Selenium Interiors

What Selenium Interiors does

Selenium Interiors is a custom cabinetry and fine woodworking company founded in 1998 and headquartered in Edmonton, Alberta, Canada. The firm designs, fabricates, and installs premium kitchens, wine room cabinetry, bathroom vanities, media room cabinetry, architectural millwork, and occasional yacht interiors for high-end residential and commercial clients. Its manufacturing stack combines traditional craftsmanship with digital modelling software, CNC router technology, and in-house spray finishing, using premium drawer and hardware systems from manufacturers such as Hafele and Blum. In 2023, the company launched the OnOurTable Kitchen collection — a modular, fully customizable chef workstation anchored by the OnOurTable Cook Island and complemented by a solid-wood accessory line and a co-developed backsplash tile from Geon Tile.

The company's customer base comprises high-end residential homeowners, commercial/professional spaces (including occasional yachts), and interior designers who specify Selenium products to their clients. Revenue is generated through quote-based, one-time bespoke project contracts for kitchens and millwork, supplemented by hardware sales of the OnOurTable collection and accessories. Go-to-market is relationship-driven: an appointment-only showroom in Edmonton, a referral network of local interior designers, an active Instagram portfolio presence, and experiential events such as the OnOurTable relaunch hosted at River City Tile during Edmonton Design Week 2023. The firm operates with a small team of globally recruited artisans (1-10 employees) and competes on European craftsmanship standards, technical capability, and brand reputation in the Edmonton luxury segment.

Name

Selenium Interiors

Legal name

Selenium Interiors

Website

https://seleniuminteriors.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Selenium Interiors is an Edmonton-based custom cabinetry and millwork firm, founded in 1998, that designs, fabricates, and installs premium kitchens, wine rooms, vanities, architectural millwork, and yacht interiors for high-end residential and commercial clients, including the OnOurTable modular kitchen collection.

Ownership category

akta.pro rank

Product category

Custom Cabinetry

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (337110), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Cabinet Installation (New & Replacement) (HSAPAIAC), Kitchen Permitting, Design & Project Management (HSAPAAAK), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)

Keywords

• Custom cabinetry
• Kitchen design
• Architectural millwork
• Custom woodworking
• Yacht interiors

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Cabinetry and Millwork: Project-based custom cabinetry and woodwork for residential and commercial clients. Revenue is generated through bespoke design and fabrication of kitchens, wine rooms, vanities, media room cabinetry, and architectural millwork. Projects are quoted individually based on specifications and scope.
2. OnOurTable Kitchen Collection: Sales of the OnOurTable modular kitchen collection including the Cook Island and accessory products. Features include cutting boards, knife blocks, serving trays, and charcuterie boards. Products are sold as complete kitchen solutions or individual accessories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Selenium Interiors designs, fabricates, and installs custom cabinetry and fine woodworking for residential and commercial clients. Its portfolio includes gourmet kitchens, wine room cabinetry, vanities, media room cabinetry, architectural millwork, and yacht interiors, along with the OnOurTable modular kitchen collection featuring the Cook Island and an accessory line of cutting boards, knife blocks, serving trays, and charcuterie boards. Projects are quoted individually based on specifications and produced in-house using digital modelling software, CNC routing, and spray finishing.

Product overview

Selenium Interiors is a custom cabinetry and fine woodworking company established in 1998, specializing in premium kitchens, custom cabinetry, and architectural millwork. Their primary product line is the OnOurTable Kitchen collection—a modular, fully customizable chef workstation featuring the Cook Island as a centerpiece, complemented by the OnOurTable Accessory Collection. Beyond this, they offer gourmet kitchens, wine room cabinetry, vanities, media room cabinetry, and architectural millwork. The company operates as a single-service custom woodworking firm rather than a software platform, with products crafted to specification using digital modelling software, CNC routing, and in-house spray finishing.

Differentiator

Problem solved

Functional benefit

Brands

• OnOurTable: A modular, fully customizable kitchen collection featuring the OnOurTable Cook Island as a totemic work of custom furniture, integrated kitchen tools, and unique storage solutions crafted in solid wood. Includes accessories such as cutting boards, knife blocks, serving trays, and charcuterie boards.

