Mid City Redevelopment Alliance

What Mid City Redevelopment Alliance does

Mid City Redevelopment Alliance (MCRA) is a 501(c)(3) community development nonprofit founded in 1991 by Baton Rouge General and headquartered at 419 N 19th Street, Baton Rouge, Louisiana. It serves residents of Mid City and East Baton Rouge Parish through three core program areas: Community Building & Engagement (C4), Home Educational Services, and Real Estate Development & Home Preservation. The organization delivers HUD-certified housing counseling, foreclosure prevention, financial literacy courses, homebuyer education, home rehabilitation, new construction, and youth carpentry training via the BUILD program.

MCRA employs approximately eight staff — Executive Director Dexter N. Jackson (appointed 2024), Operations Support Manager Monica Signater, Program Manager Real Estate Services Rayna Winnfield (13-year tenure), two HUD Housing Counselors (Maria Ibarra, Anfernee Galloway), Community Building & Field Representative Robert McKey, Marketing & Field Representative Dallas Wilson (an AmeriCorps alumnus), and Operations Assistant Khilyn Williams — supported by a 14-15 member Board of Directors. The organization's go-to-market is community-led and event-driven, leveraging grassroots outreach, the Ogden Park Prowl arts festival, NeighborWorks Week beautification events, Love the Boot Week cleanups, the annual Midcity's Got Talent gala fundraiser, and referral relationships with real estate agents, lenders, and inspectors.

MCRA's revenue model is donation and grant dependent: charitable contributions from individuals, businesses, and foundations; event-based fundraising (Midcity's Got Talent at the River Center Baton Rouge); minor transaction fees from warehouse tool rentals (tables, chairs, tents, power and non-power tools); and institutional grants including a $25,000 award from Bonvenu Bank and Federal Home Loan Bank of Dallas in May 2026. Core services are provided free or at low cost to community members. Strategic partners include NeighborWorks America, City of Baton Rouge Office of Community Development, Louisiana Housing Corporation, HUD, Capital One, BankPlus, Red River Bank, and multiple credit unions. The organization maintains a 30+ year track record of comprehensive community development work in Mid City neighborhoods, and recently expanded programming with the 2024-2026 launch of Mini Libraries, Community Clean Up, Summer C4 Carpentry, Bring It On Home, and a New Construction Homes line.

Name

Mid City Redevelopment Alliance

Legal name

Mid City Redevelopment Alliance

Website

https://midcityredevelopment.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Mid City Redevelopment Alliance is a 501(c)(3) community development nonprofit in Baton Rouge, Louisiana delivering HUD-certified housing counseling, foreclosure prevention, homebuyer education, home rehabilitation, new construction, youth carpentry training, and neighborhood revitalization to Mid City residents.

Ownership category

akta.pro rank

Product category

Community Development Services

NAICS

Residential Building Construction (2361), Administration of Housing Programs, Urban Planning, and Community Development (925), New Housing For-Sale Builders (236117)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Non-Operating Establishments (9995)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industry

Residential Affordable Housing Development & Construction (IMAFABAI)

Keywords

• Community development services
• Housing counseling
• Homebuyer education
• Foreclosure prevention
• Community revitalization

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: MCRA operates as a 501(c)(3) nonprofit organization that relies on donations from individuals, businesses, and foundations to fund operations and community programs. Donors are described as 'the catalyst for the renovation of existing homes, adding value to our neighborhoods' and supporting 'training for families on the basics of homeownership.' EIN: 72-1196990.
2. Warehouse Tool Rentals: MCRA offers tool rental services to community members, providing tables, chairs, tents, power tools, and non-power tools for projects and events. This creates a minor revenue stream while supporting community capacity building.
3. Event-based Fundraising: MCRA generates funds through special events including the annual Midcity's Got Talent gala fundraiser where tickets are sold and sponsorships are solicited from local businesses and community partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mid City Redevelopment Alliance is a community development nonprofit that delivers HUD-certified housing counseling, homebuyer education, foreclosure prevention, and financial literacy services to Mid City Baton Rouge residents. It also runs community-building programs such as youth carpentry training (BUILD), neighborhood cleanups, and the Bring It On Home initiative, along with real estate development services including the Home Improvement Preservation Program (HIPP), home rehabilitation, and new construction.

