What Workroom does

Workroom Automation is a Hyderabad, India-based SaaS company founded in 2022 by Abhinav Atthota (CEO) and Rohan Agarwal (CTO) that builds a connected factory platform serving as an intelligence layer across manufacturing systems. The platform unifies fragmented manufacturing infrastructure — including ERP, MES, machines, sensors, and shopfloor workflows — into a centralized Factory OS with a continuously updated digital twin of operations. At the core sits an AI Planning Engine that generates production plans based on capacity constraints, workforce skills, materials, and workstation availability, and automatically re-optimizes schedules as live factory conditions change. The product is delivered as a modular suite covering inventory planning, workstation load balancing, workforce allocation, production execution, end-to-end traceability, quality management, workflow configuration, and reporting/dashboards, with an integrations layer connecting to ERPs, machines, scanners, and external systems.

The company targets medium-to-large manufacturers globally across four named verticals: automotive, electronics, industrial machinery, and consumer goods. Named reference customers include Apollo Tyres, Hindustan Pencils, ALSTEF GROUP, and Plumage. Reported outcomes include reducing manual workforce allocation time from 60 minutes to 5 minutes at Apollo Tyres and targeting a 10-12% improvement in productivity and OEE at Hindustan Pencils. The go-to-market is a direct, consultative enterprise sales motion with a 'Get a Demo' call-to-action and quote-based pricing — no public pricing exists. Marketing is concentrated on LinkedIn (operated under the brand Leapsquare Labs) with case-study-led content.

In March 2026, Workroom raised approximately $660,835 (Rs 6.2 crore) in seed funding led by Equirus InnovateX Fund with participation from Astir Ventures, Venture Catalysts Group, and angel investors. Stated use of proceeds includes accelerating AI Planning Engine development, enhancing automation capabilities, expanding the engineering team, scaling go-to-market across manufacturing sectors, and growing international footprint. The company operates with a 1-10 person team.

Name

Workroom

Legal name

Workroom

Website

https://onworkroom.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Workroom Automation is a Hyderabad-based SaaS company building an AI-powered connected factory platform that unifies ERP, MES, and shopfloor operations into a single operating system for medium-to-large manufacturers globally across automotive, electronics, industrial machinery, and consumer goods sectors.

Ownership category

akta.pro rank

Product category

Manufacturing Operations Software

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Industrial Machinery Manufacturing (3332)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Computer & Office Equipment (3570)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industry

Manufacturing ERP (Discrete, Process, Batch) (HDAEAEAB)

Keywords

• Manufacturing execution software
• Factory operating system
• AI production planning
• Connected factory platform
• Shop floor digitization

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Software Platform: Subscription-based software-as-a-service platform for manufacturing operations. The company provides a connected factory platform that unifies planning, execution, visibility, and integrations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Workroom sells a connected factory SaaS platform that acts as an intelligence and execution layer across manufacturing operations. The platform unifies planning, execution, visibility, and integrations by connecting ERP, MES, machines, sensors, and shop floor workflows through an AI Planning Engine, a digital twin of operations, and a real-time data layer. It is sold to medium to large manufacturing enterprises globally across automotive, electronics, industrial machinery, and consumer goods sectors.

Product overview

Workroom Automation offers a unified operating system for global manufacturing that connects fragmented workflows, ERP systems, MES, and shop floor operations into a centralized digital infrastructure. The platform comprises a core Factory OS with an integrated AI Planning Engine at its center, supported by specialized modules for Inventory Planning, Workstations Planning, and Workforce Planning. Additional operational modules include Production Execution, Traceability Engine, Workflow Engine, Quality Management, Web & Shop Floor Apps, Reports & Dashboards, and Suggestions & Forecasts. An Integrations Layer connects to ERPs, machines, sensors, and external systems. The platform targets medium to large manufacturers globally across automotive, electronics, industrial machinery, and consumer goods sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Workroom Factory OS A factory operating system for medium to large manufacturers that serves as the central platform connecting fragmented manufacturing systems including ERP, MES, machines, and shop floor workflows. Provides end-to-end traceability, real-time visibility, and control from supply chain to dispatch through a digital twin of operations.
• AI Planning Engine Generates real-world production plans based on capacity, constraints, workforce skills, and materials. Simulates accurate factory scenarios, forecasts outputs using constraints, and automatically finds optimal plans while adjusting schedules based on live factory data.

Quantifiable outcome

• Cutting down manual workforce allocation process from 60 min to 5 min
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature10 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SAP (Manufacturing Execution / Digital Manufacturing): SAP's Digital Manufacturing Cloud / ME is a dominant MES suite sold alongside SAP ERP to large manufacturers. Workroom competes with or integrates into this stack, targeting the same plant operations buyer.
• Dassault Systèmes DELMIA / 3DEXPERIENCE Manufacturing: DELMIA / 3DEXPERIENCE delivers manufacturing planning, execution, and digital twin capabilities across large enterprises. A broad incumbent that overlaps significantly with Workroom's digital twin and production planning positioning.
• Rockwell Automation (Plex / FactoryTalk): Rockwell's Plex Systems and FactoryTalk suites provide MES, quality, and production tracking for discrete and process manufacturers. A broad incumbent competing for the same mid-to-large manufacturer accounts.
• Siemens Opcenter (formerly Camstar): Siemens' MES / manufacturing operations management suite, deeply embedded with Siemens automation hardware. A primary incumbent competing for the same production planning and execution use cases Workroom targets.

Direct peers

• Tulip Interfaces: Frontline operations / connected worker platform for manufacturers. Direct competitor to Workroom's Factory OS in connecting machines, people, and processes with role-based apps and real-time visibility.
• Poka: Workforce enablement and knowledge-sharing platform for factory teams, addressing training, standard work, and operator connectivity. Comparable to Workroom's workforce planning, smart skill matrix, and shop floor apps modules.
• Sight Machine: AI/analytics platform for manufacturing that unifies plant data into a digital twin and provides real-time visibility and optimization. Closely comparable to Workroom's digital twin and AI Planning Engine positioning.
• Braincube: Industrial AI and analytics platform for manufacturers, focused on production optimization, OEE improvement, and connecting disparate factory data sources. Directly comparable to Workroom's planning and optimization capabilities.

Emerging players

• Augury: AI-driven machine health and process optimization platform for manufacturers. Comparable in applying AI to factory floor data, though more focused on asset health than end-to-end production planning.
• Falkonry: AI-based pattern recognition and operational analytics for industrial time-series data. Overlaps with Workroom's predictive and process automation capabilities for manufacturing operations.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leapsquare-labs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workroom