Undurraga Wine Group
Undurraga Wine Group is a Chilean multi-brand wine holding company managing six wineries and 924 hectares across four valleys, producing still and sparkling wines for export to 80+ countries, with the largest international share of Chilean sparkling wine exports.
- Company typePrivate
- Founded1885
- HeadquartersTalagante, Chile
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Undurraga Wine Group does
Undurraga Wine Group is a privately held Chilean wine holding company headquartered in Talagante, Chile, operating since 1885. The group functions as a multi-brand wine portfolio company, controlling six winery brands — Viña Undurraga (flagship), Viña Bouchon, Viña Bisquertt, Viñedos y Bodegas Volcanes, VFC, and TIB — along with sub-brands under VFC (TRILE, Baron Lacroix, OOPS, Lazo). The group manages 924 hectares of vineyards across four distinct Chilean valleys (Leyda, Santa Ana, San Cayetano, Cauquenes), enabling terroir-differentiated production across still and sparkling wine categories. It is the largest exporter of Chilean sparkling wines internationally.
The company serves global wine consumers and distributors, exporting to more than 80 countries with approximately 70% of sales originating outside Chile. Revenue is generated through transactional wine and sparkling wine sales across the multi-winery portfolio, with the 2024 sales target of $60 million reported as achieved. Go-to-market is primarily enterprise field-sales driven via export distribution partnerships, supplemented by a direct-to-consumer e-commerce storefront in Chile. The group is family-controlled, with Colombian investors Mauricio and Daniel Picciotto (President and Director) and Chilean businessman José Yuraszeck (Vice President) holding governance roles; recently appointed CEO Adolfo Hurtado Cerda and CFO Sebastián Irarrázaval joined in April 2026 to lead the next phase.
The technology stack is traditional viticulture and winemaking rather than software- or AI-driven. Operational differentiation rests on multi-valley vineyard holdings, multi-brand portfolio management, and recognized oenological talent — including Chief Winemaker Rafael Urrejola, ranked among the world's top 5 winemakers and the recipient of multiple international awards. Customer-facing presence is primarily through brand-distinct Instagram accounts, a corporate website, LinkedIn, and an online store, with no public pricing or API/SDK footprint.
Undurraga Wine Group firmographics
Firmographics- Name
- Undurraga Wine Group
- Legal name
- Undurraga Wine Group
- Website
- https://uwinegroup.cl
- Company type
- Private
- Founded year
- 1885
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Undurraga Wine Group is a Chilean multi-brand wine holding company managing six wineries and 924 hectares across four valleys, producing still and sparkling wines for export to 80+ countries, with the largest international share of Chilean sparkling wine exports.
- Ownership category
- akta.pro rank
Undurraga Wine Group industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (31213), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Grape Vineyards (111332)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Undurraga Wine Group is headquartered
LocationHeadquarters
- HQ city
- Talagante
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Undurraga Wine Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine and sparkling wine sales: Undurraga Wine Group generates revenue through the production and sale of wine and sparkling wines across its portfolio of six wineries. The company achieved its 2024 sales target of $60 million, with approximately 70% of sales coming from export markets outside Chile.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Undurraga Wine Group product offering
Product offeringCore offering
Undurraga Wine Group is a Chilean wine producer and exporter operating a multi-brand portfolio of six wineries: Viña Undurraga, Viña Bouchon, Viña Bisquertt, Viñedos y Bodegas Volcanes, VFC, and TIB. The group produces still and sparkling wines from 924 hectares of vineyards across four Chilean valleys and exports to more than 80 countries, with approximately 70% of sales coming from international markets. The company is the largest exporter of Chilean sparkling wines internationally and ranks among Chile's top ten wine producers.
Product overview
Undurraga Wine Group is a Chilean wine producer operating as a multi-brand, multi-concept portfolio company. The group comprises six core winery brands: Viña Undurraga (flagship brand and largest exporter of Chilean sparkling wines internationally), Viña Bouchon, Viña Bisquertt, Viñedos y Bodegas Volcanes, VFC, and TIB. Under VFC, the group also markets sub-brands including TRILE, Baron Lacroix, OOPS, and Lazo. The company ranks among Chile's top 10 wine producers and exports to more than 80 countries worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- Viña Undurraga: Flagship winery and primary brand of the group, recognized among top 100 best wineries by Wine & Spirits.
