Tourist.com

What Tourist.com does

Tourist.com is a global travel discount platform operated by Tourist Inc., a privately held corporation domiciled in Germany that appears to be bootstrapped and founder-led (contact email [email protected]). The company connects independent travelers with local businesses — hotels, restaurants, tour operators, transport providers, shops, and wellness services — to deliver direct discounts without the middleman commissions charged by traditional online travel agencies. The stated value proposition is "no fees, no commissions," with travelers paying local prices through verified partner venues.

The core product is a digital Tourist Card accessible via iOS and Android mobile apps and a responsive web platform. The card serves three functions simultaneously: a discount activation credential (QR code shown at partner venues), a personal travel profile at a tourist.com/username URL, and a digital business card with social links and gallery. A physical card is available on request for offline use. Scale commentary in the source material reports 50,524+ partner venues, 60,629+ offers, and presence claimed across 195–251+ countries, though these figures come from the company's own marketing pages and are not independently audited.

The business model is two-sided and freemium. The free tier offers standard discounts (typically up to 5–20%) at the partner network and is gated only by a free signup with no credit card required. Tourist Plus is a paid subscription priced at €50–60 annually (or monthly) that unlocks premium partner discounts of up to 60% plus VIP privileges. A second revenue stream comes from partner network fees: local businesses pay to join, receive the Tourist Friendly certification badge, and gain access to a partner dashboard with booking analytics. Go-to-market is entirely digital and self-serve — mobile app stores, organic search, the website, and word-of-mouth referrals — with no disclosed sales force, no institutional funding, and no disclosed headcount. Display-level relationships with major travel and financial brands (Visa, Airbnb, Hilton, Marriott, Lufthansa, Emirates, Uber, Revolut, Western Union) are featured on the homepage but are characterized in the data as minor-tier partnerships rather than commercial integrations.

Name

Tourist.com

Legal name

Tourist Inc.

Website

https://tourist.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Tourist.com is a bootstrapped German company operating a global, mobile-first discount platform that connects independent travelers with 50,000+ local partner venues across 195+ countries via a digital Tourist Card, monetizing through a €50–60/year Plus subscription and partner network fees.

Ownership category

akta.pro rank

Product category

Travel Discount Marketplace

NAICS

Travel Agencies (561510), Tour Operators (56152)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

Keywords

• Travel discount platform
• Local partner network
• Digital tourist card
• Travel membership club
• Hospitality deals marketplace

Headquarters

HQ city

Not publicly disclosed

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Tourist Plus Subscription: Annual paid subscription providing access to premium discounts (up to 60%) at select partner hotels, restaurants, tours, and transport. Billed annually at €50-60 per year, with standard partner discounts available to free tier members.
2. Partner Network Fees: Local businesses pay to join the Tourist partner network, gaining visibility to travelers, the Tourist Friendly certification badge, and access to the partner dashboard with booking analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Tourist.com operates a global travel discount marketplace that connects independent travelers with vetted local businesses (hotels, restaurants, tours, transport, shops, and wellness providers) across 195+ countries. Members receive a free digital Tourist Card (with QR code) accessible via iOS/Android apps, unlocking 5–60% discounts on direct bookings. A premium Tourist Plus subscription (€50–60/year) grants access to deeper discounts (up to 60%) at handpicked premium partners.

Product overview

Tourist.com is a global travel discount platform offering a unified ecosystem of products centered on the Tourist Card concept. The core offering includes a free digital Tourist Card accessible via the mobile app, with an optional physical card for offline use. The platform connects travelers with 50,000+ verified local business partners across 251+ countries, offering 60,000+ exclusive discounts. A premium Tourist Plus subscription (€50-60/year) unlocks VIP privileges and up to 60% off at select premium partners. The ecosystem also includes the Tourist Friendly certification program for businesses and a Partner Dashboard for venue management.

Differentiator

Problem solved

Functional benefit

Brands

• Tourist Plus: Premium subscription tier providing access to exclusive premium offers with deeper discounts (20-60%), available via monthly or annual subscription (€50-60/year).
• Tourist Friendly

Products and services

• Tourist.com Platform
• Tourist Card (Digital)
• Tourist Card (Physical)
• Tourist Mobile App (iOS and Android)
• Tourist Plus Premium Subscription
• Tourist Friendly Certification
• Partner Dashboard

Quantifiable outcome

• Members save €85 to €2,700 per trip depending on trip length and usage intensity
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

13 partnerships are on record, tiered minor.

