Atkinsons Bullion & Coins

What Atkinsons Bullion & Coins does

Atkinsons Bullion & Coins is a UK-based direct-to-consumer online retailer of physical precious metals, legally registered as C&C Jewellery Ltd (England, company number 05079783) and headquartered in Sutton Coldfield. Founded in 1990, the company serves UK individual investors seeking gold and silver for wealth preservation, inflation hedging, and portfolio diversification. Its catalogue spans gold and silver bullion coins (Britannia, Sovereign, Krugerrand, American Eagle, Canadian Maple Leaf, Australian Kangaroo) and bars from 1g to 1kg supplied directly from tier-one sovereign mints and LBMA-approved refiners (The Royal Mint, Perth Mint, Metalor, Valcambi, C.Hafner, PAMP Suisse), alongside a pre-owned and graded-coin segment.

The underlying platform is a transactional e-commerce storefront with live spot pricing refreshed every minute in GBP/USD/EUR, real-time portfolio tracking, a price-alert engine, and a Vaultor secure-storage module operated by Brink's in UK vaults with 24/7 holdings visibility and integrated buyback. Distribution is exclusively online and UK-domestic; orders ship free and fully insured via Royal Mail and UPS, with collection available by appointment. Marketing is multi-channel — content/SEO, social (LinkedIn, Facebook, YouTube, Instagram), email, and Trustpilot (25,812 reviews at 4.9/5) — supporting a top-to-bottom acquisition funnel.

The revenue model blends three streams: (1) spread-based margins on bullion sales priced above spot, supported by volume-tiered unit pricing; (2) recurring storage fees on Vaultor holdings billed daily and quarterly; and (3) buyback spread on metals resold into the platform. Atkinsons is a private company, 49.5% owned as of March 2026 by Gold.com Inc., a vertically integrated publicly traded precious-metals platform.

Name

Atkinsons Bullion & Coins

Legal name

C&C Jewellery Ltd

Website

https://atkinsonsbullion.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Atkinsons Bullion & Coins is a UK-based online direct-to-consumer retailer selling gold and silver bullion coins and bars to individual investors. Founded in 1990 and headquartered in Sutton Coldfield, it is 49.5% owned by Gold.com Inc. as of March 2026.

Ownership category

akta.pro rank

Product category

Precious Metals Retail

SIC

Retail-Jewelry Stores (5944), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Precious Metals Minting & Bullion Products (IMAKAEAJ)

akta.pro secondary industry

Pawn & Collateral-based Jewelry Retail (CRAKAGAL)

Keywords

• Precious metals retail
• Gold bullion trading
• Silver coin sales
• Bullion storage
• Numismatic coins

Headquarters

HQ city

Sutton Coldfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Precious Metals Sales: Sale of gold and silver bullion coins and bars at prices above spot (premium). Revenue is generated from the spread between spot price and retail price. Products include new, pre-owned, and collector coins and bars in various weights from 1g to 1kg.
2. Vaultor Storage Services: Secure storage of customer precious metals in UK vaults. Storage fees are calculated daily and billed quarterly based on total value of holdings. Includes 24/7 online access to view holdings and real-time value.
3. Buyback Services: Purchase of precious metals back from customers. Prices vary based on item and current market conditions. Enables customers to sell coins and bars held directly or from storage back to Atkinsons.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Atkinsons Bullion & Coins is a UK-based online retailer that sells physical gold and silver bullion coins and bars directly to individual investors, sourced from major mints and LBMA-approved refineries. It complements its primary product sales with the Vaultor secure storage service (managed by Brink's in UK vaults), a Sell-to-Us buyback service, live spot price charting, and an online Precious Metals Portfolio tracking tool. The business is direct-to-consumer, UK-only, and operates on an e-commerce model with free insured delivery on all orders.

Product overview

Atkinsons Bullion & Coins operates as a UK-based online precious metals retailer offering a unified platform for buying, storing, tracking, and selling gold and silver bullion. The core product portfolio comprises gold coins (Britannia, Sovereign, Krugerrand, American Eagle, Canadian Maple Leaf, Australian Kangaroo), gold bars (1g to 1kg from The Royal Mint, Metalor, Valcambi, C.Hafner, PAMP Suisse), silver coins (Britannia, American Eagle, Royal Mint in sizes from 1oz to 1kg), and silver bars. The platform extends through add-on modules including Vaultor secure vault storage managed by Brink's, a Precious Metals Portfolio tracking tool for real-time holdings visibility, Live Price Charts for spot market monitoring, and a Sell to Us service for buyback. Accessories such as coin capsules and protective gloves are also offered. The company operates on a direct-to-consumer e-commerce model with free insured UK delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Gold Coins Gold bullion coins including Britannia, Sovereign, Krugerrand, American Eagle, Canadian Maple Leaf, and Australian Kangaroo in weights from 1/10oz to 1oz. UK legal tender coins (Britannia, Sovereign) are Capital Gains Tax exempt for UK investors. Sourced directly from The Royal Mint, Perth Mint, and other official mints.
• Gold Bars

Quantifiable outcome

• 4.9 out of 5 customer rating based on 25,812 verified Trustpilot reviews
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core.