Products and services

• OnOurTable Kitchen A modular, fully customizable chef workstation kitchen designed to anchor the cooking experience, featuring the OnOurTable Cook Island as a centerpiece, integrated kitchen tools, solid wood storage solutions, solid maple dovetail drawer options, and metal drawer systems from premium manufacturers such as Hafele and Blum. Built for homeowners and interior designers seeking a custom, design-driven kitchen solution.
• OnOurTable Accessory Collection A line of solid-wood kitchen accessories including cutting boards, knife blocks, serving trays, and the Hole Slab Long charcuterie board, sold to complement the OnOurTable Kitchen for passionate cooks.
• Gourmet Kitchens Premium custom-built gourmet kitchens crafted with fine woodworking expertise, featuring custom cabinetry, high-end finishes, and design consultation for residential clients.
• Wine Room Cabinetry Custom wine room cabinetry designed and crafted to specification for residential or commercial wine storage and display, with premium materials and finishes.
• Vanities Custom bathroom vanities featuring premium materials such as walnut veneer, integrated reveals used as pulls, and luxury hardware for residential projects.
• Media Room Cabinetry Custom cabinetry solutions for media rooms and entertainment spaces, designed and fabricated to client specifications.
• Architectural Millwork Custom architectural millwork including interior passage doors, architectural details, and specialty woodwork combining European craftsmanship standards with technical precision for residential and commercial projects.
• Yacht Cabinetry Custom cabinetry and millwork for yacht interiors, reflecting the company's premium craftsmanship and fine woodworking capabilities for marine projects.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• River City TilecoreStrategic or Co-development Partner · 12 October 2023River City Tile hosted the relaunch of the Selenium | OnOurTable showroom display on October 12, 2023 as part of Edmonton Design Week 2023. Located at 14548 - 116th Avenue, this partnership involves co-hosting events to showcase the OnOurTable kitchen collection.
• Geon TilecoreStrategic or Co-development Partner · 1 January 2023Geon Tile produces the backsplash tile for the OnOurTable Collection. This is a co-developed product relationship where Geon Tile supplies custom tile specifically designed for Selenium's OnOurTable kitchen collection.
• Chef Cindy LazarenkocoreStrategic or Co-development PartnerChef Cindy Lazarenko serves as the OnOurTable Chef and co-host for showroom appointments and aperitivo events with the Selenium design team. She represents the brand in marketing and sales engagement activities.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Henrybuilt: Premium custom kitchen and millwork maker with a focus on integrated, architecturally designed kitchens. Directly comparable to Selenium in product category, target customer (high-end residential and designers), and custom-with-modular philosophy.
• Bulthaup: German premium kitchen manufacturer known for design-led, modular kitchen systems. Comparable to Selenium's OnOurTable approach of merging craft with engineered modularity, targeting design-conscious residential customers.
• Neff Kitchens: Designer-focused custom kitchen manufacturer with a network of showrooms serving affluent residential customers. Comparable in its designer-driven go-to-market motion and premium custom product offering.
• Poggenpohl: German premium kitchen brand with showrooms and designer-driven distribution globally. Comparable to Selenium in targeting design professionals and affluent homeowners seeking modular but high-end kitchen solutions.
• Smallbone: British maker of bespoke kitchens, cabinetry, and millwork for luxury residential and yacht projects. Direct overlap with Selenium's product mix, premium positioning, and bespoke project model.
• Boffi: Italian ultra-premium kitchen, bath, and architectural millwork brand. Operates in the same luxury residential segment as Selenium, with a comparable emphasis on designer collaborations, custom finishes, and architectural integration.
• Wood-Mode Fine Custom Cabinetry: Long-established American maker of fine custom cabinetry for kitchens, baths, and built-ins. Directly comparable in product category, custom manufacturing model, and premium residential target customer.
• Plain & Fancy Custom Cabinetry: North American custom cabinetry manufacturer focused on premium residential kitchens and built-ins. Comparable in offering bespoke cabinetry at a premium tier with a mix of custom and semi-custom product lines.
• Downsview Kitchens: North American custom kitchen and millwork manufacturer serving luxury residential and designer-led projects. Directly comparable product mix and customer base, with a similar emphasis on custom finishes and cabinetry craftsmanship.

Broad incumbents

• California Closets: Large, established custom storage and built-in cabinetry company operating at scale across North America. While broader and less artisanal than Selenium, it competes for the same affluent homeowners seeking custom millwork for closets, media rooms, and other built-ins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/seleniuminteriors
• Facebookfacebook.com/100064190334874
• LinkedInlinkedin.com/company/seleniuminteriors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selenium Interiors