Krungsri Securities

What Krungsri Securities does

Krungsri Securities Public Company Limited (บริษัทหลักทรัพย์ กรุงศรี จำกัด (มหาชน), trading as KSS) is a Thailand-based full-service securities brokerage and investment services firm operating as a wholly-owned subsidiary of Bank of Ayudhya (Krungsri Bank) within the Mitsubishi UFJ Financial Group (MUFG) network. The firm serves approximately 180,000 client accounts with roughly 1 trillion baht (~$28 billion) in client assets, providing trading, financing, and wealth-management services across Thai equities, derivatives, mutual funds, fixed income, structured notes, and overseas securities. Customer reach is dominated by retail Thai investors accessing markets via proprietary digital channels, with a parallel high-net-worth and wealth-management segment served through in-house financial consultants and, since 2026, the Invesco strategic partnership.

The product surface is built around a suite of proprietary trading platforms: eFin Trade Plus (web and mobile online trading), Settrade Streaming (real-time streaming market data), MY iFUND (an Omnibus account that distributes mutual funds from all Thai asset management firms), and KSS iGlobal (24-hour international securities trading across Asia Pacific, Europe, and North America). Adjacent tooling includes Auto Trade and Conditional Order automation, Stock DCA for systematic equity investing (0.25% commission), and KSS Stock Expert plus KSS Stock AI for research and recommendation workflows. In 2025, the company launched Trademan, a separate AI-powered mobile application available on iOS and Android, extending its channel mix beyond the core KSS suite. Securities Borrowing and Lending (SBL), Margin Lending (50–100% initial margin), SSF Block Trade (0.10%), structured notes (FCN/ELN/BEN), offshore fund placement (AllianceBernstein, BlackRock, PIMCO, Schroders, etc.), and a Wealth Management service backstop the trading platform with financing and advisory rails. AI capabilities are narrowly concentrated in stock-recommendation engines that surface text-based fundamental and technical signals, with no disclosed proprietary models, research, patents, or senior AI hires surfaced in the inputs.

Revenue is generated through a mix of transaction-based commissions (notably commission-free standard online trading), structured-product distribution, interest on margin and SBL balances, mutual fund placement fees on the Omnibus/MY iFUND rails, and professional advisory fees — the last significantly amplified by the 2026 Invesco partnership on structured and discretionary mandates. Go-to-market is dual-track: a direct-to-consumer digital motion for self-directed retail (website + Krungsri app with digital onboarding) and a sales-led motion for HNW/wealth clients through relationship managers and financial consultants. In 2025 the firm relocated its Bangkok headquarters, signaling reinvestment in physical infrastructure to support the expanded product, advisory, and AI roadmap.

Name

Krungsri Securities

Legal name

บริษัทหลักทรัพย์ กรุงศรี จำกัด (มหาชน)

Website

https://krungsrisecurities.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Krungsri Securities is a Thailand-based full-service securities brokerage serving roughly 180,000 retail and HNW clients via proprietary web and mobile trading platforms, mutual fund distribution, margin lending, and AI-assisted research; it operates as a subsidiary of Bank of Ayudhya within the MUFG group.

Ownership category

akta.pro rank

Product category

Securities Brokerage

NAICS

Investment Banking and Securities Intermediation (52315), Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Secondary Offerings & Share Sales (Secondary Placements) (FSACAAAG)

akta.pro secondary industry

Fixed Income Mutual Funds (FSAAAEAB)

Keywords

• Securities brokerage
• Online trading
• Derivatives trading
• Mutual funds
• Wealth management

Headquarters

HQ city

Bangkok Noi

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Brokerage Commissions: Primary revenue stream from brokerage commissions charged on securities trading transactions including equities, derivatives, and other traded instruments. Commission-based pricing with different rates for different product types.
2. Investment Advisory Services: Revenue from providing investment advisory and wealth management services, including the Invesco partnership for structured investment solutions targeting high-net-worth clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Krungsri Securities is a Thai securities brokerage providing trading in equities, derivatives, mutual funds, fixed income, and structured notes, alongside margin lending, securities borrowing and lending, block trade, overseas investment, and wealth management services. It distributes these services through proprietary digital platforms (eFin Trade Plus, Settrade Streaming, KSS iGlobal, MY iFUND, Trademan) and a network of financial consultants targeting retail and high-net-worth Thai investors.

Product overview

Krungsri Securities (บริการหลักทรัพย์ กรุงศรี) operates as a comprehensive securities brokerage and investment services firm offering a unified platform with multiple trading services. The core offering includes Equities Trading, Derivatives Trading, Mutual Fund Trading (Omnibus Account), Fixed Income, and Margin Loan services, complemented by specialized services such as Securities Borrowing and Lending (SBL), Block Trade, Overseas Investment, and Wealth Management. The company provides multiple digital trading platforms including eFin Trade Plus, Settrade Streaming, KSS iGlobal for international trading, and MY iFUND for mutual fund management. AI-enhanced features include KSS Stock AI for stock recommendations and Trademan for AI-powered Thai stock analysis. Additional tools like Auto Trade, Conditional Order, and Stock DCA support automated and systematic investing strategies across all core product lines.