- Viña Bouchon
- Viña Bisquertt
- Viñedos y Bodegas Volcanes
- VFC
- TIB
Products and services
- Viña Undurraga
Quantifiable outcome
- 2024 sales target of $60 million achieved
- +2 more outcomes
Companies that use Undurraga Wine Group
Customer profileSegments1 record
Ideal customer profiles2 records
Undurraga Wine Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Undurraga Wine Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Undurraga Wine Group competitors and assessment
Company assessmentDirect peers
- Viña Tarapacá: Historic Chilean winery owned by Grupo Claro, with multi-valley vineyard holdings and export presence. Comparable as a Chilean-origin, multi-brand wine producer of similar scale.
- Viña Montes: Premium Chilean wine producer with strong international presence (Apalta and Colchagua Valley focus) and award-winning portfolio. Comparable as a Chilean-origin, export-driven, premium-positioned competitor.
- Bodegas y Viñedos de la Concepción (Trapiche): One of Argentina's largest wine producers and exporters with a multi-brand portfolio. Comparable as a South American wine holding company with similar export-driven, multi-brand structure.
- Viña de Martino: Chilean family-owned wine producer with strong export focus and multi-valley vineyard holdings. Comparable in scale, geography, and export-oriented business model.
- Viña Errázuriz: Iconic Chilean winery (Aconcagua and Casablanca valleys) owned by Eduardo Chadwick, recognized globally for premium wines. Comparable as a top-tier Chilean exporter with strong award reputation and similar international distribution model.
- Bodega Catena Zapata: Leading Argentine premium wine producer with strong international reputation and multi-brand portfolio. Comparable as a South American, export-driven, premium-positioned wine group.
- Viña Santa Rita: Major Chilean wine producer with multi-brand portfolio (Santa Rita, Doña Paula, Sur Andino) and significant export presence. Directly comparable in scale, geography, and multi-winery structure.
- Viña Concha y Toro: Chile's largest wine producer and a leading global exporter of Chilean wines, with a comparable multi-brand portfolio (Don Melchor, Casillero del Diablo, Marques de Casa Concha). Most direct comparable for Undurraga Wine Group given shared Chilean origin, export orientation, and brand-led model.
Broad incumbents
- Pernod Ricard (Wine Division): Global wine and spirits conglomerate with major Chilean assets (acquired Viña Santa Carolina). Comparable as a multi-brand global wine operator with overlapping presence in Chilean wine category.
- E. & J. Gallo Winery: World's largest wine producer, with a broad portfolio across price tiers and global distribution. Comparable in portfolio breadth and export reach, though much larger and US-anchored.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Undurraga Wine Group social profiles
Digital presenceUndurraga Wine Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Undurraga Wine Group leadership team
Management profileNumber of profiles
Profiles13 records
Undurraga Wine Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Undurraga Wine Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Undurraga Wine Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Undurraga Wine Group
What does Undurraga Wine Group do?
Undurraga Wine Group is a Chilean wine producer and exporter operating a multi-brand portfolio of six wineries: Viña Undurraga, Viña Bouchon, Viña Bisquertt, Viñedos y Bodegas Volcanes, VFC, and TIB. The group produces still and sparkling wines from 924 hectares of vineyards across four Chilean valleys and exports to more than 80 countries, with approximately 70% of sales coming from international markets. The company is the largest exporter of Chilean sparkling wines internationally and ranks among Chile's top ten wine producers.
Is Undurraga Wine Group a public or private company?
Undurraga Wine Group is a private company. It is classified as family owned and is currently operating.
When was Undurraga Wine Group founded?
Undurraga Wine Group was founded in 1885. It employs 101 to 250 people.
Where is Undurraga Wine Group based?
Undurraga Wine Group is headquartered in Talagante, Chile, in the Latin America region.
How does Undurraga Wine Group make money?
One revenue line is on record: wine and sparkling wine sales.
Who are Undurraga Wine Group's main competitors?
Direct peers on record are Viña Tarapacá, Viña Montes, Bodegas y Viñedos de la Concepción (Trapiche), Viña de Martino, Viña Errázuriz, Bodega Catena Zapata, Viña Santa Rita and Viña Concha y Toro. Broad incumbents are Pernod Ricard (Wine Division) and E. & J. Gallo Winery.
Does Undurraga Wine Group have an API?
No public API is recorded for Undurraga Wine Group.
What industry is Undurraga Wine Group in?
Undurraga Wine Group's product category is Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 31213 and its SIC code is 2080.