FairMarketValue

What FairMarketValue does

Fair Market Value (operated by Hyperion Intelligence, Inc., a Delaware C-corporation founded in 2025) is an AI-driven financial intelligence platform that delivers private company valuation, benchmarking, and certified appraisal services. The platform is built on a proprietary database covering 450,000+ anonymized US private companies with 1M+ data points and 100+ financial and operational KPIs across 1,000+ NAICS industry categories. Its core technology stack combines AI-powered natural language processing, predictive analytics, document automation, and knowledge retrieval hosted on AWS infrastructure, with inputs anonymized and hashed using data privacy protocols.

The company operates three integrated product lines. FMV Analytics is an AI analyst that ingests user financials, industry research, and market data to produce analyses and collaborative knowledge bases. FMV Insights delivers instant business assessments and benchmarking against the proprietary private company dataset. Certified Valuation is a professional services line staffed by in-house CFAs, CPAs, and specialists holding CVA and ABV designations who execute formal valuation engagements and ASC-compliant reports using 3-method valuation methodologies. Adjacent offerings include an Industry Research library covering 1,012 industries and a Commercial Lending Directory tracking 5,655+ SBA 7(a) lenders and 1.9M+ SBA loans.

The business model combines SaaS subscription access to FMV Analytics and FMV Insights with separately-engaged Certified Valuation professional services. Go-to-market is hybrid: a product-led growth motion offering live demos and self-serve onboarding for business owners, paired with sales-assisted motion for certified valuation and enterprise advisory engagements. The platform targets a horizontal customer base of private business owners, accountants and CPAs, attorneys, and financial advisors across North America. Security posture includes SOC 2 Type 2 (in progress), ISO 27001, GDPR, and CPRA compliance, documented through a public Trust Center.

Name

FairMarketValue

Legal name

Hyperion Intelligence, Inc.

Website

https://fairmarketvalue.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

FairMarketValue is an AI-driven financial intelligence platform offering private company valuation, benchmarking, and certified appraisal services to business owners, CPAs, attorneys, and financial advisors. It analyzes financials against a proprietary dataset of 450,000+ US private companies across 1,000+ industries.

Ownership category

akta.pro rank

Product category

Private Company Valuation Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Business Valuation (Private Company & Enterprise) (FSAEAHAA)

akta.pro secondary industries

Financial Reporting Valuation (ASC 820/805, IFRS 13/3) (FSAEAHAB), Purchase Price Allocation (PPA) & Intangible Asset Valuation (FSAEAHAF), Business Valuation for Business Sales (FMV/Deal Support) (FSAEAIAE), Valuation & Fairness Opinions (BPAHADAF), Litigation & Dispute Valuation (damages, shareholder disputes) (FSAEAHAI), Intangible Asset Valuation (IP, Brand, Customer, Technology) (BPAHANAB)

Keywords

• Private company valuation
• Financial benchmarking software
• AI business appraisal
• Valuation analytics platform
• Certified business valuation

Headquarters

HQ city

Not specified

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to FMV Analytics, FMV Insights, and benchmarking tools. Real-time valuation assessments and industry research available through subscription tiers. Annual and potentially monthly billing models implied by platform structure.
2. Certified Valuation Engagements: Professional valuation services performed by in-house credentialed professionals for formal engagements. Governed by separate engagement letters with specific scope, deliverables, fees. Includes certified business valuations meeting professional standards (ASC topics).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Fair Market Value provides an AI-driven financial intelligence platform that delivers private company valuation, financial benchmarking, and certified valuation services. The platform combines a proprietary database of 450,000+ private companies with AI-powered analysis tools (FMV Analytics, FMV Insights) and formal valuation engagements delivered by in-house credentialed professionals (CFAs, CPAs, CVAs, ABVs). It serves two primary audiences: business owners seeking to understand business value and performance, and professional advisors (CPAs, attorneys, financial advisors) who serve business-owner clients.

Product overview

FairMarketValue operates as a financial intelligence platform with three integrated product lines. FMV Analytics serves as the core AI-powered analysis engine, providing automated financial analysis with real-time business valuations and benchmarking against 450,000+ private companies. FMV Insights delivers instant business assessments and performance visibility. Certified Valuation provides access to in-house credentialed professionals (CFAs, CPAs, CVAs, ABVs) for formal engagement letters and ASC-compliant valuation reports. The platform also includes a Commercial Lending Directory covering 5,655+ SBA 7(a) lenders and an Industry Research module with 1,012 NAICS-coded industry reports. All offerings share a common data infrastructure of 1M+ data points and 100+ KPIs.

