The Imperial Hotels and Resorts

Name

The Imperial Hotels and Resorts

Website

https://imperialhotels.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Independent Budget & Limited-Service Hotels (THAGABAN)

Keywords

• Hotel accommodations
• Hospitality services
• Family-friendly hotels
• Direct booking hotels
• Leisure travel lodging

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodations: The company operates hotel properties in Thailand, generating revenue primarily through room rentals and related hospitality services. The promotional messaging emphasizes member benefits and direct booking discounts, indicating a focus on building direct customer relationships and repeat stays.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Imperial Hotels and Resorts operates hotel properties in Thailand, providing accommodation and guest services to travelers. Bookings are driven through the company's own website, where guests receive 'Book Direct Benefits' including a member discount, complimentary high-speed WiFi, early check-in and late check-out, and a policy allowing two children aged 0-11 to stay free without an extra bed.

Product overview

Imperial Hotels and Resorts is a hotel chain operating in Thailand, offering accommodation services to travelers. Based on the available source content, no specific named products, modules, or distinct service offerings are detailed beyond general hotel booking benefits including member discounts, complimentary WiFi, flexible check-in/check-out options, and children stay policies.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodations with Book Direct Benefits

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights3 records

Direct peers

• Centara Hotels & Resorts: Centara is Thailand's largest domestic hotel chain, operating full-service and resort properties across Bangkok, Phuket, and other Thai destinations. It is the most direct comparably sized Thai hotel group targeting both leisure and family travelers.
• Minor Hotels: Minor Hotels operates Anantara, Avani, and Oaks brands with strong presence in Bangkok and Thai resort markets. It directly competes in upscale and family-friendly lodging and has comparable multi-property Thai scale.
• Dusit Thani: Dusit Thani is a long-established Thai hotel group with full-service hotels in Bangkok and key Thai resort destinations. It competes in the same mid-to-upscale full-service segment as The Imperial Hotels and Resorts with comparable Thai brand heritage.
• Amari Hotels: Amari is a Thai hotel chain (part of ONYX Hospitality Group) operating full-service hotels in Bangkok, Phuket, Pattaya, and other Thai destinations, targeting both leisure and business travelers in a similar mid-to-upscale segment.

Broad incumbents

• Hilton Hotels & Resorts: Hilton operates multiple properties in Bangkok and key Thai resort markets (Conrad, DoubleTree, Hilton Garden Inn). It is a broad incumbent competing across full-service and premium segments with the Hilton Honors loyalty ecosystem.
• Marriott International: Marriott operates a large portfolio of global brands with significant Bangkok and Thailand presence (Marriott, Renaissance, Westin, Le Méridien). It competes across multiple price tiers and leverages Marriott Bonvoy — a far larger loyalty program than any local chain.
• Accor: Accor has a sizable Thai portfolio (Sofitel, Pullman, Mövenpick, ibis) covering luxury to economy tiers. It is a broad incumbent that competes in mid-scale and upscale full-service lodging with the ALL loyalty program.
• InterContinental Hotels Group (IHG): IHG operates InterContinental, Crowne Plaza, Holiday Inn, and other brands across Bangkok and Thailand. It is a broad incumbent with strong corporate-travel demand and the IHG One Rewards loyalty platform.

Regional players

• Shangri-La Hotels and Resorts: Shangri-La operates flagship properties in Bangkok and key Thai destinations, competing for premium leisure, family, and business travelers in the upper full-service segment.
• Banyan Tree Group: Banyan Tree is a Singapore-headquartered luxury hospitality group with Thai resort properties (Banyan Tree, Angsana, Cassia). It competes for upscale and family leisure travelers in Thailand's resort destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/imperialhotels
• LinkedInlinkedin.com/company/imperialhotels

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Imperial Hotels and Resorts