Home Franchise Concepts

What Home Franchise Concepts does

Home Franchise Concepts (HFC) is a private Irvine, California-based franchisor and platform holding company that owns and operates a portfolio of eight U.S. and Canadian home service brands: Budget Blinds (custom window coverings, founded 1992), Kitchen Tune-Up and Bath Tune-Up (kitchen and bathroom remodeling), The Tailored Closet and PremierGarage (home organization and garage solutions), Lightspeed Restoration and AdvantaClean (fire and water restoration), Two Maids (residential cleaning), and Bark & Mane (mobile pet grooming, rebranded from Aussie Pet Mobile in June 2026). HFC supports a network of approximately 1,700 franchisees operating 2,500-2,600 protected territories across the United States and Canada, with corporate functions spanning franchise development, training at a dedicated Texas experience center, vendor alliance management, and a National Advertising Fund.

The company's business model is a classic multi-unit franchise royalty platform. Revenue is generated from three streams: (1) one-time initial franchise fees typically ranging from $10,000 to $125,000 per brand with a 15% military veteran discount, (2) ongoing royalty fees of 4-10% of franchisee gross sales billed monthly, and (3) advertising/brand fund contributions of 1-7% of gross sales supporting the National Advertising Fund. HFC monetizes two customer layers — prospective franchisees (sold through franchise advisors, an inquiry-driven website funnel, and in-house plus SBA-approved financing partnerships) and end consumers who purchase home services from the franchise network, including a BB Commercial Solutions division serving enterprise accounts. Proprietary technology is limited to operational and marketing tooling for franchisees; the company relies on vendor partnerships (Hunter Douglas, Levolor, Bali, Springs Window Fashions, Sika) for product exclusivity rather than in-house R&D.

HFC is a wholly-owned subsidiary of JM Family Enterprises (ranked No. 16 on Forbes' America's Largest Private Companies, $18B in assets). Trilantic North America previously held a majority stake before exiting in July 2019. Under successive CEOs — Shirin Behzadi through the 2019 transaction, Scott Barrett from September 2020, and current CEO Corey Benish — HFC has executed an aggressive roll-up strategy, completing acquisitions of AdvantaClean (2019), Kitchen Tune-Up (2020), Two Maids (2021), and Aussie Pet Mobile/Bark & Mane (2021), and was previously described as a billion-dollar enterprise under Behzadi's tenure.

Name

Home Franchise Concepts

Legal name

Home Franchise Concepts, LLC

Website

https://homefranchiseconcepts.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Home Franchise Concepts is a private Irvine, California-based franchisor and platform holding company that owns eight U.S. and Canadian home service brands — including Budget Blinds, Kitchen Tune-Up, Bath Tune-Up, The Tailored Closet, PremierGarage, Lightspeed Restoration, AdvantaClean, Two Maids, and Bark & Mane — supporting approximately 1,700 franchisees across 2,500-2,600 territories, with revenue generated through initial franchise fees, royalties (4-10%), and advertising fund contributions (1-7%).

Ownership category

akta.pro rank

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Franchise Fees: Home Franchise Concepts generates revenue through initial franchise fees paid by new franchisees when they sign their franchise agreement. These fees cover training, marketing, and operational support. Standard franchise fee range is $10,000 to $125,000 depending on the brand, with qualified military veterans receiving a 15% discount.
2. Royalty Fees: Ongoing royalty fees typically range from 4% to 10% of franchisees' gross sales. These royalties support franchisee support, system growth, and innovation to keep brands competitive.
3. Advertising Fund Fees: Advertising or brand fund fees, typically 1% to 7% of gross sales, go toward national and regional marketing campaigns. These fund national advertising, local marketing initiatives, and brand development efforts that benefit all franchisees.
4. National Advertising Fund (NAF): Collaboratively financed advertising fund where franchisees contribute a percentage of sales to a collective advertising budget. Used for national or regional marketing campaigns that benefit the brand overall.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Home Franchise Concepts (HFC) is a multi-brand franchisor that sells franchise ownership opportunities across a portfolio of eight home services brands, including Budget Blinds (window coverings), Kitchen Tune-Up, Bath Tune-Up, The Tailored Closet, PremierGarage, Lightspeed Restoration, Two Maids, and Bark & Mane (mobile pet grooming). HFC collects initial franchise fees, ongoing royalty fees, and advertising fund contributions, while providing franchisees with training, marketing support, operational systems, technology tools, and protected territories across the U.S. and Canada.

Product overview

Home Franchise Concepts operates as a franchise holding company managing a portfolio of eight home service brands: Budget Blinds (window coverings), Kitchen Tune-Up (kitchen updates), Bath Tune-Up (bathroom remodeling), The Tailored Closet (home organization), PremierGarage (custom storage and flooring), Lightspeed Restoration (restoration services), Two Maids (residential cleaning), and Bark & Mane (mobile pet grooming, rebranded from Aussie Pet Mobile in 2026). The company supports over 2,500 franchise territories across the U.S. and Canada, with brands offering home-based business models and comprehensive training and support. Budget Blinds includes sub-divisions like BB Commercial Solutions (commercial window coverings) and product lines like Inspired Shades and Enlightened Style private label products. The company is a subsidiary of JM Family Enterprises, ranked No. 16 on Forbes' list of America's Largest Private Companies.

