Authority Brands

What Authority Brands does

Authority Brands is a privately held multi-brand home services franchisor founded in 2017 and headquartered in Columbia, Maryland. The company owns and operates 15 home service franchise brands spanning plumbing (Benjamin Franklin Plumbing), HVAC (One Hour Heating & Air Conditioning), electrical (Mister Sparky), pool services (America's Swimming Pool Company), residential cleaning (The Cleaning Authority), disaster restoration (DRYmedic, STOP Restoration), pest and mosquito control (Mosquito Squad Plus), tree services (Monster Tree Service), lawn care (Lawn Squad), junk removal (The Junkluggers), screening services (Screenmobile), pet waste and pet care (DoodyCalls, Woofie's), and in-home care (Homewatch CareGivers). The portfolio serves more than 1,000 independently owned franchise locations across the United States and Canada, with stated system-wide revenue exceeding $2 billion.

The company's technology architecture is a portfolio-plus-platform model. The 15 brand systems are supported by three proprietary enterprise platforms: BuyMax, a group purchasing organization that delivers rebates and discounts through aggregated franchisee buying power; BuyFin, a financing and payment-collection platform that enables franchisees to offer consumer financing; and Success Academy, a hands-on training platform recognized with Brandon Hall Group Excellence in Technology Awards in 2024. The underlying operational layer is described as integrated business management systems for franchise operations across all 15 brands.

Authority Brands' revenue model is a multi-stream franchisor model. The four revenue streams are (1) recurring franchise royalties typically ranging 5–10% of franchisee gross revenue, (2) one-time initial franchise fees for new entrants (e.g., Benjamin Franklin Plumbing startup costs of $84,570–$286,702), (3) recurring brand development fund contributions for national and regional marketing, and (4) managed services revenue from the BuyMax, BuyFin, and Success Academy platforms. The go-to-market combines a direct corporate franchise sales team targeting entrepreneurs, a conversion program for existing independent operators, and a multi-channel marketing engine spanning content, video, industry events (IFA, Scaling to Success Summit), and earned media. The company's stated economic vision is to grow franchise brands averaging more than $1 million in per-unit revenue.

Name

Authority Brands

Legal name

Authority Brands, LLC

Website

https://authoritybrands.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Authority Brands is a privately held multi-brand home services franchisor operating 15 franchise brands across plumbing, HVAC, electrical, pool, cleaning, restoration, pest, pet, and lawn services, supported by BuyMax, BuyFin, and Success Academy enterprise platforms serving 1,000+ franchisees across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Franchise Royalties: Ongoing royalties from franchisees, typically calculated as a percentage of gross revenue (franchise royalties typically range from 5-10% of gross revenue)
2. Initial Franchise Fees: One-time fees paid by new franchisees for entry into the brand and access to tools and systems
3. Brand Development Funds: Marketing and advertising contributions from franchisees for national and regional brand development campaigns
4. Enterprise Platform Services: Services provided through BuyMax, BuyFin, and Success Academy platforms to franchise owners including group purchasing, financing support, and training programs

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Authority Brands is a multi-brand home services franchisor that owns and supports 15 franchise brands spanning plumbing, HVAC, electrical, pool services, cleaning, pest control, restoration, tree services, lawn care, junk removal, pet services, screening, and in-home care. The company sells franchise opportunities to entrepreneurs and provides franchise owners with marketing systems, enterprise platforms (BuyMax, BuyFin, Success Academy), training, and operational support across more than 1,000 locations in the US and Canada.

Product overview

Authority Brands is a multi-brand home services franchisor operating a portfolio-plus-platform architecture. The core offering consists of 15 acquired home service franchise brands spanning plumbing (Benjamin Franklin Plumbing), HVAC (One Hour Heating & Air Conditioning), electrical (Mister Sparky), pool maintenance (ASP - America's Swimming Pool Company), cleaning (The Cleaning Authority), restoration (DRYmedic, STOP Restoration), pet services (DoodyCalls, Woofie's), pest control (Mosquito Squad Plus), tree services (Monster Tree Service), junk removal (The Junkluggers), lawn care (Lawn Squad), screening services (Screenmobile), and in-home care (Homewatch CareGivers). Supporting these brands are three enterprise platforms: BuyMax (group purchasing with rebates), BuyFin (customer financing and payment collection), and Success Academy (hands-on franchisee training). The company provides franchise owners with marketing, technology, and operational support across more than 1,000 locations in the US and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• ASP - America's Swimming Pool Company: Pool maintenance, repair, renovation, and construction services
• Benjamin Franklin Plumbing
• The Cleaning Authority
• DoodyCalls
• DRYmedic
• Homewatch CareGivers
• The Junkluggers
• Lawn Squad
• Mister Sparky
• Monster Tree Service
• Mosquito Squad Plus
• One Hour Heating & Air Conditioning
• Screenmobile
• STOP Restoration
• Woofie's

