YUZY

What YUZY does

YUZY is a US-based premium ready-to-drink (RTD) agave cocktail brand, founded in 2022 and operated by Over Ice Beverages, LLC, a Delaware LLC headquartered in Agoura Hills, California. The company produces a 6-SKU line of tequila-based margaritas in 375ml glass bottles at 15% alcohol by volume: Classic Lime, Pink Guava, Peach Mango, Coconut Lychee, Watermelon Mint, and Pineapple Jalapeno. Formulation uses NOM 1438 certified agave tequila, real fruit juice, all-natural flavors and colors, no preservatives, gluten-free and vegan credentials — positioned deliberately against mass-market canned RTD competitors.

The go-to-market combines direct-to-consumer e-commerce at drinkyuzy.com ($11.99 per 375ml bottle, one-time purchase pricing) with wholesale/retail distribution across at least six US states — California, Texas, Arizona, Tennessee, Florida, and New York — supported by an online store-locator tool. Marketing is concentrated in organic social (Instagram @drinkyuzy, Facebook), website storytelling, email, and user-generated testimonials. Target consumers skew toward premium cocktail enthusiasts and the Mexican heritage community, with a secondary health-conscious persona attracted by natural ingredients.

As of the data window, YUZY is privately held, has 1-10 employees, has disclosed only one funding round ($340,000 raised on 2023-08-03 with undisclosed investors), and has not disclosed revenue. The brand differentiates primarily through cultural positioning (Mexican heritage authenticity) and premium packaging (glass vs. cans), rather than through technology, scale, or proprietary processes.

Name

YUZY

Legal name

Over Ice Beverages, LLC

Website

https://drinkyuzy.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

YUZY is a privately held US premium ready-to-drink agave margarita brand founded in 2022, selling a 6-flavor 375ml glass-bottle line direct-to-consumer and through multi-state retail, targeting premium cocktail enthusiasts and consumers of Mexican heritage.

Ownership category

akta.pro rank

Headquarters

HQ city

Agoura Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct E-commerce Sales: YUZY sells products directly to consumers through their e-commerce website drinkyuzy.com. Customers can browse flavors, read reviews, and purchase bottles for delivery. This is a one-time transaction model for individual bottle purchases.
2. Retail/Distribution Sales: Products are distributed through retail stores across the United States. The company uses a store locator tool to direct consumers to nearby retail locations. Revenue is generated through wholesale/distribution to these retail partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

YUZY manufactures and sells premium ready-to-drink agave tequila margaritas in six flavors (Classic Lime, Pink Guava, Peach Mango, Coconut Lychee, Watermelon Mint, Pineapple Jalapeno). Each 375ml glass bottle is made with NOM 1438 certified tequila, real fruit juice, natural colors and flavors, no preservatives, gluten-free and vegan, at 15% Alc/Vol, priced at $11.99 per bottle. Sales occur via direct e-commerce and through retail distribution across multiple US states.

Product overview

YUZY is a premium ready-to-drink agave margarita brand offering six distinct flavors: Classic Lime, Pink Guava, Peach Mango, Coconut Lychee, Watermelon Mint, and Pineapple Jalapeno. Each product is an authentic agave cocktail that blends premium agave tequila, real fruit juice, and all-natural flavors and colors. The portfolio ranges from traditional (Classic Lime) to tropical (Pink Guava, Peach Mango, Coconut Lychee) to refreshing (Watermelon Mint) to spicy (Pineapple Jalapeno). All products are gluten-free, vegan, contain no preservatives, and come in 375ml glass bottles at 15% ABV.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Lime Margarita Premium ready-to-drink agave margarita with a tangy, refreshing citrus and lime flavor profile, made with real fruit juice and premium agave tequila. Marketed as the brand's signature offering for adult consumers seeking authentic margarita flavor.
• Pink Guava Margarita Velvety and exotic ready-to-drink margarita featuring real pink guava juice, citrus, lime, and oranges blended with premium agave tequila. Targeted at consumers seeking tropical flavor variations.
• Peach Mango Margarita Juicy, ripe, and sweet ready-to-drink margarita made with real peach and mango juice, citrus, and premium agave tequila. Positioned as a sweet, fruit-forward option in the flavor lineup.
• Coconut Lychee Margarita Creamy, smooth, and exotic ready-to-drink margarita combining velvety coconut and fragrant lychee with citrus and premium agave tequila. Targeted at consumers seeking smooth, tropical cocktail variations.
• Watermelon Mint Margarita Cool, crisp, and refreshing ready-to-drink margarita made with watermelon juice, mint, citrus, and premium agave tequila. Positioned as a lighter, refreshing flavor option.
• Pineapple Jalapeno Margarita Sweet, bold, and spicy ready-to-drink margarita featuring real pineapple juice, jalapeños, spices, and premium agave tequila with a kick of heat. Targeted at consumers seeking a spicy flavor variation.

Quantifiable outcome

• 6 distinct flavor varieties with real fruit ingredients and natural colors
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• 1800 Tequila: 1800 Tequila is a top-tier incumbent tequila brand with a national RTD margarita line and far greater distribution, marketing, and trade-spend resources — competing directly with YUZY in the tequila-margarita RTD sub-category.
• Jose Cuervo: Jose Cuervo is the world's largest tequila producer and sells Jose Cuervo Ready-to-Drink Margaritas through national retail and on-premise. It is a clear incumbent comparator for YUZY's authentic-margarita positioning.
• Patrón Tequila: Patrón is a premium global tequila brand with an expanding RTD cocktail portfolio. Its premium positioning and authentic-agave narrative make it a direct strategic competitor to YUZY.
• Kahlúa: Kahlúa is a globally distributed coffee liqueur with an expanding RTD cocktail portfolio. While not tequila-based, it competes with YUZY in the broader premium RTD-cocktail shelf set and bar occasion.
• Hornitos Tequila: Hornitos is an established mid-premium tequila brand with RTD offerings and broad U.S. distribution — competing with YUZY for the same authentic-agave, premium tequila consumer in the U.S. off-premise channel.

Direct peers

• Cutwater Spirits: Cutwater produces a leading line of premium ready-to-drink cocktails including tequila-based margaritas in cans and bottles, distributed nationally through its own D2C and wholesale channels — directly comparable to YUZY's RTD tequila cocktail portfolio and premium positioning.
• Dulce Vida Tequila: Dulce Vida is a craft, certified-organic premium tequila brand emphasizing authentic Mexican provenance — comparable to YUZY's heritage-led, clean-label premium tequila narrative.
• On The Rocks Cocktails: On The Rocks is a premium RTD cocktail brand sold in glass bottles via on-premise and off-premise channels, including tequila-based margaritas. It mirrors YUZY's premium glass-bottle, restaurant/bar-occasion positioning.
• Tres Agaves: Tres Agaves produces organic, authentic Mexican agave tequila and RTD cocktails with a clean-label story — closely aligned with YUZY's NOM-certified, real-ingredient positioning and similar target consumer.
• Rancho La Gloria: Rancho La Gloria is a Texas-based RTD margarita brand sold in glass bottles across retail and on-premise — a close-format and SKU-overlap competitor to YUZY's agave-based RTD margaritas.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinkyuzy
• Instagraminstagram.com/drinkyuzy
• LinkedInlinkedin.com/company/drinkyuzy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YUZY