The Tile Shop

What The Tile Shop does

The Tile Shop is a US-based specialty retailer of floor and wall tile, natural stone, and adjacent hard-surface flooring founded in 1985 and operating from a Minneapolis-area headquarters. The company carries more than 5,000 tile and natural stone SKUs spanning porcelain, ceramic, glass, marble, travertine, limestone, and slate, complemented by luxury vinyl plank (LVP) and SPC flooring, installation materials (thinset, grout, sealer, SunTouch radiant heat systems), and a trim and accessories line. Distribution runs through an omnichannel model of 100+ physical showroom locations across the United States combined with the tileshop.com e-commerce site, supported by free one-on-one design consultations available online and in-store.

The business generates revenue through one-time transactional product sales to two primary segments: retail homeowners undertaking kitchen, bath, shower, and outdoor renovation projects, and trade professionals (contractors, builders, interior designers) serviced through the tiered Pro Network / Pro Rewards loyalty program with Gold, Platinum ($20K annual spend), and Diamond ($50K annual spend) tiers. Differentiation rests on broad in-stock assortment, showroom scale, exclusive designer collaborations (Alison Victoria, Jeffrey Alan Marks, Kelli Fontana, Laura Park, Nikki Chu), and bundled installation accessories under a 25-year system warranty. Marketing and customer acquisition rely on annual Look Books, an in-house blog and how-to library, social media (Instagram, Facebook, Pinterest, Houzz, LinkedIn, YouTube), email, and a Roomvo-powered Tile Visualizer, with a Citizens Pay BNPL partnership supporting larger basket sizes.

The go-to-market is a hybrid direct-to-consumer and trade-channel motion: retail homeowners convert through showrooms, e-commerce, and free design consultation, while trade professionals convert through the Pro Network with dedicated Pro Care representatives, exclusive pricing, event invitations, and free delivery on qualifying orders. A 15% restocking fee on returns is scheduled to take effect August 1, 2026, excluding Diamond Pro accounts, signaling a tightening of return economics across the customer base.

Name

The Tile Shop

Legal name

The Tile Shop

Website

http://www.tileshop.com/

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Tile Shop is a US specialty retailer founded in 1985 selling floor and wall tile, natural stone, luxury vinyl flooring, and installation materials through 100+ showrooms and tileshop.com to retail homeowners and trade professionals via its tiered Pro Rewards program.

Ownership category

akta.pro rank

Product category

Specialty Retail - Tile and Flooring

NAICS

Floor Covering Retailers (449121), Building Material and Supplies Dealers (4441), Home Centers (444110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE), Laminate Flooring Retail (CRAIAGAC)

Keywords

• Tile retail
• Floor and wall tile
• Natural stone tile
• Luxury vinyl flooring
• Installation supplies

Headquarters

HQ city

Plymouth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tile and Stone Product Sales: Primary revenue from selling tile products including porcelain, ceramic, glass, marble, travertine, and other natural stones. Products sold include floor tiles, wall tiles, mosaics, and decorative tiles. Revenue is generated through one-time product purchases with no recurring component.
2. Installation Materials and Accessories: Sale of complementary products including finishing pieces (trims, moldings), installation materials (thinset, grout, sealers), and tools. These support products are sold alongside tile to complete installation projects.
3. Luxury Vinyl and Wood-Look Flooring: Sale of wood and vinyl flooring products including luxury vinyl tile (LVT) and SPC flooring options as part of expanded product category.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

The Tile Shop is a specialty retailer selling tile, natural stone, wood-look luxury vinyl and SPC flooring, and complementary installation materials and accessories through 100+ U.S. showrooms and an e-commerce site. Its offering is rounded out by free design consultation services, exclusive designer collections, a tiered Pro Rewards trade professional program, and digital tools such as the Roomvo-powered Tile Visualizer and annual Look Books.

Product overview

The Tile Shop is a specialty retailer offering a comprehensive tile and flooring product portfolio. The core offering consists of over 5,000 tile products (porcelain, ceramic, marble, travertine, glass, limestone, slate) complemented by Wood & Vinyl (luxury vinyl plank/SPC flooring) and Installation Products (thinset, grout, sealer, SunTouch radiant heat). The company sells directly to consumers and trade professionals through 100+ showroom locations and an e-commerce platform. Design services include free consultations and a Pro Rewards membership program with tiered benefits. The product range is supplemented by trim & accessories (Barnes, Bullnose, Skirting, Cornice profiles), digital tools (Tile Visualizer), and content resources (Look Books, How-Tos, technical documentation). Exclusive Designer Collections feature collaborations with designers like Alison Victoria, Jeffrey Alan Marks, Kelli Fontana, and Nikki Chu.

Differentiator

Problem solved

Functional benefit

Brands

• Pro Rewards: A trade professional rewards program offering tiered benefits including Gold, Platinum, and Diamond tiers with perks such as exclusive pricing, free samples, dedicated representatives, and event invitations.

Products and services

• Tile Products

Quantifiable outcome

• 90-day return window on unused tile products
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered supporting, notable and flagship.