• The Royal MintcoreTechnology or IntegrationOfficial partner purchasing Britannia coins and bars directly from The Royal Mint in Llantrisant, South Wales. Products include Royal Mint Gold Sovereigns, Britannia coins and bars with security features.
• The Perth MintcoreTechnology or IntegrationOfficial distributor of Australian Kangaroo and Lunar series coins purchased directly from Perth Mint in Australia.
• MetalorcoreTechnology or IntegrationLBMA-approved Swiss refinery. Products purchased directly include Metalor stamped and cast gold bars in various sizes (1g to 500g) with assay cards and certificates of authenticity.
• ValcambicoreTechnology or IntegrationSwiss precious metals refinery since 1961. Supplier of Valcambi stamped gold bars and CombiBar products (divisible bars with 1g segments).
• C.HafnercoreTechnology or IntegrationLBMA-approved German refinery founded in 1850. Supplier of C.Hafner minted and cast gold bars with CertiCard packaging. Known for CO2-neutral recycling processes.
• Brink'scoreOthersGlobal leader in high-value storage managing the Vaultor secure storage vaults for customer precious metals holdings in the UK.
• Royal Mail and UPScoreOthersDelivery partners for order fulfillment. Royal Mail used for standard orders with different service levels based on value (£250 and £1,000 thresholds). UPS used for large silver orders.
• Checkout.comcoreOthersPayment processing provider for secure credit/debit card transactions on the e-commerce platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BullionByPost: UK-based online bullion dealer selling gold and silver coins and bars direct to consumers, with similar product breadth (Royal Mint, Britannia, Sovereign, bar ranges) and a comparable DTC e-commerce model serving UK retail investors.
• BullionVault: Online platform for buying, selling, and storing allocated physical gold, silver, platinum, and palladium in professional vaults; comparable to Atkinsons on the storage-plus-trading model, but operates globally and is more digital/tech-forward.
• Baird & Co: UK gold and silver dealer (also trades as Gold.co.uk) operating online and through a London showroom, with comparable product range and a buyback service; competes directly with Atkinsons for UK retail bullion demand.
• The Pure Gold Company: UK-focused online gold dealer offering coins, bars, and allocated storage with live pricing; targets the same UK retail wealth-preservation buyer as Atkinsons and competes on price, storage convenience, and CGT-free positioning.
• Chard (1964) Ltd: UK-based gold, silver, and precious-metals dealer with a similarly long operating history, broad coin/bar catalog, and direct retail focus; competes head-to-head with Atkinsons for UK individual investors and collectors.
• Sharps Pixley: Long-established UK precious metals dealer offering gold bars/coins and secure storage to retail and institutional clients; directly comparable on product mix, UK focus, and the combination of trading plus vaulting services (akin to Atkinsons' Vaultor).

Regional players

• APMEX: One of the largest US online precious-metals retailers, offering an extensive catalog of coins and bars plus storage and buyback; serves as a benchmark for what scaled online bullion retail looks like, though it competes in a different geography than Atkinsons.
• JM Bullion: US-based online precious-metals retailer with a comparable DTC e-commerce model, broad coin/bar catalog, and buyback service; a useful reference peer for digital scale and customer experience, though geographically non-overlapping with Atkinsons' UK-only footprint.

Broad incumbents

• Hargreaves Lansdown: UK's largest direct-to-consumer investment platform offering funds, shares, and physical gold/silver to retail investors; an incumbent channel competitor for UK retail wealth-allocation flows, even if not a pure-play bullion dealer.
• The Royal Mint: UK government-owned mint and Atkinsons' largest supplier; sells Britannia, Sovereign, and minted bars directly to consumers via its own site and showroom, competing with Atkinsons on the very same Royal Mint SKUs it distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xfacebook.com/atkinsonsbullion
• YouTubeyoutube.com/user/AtkinsonsBullion
• Facebookfacebook.com/atkinsonsbullion
• LinkedInlinkedin.com/company/atkinsons-bullion-&-coins
• Instagraminstagram.com/atkinsonsbullion

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atkinsons Bullion & Coins