• VisaminorOthersPayment network integration allowing Tourist members to use Visa cards for subscriptions and partner transactions. Displayed as trusted payment brand on platform.
• MastercardminorOthersPayment network integration enabling Mastercard as payment method for Tourist Plus subscriptions and partner transactions.
• American ExpressminorOthersPayment network partnership allowing Amex cardholders to pay for Tourist subscriptions and use at partner venues.
• AirbnbminorGTM or Marketing PartnerDisplayed as trusted brand in the travel ecosystem, indicating some form of partnership or co-marketing relationship within the travel category.
• ExpediaminorGTM or Marketing PartnerTravel booking platform shown as trusted partner, suggesting integration or cross-promotion relationship.
• TripadvisorminorGTM or Marketing PartnerDisplayed alongside other travel brands as trusted ecosystem partner within the travel discovery and booking space.
• HiltonminorGTM or Marketing PartnerMajor hotel brand shown as trusted travel partner, potentially indicating Hilton as a partner venue network.
• MarriottminorGTM or Marketing PartnerMajor hotel brand displayed as trusted ecosystem partner within the Tourist travel network.
• UberminorGTM or Marketing PartnerTransportation brand shown as part of trusted travel ecosystem, potentially for transport discount integration.
• RevolutminorGTM or Marketing PartnerFintech brand displayed as trusted partner, potentially for travel money or payment services integration.
• LufthansaminorGTM or Marketing PartnerMajor airline brand shown as trusted travel ecosystem partner, potentially indicating flight-related offers.
• EmiratesminorGTM or Marketing PartnerMiddle East airline displayed as trusted travel partner within the Tourist ecosystem.
• Western UnionminorGTM or Marketing PartnerMoney transfer service shown as trusted travel partner for financial services integration.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Viator (Tripadvisor): Viator is a leading tours-and-activities marketplace integrated with Tripadvisor reviews, offering discounted experiences worldwide — directly comparable to Tourist.com's tours and activities partner offers.
• GetYourGuide: GetYourGuide is a global marketplace for tours, activities, and attractions with strong direct merchant partnerships and discount depth, competing for the same traveler's booking wallet that Tourist.com targets via its discount card.
• Klook: Klook is an Asia-headquartered travel activities and services marketplace offering discounted tours, attractions, transport, and local experiences — overlapping with Tourist.com's discount discovery and partner redemption model.
• CityPASS / Go City: CityPASS and Go City sell bundled attraction discount passes for major tourist destinations, operating a similar traveler-discount-card model focused on a curated partner network of attractions, museums, and tours.
• The Entertainer: The Entertainer operates a similar two-sided discount membership model, selling 'buy one get one free' and percentage-off offers across dining, attractions, travel, and lifestyle via an app-based card, directly comparable to Tourist.com's Plus subscription.
• AAA (American Automobile Association): AAA is a membership-based travel and roadside assistance club offering member discounts on hotels, attractions, and rentals — comparable to Tourist.com's subscription discount club model, particularly for the travel-discount component.

Emerging players

• Hostelworld: Hostelworld is a budget-focused accommodation and experience platform targeting independent and backpacker travelers — a closely overlapping customer persona with Tourist.com's independent-traveler segment, though narrower in scope (hostels vs full discount network).

Broad incumbents

• Airbnb (Experiences): Airbnb's Experiences product is a global marketplace for host-led tours, activities, and local offerings, directly competing with Tourist.com's tours and local-experience partner offers and dwarfing it in traffic and inventory.
• Expedia: Expedia is a global OTA and travel marketplace offering hotels, flights, packages, activities, and the One Key loyalty program — overlapping with Tourist.com's hotel, transport, and tour discount categories at much greater scale.
• Booking.com: Booking.com is the dominant global OTA with massive hotel, attraction, and tour inventory, loyalty program (Genius), and pricing power. Tourist.com explicitly positions against its commission model, making Booking the most relevant broad incumbent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tourist-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tourist.com