Simply O3

What Simply O3 does

Simply O3 is a privately held, family-owned company that designs, manufactures, and sells ozone generation equipment and ozonated consumables for home users, licensed healthcare practitioners, and adjacent commercial applications. Founded in 2014 by Micah Lowe in Grand Ledge, Michigan, the company operates as a bootstrapped small business (effective core team of approximately 5-10 people) with no external institutional funding. Its product portfolio is anchored by two ozone generator lines — the Stratus 3.0 for home use and the Cumulus for professional/clinic use — both built on Cold Corona Discharge technology with 100% ozone-resistant internal components (Quartz Glass, Titanium, Silicone) rated for 10,000+ hours of operation. These generators are sold standalone and bundled into tiered kits (entry-level Home-User, Prep, Complete, Gold for consumers; Essentials, Complete, Gold for professionals) priced between $1,599.99 and $4,899.99. A broad accessory ecosystem (glassware, syringes, catheters, regulators, ozone destruct units) and recurring consumables (ozonated olive oil, capsules, Glyzine ozonated glycerin at 10,000 ppm, specialty skincare) drive an attach-based revenue model with subscription options.

Revenue is generated through four primary streams: one-time equipment sales, recurring consumable sales with subscription options, an application-based Professional Program ($29.99/month or $119.88/year) providing 50% consumable discounts and 25% referral commissions, and an Affiliate Program (30% commission on ozone oils, 5% on generators). Distribution is primarily direct-to-consumer via an owned Shopify storefront, supplemented by wholesale, affiliate, and Shopify Dropship channels. Marketing relies on content-driven education (free Definitive Guide to Ozone, 20+ hours of video content) and high-profile influencer endorsements from Dave Asprey, Ben Greenfield, Luke Storey, and Dr. Joe Mercola. The company claims 10,000+ customers and 1,000+ verified 5-star reviews across 100+ countries, with international shipping via DHL/UPS, a 6-month money-back guarantee on generators, and a lifetime warranty on equipment.

The customer base spans individual health-conscious consumers pursuing home ozone therapy, licensed professionals (naturopaths, functional medicine practitioners, chiropractors) using ozone in clinical practice, and small commercial buyers (laundry, hot tub operators) purchasing non-therapeutic ozone systems. Notable endorsements extend into adjacent verticals such as professional athletics. While the alternative-health category carries regulatory sensitivity in some jurisdictions, the company positions its products as equipment and topical/oral consumables, not medical devices. Operational scale, brand, and the consumables ecosystem around the generator hardware form the core of the business model, with category expansion into skincare (Glyzine, 99-Day Radiance Reset) and commercial appliances representing the primary growth vectors.

Name

Simply O3

Legal name

Simply O3

Website

https://simplyo3.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply O3 designs and sells ozone generators, kits, and ozonated oils for home users, licensed healthcare practitioners, and commercial buyers. The privately held, family-owned Michigan company distributes globally via DTC e-commerce, wholesale, and affiliate channels.

Ownership category

akta.pro rank

Product category

Ozone Therapy Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Small Electrical Appliance Manufacturing (335210)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634)

akta.pro primary industry

Oxygen Therapy Systems (Concentrators, Cylinders, Liquid O2, HFNC) (HLAHAGAD)

akta.pro secondary industries

Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG), Eco-Friendly Air Care & Odor Control (CRAJAOAI)

Keywords

• Ozone therapy equipment
• Ozone generators
• Ozonated skincare products
• Home ozone kits
• Professional ozone systems

Headquarters

HQ city

Grand Ledge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Ozone Equipment Sales: One-time sales of ozone generators, professional kits, and home kits. Primary revenue driver with products ranging from $1,799.99 (Home-User Kit) to $4,899.99 (Pro Complete Kit). Includes lifetime warranty and 6-month money-back guarantee.
2. Consumables & Supplies: Recurring sales of ozone oils, capsules, accessories, and replacement parts. Products include ozonated olive oil ($55.99-$196.99), capsules ($44.99-$89.99), catheters, syringes, and tubing. Subscription option with 10% savings.
3. Professional Program Subscription: Monthly subscription at $29.99 or annual at $119.88 for licensed professionals. Provides 50% discount on consumables and 25% referral commission on home ozone kits referred to clients.
4. Affiliate Referrals: Commission-based revenue from affiliate partners who promote Simply O3 products. 30% commission on ozone oils, 5% on generators.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Simply O3 designs, manufactures, and sells ozone generators, bundled therapy kits, and ozonated topical and supplement products for home users and licensed healthcare professionals. Its core technology is Cold Corona Discharge ozone generation paired with ozone-resistant components, sold through tiered home kits, professional clinic kits, accessories, and a consumables line.