Product overview

Mid City Redevelopment Alliance operates as a community development nonprofit offering three core program areas: Community Building & Engagement (C4), Home Educational Services, and Real Estate Development & Home Preservation. The C4 program includes BUILD youth carpentry training, warehouse tool rentals, community clean-ups, and the Bring It On Home neighborhood transformation initiative. Home Educational Services encompasses a HUD-certified Homeownership Center, Foreclosure Prevention counseling, and Financial Literacy courses. Real Estate Development includes the Home Improvement Preservation Program (HIPP), Home Rehabilitation, and New Construction offerings. Additional offerings include the MidCity's Got Talent fundraising event and Mini Libraries literacy initiative.

Differentiator

Problem solved

Functional benefit

Brands

• BUILD (Building Up Industry Leaders Development): Youth carpentry and skills training program offering hands-on experience in woodworking, safety practices, and tool usage.
• Bring It On Home (BIOH)
• Home Improvement Preservation Program (HIPP)

Products and services

• Real Estate Development & Home Preservation
• Home Improvement Preservation Program (HIPP)
• Home Rehabilitation
• New Construction
• Home Educational Services
• Homeownership Center
• Foreclosure Prevention
• Financial Literacy
• Community Building & Engagement (C4)
• BUILD (Building Up Industry Leaders Development)
• Warehouse Tool Rentals
• Bring It On Home (BIOH)
• MidCity's Got Talent
• Mini Libraries Initiative