Differentiator

Problem solved

Functional benefit

Brands

• eFin Trade Plus: Online trading platform for equities and derivatives
• Settrade Streaming
• MY iFUND
• KSS iGlobal
• Krungsri Securities Stock DCA
• Krungsri Stock Expert
• KSS Block Trade
• Auto Trade

Products and services

• Equities Trading Brokerage service for trading listed Thai equities with Cash Balance, Cash T+2, and Credit Balance account types, accessible via the internet for retail and active traders.
• Derivatives Trading Derivatives trading service covering SET50 Index Futures and Options, Single Stock Futures, Interest Rate Futures, Gold Futures and Gold Online products, and USD Futures on TFEX for active Thai traders.
• Mutual Fund Trading (Omnibus Account) Mutual fund trading service via an Omnibus Account enabling investors to buy and sell funds from all Thai asset management companies through the iFUND program.
• Fixed Income Trading Trading of government bonds, Treasury bills, corporate bonds, and structured notes on the primary and secondary markets for fixed-income allocators.
• Structured Notes Structured note issuance and distribution covering Fixed Coupon Notes (FCN), Equity Linked Notes (ELN), and Bonus Enhanced Notes (BEN) with payoffs linked to underlying assets.
• Margin Loan Margin lending facility allowing investors to borrow funds to purchase securities or borrow securities for short selling, with Initial Margin requirements ranging from 50% to 100%.
• Securities Borrowing and Lending (SBL) Securities borrowing and lending service enabling short selling and lending of over 100 listed Thai securities to earn additional yield or execute short strategies.
• Block Trade (SSF Block Trade) Single Stock Futures block trade service for large-volume derivatives with Krungsri Securities acting as counterparty, offering leverage without liquidity concerns.
• Overseas Investment (KSS iGlobal)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• InvescocoreStrategic or Co-development PartnerStrategic partnership between Krungsri Securities and Invesco for investment advisory and wealth management services. The partnership provides access to Invesco's global investment expertise and structured products, enabling Krungsri to offer sophisticated wealth management solutions to high-net-worth clients in Thailand. The collaboration enhances Krungsri's product suite with premium international investment offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KGI Securities (Thailand): Thai securities broker under the KGI Financial Group (affiliated with KB Financial Group of Korea). Operates online trading, derivatives, mutual funds, and wealth advisory—closely matching Krungsri Securities' product scope and Thai retail focus.
• Maybank Kim Eng Securities (Thailand): Securities arm of Maybank in Thailand, offering full-service brokerage, derivatives, online trading, and wealth management. Comparable to Krungsri Securities as a regional-bank-affiliated Thai broker serving retail and institutional clients.
• Phillip Securities (Thailand): Thai subsidiary of Singapore-based PhillipCapital. Competes directly with Krungsri Securities in online retail brokerage (POEMS platform), equities/derivatives trading, and mutual fund distribution for Thai investors.
• Country Group Securities: Thai securities broker providing equities, derivatives, mutual funds, and margin financing. Comparable to Krungsri Securities in domestic Thai product mix and retail/institutional brokerage.
• SCB Securities: Securities arm of Siam Commercial Bank (in partnership with Saxo). Offers online trading, mutual funds, and wealth advisory—directly comparable to Krungsri Securities as another large Thai bank-affiliated full-service broker.
• Bualuang Securities: Securities brokerage arm of Bangkok Bank, one of Krungsri Securities' closest Thai direct peers. Both are bank-affiliated full-service brokers offering equities, derivatives, mutual funds, and online trading platforms to Thai retail and institutional clients.
• Kasikorn Securities (KSecurities): Securities brokerage subsidiary of Kasikornbank, another large Thai bank group. Directly comparable to Krungsri Securities in bank-affiliated full-service brokerage, online trading platforms, and wealth management offerings to Thai retail investors.
• Asia Plus Securities: Mid-sized Thai securities firm offering equities, derivatives, mutual funds, and online trading. Comparable to Krungsri Securities in core product breadth and Thai retail focus, though without the scale of a major bank parent.

Emerging players

• Finnomena: Thai digital wealth management platform offering mutual fund investing, robo-advisory, and investment content. Comparable to Krungsri Securities' mutual fund and wealth segments, though focused on a digital-only, fund-led model rather than full-service brokerage.

Broad incumbents

• DBS Vickers Securities (Thailand): Securities arm of DBS Group operating across Southeast Asia, offering Thai and regional brokerage, research, and online trading. Overlaps with Krungsri Securities in Thai retail/institutional brokerage and global investing access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/krungsrisec
• YouTubeyoutube.com/@KrungsriSec
• Facebookfacebook.com/KSS.KrungsriSecurities

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krungsri Securities