Differentiator

Problem solved

Functional benefit

Brands

• FMV Analytics: Automated financial analysis and industry research platform that serves as a private AI analyst to understand businesses and answer questions about performance.
• FMV Insights
• Certified Valuation

Products and services

• FMV Analytics AI-powered financial analysis platform that serves as a private AI analyst to understand a business's performance. Analyzes financials with the latest AI models, layers in industry research and market data, and enables team collaboration to build a knowledge base of insights. Data is drawn from 450,000+ anonymized private companies and fully anonymized, abstracted, and hashed using protocols trusted by data privacy firms and fiduciaries.
• FMV Insights Instant business assessment and benchmarking tool providing real-time visibility into how private companies operate, scale, and succeed. Delivers live business valuation assessments using comprehensive 3-method valuation methodologies and polished reports for sharing with advisors and lenders, with a seamless upgrade path to Certified Valuations.
• Certified Valuation Custom formal valuation engagements and ASC-compliant certified business valuation reports delivered by in-house credentialed professionals holding CFA, CPA, CVA, and ABV designations. Governed by separate engagement letters specifying scope, deliverables, and fees, and built upon AI-generated outputs reviewed by valuation experts.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

One partnership is on record.

• AWS (Amazon Web Services)core infrastructureTechnology or IntegrationAWS serves as the primary cloud infrastructure provider for Fair Market Value's platform. The Trust Center confirms AWS as the sole listed subprocessor, indicating AWS is the foundational cloud platform hosting all company systems and data. IT infrastructure services provided include data hosting and processing capabilities.

Scale indicators9 records

Recent moves4 records

Direct peers

• Valutico: Valutico is a financial valuation platform used by valuation professionals, investment banks, and advisory firms to perform business and intangible asset valuations. Comparable to FairMarketValue's Certified Valuation tier, it offers valuation methodologies, comparables, and report generation, often with a more analyst-focused workflow.
• PrivCo: PrivCo provides financial data and valuation intelligence on private companies, including revenue, EBITDA, and deal information. It is comparable to FairMarketValue on private-company data aggregation and benchmarking, though it skews more toward mid-market and institutional use.
• EquityNet: EquityNet operates a private business valuation tool and investment/crowdfunding marketplace for private companies. It is comparable to FairMarketValue on the SME valuation side and overlaps on private-company market intelligence and deal-making infrastructure.
• BizEquity: BizEquity is a SaaS platform that provides private business valuation, benchmarking, and financial analysis for business owners, advisors, and financial institutions. It is the most direct competitor, offering a very similar product to FairMarketValue's FMV Analytics and FMV Insights: instant online valuations with comparison data.
• Sageworks (now Abrigo): Sageworks/Abrigo provides financial benchmarking, risk analytics, and lending intelligence for community banks and accounting firms serving private businesses. It directly overlaps with FairMarketValue's benchmarking and SBA lending data offerings, particularly for banks and advisor channels.

Broad incumbents

• Kroll (formerly Duff & Phelps): Kroll is a global financial advisory firm with a large valuation practice covering business valuation, intangible assets, and dispute/litigation support. It is the broad incumbent whose formal certifications and ASC-compliant reports FairMarketValue's Certified Valuation service competes against for enterprise engagements.
• RSM US: RSM is a large professional services firm providing valuation, advisory, tax, and audit services to middle-market companies. It is a broad incumbent whose Valuation & Financial Advisory practice overlaps with FairMarketValue's Certified Valuation service for formal business appraisal engagements.

Emerging players

• Vertical IQ: Vertical IQ provides industry intelligence and profiling content for banks, accountants, and advisors serving SMBs. Comparable to FairMarketValue's Industry Research and Knowledge Center modules, it occupies an adjacent niche in advisor-focused industry content.

Others

• Intrinio: Intrinio is a financial data API provider offering fundamental, market, and alternative datasets to fintech builders and enterprises. It is an enabler for companies building valuation or analytics platforms like FairMarketValue, rather than a direct competitor.
• PitchBook: PitchBook is a financial data platform focused on private capital markets, including M&A, PE/VC, and private company valuations. It is a partial peer on the data and benchmarking side, serving institutional clients rather than SMBs and advisors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FairMarketValue