröller-Müller Museum: Dutch art museum with a renowned sculpture garden in Otterlo, holding major modern art holdings including the second-largest Van Gogh collection in the world. Highly comparable as a regional Dutch museum combining fine art, sculpture park, and cultural programming outside the Randstad core.
• Stadsschouwburg Amsterdam: Historic Amsterdam theater venue hosting cabaret, dance, and theater productions. Comparable to Singer Laren's Theaterzaal as a mid-sized performing arts venue combining classical and contemporary programming.
• Kunstmuseum Den Haag: Formerly Gemeentemuseum Den Haag, a Dutch modern and contemporary art museum with strong holdings in Mondriaan and De Stijl. Comparable to Singer Laren in modern art focus, ticketed exhibitions, and educational programming for general audiences.
• Museum Boijmans Van Beuningen: Major Dutch art museum in Rotterdam with a comparable mix of old masters, modern art, and design across rotating exhibitions. Directly comparable as a Dutch fine-art institution delivering ticketed exhibitions and educational programming to a broad public audience.

Broad incumbents

• Van Gogh Museum: Amsterdam-based museum holding the world's largest Van Gogh collection. A larger incumbent in the Dutch art museum space with overlapping modern art audience and much stronger global brand — competes for cultural tourist spend within the same Randstad catchment.
• Rijksmuseum: The Netherlands' national museum in Amsterdam, offering broad art and history programming. A broader incumbent drawing international cultural tourism that could otherwise be captured by Singer Laren's combined destination offering.
• Stedelijk Museum Amsterdam: Amsterdam's leading museum for modern and contemporary art and design. A broader incumbent with overlapping modern art audience and substantially larger exhibition programming capacity than Singer Laren.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SingerLaren
• YouTubeyoutube.com/channel/UCET55kJJq8m3jLHv9ekW_9g
• Facebookfacebook.com/museumsingerlaren
• LinkedInlinkedin.com/company/singer-laren-museum-theater-beeldentuin
• Instagraminstagram.com/singerlaren

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Singer Laren - Museum | Theater | Sculpture Garden