F9 Brands

What F9 Brands does

F9 Brands, Inc. is a Franklin, Tennessee-based private portfolio company that provides business management services to a collection of six wholly-owned operating brands in the building products, home improvement, and luxury home décor industries. The portfolio spans hard-surface flooring specialty retail (Lumber Liquidators, 200+ stores nationwide offering 400+ SKUs), cabinetry and countertop solutions (Cabinets To Go), builder services for single and multi-family construction (F9 Builder Services, headquartered in Tennessee with a national logistics network), flooring manufacturing (Southwind Building Products, a Dalton, Georgia-based broadloom and LVP/WPC/SPC producer), luxury home goods retail (Gracious Home, New York), and luxury outdoor furniture (Thos. Baker, Puget Sound).

The business model is anchored in multi-channel distribution: each brand operates its own e-commerce storefront and, where applicable, a physical retail footprint, while F9 Builder Services pursues B2B relationships with home builders using shared logistics and purchasing influence across the portfolio. Revenue is generated primarily through hardware sales of building products and home improvement goods, with FY2025 net delivered sales of approximately $522 million and a $130 million inventory base. Customer segments span DIY homeowners, home renovation consumers, home builders/contractors, and luxury home décor buyers.

F9 Brands was assembled largely through a May 2021 acquisition wave and is currently under agreement to be acquired by Beyond, Inc. (formerly Bed Bath & Beyond, NASDAQ: BBBY) for approximately $150 million in a deal announced April 8, 2026, consisting of $37 million in cash, approximately 16 million BBBY shares at $7.00 per share, and a contingent $25 million earnout tied to F9 Brands achieving $20 million in EBITDA within five years. The acquisition is expected to close after Beyond, Inc.'s May 2026 shareholder meeting.

Name

F9 Brands

Legal name

F9 Brands, Inc.

Website

https://f9brands.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Short description

F9 Brands is a private Franklin, Tennessee-based holding company providing business management services to a portfolio of six wholly-owned home improvement, building products, and luxury home décor brands, including Lumber Liquidators, Cabinets To Go, F9 Builder Services, Southwind, Gracious Home, and Thos. Baker. The company generated approximately $522 million in fiscal 2025 net delivered sales and is under agreement to be acquired by Beyond, Inc. (Bed Bath & Beyond).

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Furniture Merchant Wholesalers (42321), Furniture and Related Product Manufacturing (337)

SIC

Retail-Furniture Stores (5712), Retail-Auto & Home Supply Stores (5531), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

akta.pro secondary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Home improvement retail
• Building products
• Portfolio management
• Luxury home decor
• Specialty flooring

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building Products and Home Improvement Retail: F9 Brands operates as a portfolio company generating revenue through multiple retail and distribution channels in building products and home improvement, including flooring, cabinets, and luxury home décor. The company generated approximately $522 million in net delivered sales in fiscal 2025.

Distribution channels5 records

Marketing channels2 records

Core offering

F9 Brands, Inc. is a portfolio company providing business management services to a collection of firms operating in the building products, home improvement, and luxury home decor industries. Its wholly-owned subsidiaries include Lumber Liquidators (hard-surface flooring retail with 200+ stores), Cabinets To Go (cabinetry and countertop solutions), F9 Builder Services (builder services), Southwind Building Products (carpeting and hard-surface flooring), Gracious Home (luxury home goods), and Thos. Baker (luxury outdoor furniture).

Product overview

F9 Brands, Inc. is a portfolio company providing business management services to multiple companies in the building products, home improvement, and luxury home décor industries. The portfolio includes Lumber Liquidators (hard-surface flooring retailer with 200+ stores), Cabinets To Go (cabinetry and countertop solutions), F9 Builder Services (builder services), Southwind Building Products (carpeting and hard surface flooring), Gracious Home (luxury home goods), and Thos. Baker (outdoor furniture). F9 Brands generated approximately $522 million in net delivered sales in fiscal 2025 and holds roughly $130 million of inventory. The company was acquired by Bed Bath & Beyond (now Beyond, Inc.) in April 2026 for approximately $150 million as part of its strategy to build a connected home services ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Lumber Liquidators: Leading specialty retailer of hard-surface flooring in the United States with more than 200 stores nationwide offering waterproof hybrid resilient, waterproof vinyl plank, solid and engineered hardwoods
• Cabinets To Go
• Southwind Building Products
• Gracious Home
• Thos. Baker
• F9 Builder Services

