Amba Auto

What Amba Auto does

Amba Auto Sales and Services is a Bengaluru-based authorized multi-brand retail dealership group operating 29 showrooms across the city under sub-brands including Amba Bajaj, Amba KTM, Amba Chetak, Amba Husqvarna, Amba LG Best Shop, and Amba Bajaj Three Wheeler. The company retails Bajaj two-wheelers, premium KTM and Husqvarna motorcycles, Chetak electric scooters, Bajaj commercial three-wheelers (RE, Maxima, Qute), and LG home appliances including microwaves and air conditioners. Its customers are individual retail consumers, small commercial three-wheeler operators, and LG appliance buyers primarily in Bengaluru and surrounding Karnataka markets.

The business operates a franchise/dealership retail model with manufacturer-set pricing for vehicles and electronics. Revenue is generated primarily through one-time vehicle and appliance sales — ₹242.37 crore in FY25 — supplemented by after-sales service, genuine parts, financing facilitation through partners such as BEL-AF, and RTO/documentation support. The technology stack consists of a dealer management system with basic digital customer engagement tools (online booking, WhatsApp CRM, virtual showrooms launched in 2020-21) rather than proprietary technology products. No AI/ML, mobile app, or API platform is disclosed.

The company converted from private to public in 2025-26 and listed on the NSE SME platform on May 5, 2026 after raising ₹65.12 crore via fresh issue at ₹135 per share; IPO proceeds are earmarked for working capital (₹43 crore) and showroom expansion (₹6.3 crore). The business is family-controlled with the Lohia family in key leadership positions (Chairman Pradeep Kumar Lohia, Directors Rakesh Kumar Lohia and Vikash Kumar Lohia). Promoter group entities include Amba Garments Private Limited and Radhe Krishna Clothings Private Limited, indicating a diversified group structure.

Name

Amba Auto

Legal name

Amba Auto Sales and Services Private Limited

Website

https://ambaauto.com

Company type

Public

Founded year

2018

Operating status

Ipo

Headcount range

11–50 employees

Short description

Amba Auto is a Bengaluru-based authorized multi-brand dealership group operating 29 showrooms that retail Bajaj, KTM, Chetak, Husqvarna vehicles, Bajaj three-wheelers, and LG home appliances to individual consumers and small commercial operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales: Sale of two-wheelers (KTM, Bajaj, Chetak, Husqvarna) and three-wheelers (Bajaj RE, Maxima, Qute) through authorized dealership showrooms. Revenue from operations for FY2024-25 was Rs. 24,236.65 lakhs.
2. Consumer Electronics Sales: Sale of LG home appliances through LG Best Shop showrooms including microwaves, air conditioners, and other electronics.
3. After-sales Service and Parts: Full service and after-sales support including vehicle servicing, genuine parts, and maintenance for all vehicle brands sold through the dealership.
4. Financing Support: The company provides financing support, loan assistance, EMI options, and RTO support for vehicle purchases, creating additional revenue streams through partnerships with financiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Amba Auto is an authorized multi-brand automobile and consumer electronics dealership group headquartered in Bengaluru, India. The company sells Bajaj two-wheelers, Bajaj three-wheelers, KTM motorcycles, Chetak electric scooters, Husqvarna motorcycles, and LG home appliances through 29 dedicated showrooms across the city. Beyond vehicle and appliance sales, Amba Auto provides after-sales service, genuine spare parts, financing assistance, and RTO support to consumers and commercial operators.

Product overview

Amba Auto Sales and Services is a Bengaluru-based authorized dealership group operating a multi-brand, multi-showroom retail network. The company functions as a unified dealership platform offering vehicles and consumer electronics across dedicated sub-brands: Amba Bajaj (Bajaj two/three-wheelers), Amba KTM (KTM motorcycles), Amba Chetak (Chetak electric scooters), Amba Husqvarna (Husqvarna motorcycles), and Amba LG (LG Best Shop for consumer electronics and home appliances). The product portfolio spans high-performance motorcycles, eco-friendly electric scooters, commercial three-wheelers for passenger and cargo transport, and a full range of LG home appliances. The company operates multiple showrooms and service centers across Bengaluru, providing sales, after-sales service, financing support, and spare parts under one umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Amba Bajaj: Authorized dealer for Bajaj Auto two-wheelers and three-wheelers
• Amba KTM
• Amba Chetak
• Amba Husqvarna
• Amba LG
• Amba LG Best Shop
• Amba Bajaj Three Wheeler

