Understood Care
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Understood Care firmographics
Firmographics- Name
- Understood Care
- Legal name
- Understood Care, Inc.
- Website
- https://understoodcare.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Understood Care industry classification
Industry- Product category
- Medicare Patient Advocacy Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Medicare Member Engagement & Care Management (Utilization, Case/Disease Mgmt) (FSAIAGAL)
- akta.pro secondary industries
- Care Navigation, Second Opinion & Expert Medical Review (Payer-Sponsored) (HLALACAH), Membership/Subscription Concierge Virtual Care (HLALAAAH), Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)
Keywords
Where Understood Care is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Understood Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Medicare-Covered Patient Advocacy Services: Understood Care is covered by most Medicare plans. Most patients with Medicare pay nothing out-of-pocket. Services are covered under Medicare Part B and many Medicare Advantage plans. The company accepts Medicare along with top Medicare Advantage plans including UnitedHealthcare, Humana, Aetna, Wellpoint, and BlueCross BlueShield. Company previously operated as Kible Health.
- Medicare Advantage Plan Partnerships: Established relationships with three of the nation's largest Medicare Advantage plans, positioning the company as a covered benefit for plan members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicare-covered advocacy services at $0 out-of-pocket for eligible patients |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Understood Care product offering
Product offeringCore offering
Understood Care is a virtual patient-advocacy service that matches each Medicare member with one permanent, dedicated advocate who provides one-to-one support across care navigation, financial help, and chronic-condition advocacy via phone, text, email, and a HIPAA-compliant web portal. Advocates are augmented by a proprietary AI co-pilot (Ava) that automates scheduling, eligibility research, and Medicare-compliant documentation, and services are covered by Medicare Part B and most major Medicare Advantage plans so eligible patients pay $0 out-of-pocket.
Product overview
Understood Care operates as a unified virtual patient advocacy platform for Medicare beneficiaries, combining human expertise with AI automation. The core offering consists of a dedicated one-to-one advocacy service powered by an AI co-pilot called Ava, which automates scheduling, care coordination, and Medicare-compliant documentation generation. The platform organizes its services into three interconnected modules: Care Navigation (coordination, appointments, second opinions, in-home care), Financial Help (bill analysis, medication costs, applications), and Health Conditions Support (diabetes, heart disease, Alzheimer's, chronic care, stroke recovery). The patient portal at app.understoodcare.com serves as the digital access point for patients to connect with their matched advocates. Previously operated as Kible Health before rebranding to Understood Care.
Differentiator
Problem solved
Functional benefit
Products and services
- Understood Care Virtual Patient Advocacy Platform A virtual, AI-native patient-advocacy service that matches each Medicare member with one dedicated advocate who provides one-to-one support for healthcare navigation, insurance claims, appeals, and care coordination across all 50 U.S. states.
- Ava AI Co-pilot Proprietary AI assistant embedded in the advocacy platform that automates administrative tasks including scheduling, care coordination, and generation of Medicare-compliant documentation to support human advocates serving Medicare patients.
- Patient Portal (app.understoodcare.com) HIPAA-compliant web-based patient portal enabling Medicare beneficiaries to complete intake, connect with their matched advocate, access services, and manage their care coordination journey digitally.
- Care Navigation Services One-to-one advocacy support covering care coordination, doctor appointments, second opinions, communication support, and in-home care assistance for Medicare patients.
- Financial Help Services Advocacy support for analyzing medical bills, lowering medication costs, Medicare/Medicaid application assistance, housing assistance, and food assistance programs.
- Health Conditions Support Specialized advocacy for chronic conditions including diabetes support, heart disease, Alzheimer's disease, chronic care management, and stroke recovery for Medicare patients.
Quantifiable outcome
- Expanded to all 50 states within 8 months of March 2025 launch
- +2 more outcomes
Companies that use Understood Care
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Understood Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Understood Care partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- RevelAi HealthcoreRevelAi Health partnered with Understood Care for the CMS ACCESS Model initiative launching July 5, 2026. Understood Care provides care navigation and behavioral health support to Medicare beneficiaries with chronic musculoskeletal conditions across all 50 states through RevelAi Health's MSK Access platform.
