Story Road Marketing Lab

Name

Story Road Marketing Lab

Legal name

Story Road Marketing Lab

Website

https://storyroad.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Story Road Marketing Lab is a Buford, Georgia-based content marketing agency serving SMBs in the southeastern US through a portfolio of regional publications (Best of Georgia, Georgia Business Journal, state guides) and full-service content marketing offerings including publishing, video production, and business consulting.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Content marketing services
• Custom publishing services
• Video production services
• Podcast production services
• Public relations consulting

Headquarters

HQ city

Buford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content Marketing Services: The company generates revenue through professional services including custom publishing, website development, email marketing, photography, strategic planning, video production, writing and research, print design and production, business consulting, podcast production, public relations, and marketing campaigns. Revenue is likely project-based or recurring service contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Story Road Marketing Lab is a full-service content marketing agency that delivers custom publishing, website design, email marketing, photography, strategic planning, video production, writing and research, print design and production, business consulting, podcast production, public relations, and marketing campaign services. The agency also owns and operates a portfolio of regional publications — including Best of Georgia, Best of Alabama, Best of Florida, Best of Gwinnett, Georgia Business Journal, Gwinnett Magazine, multiple state guides (Florida, South Carolina, Alabama, Gwinnett), and The Being Best Podcast — which serve as recognition and distribution platforms for client businesses in the southeastern United States.

Differentiator

Problem solved

Functional benefit

Brands

• The Being Best Podcast: Podcast focused on business success stories and interviews.

Products and services

• Best of Georgia Annual awards publication recognizing top businesses and organizations in Georgia.
• Best of Alabama Annual awards publication recognizing top businesses and organizations in Alabama.
• Best of Florida Annual awards publication recognizing top businesses and organizations in Florida.
• Best of Gwinnett Annual awards publication recognizing top businesses and organizations in Gwinnett County, Georgia.
• Georgia Business Journal Business journal covering news, trends, and profiles for Georgia businesses.
• The Being Best Podcast Podcast featuring interviews with successful business professionals and thought leaders.
• Gwinnett Magazine, Atlanta Regional lifestyle and business magazine covering Gwinnett County, Atlanta area.
• Guide to Gwinnett, Atlanta Comprehensive guide publication for Gwinnett County featuring local businesses and attractions.
• The Guide to Florida Comprehensive guide publication covering Florida businesses, attractions, and resources.
• The Guide to South Carolina Comprehensive guide publication covering South Carolina businesses, attractions, and resources.
• The Guide to Alabama Comprehensive guide publication covering Alabama businesses, attractions, and resources.
• Custom Publishing Full-service custom publishing solutions for businesses, producing tailored content marketing publications.
• Video Production End-to-end video content creation and production services for marketing purposes, from concept through final edit.
• Podcast Production End-to-end podcast production services including recording, editing, and publishing for client brands.
• Website Design and Development Website design and development services for business clients.
• Email Marketing Email marketing campaign creation and management services for client brands.
• Professional Photography Professional photography services for marketing materials, publications, and digital channels.
• Strategic Planning Business and marketing strategic planning consulting services for client growth initiatives.
• Writing and Research Professional writing and research services for content marketing, editorial, and corporate communications.
• Print Design and Production Print design and production services for marketing materials and publications.
• Business Consulting Business consulting services to help companies grow and align marketing with business objectives.
• Public Relations Public relations services to build client brand recognition and media presence.
• Marketing Campaigns Comprehensive marketing campaign planning and execution services across owned and earned channels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Pace Communications: Content marketing and custom media agency producing publications and multi-format content for brands, directly comparable to StoryRoad's full-service publishing offering.
• Brafton: Full-service content marketing agency offering writing, video, design, and strategy, directly comparable to StoryRoad's bundled content marketing services though digital-first and national.
• Imagination (Content Marketing Agency): Custom publishing and content marketing agency producing branded magazines and multimedia for clients, mirroring StoryRoad's custom-publishing-plus-services model.

Regional players

• The Atlanta Journal-Constitution / Atlanta Magazine: Regional Atlanta-area publisher of lifestyle and business content competing for the same southeastern advertiser base StoryRoad targets.
• Hour Media: Regional city and lifestyle magazine publisher producing 'Best of' style titles, closely analogous to StoryRoad's awards and guide publications in a different geography.

Broad incumbents

• Cox Media Group Local Solutions: Provides full-service local marketing, content, and media services to SMBs in the Southeast, competing for the same regional business clients.
• Community Newspaper Holdings (CNHI): Operator of local and regional publications and associated marketing services across multiple states, overlapping with StoryRoad's regional media-plus-services approach.
• Morris Communications / Morris Media Network: Diversified regional publisher of magazines and city/state guides across the US, overlapping with StoryRoad's regional guide and magazine portfolio at larger scale.

Emerging players

• Imagine Media: Local custom-publishing and content marketing shop serving regional businesses with magazines and marketing services, similar in model and scale to StoryRoad.
• TownNews / local 'Best of' publishers: Producers of community 'Best of' awards and local business directories, overlapping with StoryRoad's annual awards publication franchise.

Market position

Customer concentration

• Facebookfacebook.com/StoryRoad
• LinkedInlinkedin.com/company/story-road

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Story Road Marketing Lab