Product overview

Simply O3 is an ozone therapy equipment and product company offering a comprehensive portfolio centered on ozone generation technology. The core product line consists of two ozone generator lines: the Stratus 3.0 (home-use) and Cumulus (professional/clinic-use), both using cold corona discharge technology with ozone-resistant materials (Quartz Glass, Titanium, Silicone). These generators are sold both standalone and bundled into tiered kit configurations for different user segments. Home kits include the Home-User Kit (entry), Prep Kit, Complete Kit (most popular), and Gold Kit, while professional kits include Essentials, Complete, and Gold configurations. The accessory ecosystem encompasses glassware (Water Bubbler, Oil Bubbler, Cups), consumables (Ozone Bags, Catheters, Syringes in 10cc/20cc/60cc sizes), delivery systems (Regulators, Tubing, Valves), and safety equipment (Ozone Destruct Unit). Simply O3 also offers an extensive line of ozonated products including Glyzine (ozonated glycerin at 10,000 ppm), Pure Organic Ozonated Olive Oil, Organic Ozone Oil Capsule Pills (European-manufactured with 1,200 peroxide value), Ozone Oil + CBD Spray, and specialty skincare products like the 99-Day Radiance Reset program. Specialty applications include Ozone Laundry Systems, Commercial Laundry Units, and Hot Tub Ozone Units for non-therapy uses. The company is headquartered in Grand Ledge, Michigan, and ships globally with a 6-month money-back guarantee and lifetime warranty on generators.

Differentiator

Problem solved

Functional benefit

Brands

• Glyzine™: Pure Ozonized Glycerin product line - a stable, water-soluble ozonated glycerin compound at approximately 10,000 ppm potency, marketed as a skincare moisturizer.

Products and services

• Stratus 3.0 Ozone Generator Home-use ozone generator producing 7-75 ug/mL concentration across 11 precision settings using cold corona discharge technology, with 100% ozone-resistant internal components (Quartz Glass, Titanium, Silicone) and a 10,000+ hour lifetime rating. CE electrical certified. Sold standalone and as the core of home kits.
• Cumulus Ozone Generator Professional-grade ozone generator designed for clinical use, offering higher output capacity and durability for practitioners who require frequent, heavy-duty ozone production. Core of the Professional Program's clinic kits.
• Stratus 3.0 Complete Kit Most popular, best-selling home-use ozone kit: includes the Stratus 3.0 generator, Water Bubbler System, Ozone Set, Administration Kit, regulator (870 or 540), 3-Chambered Ozone Bags, Catheters, and Ozone Syringes, plus Personal Setup Concierge and Priority Setup Package.
• Stratus 3.0 Gold Kit Premium home-use ozone kit pairing the Stratus 3.0 generator with expanded glassware and consumables for comprehensive home ozone therapy.
• 3.0 Prep Kit Mid-tier home-use ozone kit for users ready to expand beyond basic home ozone therapy applications.
• Stratus 3.0 Home-User Kit Entry-level home-use ozone kit pairing the Stratus 3.0 generator with basic accessories for users new to home ozone therapy.
• Black Friday Ozone Kit Limited-time comprehensive home ozone kit featuring the Stratus 3.0 generator, Priority Setup Package with Personal Setup Concierge, Oxygen Sourcing Guide, Physical Instruction Handbook, Lifetime Phone Support, Ozone Mastery Portal access, extended consumables, and bonus ozone oils.
• Cumulus Pro Gold Kit Top-tier professional clinic ozone kit featuring the Cumulus generator with comprehensive accessories for practitioners offering ozone therapy services.
• Pro Complete Kit Comprehensive professional clinic ozone kit pairing the Cumulus generator with essential accessories for clinical ozone therapy practice.
• Cumulus Pro Essentials Kit Entry-level professional clinic kit for practitioners new to ozone therapy, featuring the Cumulus generator with foundational accessories.
• Glyzine: Pure Ozonized Glycerin Water-soluble ozonated glycerin at approximately 10,000 ppm potency, produced in an ISO Class 5 cleanroom from USP-grade organic vegetable glycerin. Absorbs cleanly without greasy residue and has no ozone odor; positioned as a skincare moisturizer.
• Organic Ozone Oil Capsule Pills European-manufactured vegan capsules of ozonated olive oil with minimum 1,200 peroxide value, cold-processed at 48°F to prevent toxin formation. Made under ISO 22716, ISO 9001, and COSMOS standards. 60 servings (120 capsules) per container.
• Pure Organic Ozonated Olive Oil Organic ozonated olive oil for topical skin applications, oral use, and other ozonated oil therapy applications, available in multiple sizes.
• Ozonated Olive Oil Suppositories Pre-filled suppository form of ozonated olive oil for targeted internal applications, sold in 15-count packages.
• Ozone Oil + CBD Spray Topical spray combining ozonated oil with CBD for targeted application to joints and muscles, designed for ease of use and precise dosing.
• Glyzine + Peptide Spray Skincare product featuring ozonated glycerin (Glyzine) combined with peptides for enhanced skin hydration and anti-aging applications.
• The 99-Day Radiance Reset Comprehensive 99-day skincare program bundling Simply O3 ozonated products and protocols for an extended skin renewal and radiance regimen.
• Ozone Laundry System Home ozone generator system for laundry applications, using ozone to enhance cleaning and reduce the need for hot water and detergents.
• Commercial Ozone Laundry Unit Higher-capacity ozone laundry system designed for commercial laundromat or commercial cleaning operations with increased throughput requirements.
• Hot Tub Ozone Unit Ozone generator specifically designed for hot tub and spa applications, providing water purification and sanitation through ozone treatment.
• Simply O3 Professional Program Application-based wholesale subscription for licensed healthcare practitioners at $29.99/month or $119.88/year. Benefits include 50% off consumables, 25% referral commission on home ozone kits referred to clients, expedited fulfillment, and professional support. Requires current license and active client base.

