Hawai‘i Lodging & Tourism Association

Name

Hawai‘i Lodging & Tourism Association

Legal name

Hawai'i Lodging & Tourism Association

Website

https://hawaiilodging.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hospitality Trade Association

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Services-Membership Organizations (8600), Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hospitality trade association
• Tourism industry advocacy
• Lodging membership services
• Hotel association hawaii
• Hospitality education programs

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from Active, Allied, Associate, Sole Practitioner, and Special member categories. Allied membership tiers range from $500 (basic Allied) to $10,000 (Allied Platinum) annually. Sole Practitioner dues are $250 annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hawai'i Lodging & Tourism Association (HLTA) is a 501(c)(6) nonprofit trade association that offers tiered membership programs to Hawaii's lodging properties, owners, management firms, and tourism-adjacent businesses. Members receive government advocacy, educational programs, networking events, philanthropy opportunities, and workforce development initiatives across the state's four main island chapters.

Product overview

Hawai'i Lodging & Tourism Association (HLTA) is a 501(c)(6) nonprofit statewide trade organization founded in 1947 representing lodging properties, owners, management firms, suppliers, and related hospitality businesses. With approximately 700 members representing 170+ lodging properties and over 50,500 rooms, HLTA serves as the state's largest private sector tourism organization. The association operates as a unified membership organization offering advocacy, education, and philanthropy as its three core pillars. HLTA's portfolio includes membership programs with tiered benefits (Active, Allied Gold at $5,000, Allied Platinum at $10,000), signature events including the annual Na Po'e Pa'ahana Awards, Visitor Industry Charity Walk (raising $2M+), Visitor Public Safety Conference, and Hawai'i Hotel & Restaurant Show, workforce development initiatives including the Generational Mentoring Program and DOE Private Internship Program, scholarship programs (HLTA Member Scholarship, Citizen-Scholar Awards, Ho'oilina Scholarship), and the Hawai'i Women in Lodging & Tourism (HIWIL) committee. Members access benefits through the Atlas Member Portal and participate in regional chapters across Oahu, Maui, Hawaii Island, and Kauai.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 45th Annual Visitor Industry Charity Walk raised over $2 million for Hawaii nonprofits
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• U.S. Travel AssociationcoreGTM or Marketing PartnerNational travel industry organization affiliation providing advocacy support, industry research, and connection to federal policy discussions affecting tourism.
• American Hotel & Lodging Association (AHLA)coreGTM or Marketing PartnerNational hospitality industry organization affiliation providing advocacy, industry standards, and educational resources for AHLA members.
• First Hawaiian BankmajorOthersPlatinum Allied Member providing financial services to HLTA members. Their SVP, Stephen Kaaa, serves as HLTA Treasurer on the Board of Directors.
• Bank of HawaiimajorOthersPlatinum Allied Member providing banking and financial services to the hospitality industry in Hawaii.
• Roberts HawaiimajorOthersPlatinum Allied Member providing transportation and tour services for Hawaii visitors and hospitality industry transportation needs.
• Trinity InvestmentsmajorOthersPlatinum Allied Member, real estate investment firm with hospitality holdings in Hawaii.
• Westin Maui Resort & SpaminorOthersHost venue for HLTA's 197th General Membership Meeting scheduled October 8-10, 2026.
• Hawaii Prince Golf ClubminorOthersVenue for HLTA's 2026 Golf Tournament scheduled November 5, 2026.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Asian American Hotel Owners Association (AAHOA): National trade association representing Asian-American hotel owners, including many Hawaii properties. Operates the same membership/advocacy/event model for a defined lodging-owner constituency that overlaps with HLTA's membership.
• American Hotel & Lodging Association (AHLA): National trade association representing the U.S. lodging industry, affiliated with HLTA. Same membership-business model, advocacy mission, and tiered dues structure — AHLA operates the direct national equivalent of what HLTA does at the state level.
• Hawaii Visitors and Convention Bureau (HVCB): Statewide destination marketing organization for Hawaii that complements HLTA's industry representation with consumer-facing tourism promotion. Operates in the same Hawaii ecosystem and shares overlapping board and member relationships.
• American Resort Development Association (ARDA): National trade association for the vacation ownership and resort development industry. Several HLTA board members (Marriott Vacation Club, Hilton Grand Vacation Club) operate in this segment, making ARDA a category-specific peer.
• U.S. Travel Association: National trade association for the broader U.S. travel industry, affiliated with HLTA. Provides research, federal advocacy, and industry data that HLTA leverages for state-level work — a directly comparable higher-tier peer.

Regional players

• California Hotel & Lodging Association (CHLA): State-level lodging trade association with the same member-driven advocacy model as HLTA, representing California hotels on legislative and workforce issues. A direct functional analogue operating in a different state tourism market.
• Florida Hotel & Lodging Association (FHLA): State-level lodging trade association in Florida, another major U.S. tourism market. Comparable membership tiers, advocacy, education, and event-based model — the Florida counterpart of HLTA.
• Caribbean Hotel and Tourism Association (CHTA): Regional trade association for Caribbean hotels and tourism operators — geographically distinct but the closest functional analogue to HLTA outside the U.S. mainland, with the same destination-focused advocacy and events model.
• Meetings, Conventions & Events Council of Hawaii (MCECH): State-level trade group supporting Hawaii's meetings and conventions segment, overlapping with HLTA's resort-area full-service hotel members. A thematically adjacent industry association in the same geography.

Broad incumbents

• Hawaii Tourism Authority (HTA): State government agency responsible for tourism policy and marketing in Hawaii, headed by HLTA's President & CEO. A state-level incumbent shaping the same regulatory environment HLTA lobbies within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/hawaiilodgingtourism
• Facebookfacebook.com/HawaiiLodging
• LinkedInlinkedin.com/company/hawaii-lodging-tourism-association
• Instagraminstagram.com/hawaiilodgingtourism

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Hawai‘i Lodging & Tourism Association