• SunTouchsupportingTechnology or IntegrationSunTouch is a brand of radiant heated flooring products sold at The Tile Shop. Products include heated floor wire systems, thermostats, and installation membranes. The Tile Shop carries SunTouch as a complementary product line for tile installation projects requiring in-floor heating.
• Citizens PaysupportingOthersCitizens Pay is a financing partner offering buy-now-pay-later options for Tile Shop customers. Allows customers to finance tile purchases over time rather than paying full amount upfront.
• Timber Trails Development CompanynotableStrategic or Co-development PartnerTimber Trails is a Chicago-area home development company featured as a designer partner. Their projects using Tile Shop products (Chef's Delight home) have been featured in Tile Shop marketing and blog content. Represents ongoing collaboration showcasing Tile Shop products in high-end residential applications.
• West Bay HomesnotableStrategic or Co-development PartnerWest Bay Homes is a Minneapolis-area real estate development company led by Kelli Fontana Vogelgesang. Featured designer partner whose projects using Tile Shop tiles have been highlighted in blog content and design showcases.
• Bria Hammel InteriorsnotableStrategic or Co-development PartnerBria Hammel Interiors is a design firm featured in Tile Shop content. Their Mediterranean-inspired Miami Retreat project (7,500 sq ft) was showcased in Tile Shop blog and marketing materials featuring Tile Shop marble and ceramic tiles.
• Alison VictoriaflagshipStrategic or Co-development PartnerExclusive designer collection collaboration with interior designer Alison Victoria. The 'Brick x Brick' collection features elongated subway tiles in various colors (Petal, Powder) designed for contemporary installations.
• Jeffrey Alan MarksflagshipStrategic or Co-development PartnerExclusive designer collection collaboration with designer Jeffrey Alan Marks. The collection features tiles with glossy abstract overlays inspired by California coast and glazed pottery, including the Big Sur line in Sea Spray and Off the Hook colorways.
• Nikki ChuflagshipStrategic or Co-development PartnerExclusive designer collection collaboration with designer Nikki Chu. Featured in Tile Shop collections and design inspiration content. Nikki Chu's designs appear in the brand's look books and marketing materials.
• Kelli FontanaflagshipStrategic or Co-development PartnerExclusive designer collection collaboration with designer Kelli Fontana (Vogelgesang). Collection featured in Tile Shop product catalog and used in West Bay Homes projects showcased by The Tile Shop.
• Laura ParkflagshipStrategic or Co-development PartnerExclusive designer collection collaboration with designer Laura Park. Part of The Tile Shop's exclusive designer collections lineup featuring unique tile designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• M S International (MSI): Leading U.S. distributor of flooring, countertops, wall tile, and hardscape products, serving both trade professionals and retail buyers. Overlaps with The Tile Shop on imported tile/stone assortment and Pro-focused distribution.
• Ann Sacks: Luxury tile and stone retailer (Kohler subsidiary) operating design-focused showrooms across major U.S. metros. Comparable to The Tile Shop's higher-end designer collaboration SKUs and designer/architect customer base.
• Floor & Decor Holdings: Specialty retailer of tile, wood, laminate, vinyl, and natural stone flooring operating 200+ U.S. warehouse-format stores. Most direct comparable to The Tile Shop, competing head-to-head on assortment, pro customer, and design-led hard-surface flooring.
• Daltile: Largest U.S. manufacturer and distributor of ceramic, porcelain, and stone tile, operating company-owned tile design centers. Comparable to The Tile Shop on product breadth and trade-pro distribution, with a stronger manufacturing vertical.
• Bedrosians Tile & Stone: Family-owned importer and distributor of tile, natural stone, and mosaic products with showroom locations across the western U.S. Competes with The Tile Shop in design-forward porcelain, ceramic, and stone assortment for residential and commercial projects.

Emerging players

• TileBar: Direct-to-consumer online tile and bath brand with growing assortment of porcelain, ceramic, and stone products plus designer collections. Comparable to The Tile Shop's tileshop.com channel and exclusive designer collaborations, though without The Tile Shop's showroom footprint.

Broad incumbents

• Lowe's Companies: Second-largest U.S. home improvement retailer with tile, flooring, and installation offerings and a strong Lowe's For Pros loyalty program. Comparable to The Tile Shop on Pro customer acquisition and project-bundled basket building.
• Home Depot: Largest U.S. home improvement retailer with broad tile, flooring, and installation assortments plus a dedicated Pro Xtra loyalty program. Competes with The Tile Shop across both DIY homeowners and trade professional segments, leveraging scale and adjacency.

Others

• Build.com: Online retailer of home improvement products including tile, flooring, lighting, and fixtures, part of Ferguson Enterprises. Adjacent to The Tile Shop in digital-first home renovation purchasing, with weaker showroom presence but broader cross-category basket.

Regional players

• Lumber Liquidators (LL Flooring): Specialty flooring retailer focused on hardwood, vinyl, and laminate with a smaller U.S. store base. Overlaps with The Tile Shop's LVT/SPC and wood-look categories but historically less centered on porcelain/stone tile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thetileshop
• YouTubeyoutube.com/user/thetileshop1
• Facebookfacebook.com/thetileshop1
• LinkedInlinkedin.com/company/the-tile-shop
• Instagraminstagram.com/thetileshop
• Pinterestpinterest.com/thetileshop

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Tile Shop