Scottsdale Wine Club

What Scottsdale Wine Club does

Scottsdale Wine Club is a Scottsdale, Arizona-based experiential wine company founded in 2019 by Nancy Meek. It operates four interconnected offerings: the main Scottsdale Wine Club brand hosting curated public wine tastings and themed events; The Tasting Society, a $30/month membership providing priority access, preferred pricing, exclusive experiences, and winemaker connections; in-home private dinner tastings with chef-curated cuisine and rare wine pairings; and corporate wine events for client entertainment and team building. Events are hosted at partner venues, primarily Su Vino Winery at Scottsdale Airpark and Rift Wine + Tap in South Scottsdale (the latter co-founded by partner Jonathan Coppins in 2020). The company's customer base spans individual wine enthusiasts (from beginners to collectors), corporate clients, and celebration/private event hosts in the Scottsdale area.

The business model is event-driven and direct-to-consumer. Revenue is generated from three streams: recurring monthly membership subscriptions ($30/month for The Tasting Society), per-ticket event fees for tastings, dinners, and educational sessions, and transaction-based wine sales at preferred member pricing. Distribution is entirely direct via the company's WordPress website and Square checkout for membership signups and event tickets, with marketing driven by an email newsletter, Facebook group, and Instagram presence. Technology infrastructure is light, built on WordPress with the Astra theme and Square payment integration, with no disclosed AI/ML capabilities, mobile app, or proprietary platform. The company has 1-10 employees, no institutional funding, and operates exclusively in Arizona.

Name

Scottsdale Wine Club

Legal name

Scottsdale Wine Club

Website

https://scottsdalewineclub.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Scottsdale Wine Club is a Scottsdale, Arizona-based curated wine experiences company founded in 2019, offering public tastings, private events, corporate gatherings, and a $30/month membership program called The Tasting Society for individual wine enthusiasts and corporate clients.

Ownership category

akta.pro rank

Product category

Wine Experiences and Hospitality Services

NAICS

Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Organizations (8600), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

akta.pro secondary industry

Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Wine club membership
• Curated wine tastings
• Wine event hosting
• Private wine dinners
• Wine education experiences

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Monthly membership program ($30/month) providing access to curated tastings, exclusive events, preferred pricing on wines, and winemaker connections. Subscription-based recurring revenue model.
2. Event Tickets and Experiences: Revenue from ticketed wine events including tastings, dinner pairings, and educational sessions. One-time transaction fees per event attendee.
3. Wine Sales (Preferred Pricing): Members receive preferred pricing on select wines purchased through the club, creating upsell and transactional revenue opportunities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Scottsdale Wine Club organizes curated, in-person wine experiences in Scottsdale, Arizona, centered on a monthly membership program (The Tasting Society, $30/month) that grants access to curated tastings, exclusive events, and preferred wine pricing. In parallel, the company sells tickets to themed public wine tastings (Wine 101 blind tastings, regional/winery-focused dinners, family winery events) hosted at partner venues, and offers bespoke in-home private dinner tastings featuring chef-curated cuisine paired with rare wines for celebrations and corporate entertainment.

Product overview

Scottsdale Wine Club operates as a unified wine experiences platform built around four core offerings: its main wine club brand (Scottsdale Wine Club), a monthly membership program called The Tasting Society ($30/month) providing curated tastings and exclusive member benefits, a calendar of public and themed wine tasting events held at partner venues (Su Vino Winery, Rift Wine and Tap), and private in-home dinner tastings with chef-curated pairings. The offerings are connected through a centralized event-driven model, with memberships and event tickets sold through Square checkout.

Differentiator

Problem solved

Functional benefit

Brands

• The Tasting Society: A membership program offering curated wine tastings, priority event invitations, exclusive experiences, and preferred pricing on wines for $30/month.

