SOUTHWEST LINEN

What SOUTHWEST LINEN does

Southwest Linen is a Las Vegas-based commercial linen rental and laundering company founded in 1994, operating from a single warehouse at 6335 Sunset Corporate Drive. It supplies rental textiles, laundering services, customer-owned goods processing, banquet linens, and custom embroidery to restaurants, bars and lounges, hospitality operators, casinos, and event venues across the Las Vegas metro.

The operating model is vertically integrated: the company owns inventory, processes it in-house, and delivers on recurring schedules to commercial accounts. Revenue is generated through recurring linen rental and laundering contracts (the core), direct sales of textiles, processing of customer-owned goods, banquet/event linen rentals, and custom embroidery work — the last representing a higher-margin product extension layered onto the same logistics backbone. Customer acquisition is supported by a partner referral network and regional affiliations including the Nevada Restaurant Association, the Henderson Chamber of Commerce, and the Las Vegas Aviators.

The company is privately held and small-scale, with disclosed headcount of 1-10 employees. There is no evidence of external funding, multi-site operations, or technology-led differentiation; competitive positioning rests on Las Vegas route density, decades of regional presence, and embedded recurring contracts with F&B and hospitality buyers.

Name

SOUTHWEST LINEN

Legal name

Southwest Linen

Website

https://southwestlinen.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Southwest Linen, founded in 1994 in Las Vegas, rents and launders commercial linens — including custom embroidery and banquet textiles — for restaurants, bars, casinos, and event venues in the Las Vegas market.

Ownership category

akta.pro rank

Product category

Commercial Linen Rental and Laundry Services

NAICS

Industrial Launderers (812332), Linen Supply (812331)

akta.pro primary industry

Hospitality (Hotel/Resort) Linen Laundry (HSAJAEAB)

akta.pro secondary industries

Event/Venue Linen Laundry (Banquet/Table Linens) (HSAJAEAO), Kitchen & Dining Linen Service (Tablecloths, Napkins, Aprons) (HSAJAMAG)

Keywords

• Linen rental services
• Commercial laundry services
• Hospitality linen supply
• Restaurant textile services
• Banquet linen rental

Headquarters

HQ city

North Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Linen Rental Program: Comprehensive rental program delivering clean linen and textile products to businesses on a regulated schedule, with pickup of soiled products. Includes wide selection of fabrics, colors, and chef apparel.
2. Direct Sales: Sale of customized products including logo mats, anti-fatigue mats, and flow-through kitchen mats. One-time product sales separate from rental programs.
3. Customer-Owned Goods Program: Laundering and maintenance services for customer-owned linens. Customers can purchase items through Southwest Linen or provide existing linens for professional laundering, pickup, and delivery.
4. Banquet Linens: Special event linen rental including round tablecloths, table drapes, and other table linens delivered directly to venues for events and large gatherings.
5. Custom Embroidery Services: Custom embroidery services for logos and branding on linen products, adding premium value to rental and direct sales offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Southwest Linen provides commercial linen rental, laundering, and textile services to restaurants, bars and lounges, hotels, casinos, and event venues in the Las Vegas market. The company delivers clean linens and picks up soiled items on a scheduled basis and supplies dining linens, bar towels, chef apparel, mats, banquet linens, and custom-embroidered products. It also launders customer-owned linens and sells customized mats directly.

Product overview

Southwest Linen is a linen rental and laundry service company serving Las Vegas for over 30 years. The company operates as a single unified service offering with multiple program types: a core Rental Program delivering and picking up linens on schedule, a Direct Sales Program for customized mats (including Comfort Flow mats), a Customer-Owned Goods Program for laundering customer-owned linens, and a Banquet Linens service for events. Additional offerings include custom embroidery services. Products span dining linens (tablecloths, napkins), bar towels, chef apparel, towel & mat service, and lobby/housekeeping solutions, all available in a wide selection of fabrics and colors.

Differentiator

Problem solved

Functional benefit

Products and services

• Rental Program

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Partner NetworkcoreGTM or Marketing PartnerReferral partner program where industry contacts (restaurant owners, chefs, casino F&B directors, hotel banquet departments, event planners, restaurant suppliers, industry consultants) introduce businesses needing linen services. Partners earn referral payments when introductions result in new clients. Partners join via online form and make introductions while Southwest Linen handles proposals and onboarding.
• Nevada Restaurant AssociationminorGTM or Marketing PartnerSouthwest Linen is a proud partner of the Nevada Restaurant Association, indicating membership and association with the regional hospitality industry organization.
• Boulder City BeverageminorOthersLogo displayed on partners page; beverage industry partner in the Las Vegas region.
• Henderson Chamber of CommerceminorOthersLogo displayed on partners page; local business chamber membership in Henderson, Nevada.
• Las Vegas AviatorsminorOthersLogo displayed on partners page; Triple-A baseball team based in Las Vegas.
• Nevada Golf AllianceminorOthersLogo displayed on partners page; golf industry association in Nevada.
• SpiegelworldminorOthersLogo displayed on partners page; entertainment company producing shows in Las Vegas.
• Spot-OnminorOthersLogo displayed on partners page; appears to be a business services partner.

Scale indicators2 records

Expansion highlights3 records

Regional players

• Economy Linen & Towel Service: Economy Linen & Towel Service is a regional industrial linen and towel supplier serving food service, hospitality, and healthcare operators in the western US. Directly comparable to Southwest Linen in service offerings and customer verticals but geographically centered outside Nevada.

Broad incumbents

• UniFirst: UniFirst is a publicly traded uniform and route-based services company providing uniform rental, linen, restroom, and facility services to businesses across North America. Directly comparable to Southwest Linen on linen and uniform rental, though operating as a much larger broad incumbent with significant route density.
• Vestis Corporation: Vestis is a publicly traded uniform and workplace supplies provider that resulted from the spin-off of Aramark's uniform and career apparel segment, offering route-based linen and uniform supply across the US. Operates as a broad incumbent with overlapping linen and uniform rental services to hospitality and food-service customers.
• Cintas: Cintas is a publicly traded, large-scale uniform and route services provider offering linen, uniform, mat, and facility services to a broad set of industries including hospitality and food service. Operates as a broad incumbent in the linen/route services market overlapping with Southwest Linen's core offerings, but with much greater scale and product breadth.
• Medline Industries (ReNewal Linen Services): Medline operates a healthcare-focused linen and laundry rental business and is one of the largest privately held medical suppliers in the US. Adjacent to Southwest Linen as a route-based linen supplier, though predominantly focused on healthcare rather than restaurant/hospitality/casino segments.

Direct peers

• Alsco: Alsco is a long-established, family-owned industrial linen and uniform supplier with route-based service to restaurants, hotels, and casinos across the US. Directly comparable to Southwest Linen in business model (rental, laundering, delivery) and customer verticals, though substantially larger in scale and geographic footprint.
• Mission Linen Supply: Mission Linen Supply is a privately held industrial linen and uniform rental company serving hospitality, healthcare, and food-service operators in the western US. Highly comparable to Southwest Linen in service lines (restaurant linens, hospitality linen, route-based pickup/delivery) and customer mix.
• CleanCare: CleanCare is an industrial linen, uniform, and mat rental provider serving hospitality, food service, and healthcare operators with route-based pickup and delivery. Comparable to Southwest Linen as a private industrial laundry/linen supplier with similar service lines and target verticals, though operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/southwest-linen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOUTHWEST LINEN