Quantifiable outcome

• 30 free live festivals brought to Historic Scotlandville through Levitt Amp festival grant (2022)
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• NeighborWorks AmericacoreStrategic or Co-development PartnerNeighborWorks America is a national nonprofit that provides funding, training, and resources to community development organizations. MCRA is part of the NeighborWorks network, participating in programs like NeighborWorks Week and accessing resources for homeownership education and community development initiatives.
• City of Baton Rouge Office of Community DevelopmentcoreStrategic or Co-development PartnerThe Office of Community Development (OCD) is the city's housing and community development agency. Through Mayor's Healthy City Initiative, MCRA works alongside OCD to address neighborhood challenges, revitalize communities, and implement community development projects.
• Louisiana Housing CorporationcoreStrategic or Co-development PartnerThe Louisiana Housing Corporation (LHC) is the state's housing finance agency that administers programs for affordable housing development. MCRA partners with LHC to access housing resources and coordinate homeownership programs in East Baton Rouge Parish.
• HUD (U.S. Department of Housing and Urban Development)coreStrategic or Co-development PartnerHUD provides certification and program frameworks for MCRA's housing counseling services. MCRA employs HUD-certified housing counselors and offers HUD-approved homebuyer education courses that help individuals achieve homeownership.
• BREC (Recreation and Park Commission for East Baton Rouge Parish)majorStrategic or Co-development PartnerBREC operates parks and recreation facilities in East Baton Rouge Parish. MCRA collaborates with BREC on community events and neighborhood programming, including the Ogden Park Prowl festival.
• Big Buddy ProgramminorStrategic or Co-development PartnerThe Big Buddy Program is a youth development organization serving Baton Rouge. MCRA partners on youth initiatives and community programs that serve young people in the Mid City area.
• Serve LouisianaminorStrategic or Co-development PartnerServe Louisiana is a national service organization that places AmeriCorps members with nonprofits. Dallas Wilson, MCRA's Marketing & Field Representative, is an AmeriCorps alumnus.
• Sharon Weston (Office of Community Development)coreStrategic or Co-development PartnerSharon Weston represents the Office of Community Development and collaborates with MCRA on community partnerships, service projects, and neighborhood revitalization initiatives.
• LES Federal Credit UnionminorStrategic or Co-development PartnerLES Federal Credit Union partners with MCRA on financial outreach and homeownership initiatives. Jackie Patin, CEO of LES Federal Credit Union, serves on MCRA's Board of Directors.
• Baton Rouge GreenminorStrategic or Co-development PartnerBaton Rouge Green is an urban forestry organization. Devon Britts, Grants Director & Partnership Coordinator at Baton Rouge Green, serves as MCRA's Treasurer on the Board of Directors.
• CJCC (Criminal Justice Coordinating Council)minorStrategic or Co-development PartnerCJCC supports community safety and development initiatives in East Baton Rouge Parish. MCRA collaborates with CJCC on community development projects that contribute to neighborhood stability.
• DNA WorkshopmajorStrategic or Co-development PartnerDNA Workshop is a nonprofit organization advocating for affordable housing. Amanda Carlin, CMO of DNA Workshop and MCRA Board President, brings expertise in affordable housing policy across 35 states.
• Pelican Credit UnionminorStrategic or Co-development PartnerPelican Credit Union collaborates with MCRA on financial outreach and literacy initiatives. Lisa Joshua-Lee, Financial Outreach Manager at Pelican Credit Union, serves on MCRA's Board of Directors.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• NACA (Neighborhood Assistance Corporation of America): National HUD-certified housing counseling and affordable mortgage provider focused on low- and moderate-income homebuyers. Comparable in offering buyer education, foreclosure prevention, and direct-to-consumer financial empowerment.
• NeighborWorks America: National network of community development nonprofits providing funding, training, and resources for housing counseling and community revitalization. MCRA is itself a member of the NeighborWorks network, making this its closest programmatic and funder peer.
• Habitat for Humanity (Baton Rouge affiliate): Affordable housing nonprofit building and rehabilitating homes for low-income families, with HUD-aligned counseling and homeowner preparation. Habitat's Baton Rouge affiliate directly overlaps MCRA's new construction, home rehabilitation, and HIPP programs in the same geography.

Regional players

• Build Baton Rouge: Parish-level redevelopment entity addressing blight and housing within East Baton Rouge Parish. Highly comparable as a same-city Baton Rouge affordable housing and property redevelopment peer, though structured as a public/quasi-governmental body.
• Capital Area Alliance for the Homeless (Baton Rouge): Louisiana-based housing/homeless services coalition serving East Baton Rouge. Comparable as a regional affordable housing support organization, though focused more on homelessness than homeownership.
• United Way of Greater Baton Rouge: Regional funder and convener of community services including financial literacy, housing support, and youth programs in the Baton Rouge area. Operates in the same donor and partner ecosystem as MCRA and funds overlapping programs.

Broad incumbents

• Local Initiatives Support Corporation (LISC): National community development financial institution supporting affordable housing, economic development, and neighborhood revitalization across the U.S. LISC operates at a much larger scale and is a comparable funder/intermediary for the same Louisiana population MCRA serves.
• AARP Foundation: Large national nonprofit running HUD-aligned housing counseling and financial capability programs for older adults and lower-income households. Overlaps with MCRA's foreclosure prevention and financial literacy offerings at scale MCRA does not match.
• Enterprise Community Partners: Major national nonprofit focused on affordable housing, community development, and resilience. Comparable in mission breadth — combining counseling, real estate development, and community programs — but operating at significantly larger scale than MCRA.

Emerging players

• TruFund Financial Services: Community development financial institution offering financial counseling, small business support, and affordable housing services in underserved communities. Comparable as a mission-aligned CDFI working on financial literacy and housing stability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/midcityredevelopment
• LinkedInlinkedin.com/company/mid-city-redevelopment-alliance
• Instagraminstagram.com/midcityredevelopment

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mid City Redevelopment Alliance