- UnitedHealthcarecoreMedicare Advantage plan that covers Understood Care advocacy services for plan members.
- HumanacoreMedicare Advantage plan that covers Understood Care advocacy services for plan members.
- AetnacoreMedicare Advantage plan that covers Understood Care advocacy services for plan members.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Understood Care competitors and assessment
Company assessmentDirect peers
- Included Health: Virtual care and advocacy platform combining second opinions, navigation, and behavioral health; overlaps on Medicare care navigation and benefits guidance.
- Carenet Health: Healthcare engagement and care navigation vendor serving payers and providers with 24/7 advocate support; comparable in scale and payer-relationship model.
- Quantum Health: Care navigation and coordination platform serving payer and employer clients with dedicated healthcare guides; competes in the same care-navigation value chain with a human-plus-tech model.
- Transcarent: Consumer-facing care navigation and benefits experience platform serving self-insured employers and payer populations; comparable one-stop advocacy and navigation offering.
- Health Advocate: Long-standing independent health advocacy service helping members navigate insurance, claims, and provider coordination; closely mirrors Understood Care's patient-advocacy scope.
- Solace Health: Medicare-focused patient advocacy and care navigation platform matching beneficiaries with dedicated health advocates; directly comparable model of one-to-one Medicare advocacy.
- Accolade: Personalized healthcare navigation and benefits guidance service for employers and health plans; comparable advocacy-plus-navigation positioning.
Broad incumbents
- Optum (UnitedHealth Group): UnitedHealth's health services arm offering in-house care management, advocacy, and navigation for MA members; competing incumbent embedded inside Understood Care's largest payer partner.
- CenterWell (Humana): Humana's care delivery and senior-focused services arm providing care management for MA members; competing incumbent inside another key Understood Care payer partner.
- Alight Solutions: Large benefits administration and health navigation vendor with broad employer and payer footprint; competes in benefits guidance but at much larger scale across many populations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Understood Care social profiles
Digital presenceUnderstood Care compliance and trust
Trust signalCompliance1 record
Understood Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Understood Care leadership team
Management profileNumber of profiles
Profiles3 records
Understood Care funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Understood Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Understood Care
What does Understood Care do?
Understood Care is a virtual patient-advocacy service that matches each Medicare member with one permanent, dedicated advocate who provides one-to-one support across care navigation, financial help, and chronic-condition advocacy via phone, text, email, and a HIPAA-compliant web portal. Advocates are augmented by a proprietary AI co-pilot (Ava) that automates scheduling, eligibility research, and Medicare-compliant documentation, and services are covered by Medicare Part B and most major Medicare Advantage plans so eligible patients pay $0 out-of-pocket.
Is Understood Care a public or private company?
Understood Care is a private company. It is classified as venture growth investor backed and is currently operating.
When was Understood Care founded?
Understood Care was founded in 2025. It employs 11 to 50 people.
Where is Understood Care based?
Understood Care is headquartered in New York, United States, in the North America region.
How does Understood Care make money?
Two revenue lines are on record. Medicare-Covered Patient Advocacy Services are the primary driver. The others are medicare Advantage Plan Partnerships.
Who are Understood Care's main competitors?
Direct peers on record are Included Health, Carenet Health, Quantum Health, Transcarent, Health Advocate, Solace Health and Accolade. Broad incumbents are Optum (UnitedHealth Group), CenterWell (Humana) and Alight Solutions.
Does Understood Care have an API?
No public API is recorded for Understood Care.
What industry is Understood Care in?
Understood Care's product category is Medicare Patient Advocacy Services. Its primary akta.pro industry code is FSAIAGAL, Medicare Member Engagement & Care Management (Utilization, Case/Disease Mgmt), with a secondary code of HLALACAH, Care Navigation, Second Opinion & Expert Medical Review (Payer-Sponsored). Its NAICS code is 62412 and its SIC code is 8090.