Differentiator

Problem solved

Functional benefit

Brands

• Budget Blinds: Custom window coverings including blinds, shutters, shades, and draperies with free in-home consultations and installation services
• Kitchen Tune-Up
• Bath Tune-Up
• Lightspeed Restoration
• Two Maids
• Bark & Mane
• PremierGarage
• The Tailored Closet
• Concrete Craft
• AdvantaClean

Products and services

• Budget Blinds Franchise Largest window coverings franchise in North America, offering custom window treatments including shutters, shades, blinds, draperies, and window film with free in-home consultations, measuring, and installation services for homeowners.
• Kitchen Tune-Up Franchise Franchise brand specializing in affordable kitchen updates and remodeling services, operating 135 franchisees in 202 territories across the U.S. Acquired by Home Franchise Concepts in 2020.
• Bath Tune-Up Franchise

Quantifiable outcome

• 92% of franchises remained open after two years vs. 25% failure rate for independent businesses
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• Sika CorporationcoreTechnology or IntegrationSika Corporation is the global leader in industrial grade structural coatings and chemicals with over 100 years of experience and $5 billion in annual sales, serving construction and manufacturing industries in over 70 countries. They developed PremierOne, a proprietary epoxy floor coating blend exclusively for The Tailored Closet's garage flooring installers.
• Hunter DouglascoreTechnology or IntegrationExclusive manufacturer partner for Budget Blinds' commercial window covering solutions through BB Commercial Solutions division. Hunter Douglas is a leading window treatments manufacturer.
• LevolorcoreTechnology or IntegrationExclusive manufacturer partner for Budget Blinds' commercial window covering solutions through BB Commercial Solutions division.
• BalicoreTechnology or IntegrationExclusive manufacturer partner for Budget Blinds' commercial window covering solutions through BB Commercial Solutions division.
• Springs Window FashionscoreTechnology or IntegrationExclusive manufacturer of Virtual Cord motorized shades through Budget Blinds' Signature Series private label program. This partnership enables Budget Blinds to offer next-generation motorization technology.
• American Kennel ClubcoreStrategic or Co-development PartnerBark & Mane (formerly Aussie Pet Mobile) is among the most active brand participants in the American Kennel Club S.A.F.E. certified groomers program for certified grooming experts.

Scale indicators12 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Authority Brands: Authority Brands is a multi-brand home services franchisor (The Authority Brands Family) covering cleaning, restoration, HVAC, plumbing, and home improvement, mirroring HFC's strategy of building a portfolio of franchise systems with shared infrastructure.
• Great Day Improvements: Great Day Improvements is a home improvement franchise platform (windows, siding, bathrooms) that mirrors HFC's portfolio of in-home consultation-driven home remodeling brands and is a natural comparison for franchisee-level economics.
• Window Genie: Window Genie is a franchised window cleaning, tinting, and home services brand closely comparable to HFC's Budget Blinds in the window-related home services category.
• Neighborly (formerly Dwyer Group): Neighborly is a multi-brand franchisor of home services brands (Molly Maid, Glass Doctor, Mr. Rooter, Mr. Electric, Five Star Painting, etc.) operating a similar platform model to HFC, with shared franchise support, marketing funds, and a portfolio of consumer home-services categories.
• Molly Maid: Molly Maid (a Neighborly brand) is a national franchised residential cleaning service, directly competing with HFC's Two Maids for the same franchisee prospects and end customers.
• The Maids International: The Maids is one of the largest franchised residential cleaning companies in the U.S., directly comparable to HFC's Two Maids brand in the recurring residential cleaning category.
• BELFOR Franchise Group: BELFOR Franchise Group operates franchised restoration and home services brands, providing a direct comparison for HFC's Lightspeed Restoration and AdvantaClean brands in the property damage restoration category.
• SERVPRO: SERVPRO is the largest franchised fire and water damage restoration brand in North America, providing a direct comparison for HFC's Lightspeed Restoration and AdvantaClean in property damage restoration.

Broad incumbents

• ServiceMaster Brands: ServiceMaster Brands is a large established franchisor of home services brands (Merry Maids, ServiceMaster Clean, Terminix) with overlapping categories to HFC's Two Maids and restoration brands, but operating at much larger scale and as part of a broader services portfolio.

Emerging players

• Pillar To Post Home Inspectors: Pillar To Post is a franchised home inspection brand with a similarly large North American franchise network, providing a tangential comparison for HFC's franchisor model and unit economics, though focused on inspections rather than services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/home-franchise-concepts

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Franchise Concepts