Products and services

• Bajaj Two-Wheeler Sales

Quantifiable outcome

• Over 80L+ vehicles serviced and 80.5L+ products sold historically
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Bajaj AutocoreChannel Partner/ Reseller/ DistributorAmba Auto is an authorized dealer of Bajaj Auto, operating showrooms under the Amba Bajaj brand. The company sells Bajaj two-wheelers, three-wheelers (RE series, Maxima, Qute), and electric vehicles (including Chetak EVs). This is a primary business partnership providing the core vehicle inventory for sales operations.
• LG Electronics IndiacoreChannel Partner/ Reseller/ DistributorAmba Auto is an authorized dealer of LG Electronics India, operating LG Best Shop showrooms. The company sells LG home appliances including microwaves, air conditioners, and other electronics under the Amba LG brand. This partnership expands the company's product portfolio beyond automotive into consumer electronics.
• KTM (Bajaj Auto subsidiary)coreChannel Partner/ Reseller/ DistributorAmba Auto operates KTM showrooms in Bengaluru, selling KTM motorcycles including Duke and RC models. The company has received Process Apex Club recognition and Highest Paid Service Share awards from KTM.
• Chetak (Bajaj Auto subsidiary)coreChannel Partner/ Reseller/ DistributorAmba Auto sells Chetak electric scooters through dedicated showrooms in Bengaluru. The company has won multiple awards from Chetak including Lowest Revisit Winner and Sales Process Category Winner.
• Husqvarna (Bajaj Auto subsidiary)minorChannel Partner/ Reseller/ DistributorAmba Auto operates Husqvarna showrooms in Bengaluru, selling premium motorcycles under the Amba Husqvarna brand.
• CapitalSquare AdvisorsminorOthersBook running lead manager for Amba Auto's IPO issue, assisting with the public offering of 48.24 lakh equity shares.
• Bigshare ServicesminorOthersRegistrar for Amba Auto's IPO, handling share allocation and investor records management.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Vijay Sales: Multi-brand consumer electronics and home appliance retail chain with strong West and South India presence; relevant regional comparable for LG electronics and appliance category positioning.
• Sagar Automobiles: Authorized multi-brand automobile dealer based in Karnataka; regional comparable competing for the same Bengaluru customer base across passenger and commercial vehicle categories.
• NBS International: Bangalore-based authorized dealer for Toyota and Lexus passenger vehicles; competes with Amba in the premium Bengaluru auto retail market and operates under a similar authorized-dealer + service center model.

Direct peers

• Pratap Auto (Hero MotoCorp): Authorized Hero MotoCorp dealer group with multi-location showrooms and service centers in India; comparable as an OEM-authorized two-wheeler dealership with similar sales-service-financing offerings.
• Landmark Cars Limited: Indian multi-brand automobile dealership group listed on NSE/BSE retailing passenger vehicles across premium and mass-market brands; directly comparable as a multi-brand OEM-authorized retail platform with comparable revenue scale.
• Popular Vehicles & Services: South India-focused multi-brand automotive dealership and service chain; comparable in operating model as an authorized dealer network with showrooms and service centers spanning multiple OEMs.
• TVS Automobile Solutions: Multi-brand two-wheeler and four-wheeler service and retail network in India; relevant as a comparable authorized service + sales platform with deep OEM relationships and pan-India workshop footprint.
• Bimal Auto Agency: Authorized dealer for Hero MotoCorp and Maruti Suzuki vehicles with multi-brand showrooms across South India; directly comparable as a regional multi-brand automobile retail and service operator.

Broad incumbents

• Croma (Infiniti Retail): Tata Group-owned pan-India consumer electronics and appliance retail chain; relevant comparable for Amba's LG Best Shop business given overlapping SKUs (ACs, microwaves, home appliances) and multi-store retail format.
• Reliance Digital: Large-format consumer electronics retailer in India carrying LG and competing brands; a broader incumbent comparable for Amba LG's electronics retail economics and customer acquisition model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ambaauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amba Auto