ST. JAMES PLACE OF BATON ROUGE

What ST. JAMES PLACE OF BATON ROUGE does

St. James Place of Baton Rouge is a non-profit, faith-based Life Plan Retirement Community (also called a Continuing Care Retirement Community or CCRC) operating on a 52-acre gated, park-like campus at 333 Lee Drive in Baton Rouge, Louisiana. Founded approximately in the 1980s and rooted in Episcopal values, it has operated for more than four decades as Baton Rouge's only Life Plan Community. The organization delivers a complete continuum of senior care services on a single campus, including Independent Living (apartments and cottages), Assisted Living, Memory Care, and Skilled Nursing, supported by lifestyle programming such as art and fitness classes, lectures, chef-prepared dining, happy hours, and resident-led clubs. Notable physical amenities include the Duplantier Oak Tree, walking paths, Daisye's Koi Pond, and Griffin Lake.

The business model follows the standard CCRC economic structure, generating revenue through entrance fees and recurring monthly service fees from independent living residents, supplemented by per-resident healthcare service revenue across higher-acuity Assisted Living, Memory Care, and Skilled Nursing care levels. Pricing is quote-based and not publicly disclosed, consistent with industry norms. Go-to-market is direct-to-consumer through the company's website, virtual tours, scheduled on-campus sales consultations, community events, YouTube video content, and Facebook presence. The community targets active seniors seeking maintenance-free living with future care security, as well as higher-acuity seniors requiring assisted living, memory care, or skilled nursing services.

In 2026, the community received multiple U.S. News & World Report recognitions, including Louisiana's only 2026 Best Independent Living Community, 2026 Best Assisted Living, 2026 Best Memory Care, and several Emblem Awards for high-performing scores in Feels Like Home and Food & Dining. The organization also announced a workforce development partnership with Baton Rouge Community College and launched the Advantage Club, an enhanced membership program for independent living residents. The community has published a Notice of Data Privacy Event on its website. St. James Place operates as an independently governed non-profit with no parent company, institutional investors, or public trading status.

Name

ST. JAMES PLACE OF BATON ROUGE

Legal name

St. James Place

Website

https://stjamesplace.com

Company type

Private

Operating status

Operating

Short description

St. James Place of Baton Rouge is a non-profit, faith-based life plan retirement community on a 52-acre campus in Baton Rouge, Louisiana, offering independent living, assisted living, memory care, and skilled nursing services to seniors.

Ownership category

akta.pro rank

Product category

Senior Living Services (Continuing Care Retirement Community)

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Single-Site CCRCs (HLADAEAE)

akta.pro secondary industries

Nonprofit / Faith-Based CCRCs (HLADAEAC), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living community
• Life plan community
• Assisted living services
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Baton Rouge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Life Plan Community Fees: Residents pay entrance fees and/or monthly service fees for access to independent living, with the security of knowing assisted living, memory care, and skilled nursing services are available on campus if needed in the future.
2. Healthcare Services Revenue: Revenue from providing assisted living, memory care, skilled nursing, and rehabilitation services to residents at varying levels of care based on individual needs.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

St. James Place is a non-profit Life Plan (Continuing Care Retirement) Community operating on a 52-acre campus in Baton Rouge, Louisiana. It offers a full continuum of senior living services on a single campus, including Independent Living apartments and cottages, Assisted Living, Memory Care, and Skilled Nursing, supported by lifestyle programs, chef-prepared dining, and wellness amenities. Residents gain the security of on-campus care that transitions with their needs over time.

Product overview

St. James Place is a Life Plan Community (Continuing Care Retirement Community) offering a continuum of senior living services on a single campus. The core portfolio includes Independent Living (apartments and cottages), Assisted Living, Memory Care, and Skilled Nursing, all supported by lifestyle programs and amenities. The community operates as Baton Rouge's only Life Plan Community, providing residents with the security of knowing care is available on-site as their needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living

Named customers1 record

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Baton Rouge Community CollegeminorStrategic or Co-development Partner · 1 January 2026St. James Place invested in the future of healthcare education at Baton Rouge Community College, demonstrating commitment to developing healthcare talent in the local community and supporting workforce development for the senior living industry.
• Love & CompanyminorImplementation/ SI/ Consulting PartnerWebsite development and digital services partner responsible for the St. James Place website.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Acts Retirement-Life Communities: Faith-based, non-profit operator of CCRCs serving seniors across the Mid-Atlantic and Southeast with a full continuum of care on individual campuses. Closest direct peer to St. James Place in mission (faith-based non-profit), structure (CCRC), and offering (continuum of care).
• Trinity Health Senior Communities: Catholic faith-based non-profit health system operating CCRCs and senior living communities with full continuum of care. Comparable to St. James Place as a faith-based non-profit CCRC operator with a mission-driven structure.
• National Church Residences: Faith-based non-profit providing senior housing and CCRCs nationwide, including continuing care retirement communities. Comparable to St. James Place in mission, non-profit governance, and CCRC service model.
• Presbyterian Senior Living: Faith-affiliated, non-profit operator of senior living communities including CCRCs offering independent living, assisted living, memory care, and skilled nursing. Highly comparable in mission-driven non-profit structure and full continuum of care model.

Broad incumbents

• The Arbor Company: Operator of senior living communities including independent living, assisted living, and memory care across the Southeast and Mid-Atlantic. Comparable in geographic footprint and continuum-of-care offering, though structured as a for-profit operator with broader scale.
• Sunrise Senior Living: National senior living operator with strong assisted living and memory care focus. Comparable in continuum of care model though structured around for-profit assisted living rather than the CCRC entrance-fee model that defines St. James Place.
• Life Care Services: Largest manager of CCRCs/Life Plan Communities in the U.S., managing well over 100 communities. Directly comparable as a CCRC management/operating platform with the same Life Plan Community model, though national scale and broader portfolio differ from St. James Place's single-site footprint.
• Brookdale Senior Living: Largest senior living operator in the U.S., offering independent living, assisted living, memory care, and skilled nursing across hundreds of communities. Comparable in continuum-of-care offering but very different in scale, for-profit status, and absence of a true CCRC contract structure.
• Atria Senior Living: Large for-profit operator of senior living communities including independent living, assisted living, and memory care. Comparable in service offering but broader in scale and geographic reach than St. James Place's single Baton Rouge campus.

Regional players

• Ciel Senior Living: Operator of luxury senior living communities in the southern U.S. with independent living, assisted living, and memory care. Comparable in regional positioning and lifestyle-driven approach, though structured as a for-profit operator without the CCRC contract model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@st.jamesplaceseniorliving9659
• Facebookfacebook.com/stjamesplacebatonrouge
• LinkedInlinkedin.com/company/st.-james-place-of-baton-rouge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ST. JAMES PLACE OF BATON ROUGE