Products and services

• ASP - America's Swimming Pool Company Provides pool maintenance, repair, renovation, and construction services through franchised locations for residential and commercial pool owners across the US.
• Benjamin Franklin Plumbing Delivers residential plumbing service through 300+ franchised locations across North America with on-time guarantee and straightforward pricing for homeowners.
• The Cleaning Authority

Quantifiable outcome

• System-wide revenue exceeding $2 billion
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Malaria No MoreminorStrategic or Co-development PartnerMosquito Squad Plus has a partnership with Malaria No More to help raise funds to eliminate malaria in sub-Saharan Africa, donating thousands of dollars to educate mothers and children and providing tests, treatments, and protective bed nets.
• International Franchise Association (IFA)coreOthersAuthority Brands maintains membership and active participation in the International Franchise Association, participating in industry events, Franchisee of the Year awards, and legislative advocacy including Capitol Hill engagement.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Driven Brands: Driven Brands is a publicly traded multi-brand franchisor (auto services — Maaco, Meineke, Take 5, etc.) operating the same portfolio-franchisor-plus-platform model. While the vertical differs, the underlying multi-brand franchisor economics, recurring royalty streams, and M&A roll-up playbook are highly comparable.
• FirstService Corporation: FirstService Corporation is a North American leader in residential property services (FirstService Residential, Paul Davis Restoration, Caliber Home Loans). Overlaps with Authority Brands on residential-services delivery, restoration (vs. DRYmedic/STOP), and home-services platform operations, though delivered primarily through corporate branches rather than franchising.
• ServiceMaster Restore / Terminix (Rentokil Terminix): ServiceMaster Restore and Terminix are established home services brands with large franchise networks in restoration, pest control, and lawn care — overlapping with Authority Brands' DRYmedic, STOP Restoration, and Mosquito Squad Plus. A much larger incumbent operating broadly across the same residential services categories.
• Inspire Brands: Inspire Brands is a multi-brand restaurant franchisor (Arby's, Buffalo Wild Wings, Sonic, Jimmy John's, Dunkin', Baskin-Robbins) that operates the same portfolio-of-franchise-brands model under private-equity (Roark Capital) ownership. The franchisor economics, M&A roll-up playbook, and platform model closely mirror Authority Brands' approach in a different vertical.

Others

• GoTo Foods (formerly FOCUS Brands): GoTo Foods is a multi-brand franchisor (Auntie Anne's, Carvel, Cinnabon, Jamba, McAlister's, Moe's, Schlotzsky's) operating the same multi-brand franchise-portfolio model as Authority Brands. While restaurant-focused, the platform-plus-portfolio architecture and franchisee support systems are closely analogous.
• Restaurant Brands International (RBI): RBI (Burger King, Tim Hortons, Popeyes, Firehouse Subs) is a publicly traded multi-brand franchisor with a similar holding-company structure, recurring royalty model, and global unit-growth playbook. The franchisor economics and capital-allocation discipline are directly comparable even though the vertical is QSR rather than home services.

Direct peers

• Home Franchise Concepts (HFC): Home Franchise Concepts is a multi-brand home services franchisor with brands in home improvement, cleaning, and restoration categories. Targets the same residential homeowner customer and the same franchise entrepreneur buyer, and operates a similar portfolio-plus-support-platform model.
• TruGreen: TruGreen is the largest US lawn care services company with a national franchise network, directly comparable to Authority Brands' Lawn Squad brand. Same end-customer (residential homeowners), same recurring-services revenue model, and same local-operator delivery mechanism.
• Neighborly (formerly Dwyer Group): Neighborly is the closest direct peer to Authority Brands — a multi-brand franchisor of home service brands (plumbing, HVAC, electrical, cleaning, restoration, etc.) with a portfolio-plus-platform architecture serving franchisees across the US and internationally. Operates the same roll-up franchise model and is the most direct comparable for Authority Brands' business.
• BrightSpring Health Services: BrightSpring Health Services is a publicly traded home- and community-based services platform including in-home care, pharmacy, and home health — directly comparable to Authority Brands' Homewatch CareGivers brand. Same end-customer (aging-in-place seniors), same in-home delivery model, and similar multi-vertical home services consolidation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@authoritybrands
• Facebookfacebook.com/AuthorityBrands
• LinkedInlinkedin.com/company/authority-brands

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Authority Brands