Quantifiable outcome

• Cost savings of 99% per session: $3/use at home vs $300/session professionally
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Health Influencers (Dave Asprey, Ben Greenfield, Luke Storey, Dr. Joe Mercola)coreGTM or Marketing PartnerWellness influencers and health experts who recommend Simply O3 products to their audiences. Endorsements featured prominently on website with testimonials and quotes. These partnerships drive significant customer acquisition through trusted recommendations in the biohacking and alternative health communities.
• European Ozone Capsule ManufacturercoreTechnology or IntegrationContract manufacturer for organic ozone oil capsules meeting strict European pharmacological standards (ISO 22716:2007, ISO 9001:2015, COSMOS Certified). Uses patented biotechnological hyperoxidation process at cold temperatures (48°F) to achieve minimum peroxide value of 600.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Promolife: Promolife is one of the largest direct-to-consumer sellers of ozone generators, accessories, and ozone therapy supplies in the US. They compete head-to-head with Simply O3 across the home ozone generator category with similar product configurations, educational content, and influencer-led marketing approach.
• Pure O3: Pure O3 sells medical-grade and home-use ozone generators and accessories, targeting the same home user and practitioner customer segments as Simply O3. Their product line overlaps significantly with Simply O3's Stratus and Cumulus generators.
• Longevity Resources: Longevity Resources is a wellness-focused ozone therapy equipment retailer serving both home users and practitioners. They compete directly with Simply O3 on generators, accessories, and the educational content positioning used to convert customers.
• O3 Company: O3 Company (Ozone Therapy Canada / O3 Company) manufactures and sells ozone generators and accessories primarily through practitioner and consumer channels. They target the same North American ozone therapy customer base as Simply O3.

Broad incumbents

• Vollara: Vollara is a multi-level marketing air purification brand selling air and water treatment devices including ozone-based products. They overlap with Simply O3 on ozone generation for air/water purification but operate at a much larger scale through MLM distribution.
• HigherDOSE: HigherDOSE is a premium wellness brand selling infrared sauna blankets, ozone products, and related wellness devices to the biohacking audience. They compete with Simply O3 for the same wellness customer and influencer endorsement channels but in a broader wellness hardware portfolio.
• Dr. Oz's Good Herbs / Oz Wellness: Various mainstream wellness brands operate in adjacent ozone therapy and alternative health categories. While not a direct ozone generator competitor, they represent the kind of larger, brand-funded entrant that could expand into Simply O3's territory.

Regional players

• Aquabelle: Aquabelle and similar regional ozone therapy equipment brands operate in markets where Simply O3 has limited distribution. They represent the local/regional competitive structure Simply O3 faces when expanding internationally.

Emerging players

• Cold Plasma Concepts: Emerging wellness brands are exploring cold plasma and advanced air/water treatment technologies that could compete with Simply O3's ozone-based approach in the broader alternative health market.
• Ozonated Olive Oil Brands (e.g., Ozonaid): Specialty ozonated oil and skincare brands compete with Simply O3's Glyzine ozonated glycerin and ozonated olive oil product lines. They represent emerging competition in the consumables adjacency where Simply O3 has built a proprietary brand (Glyzine).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/simplyo3

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply O3