Products and services

• Cabinets To Go Cabinetry and countertop solutions retailer offering cabinets, countertops, backsplashes, sinks, faucets, vanities, flooring and accessories for home renovation projects including kitchens, bathrooms, closets, garages, and home offices, with financing and installation options.
• Lumber Liquidators Leading specialty retailer of hard-surface flooring in the United States with more than 200 stores nationwide, offering more than 400 varieties including waterproof hybrid resilient, waterproof vinyl plank, solid and engineered hardwoods, with installation options and pro partnership services.
• F9 Builder Services Comprehensive builder services for single and multi-family builders offering cabinets, countertops, faucets, sinks, hardware, closets, outdoor kitchens, and hard and soft surface flooring, with end-to-end solutions from design consultation to installation. Headquartered in Tennessee.
• Southwind Building Products Flooring products manufacturer offering broadloom carpeting for residential to Main Street commercial markets and LVP, WPC, and SPC hard surface flooring options through an extensive U.S. dealer network. Carpets made in Dalton, Georgia.
• Gracious Home Luxury home goods retailer specializing in bed and bath linens, designer lighting, table linens, fragrances, decorative accessories, furniture and paper goods, with unrivaled service for discerning customers in New York and beyond.
• Thos. Baker Luxury outdoor furniture and accessories brand offering products with design focus and impeccable craftsmanship using only the finest materials, with emphasis on quality, longevity, and environmental responsibility.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bed Bath & Beyond (Beyond, Inc.)coreStrategic or Co-development Partner · 8 April 2026Bed Bath & Beyond signed a Letter of Intent to acquire F9 Brands for approximately $150 million in a cash-and-stock deal. The acquisition price consists of $37 million in cash plus approximately 16 million shares of BBBY common stock at $7.00 per share. An additional $25 million earnout may be paid if F9 Brands achieves $20 million in EBITDA within five years. The deal is expected to close after Bed Bath & Beyond's annual shareholder meeting in May 2026.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Floor & Decor Holdings: Specialty hard-surface flooring retailer with 200+ stores across the U.S. — direct comparison to Lumber Liquidators within the F9 Brands portfolio, with similar product mix (LVP, hardwood, tile) and pro/DIY customer base.
• American Woodmark: Manufacturer and distributor of kitchen and bath cabinetry, including the RSI brand — a direct competitor to Cabinets To Go across both new construction and renovation channels.
• Tile Shop Holdings: Specialty retailer of tile, flooring, and setting materials. Overlaps directly with Lumber Liquidators and Southwind in hard-surface flooring distribution to consumers and pros.
• LL Flooring (formerly Lumber Liquidators): Specialty hard-surface flooring retailer carrying hardwood, vinyl, and laminate. Directly comparable to the Lumber Liquidators subsidiary within the F9 Brands portfolio.

Broad incumbents

• Lowe's: Second-largest U.S. home improvement retailer with significant flooring, cabinet, and pro/builder services exposure — a broad incumbent competing with multiple F9 Brands subsidiaries.
• RH (Restoration Hardware): Luxury home furnishings retailer and design platform. Comparable to Gracious Home in premium home décor, lighting, and textiles, and to Thos. Baker in luxury outdoor furnishings.
• Williams-Sonoma: Multi-brand specialty retailer of premium home goods (Williams Sonoma, Pottery Barn, West Elm). Overlaps with Gracious Home's luxury linens, lighting, and decorative accessories assortment.
• Home Depot: Largest U.S. home improvement retailer with broad flooring, cabinet, and builder services offerings. Competes with Lumber Liquidators, Cabinets To Go, and F9 Builder Services across essentially every category in F9's portfolio.

Emerging players

• TopBuild: Installer and distributor of insulation and building products, primarily serving homebuilders. Comparable to F9 Builder Services in providing specialized, builder-channel building products and installation services.

Others

• Beyond, Inc. (Bed Bath & Beyond): The announced acquirer of F9 Brands, operating a home goods marketplace. Highly relevant as a strategic counterparty and as a future channel for cross-selling F9's flooring, cabinet, and décor brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about F9 Brands