Products and services

• The Tasting Society A monthly subscription membership program at $30/month offering curated wine tastings, priority invitations to special events, exclusive member-only experiences, preferred pricing on select wines and events, and opportunities to connect with winemakers and fellow wine enthusiasts.
• Wine Tasting Events Ticketed public and themed wine tasting events including Wine 101 blind tastings, regional wine tastings (e.g., Greek Wines, German Wine Tasting), family winery dinners, and educational sessions held at partner venues such as Su Vino Winery and Rift Wine and Tap in Scottsdale.
• In-Home Private Dinner Tastings Bespoke private wine dinner tastings hosted in clients' homes, featuring chef-curated cuisine paired with rare wines, tailored to individual preferences for special celebrations, milestones, or corporate entertaining.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Rift Wine + TapcoreStrategic or Co-development Partner · 1 January 2020Co-founded by Jonathan Coppins in 2020, Rift Wine and Tap is a cozy wine and beer shop in South Scottsdale where wine lovers gather. Serves as both a venue for Scottsdale Wine Club events and a partner in wine experiences.
• Su Vino WinerycoreOthersSu Vino Winery serves as the primary venue for many Scottsdale Wine Club events including Wine 101 blind tastings and special dinner experiences. Located at Scottsdale Airpark.
• Revana Family of WinesminorStrategic or Co-development PartnerAcclaimed winery featured in the Revana Family Dinner event on July 24th, 2026. Provides rare wines paired with chef-curated cuisine for intimate five-course dining experiences.
• Hedges Family VineyardsminorStrategic or Co-development PartnerBiodynamic winery from Red Mountain, Washington. Founders hosted an intimate wine tasting event featuring their biodynamic wines, exploring stories, philosophy, and craftsmanship.
• Chef Drew AndersonminorStrategic or Co-development PartnerGuest chef featured for the Revana Family Dinner event on July 24, 2026, providing chef-curated cuisine paired with Revana wines.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Firstleaf: Wine subscription club with curated shipments and member pricing; shares the recurring revenue and member-benefit model with SWC's Tasting Society, though Firstleaf is a national D2C operator.
• Bright Cellars: Personalized wine subscription club matching bottles to member taste profiles; comparable on subscription mechanics and wine retail orientation, but operates purely digitally without the experiential tasting event layer SWC offers.
• City Winery: Urban winery venues combining wine production, tastings, and food-and-music events; comparable as an experiential wine-and-events brand with membership-style programs, though at much larger multi-city scale.
• Kermit Lynch Wine Merchant: Specialty wine retailer and importer with a long-standing wine allocation club for enthusiasts; comparable as a wine club + curated-access offering, though retail-led rather than event-led.
• Underground Cellar: Wine club with curated bottles, member benefits, and upgrade mechanics; comparable subscription wine club model targeting enthusiast consumers with recurring membership revenue.
• Vinebox: Wine-by-the-glass subscription with curated premium pours; comparable as a wine subscription / club model targeting enthusiast consumers, though Vinebox is digitally distributed rather than event-driven.
• Winc: Subscription wine club that delivers personalized wines monthly with member pricing; comparable to Scottsdale Wine Club as a direct-to-consumer wine membership business, though Winc operates at a larger national scale without a strong in-person event layer.

Broad incumbents

• Wine.com: Largest U.S. online wine retailer with a wine club/subscription component; comparable in wine retail and subscription mechanics, but operates nationally as a broad incumbent rather than a local experience-led club.
• Total Wine & More: Large specialty wine and spirits retailer with in-store tastings and a customer loyalty/club element; comparable on wine retail and tasting events, but as a broad incumbent rather than a curated subscription club.
• Cooper's Hawk Winery & Restaurants: Winery-restaurant chain offering wine tastings, paired dining, and a wine club membership; comparable as a wine-club-and-experiential-dining brand, though at multi-location national scale and with owned venues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/scottsdalewineclub
• Instagraminstagram.com/scottsdalewineclub
• LinkedInlinkedin.com/company/scottsdale-wine-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scottsdale Wine Club